Forrester

For Data Insights Professionals

Blog:How Can Enterprise Feedback Management Help The Market Research Professional?

You might be wondering why this post has nothing to do with Latin American consumers. Well, in addition to my Latin American research, enterprise feedback management (EFM) is a new and exciting...

For Data Insights Professionals

Blog:Our Take: What The Recent M&A Activity In The Enterprise Feedback Management (EFM) Space Means For The Market Research Industry

  Over the past two weeks, the EFM vendor landscape has heated up once again with a round of mergers and acquisitions. Last year, we saw the mergers between Vovici and Verint and Globalpark and...

For Data Insights Professionals

Blog:The Enterprise Feedback Management (EFM) Vendor Landscape Evaluated

Over the past year, my colleague Andrew McInnes and I have immersed ourselves in the world of enterprise feedback management (EFM), which we define as follows: A system of software and processes...

For Customer Insights Professionals

Report:End-Of-Life: The Forrester Wave™ EFM Satisfaction And Loyalty Solutions

After evaluating two categories of enterprise feedback management (EFM) vendors in Q3 2011, Forrester will no longer cover the vendor market landscape in the same way. This report explains why the...

• Downloads: 77

For Data Insights Professionals

Blog:Innovative Methodology: Incorporating Location Analytics Into Your Research

  This shouldn’t come as a surprise, but I love talking about cool, emerging, and innovative research methodologies. Over the past two years, I have been focusing a lot of my time on...

For Data Insights Professionals

Blog:Thoughts from ARF: Rethink 2013 — It’s Time To Stop Talking And Start Doing

  If you read my blog regularly, it should come as no surprise that I am an ardent fan of using mobile devices — whether mobile phones or tablets — for market research purposes. I...

For Customer Insights Professionals

Report:How Prediction Markets Help Forecast Consumers' Behaviors

Emerging Market Research Methodology: Prediction Markets Are Your Innovation And Market Assessment Barometer Tool

Market insights professionals are repeatedly tasked with delivering quick insights that will accurately predict what consumers will do or buy in the future. Traditional research methods do not always...

• Downloads: 543

For Customer Insights Professionals

Report:A Month In The Life: How UK SuperConnecteds Use Their Mobile Phones

Technographics® UK Mobile Behavioral Tracking Study, Q4 2011

Mobile usage has exploded. To develop effective mobile strategies and succeed in this new customer-obsessed mobile world, companies must understand how consumers are using their mobile phones. While...

• Downloads: 46

For Marketing Leadership Professionals

Report:Technographics® Survey Highlights: What Types Of Advertising Do Latin Americans Trust?

An overview of the types of advertisments that Latin Americans trust and how these differ for Brazilian and Mexican consumers.

• Downloads: 6

For Customer Insights Professionals

Report:The Mobile Market Research Landscape 2012

An Overview Of The Different Ways You Can Leverage Mobile In Your Research

Mobile phones have the ability to capture rich emotional and behavioral insights and uncover connections that may not surface when one leverages traditional research methodologies. This report...

• Downloads: 586

For Data Insights Professionals

Blog:Marketing To Latin Americans Is A Long-Term Commitment

I am excited to announce that my first report that draws from our Latin American Technographics® data — entitled Understanding Latin American Online Consumers— is now available....

For Data Insights Professionals

Blog:Latin Americans’ Love Affair With Social Extends To Mobile Phones

In 2009, we started the Latin American Technographics® product to understand how emerging Latin American markets like Brazil and Mexico are adopting and using technology. During this time, we...

For Data Insights Professionals

Blog:Our Take: What e-Reward’s Acquisition Of Conversition Means For The Market Research Industry

Late last night the market research vendor landscape became a little more consolidated with the announcement that e-Rewards reached an agreement to acquire Conversition Strategies. This is...

For Customer Insights Professionals

Report:How To Plan For Mobile Online Survey Takers

Mobile market research is a growing topic of conversation among market insights professionals. However, one aspect of mobile that is not often discussed but that has significant data implications for...

• Downloads: 158

For Data Insights Professionals

Blog:Our Take: What The Verint-Vovici Merger And QuestBack-Globalpark Merger Mean For The Market Insights Professional

The past three weeks have been quite busy within the enterprise feedback management (EFM) vendor landscape, with two major acquisitions. The first occurred on July 19th between Verint and Vovici; the...

For Data Insights Professionals

Blog:How Enterprise Feedback Management Can Help Market Insights Professionals Manage Data And Information Overload

Companies are in a unique position today, as they have an unprecedented ability to collect information about consumers through various channels and thus create rich and deep profiles of their target...

For Marketing Leadership Professionals

Report:Take Advantage: Latin American Consumers Are Willing Co-Creators

Latin Americans love social media, and it's important for organizations to realize that their use of it is not exclusive to entertaining themselves or connecting with family and friends. It also...

• Downloads: 62

For Marketing Leadership Professionals

Report:Latin American Social Technographics® Revealed

How Can Companies Leverage Latin Americans' Love of Social Media?

Forrester's Social Technographics® profiles reveal that online metropolitan Brazilians and Mexicans are voracious consumers of social media and are the most active across every level of social...

• Downloads: 95

For Marketing Leadership Professionals

Report:An Overview Of Online Consumers In Argentina

Latin American Consumer Technographics®

Latin America is on the priority list of many global companies. This is not surprising given the meteoric rise of social networks like Facebook and Twitter and Latin Americans' willingness to connect...

• Downloads: 36

For Customer Insights Professionals

Report:How Using Neuroscience Techniques Can Help Understand The Consumer's Mind

Emerging Market Research Methodology: Neuroscience Techniques Can Clarify And Support Market Research Decisions

Market insights professionals are tasked with understanding how consumer preferences and emotions play a role in their decisions and influence their choices. However, these factors typically occur...

• Downloads: 402
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For Data Insights Professionals

Blog:Wake Up! You Need To Be Thinking About Mobile Market Research Now

July has been a “sizzling” month so far, and I don’t just mean the weather. Although its pretty hot and humid here in Miami, the market research world has been burning up with talk...

For Data Insights Professionals

Blog:A Cool Research Methodology That I Predict You Will Use

As my colleagues in our team can attest, I get giddy when I talk about all the cool, emerging, and innovative methods that market research professionals can use — whether it be how biometric...

For Customer Insights Professionals

Report:End-Of-Life: The Forrester Wave™ EFM Vendors, Market Insights Platform Providers

After evaluating two categories of enterprise feedback management (EFM) vendors in Q3 2011, Forrester will no longer cover the vendor market landscape in the same way. This report explains why the...

• Downloads: 63
• Comments: 2

For Customer Experience Professionals

Report:An Overview Of Enterprise Feedback Management Vendors And Their Capabilities

The Technology Tool That Will Help Market Insights Professionals Bring The Research Data Streams Within The Organization Together

Companies are in a unique position today: They have an unprecedented ability to collect information about their customers through various channels. However, what has arisen from what one would...

• Downloads: 643

For Data Insights Professionals

Blog:Are Cell Phones The Key To Reaching Latin American Consumers?

I am back from beautiful Cartagena, Colombia where the ESOMAR Latin American 2010 conference was held. In addition, last week, I met with media and advertising professionals focusing on the...