Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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38 results in Reports

  • Reineke Reitsma
  • For Marketing Leadership Professionals

    Report:The European eCommerce Landscape

    A European Consumer Technographics® Report

    The Internet plays an important role in European consumers' retail habits, and its influence will only grow. Our data shows that just over two-thirds of European online consumers shop online,...

    • Downloads: 70
  • For Customer Insights Professionals

    Report:A Market Insights Professional's Introduction To Competitive Strategy In The Age Of The Customer

    Disruption is coming — is your company ready? Organizations need to realize that their customers want things faster, better, cheaper, and with a higher degree of service, and technology makes...

    • Downloads: 545
  • For Customer Insights Professionals

    Report:Emerging Markets Overview: India

    A Global Consumer Technographics Report

    With 1.2 billion people, India is the world's largest democracy and second most populated country; it emerged as a major power in the 1990s. It is now the world's fourth largest economy —...

    • Downloads: 24
  • For Marketing Leadership Professionals

    Report:Profiling Chinese Luxury Goods Buyers

    A Technographics® Data Essentials Document

    Luxury goods are very popular in China; they are bought by men and women of all ages and across all income levels. Compared with non-luxury goods buyers, Chinese luxury goods buyers tend to have...

    • Downloads: 38
  • For Marketing Leadership Professionals

    Report:Emerging Markets Overview: Brazil

    A Global Consumer Technographics® Report

    By far the largest and most populated country in South America, Brazil has a presence on the world stage that continues to win global attention and inspire awe with as much flair as Adriana Lima...

    • Downloads: 52
  • For Customer Insights Professionals

    Report:Emerging Markets Overview: Poland

    A Global Consumer Technographics® Report

    With a population of 38 million, Poland is one of the largest European markets and holds a central position in Europe. In 2004, 15 years after the end of communism, Poland entered a new era when it...

    • Downloads: 22
  • For Marketing Leadership Professionals

    Report:Emerging Markets Overview: China

    A Global Consumer Technographics® Report

    China, the world's most populous country, has a population of more than 1.35 billion and is the world's second-largest country by land area, covering approximately 9.6 million square kilometers....

    • Downloads: 44
  • For Marketing Leadership Professionals

    Report:US Mobile Commerce Trends, 2013

    A Global Consumer Technographics® Report

    Mobile continues to be a phenomenon; we're seeing accelerating adoption and greater integration with consumers' lifestyles. The number of unique smartphone subscribers in the US grew by 34 million in...

    • Downloads: 30
  • For Marketing Leadership Professionals

    Report:Consumers And Online Privacy: How Much Information Is Too Much?

    Forrester Technographics Digital Consumer Community Report, August 2011

    Sixty-five percent of US online consumers report being very concerned about the recording and collection of their personal details by websites, and more than 60% are worried about personal...

    • Downloads: 3
  • For Marketing Leadership Professionals

    Report:US Young Professionals: A Demographic Overview

    North American Technographics®

    In this demographic overview, we take a look at US young professionals — an ambitious group that seems to embody the "work hard, play hard" lifestyle. Forrester defines young professionals as...

    • Downloads: 83
  • For Marketing Leadership Professionals

    Report:Consumers, The Internet, And TV: How Can We All Get Along?

    Forrester Technographics® Digital Consumer Community Report, July 2011

    The average US consumer reports spending an equal amount of time online as she does watching TV. This data point tells a very important story: In consumers’ minds, their time spent with offline...

    • Downloads: 4
  • For Customer Insights Professionals

    Report:Predictions 2012: What Will Happen In Market Research

    Market Insights Professionals' Agenda Topics For 2012 Include Emerging Methods, Insights Delivery, And Collaboration

    The market research profession has gone through significant change in the past few years, and Forrester predicts that more is yet to come. In fact, market insights professionals will face some...

    • Downloads: 687
  • For Customer Insights Professionals

    Report:Emerging Markets Overview: Turkey

    A Global Consumer Technographics® Report

    Straddling the continents of Europe and Asia, Turkey holds a strategic position in the region. The economy has enjoyed strong growth in recent decades, fuelled by trade and foreign investment. Turkey...

    • Downloads: 18
  • For Marketing Leadership Professionals

    Report:Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

    Asia Pacific Technographics®

    For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...

    • Downloads: 68
  • For Marketing Leadership Professionals

    Report:Customer Life-Cycle Industry Overview: Automobiles

    A Consumer Technographics® Report

    When Mad Men's silver-tongued creative director Don Draper declared that "happiness is the smell of a new car," he suggested that buying a car means more than just having the ability to get from one...

    • Downloads: 56
  • For Customer Insights Professionals

    Report:What Needs To Happen In Market Research In 2013

    Market Insights Needs To Invest In Richer Data, Technology, And Skills To Prepare For The Future

    The market insights industry is at a crossroads. Digital disruption has created an environment in which customer and competitive change is happening much more quickly and having a bigger impact on...

    • Downloads: 304
  • For Marketing Leadership Professionals

    Report:Exploring The Social Technographics Ladder: Conversationalists

    North American Consumer Technographics®

    Conversationalists are the highly active individuals that post updates and/or update their status on social networking sites at least weekly. Members of this group not only express their opinion on a...

    • Downloads: 57
  • For Marketing Leadership Professionals

    Report:Consumers Reviews And Ratings: How Much Are They Worth?

    Forrester Technographics Digital Consumer Community Report, October 2011

    About one in 10 US consumers regularly share information about a product they are either planning to buy or have recently bought. But why, where, and when? Forrester conducted a qualitative study...

    • Downloads: 8
  • For Marketing Leadership Professionals

    Report:Understanding China: The Opportunities And Challenges

    A Technographics® Document

    For many companies, China offers both an opportunity and a threat. Its size, its history, its political situation, and the attitudes of its consumers present a series of challenges for companies...

    • Downloads: 101
  • For Customer Insights Professionals

    Report:Market Insights Professionals Should Assess Their Firm's Intelligent Enterprise Readiness

    Forrester's research shows that firms that seek to place the customer at the core of their operations closely align their market insights and customer intelligence functions and in time have them...

    • Downloads: 180
  • For Marketing Leadership Professionals

    Report:Digital Natives: A Demographic Overview

    North American Technographics®

    Digital natives have grown up in the age of technology and cannot imagine a life without computers, cell phones, and social networking. Although digital natives may not have large amounts of...

    • Downloads: 148
  • For Customer Insights Professionals

    Report:A Market Insights Professional's Introduction To European Information And Communications Technology Market 2011 To 2012

    Is there a uniform European market for information and communications technology (ICT) solutions? Many organizations approach Europe as one region, often combined with the Middle East and Africa (the...

    • Downloads: 340
  • For Customer Experience Professionals

    Report:Case Study: Radboud Hospital Supports Young Cancer Patients With An Online Community

    AYA4 Community Helps Support A More Patient-Centered Experience

    The Dutch Radboud Academic Medical Center recognized a need to strengthen its relationships and better meet the needs of its adolescent and young adult (AYA) oncology patients. Based on the results...

    • Downloads: 302
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  • For Marketing Leadership Professionals

    Report:Customer Life-Cycle Industry Overview: Clothing, Footwear, And Accessories

    A Consumer Technographics® Report

    Window shopping can be trendy, but "screen shopping" might be next season's newest fashion. With the proliferation of online garment retailers, fashion labels' aggressive digital campaigns, and...

    • Downloads: 41
  • For Marketing Leadership Professionals

    Report:Consumers Sound Off On Personal Computing Form Factors

    Forrester Technographics® Digital Consumer Community Report, June 2011

    To understand more about this changing PC landscape and what it means for consumers’ expectations in the market, we tapped into our qualitative Technographics® community. During a...

    • Downloads: 1