Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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168 results in Reports

  • Branding
  • For CMO Professionals

    Report:How To Deliver A New Brand Experience

    Processes: The 21st Century Brand Marketing Playbook

    Many companies are well on their way to delivering a top-notch brand experience for their demanding customers. CMO and marketing leadership professionals can learn from the experiences and processes...

    • Downloads: 614
  • For Customer Experience Professionals

    Report:Voice Of The Customer Vendor Landscape, 2014

    A Customer Experience Professional's Guide To The VoC Vendor Market

    Companies use voice of the customer (VoC) programs to collect and analyze customer feedback, inform customer experience improvements, and track the results of those improvements. To manage the...

    • Downloads: 523
  • For CMO Professionals

    Report:Chart A New Course For Your Brand

    Strategic Plan: The 21st Century Brand Marketing Playbook

    In order to build and preserve brand equity in the face of higher consumer expectations and support 21st century brand marketing, CMO and marketing leadership professionals must develop a strategic...

    • Downloads: 654
  • For CMO Professionals

    Report:Big-Box Retailers Must Be Trusted And Essential To Build Their Brand

    Technographics® TRUE Brand Compass: Big-Box Retail

    Forrester's research shows that consumers demand more from brands in the 21st century. Marketers across all consumer industries now have a steeper hill to climb to earn brand preference, referral,...

    • Downloads: 250
  • For Marketing Leadership Professionals

    Report:Drive Higher Brand Engagement On Mobile Devices

    Mobile Marketing Needs To Be A Value Exchange Between Brand And Consumer

    Consumers' use of mobile is nearly ubiquitous in North America, but mobile marketing is still in its early years. Interactive marketers must take advantage of the opportunity to capture consumers'...

    • Downloads: 617
  • For Marketing Leadership Professionals

    Report:Mix Optimization Takes Over Planning

    Continuous Improvement: The Marketing Mix Optimization Playbook

    The marketing mix optimization playbook has charted a course toward a data-driven, scientific approach to marketing, supported by more-fluid adaptive processes, that addresses consumers at each stage...

    • Downloads: 142
  • For Marketing Leadership Professionals

    Report:The Four Social Marketing Tools You Need

    Tools And Technology: The Social Marketing Playbook

    Marketers spend billions of dollars on social media every year, and they're increasingly turning to technology vendors to support their social programs. But for many marketers, the social technology...

    • Downloads: 1840
  • For Marketing Leadership Professionals

    Report:Lessons From The 2013 Forrester Groundswell Awards

    Outstanding marketers at both B2C and B2B companies took a variety of approaches in Forrester's 2013 Groundswell Awards, and each of them demonstrated strong and measurable business results. Use this...

    • Downloads: 115
  • For CMO Professionals

    Report:Benchmark Your Brand Building Capabilities

    Benchmarks: The 21st Century Brand Marketing Playbook

    In 2012, Forrester surveyed marketing leaders to get a pulse on their progress toward successfully building 21st century brands. The results show that marketers are in the early stages of 21st...

    • Downloads: 495
  • For Customer Insights Professionals

    Report:The Facebook Factor

    Quantifying The Impact Of A Facebook Fan On Brand Interactions

    Quantifying the impact of a Facebook fan can be difficult and elusive for marketers. Forrester uses statistical modeling to analyze the effect of being a Facebook fan on brands. The model gives...

    • Downloads: 1374
  • For Marketing Leadership Professionals

    Report:The Facebook Factor: US Online Youth

    Quantifying The Impact Of Social Networking Sites On Brand Interactions For US Online Youth

    It's been more than a year since Forrester published its original report on the "Facebook factor," which quantified the impact of a Facebook fan on brand interactions for US online adults, and social...

    • Downloads: 300
  • For CMO Professionals

    Report:It's Decision Time For gTLDs

    Factor The Real Risks And Opportunities Into Your Own Domain Strategy

    The application window for generic top-level domains (gTLDs) is upon us. Some organizations think that this is the greatest opportunity ever to take control of their online identity, while others...

    • Downloads: 223
  • For Customer Insights Professionals

    Report:Design A Social Intelligence Function

    Organization: The Social Intelligence Playbook

    Finding and acting on insights gleaned from online and social discussions requires the right combination of a clear objective, business planning, technology, and, most importantly, people to do the...

    • For Marketing Leadership Professionals

      Report:Understand Immediacy, Simplicity, And Context

      Processes: The Mobile Marketing Playbook

      This report highlights the key principles of mobile experience that marketing leaders must weave into the process of crafting mobile marketing strategies. As more people own smartphones than ever...

      • Downloads: 1759
    • For Marketing Leadership Professionals

      Report:The Always Addressable Customer

      Vision: The Mobile Marketing Playbook

      This report introduces Forrester's vision of mobile marketing for interactive marketing professionals: Discover the new ultra-connected customer, for whom mobile is the key touchpoint. In 2010, we...

      • Downloads: 1080
    • For CMO Professionals

      Report:How To Build A Strong B2B Brand

      B2B Brands Gain In Importance In The Age Of Empowered Customers

      Business-to-business (B2B) organizations find themselves dependent on a strong brand to maintain a place in the consideration set as business buyers gain control over the purchase process with easy...

      • Downloads: 454
    • For CMO Professionals

      Report:The Convergence Of Brand, Customer Experience, And Marketing

      CMOs Must Define The Brand/Customer Experience Relationship To Fuel Business Success

      The line between the brand, marketing, and customer experience (CX) disciplines has blurred as people gain access to companies and products on their own terms. This requires an explicit architecture...

      • Downloads: 778
    • For Customer Insights Professionals

      Report:Listening To Social With The Eyes: Visual Social Analytics

      In social media, content is king — and the king of content is the image. Mainstream social networks Facebook and Twitter have become increasingly visual over time; Facebook added images to...

      • Downloads: 63
    • For Marketing Leadership Professionals

      Report:Make The Switch To The Customer Life Cycle

      Strategic Plan: The Customer Life-Cycle Marketing Playbook

      The customer life cycle provides a better explanation of modern marketing than does the traditional marketing funnel, but most marketers have not yet moved their organizations to the customer life...

      • Downloads: 1365
    • For Infrastructure & Operations Professionals

      Report:TechRadar™: Business Technology Monitoring, Q3 2013, Part 2 Of 5

      Analysis Of Business Monitoring Technologies In The "Creation" Ecosystem Phase

      In Part 2 of Forrester's TechRadar™ series on business technology (BT) monitoring, we examine three technologies in the "Creation" ecosystem phase: application fault monitoring, end user...

      • Downloads: 324
    • For CMO Professionals

      Report:CMOs Must Lead The Customer-Obsessed Revolution

      Guiding The Journey To Competitive Advantage In The Age Of The Customer

      Companies are grappling to maintain their traditional sources of competitive advantage in the age of the customer — a world where empowered consumers, commoditized products, and intense...

      • Downloads: 576
    • For CMO Professionals

      Report:Food And Beverage Brands Must Be Trusted And Essential

      Technographics® TRUE Brand Compass: Food And Beverage Consumer Packaged Goods

      Forrester's research shows that consumers demand more from brands in the 21st century. Marketers now have a steeper hill to climb to earn consumers' brand preference, referral, and willingness to pay...

      • Downloads: 211
    • For Customer Experience Professionals

      Report:Business Model And Brand Fuel Customer Experience Innovation

      How To Dodge Innovation Copycats

      Executives strive for customer experience innovation and make significant investments to get it. And yet, too many innovation initiatives are vulnerable to copycats. The remedy is to connect...

      • Downloads: 406
    • For Marketing Leadership Professionals

      Report:There Is No Internet Of Things — Yet

      Sensor-embedded objects — the endpoints that compose the so-called "Internet of Things" — present marketers with the opportunity to learn more about their customers and the way they use...

      • Downloads: 728
    • For Marketing Leadership Professionals

      Report:Exploring The Social Technographics® Ladder: Creators

      North American Consumer Technographics®

      Creators sit at the top of Forrester's Social Technographics ladder®: They are a group of highly active online consumers who write blogs and articles, upload self-created video and music, post...

      • Downloads: 83