Forrester Research : Analyst

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

Reports (3)
Charts & Figures (7)

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Julie A. Ask
Media & Entertainment

For eBusiness & Channel Strategy Professionals
Report:Mobile Is Not Just Another Channel
How eBusiness Executives Can Create Unique Offerings For Portable Devices
Julie A. AskFebruary 25, 2011
eBusiness professionals often start mobile initiatives by thinking, "How do I scale down my PC-based web experience and leverage my existing infrastructure?" This approach is pragmatic in that it is...
- Downloads: 1832
For eBusiness & Channel Strategy Professionals
Report:A Systematic Approach To Mobile Strategy
Strategic Plan: The Mobile eBusiness Playbook
Julie A. Ask, Charles S. GolvinMay 10, 2012
Mobile is hot, but too many executives take a backward approach to developing a mobile initiative and begin with technology decisions such as "We need an iPhone application" or "Let's do something...
- Downloads: 4182
For Marketing Leadership Professionals
Report:2011 Mobile Trends
Thomas Husson, Julie A. AskJanuary 24, 2011
For consumer product strategy professionals who want to engage with their customers in the mobile environment, navigating the complex mobile ecosystem with its many different devices, platforms, and...
- Downloads: 5979
- Comments: 2
- Rating:
For eBusiness & Channel Strategy Professionals
Charts & Figures:Mobile Delivers Services Not Possible In Other Digital Channels
Julie A. AskFebruary 25, 2011

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

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For eBusiness & Channel Strategy Professionals

Report:Mobile Is Not Just Another Channel

For eBusiness & Channel Strategy Professionals

Report:A Systematic Approach To Mobile Strategy

For Marketing Leadership Professionals

Report:2011 Mobile Trends

For eBusiness & Channel Strategy Professionals

Charts & Figures:Mobile Delivers Services Not Possible In Other Digital Channels

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