Forrester Research : Analyst

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

Reports (2)
Charts & Figures (1)

2 results in Everything

Thomas Grant
Enterprise Collaboration

For Application Development & Delivery Professionals
Report:Team In Trouble? Roll The Dice And Try A Serious Game
Serious Games Let Players Try Out Radically New Strategies
Thomas GrantMay 12, 2011
For many organizations, the first time they consider using a serious game is when they conclude that familiar methods are not up to the task. The normal rules of the game may not be enough to deal...
- Downloads: 208
For Application Development & Delivery Professionals
Report:App Dev Teams: Consider Playing Around With Serious Games
War Games Help Top Leaders Build Better Strategies
Thomas GrantApril 29, 2011
An increasing number of application development teams are using serious games to make better decisions about their work. Where other new techniques, such as Agile, have helped teams work better,...
- Downloads: 166
Charts & Figures results for
For Application Development & Delivery Professionals
Charts & Figures:Pick The Right Serious Game To Address Your Team's Challenge
Thomas GrantMay 12, 2011

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

For Application Development & Delivery Professionals

Report:Team In Trouble? Roll The Dice And Try A Serious Game

For Application Development & Delivery Professionals

Report:App Dev Teams: Consider Playing Around With Serious Games

For Application Development & Delivery Professionals

Charts & Figures:Pick The Right Serious Game To Address Your Team's Challenge

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