Forrester

For Sales Enablement Professionals

Report:The Cloud Has Changed Channel Sourcing Dynamics For Software

Which Channels Are Customers Sourcing From?

In 2010, Forrester published a report on channel sweet spots to address how small and medium-size businesses (SMBs) source their software needs. Two years later, we're revisiting this topic to...

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For Sales Enablement Professionals

Report:Paving The Way To Partner Loyalty Maturity

Road Map: The Channel Partner Loyalty Playbook

In this report, we present a compendious road map to guide you through the steps to build a partner loyalty program or to revamp an existing one. Follow this road map — and the companion...

• Downloads: 167
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For Sales Enablement Professionals

Report:The 10 Most Innovative Partner Co-Marketing Tactics

Becoming A Trusted Marketing Advisor Requires Focus And Follow-Through

B2B partner marketers are tasked with improving the marketing prowess of their partner communities, but progress has been slow to date. With the rise of social media and avant-garde digital marketing...

• Downloads: 208
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For Sales Enablement Professionals

Report:Scoring Your Partner Program For Loyalty

Assessment: The Channel Partner Loyalty Playbook

To systematically determine how well your partner program is performing today, and set a baseline for what to improve moving forward, measuring all the significant activity you put into building...

• Downloads: 162
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For Sales Enablement Professionals

Report:Tech Channels Have A Long Way To Go Toward Adding Marketing Value

Despite Vendor Efforts To Marketing-Enable Their Partners, Partners Still View Channels As Implementers, Not Influencers

Is your channel marketing enablement program first-rate? Sorry to break it to you, but we have reason to believe it's not. Tech vendors are investing more than ever today to empower their channel as...

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For Sales Enablement Professionals

Blog:Cisco Partner Velocity 2012: Leveraging Marketing Enablement As A Differentiator

Cisco’s annual partner marketing conference, Partner Velocity, wrapped up in Las Vegas last week. Two hundred and thirty-five partners from 24 countries were in attendance to witness...

For Sales Enablement Professionals

Report:Channel Partner Loyalty Capabilities Assessment

Assessment: The Channel Partner Loyalty Playbook

Forrester's Channel Partner Loyalty Capabilities Assessment is a tool that illustrates and scores the seven critical program elements that contribute to channel partner loyalty. 

• Downloads: 37
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For Sales Enablement Professionals

Report:Tapping Resources To Optimize Partner Loyalty

Organization: The Channel Partner Loyalty Playbook

This report maps out the range of stakeholders within your organization whom you will work with, and work for, in executing the channel partner loyalty playbook. It is designed to help you plan and...

• Downloads: 160
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For Sales Enablement Professionals

Report:Market Overview: Managed Service Providers, Part 2

Service Provider Market Dynamics Will Muddy The Channel Ecosystem

An inflection point has surfaced in the managed service provider (MSP) market. Tech vendors must awaken to the revolution that is swiftly taking shape in the ecosystem as cloud computing adoption...

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For Sales Enablement Professionals

Blog:Be In The Know: The Managed Service Provider Journey

Over the last two months, I’ve had the opportunity to interview a plethora of managed service providers (MSPs) and MSP platform vendors across the US, Europe, and Asia. The experience has...