Forrester Research : Analyst

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

Reports (4)
Tools & Templates (1)

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Luca S. Paderni
Media & Entertainment

For Marketing Leadership Professionals
Tool:Calculating The Media Fragmentation Index
Luca S. PaderniAugust 01, 2011
For CIO Professionals
Report:CIOs Must Merge IT With Marketing To Win In The Digital Decade
Assessing Your Marketing-IT Partnership Readiness To Develop A Custom Action Plan
Luca S. Paderni, Nigel FenwickOctober 25, 2011
In the future, only companies that understand and anticipate their customers' needs and can consistently deliver unique, tailored customer experiences will be able to attract and retain loyal...
- Downloads: 624
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For CMO Professionals
Report:Measuring The Impact Of Branded Content
Luca S. PaderniMay 21, 2012
Read this report if you want to understand how to measure the effectiveness of a branded content strategy along the stages of the customer life cycle. This report will help you define the most...
- Downloads: 606
For Marketing Leadership Professionals
Report:Adapting To Media Fragmentation In Europe
The Impact Of Media Fragmentation Patterns On Communication Strategy
Luca S. PaderniAugust 01, 2011
Consumers across Europe are embracing new media platforms that change the way they consume content. This year's European Technographics® data shows a continuous growth in the amount of time...
- Downloads: 379
For Marketing Leadership Professionals
Report:Marketing Mix Modeling Landscape Overview
Luca S. PaderniMay 18, 2011
The fragmented media landscape makes accurate attribution of successful marketing efforts increasingly difficult. As a result, marketing leaders are under greater pressure than ever to bring...
- Downloads: 1210
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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

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For Marketing Leadership Professionals

Tool:Calculating The Media Fragmentation Index

For CIO Professionals

Report:CIOs Must Merge IT With Marketing To Win In The Digital Decade

For CMO Professionals

Report:Measuring The Impact Of Branded Content

For Marketing Leadership Professionals

Report:Adapting To Media Fragmentation In Europe

For Marketing Leadership Professionals

Report:Marketing Mix Modeling Landscape Overview

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