For CMO Professionals
Read this report if you want to understand how to measure the effectiveness of a branded content strategy along the stages of the customer life cycle. This report will help you define the most...
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For eBusiness & Channel Strategy Professionals
Using Ancient Greek Philosophy As A Framework For 21st Century Travel Loyalty
The Greek philosopher Aristotle believed that there were three levels of friendships: utility, pleasure, and good. The lowest, utility, describes the current state of travel loyalty programs —...
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For Marketing Leadership Professionals
Executive Overview: The Marketing Mix Optimization Playbook
When making their investment decisions across the marketing mix, senior marketers face the constant challenge of coping with the proliferation of communication and engagement platforms while facing...
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