Forrester

For eBusiness & Channel Strategy Professionals

Report:Mobile Messaging Vendor Overview

Making Smart Decisions To Support Your Business Needs

This report is a mobile messaging vendor overview designed to provide a framework for narrowing the list of potential vendors that are well suited to meet the needs of your business. Rather than an...

• Downloads: 685
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For eBusiness & Channel Strategy Professionals

Report:2D Bar Codes: Emerging Role In Sales

An Empowered Report: 2D Bar Codes: Learn Why There's No Urgency

2D bar codes have captured the attention of eBusiness professionals in many industries who are looking to bridge the gap between online and offline media. The stakes are high. Those who execute well...

• Downloads: 232

For eBusiness & Channel Strategy Professionals

Client Inquiry:QR Code Strategy

One of our teams is working on implementing QR codes for holiday, but they'd like to find some existing utilization research to vet their approach. The basic questions would be: 1) What is the...

For eBusiness & Channel Strategy Professionals

Report:2D Bar Codes: Learn Why There's No Urgency

An Empowered Report: Invest Modestly And Experiment Broadly

Only 1% of US mobile phone owners have used a 2D bar code scanner in the past three months. It would be hard for any product or service company to claim an urgent need to implement 2D bar codes, but...

• Downloads: 842

For eBusiness & Channel Strategy Professionals

Report:Getting Mobile Right With Mobility POST

A Methodical Approach To Building Your Mobile Phone, Tablet, And Wearables Strategies

Back in 2009, Forrester created the first version of mobile POST — a methodology to help our clients create mobile strategies that align well with the mobile sophistication of their customer...

• Downloads: 231

For eBusiness & Channel Strategy Professionals

Tool:Many Attributes And Open Questions Define Each Stage

For eBusiness & Channel Strategy Professionals

Client Inquiry:Industry Pricing For SMS Services

We are a messaging vendor and are thinking about different ways to price our platform/services. What is Forrester's take on a plan?

For eBusiness & Channel Strategy Professionals

Report:2013 Mobile Trends For eBusiness Professionals

Landscape: The Mobile eBusiness Playbook

With more than 1 billion smartphones in consumers' pockets at the beginning of 2013, mobile is driving a second Internet revolution that's even more profound than the first one. Mobile creates new...

• Downloads: 720
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For eBusiness & Channel Strategy Professionals

Report:Building A Pervasive Corporate Mobile Competency

Organization: The Mobile eBusiness Playbook

Mobile strategy has evolved since 2010. Then, a mobile strategy equated to a mobile services road map and technology platform choices. An individual or small team could both create a strategy and...

• Downloads: 296

For eBusiness & Channel Strategy Professionals

Report:Executing End-To-End Mobile Services

Best Practices: The Mobile eBusiness Playbook

Mobile technologies are tactics — not strategies in themselves. Too often mobile services conversations start with "let's build an app." Instead, decisions like these should only be undertaken...

• Downloads: 870
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For eBusiness & Channel Strategy Professionals

Report:Topic Overview: Mobile Strategy Starter Kit

Mobile will be the most important digital channel for the foreseeable future. Mobile devices have the potential to eclipse fixed devices attached to the Internet in the foreseeable future. They are...

• Downloads: 1255

For eBusiness & Channel Strategy Professionals

Report:CI Professionals: The Future Of Mobile Is Context

Customer Intelligence Professionals Need Mobile Analytic Tactics

Consumers will adopt and use convenient services and products. On mobile phones, this means services that offer immediacy and simplicity through a highly contextual experience. Context — the...

• Downloads: 678