Forrester

For Customer Experience Professionals

Report:Customer Journey Mapping: What Is It For?

Five Firms Describe How Customer Journey Mapping Helps Them

Forrester clients tell us that they're eager to use customer journey maps because they see the documents as ideal tools to analyze and communicate their customers' perspectives on the interactions...

• Downloads: 1040
• Comments: 1
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For Customer Experience Professionals

Report:Where To Find Help For Interactive Design Projects In Europe, 2011

European Interactive Agencies Report Their Capacity, Budget, And Industry Capabilities

Companies seeking agency partners in Europe find it challenging to identify the best agencies to meet their needs. To kick-start the vendor selection process, Forrester gathered self-reported data...

• Downloads: 218

For Customer Experience Professionals

Report:Mothercare Uses Knowledge Management To Unify Customer Experience Across Touchpoints

Specialty retailer, Mothercare Group, worked with self-service vendor, Transversal, to improve knowledge management across its three key touchpoints — the Web, call centers, and retail stores....

• Downloads: 457

For Customer Experience Professionals

Report:Executive Q&A: Design Personas In 2011

Design personas have become widely used tools for design teams, but the state of persona adoption is uneven. While some companies are still novices, others are seeking ways to optimize their use of...

• Downloads: 536

For Customer Experience Professionals

Report:Demand Better Processes From Your Interactive Agencies

Design Firms Need Disciplined Approaches To Improve Online Experiences

Forrester's evaluations of Web sites and design personas created by the leading interactive agencies in North America and the UK show that agencies struggle to consistently create digital experiences...

• Downloads: 532

For Customer Experience Professionals

Report:Reviewer's Guide: Customer Journey Map Review 1.0

Use this reviewer's guide to assess your customer journey map.

• Downloads: 77

For Customer Experience Professionals

Report:The State Of The Art Of Personas

Personas Have Evolved To Support Differentiated Customer Experience Design In The Age Of The Customer

Personas offer a proven solution for a common design challenge: Keeping the end user in mind during all phases of design, development, and testing. Recently, shortsighted firms have wrongly dismissed...

• Downloads: 827
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For Customer Experience Professionals

Report:Personas Require Regular Updates

Ensure Personas Accurately Reflect Customers' New Behaviors And Technologies

Personas are ideal tools to guide the design of products, channels, and messaging, but companies are concerned that they fail to keep track of evolving behaviors. Although customers' psychographics...

• Downloads: 446

For Customer Experience Professionals

Tool:Average Scores For Agency Reference Sites Across Four Categories

For Customer Experience Professionals

Report:Next-Generation Interactive Design Calls For Agencies That Collaborate Well

Demand Collaboration Best Practices From Your Interactive Design Agencies

The pressures to roll out consistent experiences across multiple touchpoints, deliver compelling next-generation experiences in digital channels, and stay ahead of the curve of emerging technology...

• Downloads: 360

For Customer Experience Professionals

Blog:Calling European Interactive Design Agencies — Do You Want To Get Your Name In Front Of Forrester Clients?

"Where to get help for interactive design projects in Europe?" That's the question I want to answer for customer experience professionals in my next research. To do that, I'm inviting all...

For Customer Experience Professionals

Client Inquiry:Website Design RFP Process: How Do You Select An Agency?

Thanks for taking the time to inform us on how best to structure the request for proposal (RFP) process for website redesign projects. We are looking to understand if it's better to hire an agency to...

For Customer Experience Professionals

Report:Web Site User Experience 2010: UK Grocers

Forrester Applies Its Web Site User Experience Review Methodology To Four Top UK Grocers

Forrester evaluated the user experience at the Web sites of four leading UK online grocery retailers: Asda, Sainsbury's, Tesco, and Waitrose. Overall scores were above average, but no site passed our...

• Downloads: 263

For Customer Experience Professionals

Report:Executive Q&A: Customer Understanding For Customer Experience Management

Compelling customer experiences stem from a company's deep understanding of its target customers' goals and behaviors. This requires uncovering customer needs in a disciplined manner. This report...

• Downloads: 387

For Customer Experience Professionals

Report:Web Design Best Practices From UK Interactive Agencies

Forrester applied its Web Site User Experience Review methodology to 18 sites provided by nine interactive agencies in the UK. While agencies struggled with usability, a number of best practices...

• Downloads: 399

For Customer Experience Professionals

Tool:Overall Results For Tested Grocers' Sites

For Customer Experience Professionals

Tool:Tested Grocers' Sites Showed Common Shortcomings

For Customer Experience Professionals

Report:Mobile Interactive Design Agencies Emerge

Look To Specialists For Niche Skills In Mobile Experience Design

Companies increasingly see the need to offer differentiating mobile experiences. However, they struggle to find the skills and support they need to deliver useful and usable mobile services that make...

• Downloads: 412

For Customer Experience Professionals

Blog:Healthcare Customer Experience Insight At Forrester's Customer Experience Forum — Wednesday, June 27th — New York, NY

I'm excited that I'll be spending time with Forrester clients next week at Forrester’s Customer Experience Forum 2012 East. On the second day of the forum (Wednesday, June...

For Customer Experience Professionals

Report:Interactive Design Agency Overview, Europe 2013

Companies doing business in Europe need vendors that can help them differentiate their brands in an increasingly complex digital landscape. As European consumers continue to adopt new digital...

• Downloads: 63
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For Customer Experience Professionals

Client Inquiry:Creating Personas That Cater To Regional Differences

If you had to think about creating personas on a European level to share a common understanding of the customer across Poland, Belgium, Spain, Italy, and Portugal, what would you do?

For Customer Experience Professionals

Report:Giffgaff Manages Its Community To Deliver A Great Customer Experience

Social Media Management Gives Control To Members And Builds The Brand

Giffgaff, a low-cost mobile virtual network operator, uses an online community for customer support, sales and marketing, as well as product development functions. To ensure a positive customer...

• Downloads: 387

For Customer Experience Professionals

Report:Tools For Mastering The Customer Experience Ecosystem

Processes: The Customer Experience Ecosystem Playbook

To make meaningful customer experience improvements, organizations need to align their customer experience ecosystems. That requires understanding customers' deep needs, viewing interactions from the...

• Downloads: 520
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For Customer Experience Professionals

Blog:Social Media Has Transformed Customer Expectations At Every Step Of The Customer Journey

After moving to a new apartment in September, I needed to get a new TV. My first instinct was to gather information from a few sources. I browsed online retailers to get an idea of prices, and I...

For Customer Experience Professionals

Client Inquiry:What Is Forrester's View On Applying Consumer Decision Journey Maps To Marketing?

What is Forrester's point of view on applying consumer decision journey learning to marketing, in particular media planning?