Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

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  • Brian Hopkins
  • For Enterprise Architecture Professionals

    Report:Navigate Digital Disruption With An Emerging Technology Vision

    Vision: The Emerging Technology Playbook

    Emerging information technology has been a key enabler of business evolution since the 1960s and shows no signs of letting up. As we move beyond simple digitization of information to digital business...

    • Downloads: 404
  • For Enterprise Architecture Professionals

    Report:Break Down Silos With An Emerging Technology Road Map

    Road Map: The Emerging Technology Playbook

    Firms increasingly depend on technology to be innovative and disruptive. However, our data indicates that most firms are not doing a good job of getting new technology in the door and ensuring that...

    • Downloads: 190
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Assess Your Readiness For Emerging Technology Opportunities

    Assessment: The Emerging Technology Playbook

    The pace of business is accelerating; digitized information makes constant change and disruption an ongoing reality. Firms count on emerging technologies to give them a leg up in increasingly...

    • Downloads: 208
  • For Enterprise Architecture Professionals

    Charts & Figures:Businesses Are Counting On Technology Innovation To Have A Big Impact

  • For Enterprise Architecture Professionals

    Blog:Do Not Depend On EA To Innovate

    Many organizations expect EAs to be the source of technology innovations. They are broadly knowledgeable, experienced, connect-the-dots kind of people you might naturally expect to come up with...

    • For Enterprise Architecture Professionals

      Blog:Are Your Employees Doing This?

      I just saw something that makes a point I covered in a technology trends briefing for a client yesterday. After getting my Sun-dried Ethiopia Harrar (a $3.45 “clover-brewed,”...

      • For Enterprise Architecture Professionals

        Blog:The Top Technology Trends For The Next Three Years

        We just released our 2011 update to last year’s EA top trends report, The Top 15 Technology Trends EA Should Watch: 2011 To 2013. In 2011, we have expanded our coverage by releasing two...

        • For Enterprise Architecture Professionals

          Report:Capitalize On Emerging Technology For Innovation And Growth

          Executive Overview: The Emerging Technology Playbook

          Emerging technology unlocks disruptive business opportunities for firms that are prepared; capitalizing on this should be a key element in your firm's innovation and growth plans. Technologies that...

          • Downloads: 213
        • For Enterprise Architecture Professionals

          Report:Connect The Dots Between Business Outcomes And Emerging Technology

          Forrester hosted a "tweet jam" on technology trends on July 29. Cloud was clearly atop all other subjects, but business intelligence (BI), mobile, and social were also discussed — the general...

          • Downloads: 576
        • For Enterprise Architecture Professionals

          Report:Big Opportunities In Big Data

          Positioning Your Firm To Capitalize In A Sea Of Information

          Opportunities to improve the bottom line exist in a flood of information; however, gaining insight from data becomes challenging as it grows extremely large. Emerging technology applies the power of...

          • Downloads: 2638
        • For Enterprise Architecture Professionals

          Blog:Technology Is Everywhere — Are You Paying Attention?

          We are currently in a technology growth cycle, which is likely to continue for another five to seven years.* The opportunities presented by the likes of cloud, mobile, social, and big data are...

          • For Enterprise Architecture Professionals

            Blog:It Doesn't Matter Where EA Lives — So Let's Stop Arguing About It

            George Colony, our CEO, just released a post on his blog about enterprise architecture, aptly enough named “Enterprise Architects For Dummies (CEOs).” I retweeted the post to my followers...

            • For Enterprise Architecture Professionals

              Blog:From Our EA Community — Boiling Down Your BT Strategy To A Single Page

              Last fall, a member of our enterprise architecture community asked a simple question — how do you represent IT strategy on a single page? What resulted was the most read and commented...

              • For Enterprise Architecture Professionals

                Blog:The Emerging Technology Juggernaut

                I heard a great analogy from a client recently; buying new technology is like buying a new car - there are a lot of different strategies. Some people want a new car every couple of years and pay a...

                • For Enterprise Architecture Professionals

                  Report:Technology Standards Toolkit

                  An effective standards program provides an important foundation for any enterprise architecture (EA) program. Both new and well-established programs will want to get and keep their standards house in...

                  • Downloads: 60
                  • Comments: 2
                  • Rating:
                • For Enterprise Architecture Professionals

                  Report:Data Virtualization Reaches Critical Mass

                  Technology Advancements, New Patterns, And Customer Successes Make This Enterprise Technology Both A Short- And Long-Term Solution

                  Firms are looking to solve tough data and process integration challenges as they once again begin to invest in new business capabilities. Multiple data warehouses (DWs) and business intelligence (BI)...

                  • Downloads: 1093
                • For Enterprise Architecture Professionals

                  Blog:Big Data Will Help Shape Your Market’s Next Big Winners

                  It seems that every week another vendor slaps “big data” into its marketing material – and it’s going to get worse. Should you look beyond the vendor hype and pay...

                  • For Enterprise Architecture Professionals

                    Blog:Please Join Us At The Forrester Technology Trends Tweet Jam, 10-11 ET on 7/29

                    It's that time again, and we are busy updating our annual report, "The Top 15 Trends EA Should Watch." For this year, we have expanded the number of analysts contributing to the research,...

                    • For CIO Professionals

                      Report:Business Technology "Strategy On A Page" Toolkit

                      • Downloads: 107
                      • Comments: 11
                      • Rating:
                    • For Enterprise Architecture Professionals

                      Report:The Top 10 Business Technology Trends EA Should Watch: 2012 To 2014

                      Driving increasing capacity for business innovation remains high on the CIO's agenda, but enterprise architects (EAs) struggle to keep up with the rapidly changing technology landscape while also...

                      • Downloads: 2678
                      • Rating:
                    • For Enterprise Architecture Professionals

                      Blog:Take A Broader View Of Agile To Survive In The Digital Age

                      I just finished analyzing our Q3 2012 Global State Of Enterprise Architecture Online Survey, where we asked a number of questions at the end of the survey on how firms identify and introduce new...

                      • For Enterprise Architecture Professionals

                        Report:Build The Case For Emerging Technology

                        Business Case: The Emerging Technology Playbook

                        The business appetite for new technology to fuel innovation, generate growth, engage with customers, and create differentiation is insatiable. According to our survey data, however, your business is...

                        • Downloads: 337
                        • Comments: 2
                        • Rating:
                      • For Enterprise Architecture Professionals

                        Blog:Avoid Becoming A One-trick Pony: Embrace Your Business' Need For Real-time

                          #next_pages_container { width: 5px; hight: 5px; position: absolute; top: -100px; left: -100px; z-index: 2147483647 !important; }The term “one-trick pony” allegedly originated back...

                        • For Enterprise Architecture Professionals

                          Blog:2012 Predictions – Technology Will Shape Who We Are As People And Businesses

                          In the first phase of the information age, technology helped us achieve new levels of productivity. In the next phase, technology will shape who we are. Why? Because technology is everywhere –...

                          • For Enterprise Architecture Professionals

                            Blog:The First Rule Of Big Data — Don't Talk About Big Data

                            I’ll be chairing Big Data World Europe on September 19 in London; in advance of that event, here are a few thoughts. Since late 2011, we’ve seen the big data noise level eclipse cloud and...

                            • For Enterprise Architecture Professionals

                              Blog:Closing The Innovation Gap

                              Greetings — thanks for taking the time to read my inaugural blog! Let me introduce myself by way of continuing a discussion that I started at Practicing EA and CIO.com on innovation...

                               
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