Forrester Research : Analyst

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

Reports (4)
Charts & Figures (18)

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Past 12 months (2)
Past 18 months (3)

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Brand & Product Web Sites (1)
Social Marketing (1)

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North America (2)

4 results in Everything

David M. Cooperstein
Interactive Marketing Strategy and Process

For CMO Professionals
Report:Case Study: Cleveland Clinic Takes A Stepladder Approach To Achieve Social Media Success
Start Small And Engage The Enterprise To Overcome A Regulated Environment
David M. CoopersteinDecember 17, 2010
The Cleveland Clinic was not the first healthcare firm to experiment in social media, but it achieved success where others failed. A pragmatic assessment of the barriers it faced in developing social...
- Downloads: 579
For CMO Professionals
Report:Establish New Agency Partnerships
Tools And Technology: The 21st Century Brand Marketing Playbook
David M. CoopersteinAugust 23, 2012
Building a 21st century brand requires marketers to form new types of partnership with agencies. As with the fast-changing technology landscape, it's up to marketers to stay current with the...
- Downloads: 305
For CMO Professionals
Report:TV And Video Advertising Is On The Upswing In 2012
David M. CoopersteinFebruary 27, 2012
Forrester partnered with the Association of National Advertisers (ANA) to better understand marketers' current attitudes toward TV and digital video advertising. Marketers have regained their...
- Downloads: 726
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For CMO Professionals
Charts & Figures:Marketers Are More Bullish On The Effectiveness Of TV Ads
David M. CoopersteinFebruary 27, 2012
For CMO Professionals
Report:Brands Must Adapt To Customers' Higher Standards
Vision: The 21st Century Brand Marketing Playbook
David M. CoopersteinAugust 20, 2012
The traditional pillars of brand equity are cracking under the weight of the higher standards of the 21st century consumer. Marketers are disoriented in this world where they are losing influence...
- Downloads: 485
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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Topics

Industry

Region

For CMO Professionals

Report:Case Study: Cleveland Clinic Takes A Stepladder Approach To Achieve Social Media Success

For CMO Professionals

Report:Establish New Agency Partnerships

For CMO Professionals

Report:TV And Video Advertising Is On The Upswing In 2012

For CMO Professionals

Charts & Figures:Marketers Are More Bullish On The Effectiveness Of TV Ads

For CMO Professionals

Report:Brands Must Adapt To Customers' Higher Standards

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