Forrester

For Customer Insights Professionals

Tool:The Forrester Wave™: Database Marketing Service Providers, Q1 2011

For Customer Insights Professionals

Tool:Evaluated Vendors: MSP Information And Selection Criteria

For Customer Insights Professionals

Blog:CI Team Changes

As we kick off 2013 in earnest, I wanted to take the opportunity to update you on several changes to the CI team at Forrester. As many of you know, we’ve seen tremendous growth over the past...

For Analyst Relations Professionals

Report:AR's Opportunity To Deliver Publication-Ready Content

Analyst relations (AR) managers want to influence what analysts write and present. Yet they miss the opportunity to supply publishable content because they send stock collateral instead, and they...

• Downloads: 232

For Customer Insights Professionals

Blog:It's Time For Business Leaders To Embrace Customer Intelligence

Forrester believes that we have entered the age of the customer — an age in which customer obsession matters more than any other strategic imperative, requiring firms to focus their strategy,...

For Customer Insights Professionals

Blog:The "New Mover" Myth

On January 1st I became a resident of Florida -- my wife and I joke that after the collective 63 years that she, our two kids, and I have spent in New York, that we’re just doing what so...

For Customer Insights Professionals

Tool:Satisfaction Is People-Driven

For Customer Insights Professionals

Report:Case Study: FreshDirect Drives Business Success Through Customer Intelligence

FreshDirect, an online grocer based in New York City, evolved from a loss-making company to a high-growth, profitable business. How? The company captures a wide array of customer data and applies it...

• Downloads: 360

For Customer Insights Professionals

Blog:Epsilon's Data Breach: A Wake Up Call For The Entire CI Industry

On April 1, 2011, Epsilon announced that it had detected an unauthorized entry into its email system, and that, as a result, a subset of its email clients’ customer data was exposed to an...

For Customer Insights Professionals

Tool:Little Consistency In How Firms Organize CI Functions

For Customer Insights Professionals

Blog:Intelligent Dialogs: Julie Bernard, VP Customer Centricity And Database Marketing

I caught up today with Julie Bernard in advance of her presentation at tomorrow's Marketing Leadership and Customer Intelligence Forums. Julie's keynote focuses on "Putting The Customer At...

For Customer Insights Professionals

Tool:Control And Expertise Are The Most Cited Reasons For Organizational Structure

For Customer Insights Professionals

Tool:Most Firms Have Fewer Than 10 People Dedicated To Customer Intelligence

For Customer Insights Professionals

Client Inquiry:Effect Of Multicontacts On Response

Our client is set to approve a direct marketing program that is testing a multiple contact approach against a single contact approach. What we would like are any industry benchmarks or examples that...

For Customer Insights Professionals

Report:CI's Imperative In The Age Of The Customer: Drive Business Success

To thrive in the age of the customer, companies must become customer-obsessed. Why? Because empowered consumers quickly eat away at traditional areas of competitive advantage — manufacturing...

• Downloads: 266

For Customer Insights Professionals

Blog:Marketing And Technology — Oil And Water No More!

An article in yesterday’s Ad Age led with a fascinating premise — that investments in technology and innovation may provide future breakthrough for Wal-Mart. That’s Wal-Mart....

For Customer Insights Professionals

Tool:Reference Customers Are High Net Promoters

For Customer Insights Professionals

Tool:On Average, Strategic Intelligence Firms Are More Likely To Centralize Functions

For Customer Insights Professionals

Blog:Updating the Database Marketing Service Provider Wave

Since Forrester last published a Wave of Database Marketing Service Providers (MSPs), the landscape and the market have changed significantly. How? Consolidation of major players. For example 2...

For Customer Insights Professionals

Report:How Health Insurance Companies Can Leverage CI To Adapt Amid Policy Reform

US health insurance companies are in the midst of a systemwide transition to meet the requirements of congressionally mandated healthcare reform awaiting them in 2014. While insurers have made great...

• Downloads: 281
• Comments: 1

For Customer Insights Professionals

Tool:B2B Firms Favor Functional Intelligence

For Customer Insights Professionals

Blog:Where Can You Go For Preference Management Support?

In recent inquiries and in one-on-one meetings at our Consumer Forum last week, I’ve had several discussions about the preference management landscape. We’ve written about the trend, but...

For Customer Insights Professionals

Report:The State Of Customer Intelligence In B2B Firms

B2B Firms Leave Marketing Value On The Table

Although both B2B firms and B2C firms leverage Customer Intelligence (CI), they don't capture, manage, analyze, and apply data in the same way. Looking at data from our Q2 2009 Global Customer...

• Downloads: 313
• Rating:

For Customer Insights Professionals

Tool:Half Of Respondents Have More Than 10 Million Records; Half Have Fewer

For Customer Insights Professionals

Blog:A Week In The Life Of An Analyst

In my job prior to Forrester, my responsibilities included a fair amount of analyst relations, and I had pretty solid relationships with analysts at different firms. As such, I felt I had a...