Forrester

For Infrastructure & Operations Professionals

Blog:It's Time For Mass-Customized Clothing And Apparel Products

Calling all product strategists at big name clothing and apparel companies: If you work at the likes of Gap, Macy's, Nordstrom, or American Eagle Outfitters, we at Forrester think you are...

For Infrastructure & Operations Professionals

Blog:Marissa Mayer’s Move To End Working From Home At Yahoo! Isn't Completely Unusual

Yahoo! CEO Marissa Mayer made a splash in the news by changing the company’s policy on working from home. In a memo leaked to All Things D, Yahoo! told its employees: “To become the...

For Marketing Leadership Professionals

Report:Case Study: Nike+ GPS iPhone App Enhances The Running Experience

An Empowered Report: Nike Creates A Location-Aware Mobile Experience

Nike has created an integrated line of Nike+ products that support its customers' athletic activities through mobile and social means. Nike+ GPS leverages the most advanced capabilities of...

• Downloads: 458

For Marketing Leadership Professionals

Tool:Mobile Mass Influencers Express Their Opinions Via SMS

For Marketing Leadership Professionals

Report:Case Study: CNN iReport's Mobile Army Of Creators

An Empowered Report: CNN Turns Smartphone Owners Into Civilian Reporters

CNN has created an army of engaged civilian reporters though the iReport feature of its iPhone app. By taking advantage of the advanced capabilities of today's smartphones, iReport both enhances...

• Downloads: 252

For Infrastructure & Operations Professionals

Blog:Microsoft’s Best Buy Windows Store: A Critical Strategic Move With Several Drawbacks

When Samsung made its move to install 1,400 store-within-a-store concepts at Best Buy back in April, we recommended that Microsoft take note. And take note, it did: Today Microsoft and Best Buy...

For Infrastructure & Operations Professionals

Blog:The Hyper-Portability Of Tablets Drives Worker Productivity

Technology’s value to a business derives at least in part from its ability to increase productivity. The 1987 Nobel Prize winning economist Robert Solow demonstrated that technology increases...

For Marketing Leadership Professionals

Tool:Mobile Mass Influencers Engage Deeply With Mobile Applications

For Infrastructure & Operations Professionals

Blog:Apple’s Healthy iPad Business

Apple’s earnings call yesterday (for the quarter ending March 30, 2013) revealed that its tablet product category, comprised of iPad and iPad Mini, is extremely healthy: iPad quarterly...

For Infrastructure & Operations Professionals

Blog:Join Us July 27th In San Francisco For An iPad App Strategy Workshop!

More than 90,000 iPad-only apps are available today. Forrester clients in a wide range of industries — media, software, retail, travel, consumer packaged goods, financial services,...

For Infrastructure & Operations Professionals

Blog:POST: Refining Your Strategy For iPads and Tablets -- The Workshop!

Are you a product strategist trying to craft an iPad (or general tablet) product strategy?  For example, are you thinking about creating an app to extend your product proposition using the...

For Marketing Leadership Professionals

Tool:Customization-Oriented Consumers Display Enthusiastic Attitudes

For Marketing Leadership Professionals

Tool:Customization Appeals To More Than A Third Of US Online Consumers

For Infrastructure & Operations Professionals

Blog:Why Product Strategists Should Embrace Conjoint Analysis

Aside from my work with product strategists, I’m also a quant geek. For much of my career, I’ve written surveys (to study both consumers and businesses) to delve deeply into demand-side...

For Infrastructure & Operations Professionals

Blog:Sorry, Blackberry: Tablets Won't Be Dead in 5 Years

BlackBerry CEO Thorsten Heins made news this week with his claim that tablets will be dead in five years. “Tablets themselves are not a good business model,” he claimed in an interview....

For Marketing Leadership Professionals

Report:What QWERTY Can Teach You About Product Strategy

Path Dependence Matters, But Digital Disruption Matters More

Product strategists looking to the past to guide future decisions often learn the wrong lessons about history. They point to the QWERTY keyboard or the success of Blu-ray to show that path dependence...

• Downloads: 158

For Marketing Leadership Professionals

Report:Microsoft's Shrinking Window For Tablets

Windows 8 Shows Promise, But Its Fifth-Mover Product Strategy Is Late

Microsoft faces challenges in the tablet market due to its late entry. While Windows 8 looks like a promising product for tablet computing, its release won't come until sometime next year. Though...

• Downloads: 487

For Technology Marketing Professionals

Blog:Enterprises Are About To Get Tablet Fever. How Can Tech Vendor Marketers Reach Them?

  Marketers and strategists at tech vendors who sell tablets won’t want to miss a webinar co-hosted by Simon Yates and me this Friday, September 28th. Aimed at a CIO audience, our webinar...

For Marketing Leadership Professionals

Report:It's Time For Mass-Customized Clothing And Apparel Products

Product Strategists Must Overcome Three Challenges To Succeed

It's time for product strategists in clothing and apparel to consider offering mass-customized products. Consumers are beginning to look beyond off-the-shelf choices to new colors, designs, styles,...

• Downloads: 410

For Infrastructure & Operations Professionals

Blog:Samsung Shakes Up North American Retail. Microsoft Should Take Note.

Infrastructure & Operations (I&O) professionals, in the age of Bring-Your-Own (BYO) technology, are keeping closer tabs on the comings and goings of the consumer market. Most of the devices they find...

For Marketing Leadership Professionals

Tool:Seek Outside Help To Create Sophisticated Segmentation Analyses

For Infrastructure & Operations Professionals

Blog:Our Keyboard-Free Computing Future: Expect Labs' MindMeld Tablet App

I recently spoke with Tim Tuttle, the CEO of Expect Labs, a company that operates at the vanguard of two computing categories: Voice recognition (a field populated by established vendors like Nuance...

For Infrastructure & Operations Professionals

Blog:The Tablet Market Is Fragmenting Into Subcategories

In recent research, I have laid out some similarities and differences between tablets and laptops. But the tablet market is growing ever more fragmented, yielding subtleties that aren’t always...

For eBusiness & Channel Strategy Professionals

Report:Case Study: Yelp's Mobile Customers Help It Build A Better Core Product

An Empowered Report

Product strategists at Yelp have made it possible for its mobile users to generate and contribute to the content of Yelp's core product. Its mobile applications offer many ways for users to quickly...

• Downloads: 315

For Infrastructure & Operations Professionals

Blog:Benchmark Your Job Responsibilities Against Peers

Consumer product strategists hold a wide variety of job titles: product manager, product development manager, services manager, or a variation of general manager, vice president, or even,...