Forrester

For eBusiness & Channel Strategy Professionals

Report:2010 Canadian Credit Card Secure Site Rankings

Depth Of RBC's Site Prevails Over Streamlined CIBC Offering

For the first time, Forrester evaluated the secure Web sites of four of Canada's largest credit card issuers — Bank of Montreal, CIBC, Royal Bank of Canada (RBC), and TD Canada Trust —...

• Downloads: 167

For eBusiness & Channel Strategy Professionals

Report:Case Study: How Barclaycard Helps Customers Manage Their Spending

Barclaycard Offers State-Of-The-Art Spending Categorization And Reporting

In August 2009, Barclaycard rolled out its new secure Web site, mybarclaycard, offering state-of-the-art functionality for managing credit cards online. The site combines excellent online banking...

• Downloads: 540

For Marketing Leadership Professionals

Report:iPhone 4S Cements Apple's Product Strategy Leadership Position

Apple's Cross-Device Product Strategy Drives Product Differentiation And Customer Loyalty

Let's face it: Many observers, anticipating a redesign and a raft of hardware innovations, reacted with disappointment to Apple's iPhone 4S unveiling. Does it matter? No. Why? Because Apple launched...

• Downloads: 372

For eBusiness & Channel Strategy Professionals

Report:How To Prepare For Australia's National Broadband Network

eBusinesses Must Prepare Now To Win Over New Customers

The Australian federal government's National Broadband Network (NBN) is set to turn Australia into one of the most connected nations in the world. But how should eBusiness professionals respond? So...

• Downloads: 108

For eBusiness & Channel Strategy Professionals

Report:Forrester Research Web-Influenced Retail Sales Forecast, 2010 To 2015 (US)

ForecastView Spreadsheet

Web-Influenced Retail Sales Forecast (US): Total offline retail sales that are influenced by online research. Offline-influenced retail sales by 30 retail categories such as PCs, apparel, housewares,...

• Downloads: 17

For Infrastructure & Operations Professionals

Report:Enter The Dragon: Enterprise Networking In Asia

This document offers a brief overview of enterprise networking in Asia for vendor strategists. Market outlooks are provided on the overall Asia Pacific market, vertical industries, and the countries...

• Downloads: 9

For Customer Experience Professionals

Report:Weather.com Offers Customized, Aggregated, Relevant, And Social Weather Content

CARS Improves Customer Experience And Supports The Weather Channel Growth Strategy

Forrester has predicted that the next generation of online experience will be customized, aggregated, relevant, and social (CARS). We can already see early examples of companies that are transforming...

• Downloads: 257

For Marketing Leadership Professionals

Report:Understanding The Changing Needs Of Online Consumers In Latin America

Latin American Consumer Technographics®

Over the past couple of years, Latin America has risen on many global companies' priority lists of new markets to focus on and understand. Given the meteoric rise of social networks like orkut and...

• Downloads: 106
• Rating:

For Sales Enablement Professionals

Report:The Emerging Engagement Channel Model

Top Performers' Channel Investments Span The Customer Tech Adoption Life Cycle

Tech vendors have historically treated channels as "outsourced sales" — or have, at least, invested that way. But a handful of vendors have departed from this model, choosing instead to invest...

• Downloads: 448

For eBusiness & Channel Strategy Professionals

Report:Starting Your eCommerce Business In China

Identifying The Right Option For Your B2C eCommerce Business

China has become the leading emerging market for many Western brands and retailers. Attractive due to the scale and growth of the retail market, many companies view China as both a near-term...

• Downloads: 456
• Rating:

For CMO Professionals

Report:Marketing And IT Must Align For Business Success

Mastering The Customer Data Flow Requires Marketing And IT To Join Forces

Today's marketing organization must use technology to deliver compelling brand experiences and drive business growth. Today's IT organizations must tune their efforts to needs of the business. This...

• Downloads: 515

For Marketing Leadership Professionals

Report:Forrester Research Online Display Advertising Forecast, 2011 To 2016 (Western Europe)

ForecastView Spreadsheet

Total advertising spending by country and online display spending for each of the 17 Western European countries. Online display spending is further segmented by media format. Includes historical data...

• Downloads: 1

For Customer Experience Professionals

Report:Customer Experience Trends: Leaders At FedEx, Time Warner Cable, And USAA Weigh In

A Panel Discussion At The 2010 Customer Experience Forum

Highlights of the Trends In Customer Experience panel at Forrester's Customer Experience Forum 2010 included a debate about the need for a chief customer officer (CCO), a prediction that "Web sites...

• Downloads: 1053

For Infrastructure & Operations Professionals

Report:Case Study: KLM Air France Reaches New Heights Through Application Deployment Automation

AirFrance-KLM Saved Valuable Time And Money Through Optimization Of Its Deployment Process

AirFrance-KLM strives to achieve profitable growth that contributes to both its own corporate aims and economic and social development. Today's airline industry needs to keep its balance in the face...

• Downloads: 221

For Customer Insights Professionals

Report:Should You Engage In A Customer Intelligence Safe Haven?

Why Marketers Must Create Partnerships To Succeed In The Future

The notion of a "safe haven" in customer intelligence (CI) isn't new; for years, direct marketers and catalogers have relied on cooperatives for their customer acquisition needs. But in the digital...

• Downloads: 234

For eBusiness & Channel Strategy Professionals

Report:Pleasing Online Travel's Technology Pessimists Can Lead To Greater eBusiness Success

Forty-four million US online leisure travelers do not see a role for technology in their lives. These travel technology pessimists use technology, including the Web, because they have to, not...

• Downloads: 390

For eBusiness & Channel Strategy Professionals

Report:Case Study: Wells Fargo Proves The Business Case For Online Chat

Wells Fargo's Second Attempt At Online Chat Finds Incremental Success

Wells Fargo was a pioneer in the use of online chat in 2002. While that initial move into live help met with mixed results, the desire on the team's part to inject human assistance into the process...

• Downloads: 940

For Security & Risk Professionals

Report:Case Study: BlueCross BlueShield Of Tennessee Tackles Strategic Archiving Initiative

BCBST Leverages A Proactive Approach To Support eDiscovery And Cut Costs

In addition to regulatory requirements, health plans often face significant litigation burdens. In seeking to address eDiscovery objectives, many organizations struggle with the intersection of...

• Downloads: 198

For Sourcing & Vendor Management Professionals

Report:Match Service Provider Governance With Market Realities

Capability Assessment: The Services Sourcing Playbook

Internal IT requirements and the market for external services are in a state of constant evolution. Linking the needs of a unique and complex IT environment with external market offerings has been a...

• Downloads: 264

For CMO Professionals

Report:Breaking Down The Financial Barriers To Marketing Innovation

CMOs continue to fall short in marketing innovation. Most marketers experiment instead, putting the lion's share of their investment into testing one P of the marketing mix: promotion. While new...

• Downloads: 317

For CMO Professionals

Report:TV's New Advertising Frontier

New TV Advertising Options Point Marketers Toward The Future

After 50 years of the 30-second spot, "innovations" like infomercials, and product placements, the world of TV advertising is about to go through a massive change. The promise of interactive TV is...

• Downloads: 627

For CIO Professionals

Report:Brass Tacks SaaS Realities And Possibilities

This document offers a brief overview of software-as-a-service (SaaS) in Asia for vendor strategists. Key conclusions regarding SaaS in 2009, along with predictions for SaaS in 2010, are offered.

• Downloads: 8

For Sourcing & Vendor Management Professionals

Report:Most Firms Will Use Multiple WAN Technologies

The Mix Will Shift Over Time, But IP WANs Are Here To Stay

Organizations of all sizes are abandoning legacy telecommunications technologies in favor of all-IP wide-area networks (WANs) to support intersite connectivity. Laggards are being pushed off of older...

• Downloads: 501

For Enterprise Architecture Professionals

Report:Trends In Aligning Capabilities, Skills, And Tools For BPM COE Programs

These data charts present the results of Forrester's 2011 BPM Center Of Excellence Online Survey.

• Downloads: 42

For Sourcing & Vendor Management Professionals

Report:Asset-Based IT Services Shift Service Vendors' Operating Models

Four Crucial Steps To Succeed With Asset-Based IT Services Offerings

Forrrester has previously described why the move to software asset-based offerings has been slow to date and what steps service vendors are increasingly taking in order to successfully grow their...

• Downloads: 282
• Rating: