Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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3644 results in Reports

    • For CIO Professionals

      Report:3D Printing Drives Digitization Further Into Products, Processes, And Delivery Models

      A 3D Printing Primer For CIOs

      Unlike the Web, mobile, cloud, and analytics, 3D printing innovation has entered from left field, completely independent of the technology stack. Besides presenting a valuable lesson in adjacent...

      • Downloads: 260
    • For CIO Professionals

      Report:Asia Pacific Tech Market Outlook For 2014 To 2015

      China, India, And ASEAN Will Be Up, Japan Down, And Australia And South Korea Flat

      Both technology buyers and technology sellers have a keen interest in what is happening in the Asia Pacific technology market, the third-largest regional tech buying area in the world. CIOs and other...

      • Downloads: 356
    • For CIO Professionals

      Report:A Mixed Bag For The Latin American Tech Market In 2014 And 2015

      Brazil Rejoins The Strong Markets Of Chile, Colombia, And Mexico After A Weak 2013 But Will Slow In 2015 As Others Expand

      The Latin American tech market is rising in importance, and more and more Latin American businesses are becoming globally competitive, adapting as they do so the technologies and technology...

      • Downloads: 186
    • For CIO Professionals

      Report:Pioneer Vendors: Proactive Assistance

      Predictive Analytics Fuel A New Set Of Anticipatory Apps For Mobile And Wearable Devices

      As employees and customers increasingly rely on mobile and soon wearable devices to get work and personal tasks done, they'll need more engaging software that better anticipates and serves their...

      • Downloads: 212
    • For Enterprise Architecture Professionals

      Report:EU Regulations And Public Opinion Shift The Scope Of Data Governance

      The European Commission is preparing an update of its Data Protection Directive, which will introduce new rights for consumers like the "right to be forgotten." This new directive is expected to be...

      • Downloads: 212
    • For Security & Risk Professionals

      Report:Assess Your Security Program With Forrester's Information Security Maturity Model

      Assessment Framework: The S&R Practice Playbook

      This report outlines the assessment framework associated with Forrester's solution for security and risk (S&R) executives. The report is designed to help CISOs as they continue working their way into...

      • Downloads: 2570
    • For Sourcing & Vendor Management Professionals

      Report:TechRadar™: Software-As-A-Service, Q1 2014

      Vendors Have More And Better SaaS Options Than Ever — Are You Prepared?

      Nearly 15 years after the appearance of software-as-a-service (SaaS) startups such as, NetSuite, and Google, software-as-a-service is nearing its tipping point. SaaS adoption is poised...

      • Downloads: 913
    • For eBusiness & Channel Strategy Professionals

      Report:Why Every Online Retailer Needs To Think Green

      The "Green Consumer" Opportunity And How Retailers Can Seize It

      Retailers have been dancing around green initiatives for years, but consumer demand has finally put green retail on the main stage. In addition to their obvious positive (or, at least, less damaging)...

      • Downloads: 172
    • For Application Development & Delivery Professionals

      Report:Mind The Gap When Organizing To Support Contact Center Applications

      Organization: The Contact Centers For Customer Service Playbook

      Contact center applications frequently require special service levels — such as uptime, performance, and scale — that exceed typical requirements for enterprise applications. Configuring them...

      • Downloads: 270
    • For Enterprise Architecture Professionals

      Report:Prepare For 2013's Shifting BPM Landscape

      Landscape: The Business Process Management Playbook

      Firms continue to invest massive amounts of money and time into improving their business processes. Why? Because of the imperative to optimize their business operations for their markets, even as...

      • Downloads: 954
    • For Marketing Leadership Professionals

      Report:US Mobile Travel Bookers

      A Consumer Technographics® Overview

      In a world of smartphones, tablets, the mobile Internet, and apps, there is a small but important group of US travelers who have used their connectedness to book leisure trips on a mobile device in...

      • Downloads: 72
    • For CIO Professionals

      Report:2016: Google Apps And Office 365

      Content, Mobile Support, And Ecosystems Will Define Success

      Sixty-five percent of software decision-makers tell us they plan to use or already have begun using collaboration software-as-a-service (SaaS). Fueling a lot of this interest is the availability of...

      • Downloads: 623
    • For eBusiness & Channel Strategy Professionals

      Report:The Forrester Wave™: Mobile Commerce Solution Providers, Q4 2013

      These Vendors Represent The Cutting Edge Of Mobile Commerce Innovation

      The goal posts for mobile commerce keep moving. Existing mobile commerce solutions have served their purpose well, but scalability, performance, and flexibility concerns are intensifying. eBusiness...

      • Downloads: 623
    • For Marketing Leadership Professionals

      Report:CMOs Must Build An Affinity Channels Strategy To Reach New Audiences

      How To Navigate Fragmenting Media Audiences Across Niche, Focused Digital Media Networks

      Young demographic audiences, often described as Millennials or Gen Zers, are fragmenting across a new landscape of affinity-focused media channels built on YouTube including StyleHaul, Machinima,...

      • Downloads: 238
    • For Marketing Leadership Professionals

      Report:Wearable Computing

      The Next Devices And Platforms That Matter To Your Product Strategy

      Consumers are adopting technology faster than ever: Witness the rapid mainstreaming of devices such as the Apple iPad and Microsoft Kinect for Xbox 360. Wearable devices will be next, but right now...

      • Downloads: 957
    • For Customer Experience Professionals

      Report:Case Study: Rogers Communications Pilots A New Customer Experience Strategy

      In 2011, the customer experience team at Rogers Communications, Canada's largest telecommunications carrier, was beating its collective head against a wall — how could it operationalize its...

      • Downloads: 485
    • For Enterprise Architecture Professionals

      Report:The Top 10 Technology Trends EA Should Watch: 2012 To 2014

      Enterprise architects (EAs) struggle to keep up with the rapidly changing technology landscape while also answering the call for application and technology consolidation. To help EAs balance business...

      • Downloads: 4543
    • For Customer Insights Professionals

      Report:TechRadar™ For Customer Intelligence Professionals: Customer Loyalty Programs, Q1 2013

      Business Case: The Customer Loyalty Playbook

      Loyalty technologies play a central role in the execution and differentiation of customer loyalty programs and, more specifically, in driving consumer participation in a program across channels...

      • Downloads: 804
    • For CIO Professionals

      Report:Software Must Enrich Your Brand

      Software Is A Critical Strategic Asset, Not An Operational Nice-To-Have

      Your customers increasingly interact with your products and service directly through the software they touch: mobile apps, connected products, websites, and digital experiences. If the software fails...

      • Downloads: 325
    • For eBusiness & Channel Strategy Professionals

      Report:Commerce And Content: The Perfect Couple Or A Tumultuous Affair?

      Choosing Between eCommerce And Web Content Management Solutions

      Companies need cohesive digital customer experiences, but marketing and eCommerce groups often operate in silos with differing objectives, which leads them to buy and operate independent solutions...

      • Downloads: 450
    • For CIO Professionals

      Report:Market Overview: Hosted Collaboration Services Providers

      Alternatives To Google Apps And Microsoft Office 365 Emerge

      Sixty-five percent of IT leaders Forrester recently surveyed said they are interested in or already using software-as-a-service (SaaS) for some portion of their collaboration technology portfolio....

      • Downloads: 425
    • For Sourcing & Vendor Management Professionals

      Report:Communications Technology And Services Sourcing Strategy Evaluation Checklist

      Forrester enterprise clients with distributed organizations want to simplify management of an increasingly complex communications environment. This includes defining and then periodically reviewing...

      • Downloads: 55
    • For Infrastructure & Operations Professionals

      Report:Case Study: News UK Transformed Its Data Center To Become More Agile

      In the past decade, news media companies have witnessed substantial disruptive changes in their marketplace, spurring them to significantly accelerate their IT transformation initiatives. As we have...

      • Downloads: 165
    • For Enterprise Architecture Professionals

      Report:Align Application Rationalization Metrics To Your Objectives And Drivers

      Enterprises start application rationalization initiatives, but after the low-hanging fruit of little used business applications, they find it a struggle to progress. There are many root causes...

      • Downloads: 305
    • For eBusiness & Channel Strategy Professionals

      Report:The Digitization Of The In-Store Experience

      Mobile Devices And Interactive Displays Are Redefining The In-Store Experience For Sales Associates And Customers Alike

      Retailers are ditching the term multichannel. Instead, in the era of agile commerce, they talk about delivering a "buy anywhere, fulfill anywhere" experience to their customers. In pursuit of this...

      • Downloads: 2527