Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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147 results in Blogs

  • Customer Insights
  • For Customer Insights Professionals

    Blog:Perking Up Your Loyalty Program Benefits Is As Easy As A-B-C

    Consumers and marketers don't always see eye to eye when it comes to customer loyalty programs. Consumers tell us they enroll in programs for the points, discounts, and savings,...

    • For Customer Insights Professionals

      Blog:Participate In Our 2012 Customer Analytics Adoption Survey

      Does your firm use customer analytics to optimize relationship marketing efforts? Does your firm use analytical techniques to understand and predict customer behavior? If so, we want to hear...

      • For Customer Insights Professionals

        Blog:Just Published: Forrester's Inaugural Customer Engagement Agency Wave

        When we set out to evaluate the new breed of firm that we call "customer engagement agencies," we sent our initial screener to an incredibly long list of firms -- over sixty, in fact! -- ranging from...

        • For Customer Insights Professionals

          Blog:Forrester’s First Evaluation Of Loyalty Program Service Providers Is Now Live

          For just over a year, we’ve been writing a stream of research around customer loyalty programs. Loyalty is “en fuego” right now, and it’s an exciting time to be covering the...

          • For Customer Insights Professionals

            Blog:Ideation and the Art of Conversation

            This past Friday I had one of the most enjoyable meetings of my professional life.  I had initially been worried about this particular meeting.  After spending 3 nights in Switzerland, I...

            • For Customer Insights Professionals

              Blog:Google Data Integration: Could It Drive PIDM Adoption?

              Yesterday, Google announced that, effective March 1, it would be creating a single view of users across the majority of its products and services and creating a single, simplified, global privacy...

              • For Customer Insights Professionals

                Blog:IBM And Tealeaf: Assembling The Digital Intelligence Puzzle

                On Wednesday, May 2, IBM announced its agreement to acquire analytics industry veteran Tealeaf. You can read the official press release here. The financial details of the transaction have not been...

                • For Customer Insights Professionals

                  Blog:What Signal Does The Google-Motorola Marriage Send To Product Strategists?

                  It’s a couple of days after Google announced its intentions to jump headfirst into the hardware business. By now everyone — including my colleagues Charles Golvin and John...

                  • For Customer Insights Professionals

                    Blog:What Is Your Customer Analytics Persona?

                    Buy analytics software, hire marketing scientists, and engage analytics consultants. Now wait for the magic of customer analytics to happen. Right? Wrong. Building a successful customer analytics...

                    • For Customer Insights Professionals

                      Blog:Get With The Program (Or Not): It’s Time To Evolve Your Loyalty Strategy

                      In 2014, customer loyalty is a bit of an anomaly. Customers are empowered, informed, and have myriad options to choose from. They don’t really need to be loyal. But for companies doing business...

                      • For Customer Insights Professionals

                        Blog:Analytics Needs A "Creative" Makeover

                        Analytics and creativity are seldom used in the same sentence. The natural instinct is to delineate the two as left-brain and right-brain pursuits. Analytics and creative teams speak different...

                        • For Customer Insights Professionals

                          Blog:Acxiom's Untied Kimono

                          Yesterday, Acxiom, one of the world's largest data brokers and a key player in the marketing services ecosystem, launched an important new consumer service (still in Beta) called "About The...

                          • For Customer Insights Professionals

                            Blog:Market Insights Needs To Collaborate Better With Customer Experience

                            Recently, I had a discussion with my colleague Andrew McInnes about the role market insights (MI) can play for customer experience departments, and why so many customer experience (CX) teams are...

                            • For Customer Insights Professionals

                              Blog:The Cross-Channel Attribution Landscape

                              As a new analyst at Forrester, I’m taking over coverage of cross-channel attribution, metrics, and measurement for customer intelligence professionals. It is a wide-spanning topic to...

                              • For Customer Insights Professionals

                                Blog:Just Do It!

                                Whew, just back from four content-packed days at the Advertising Research Foundation (ARF) re:Think 2012conference. It was great to meet up with many of you there and connect through Twitter. If you...

                                • For Customer Insights Professionals

                                  Blog:Of Mad Men And Market Insights Professionals

                                  So, I’m off to the Advertising Research Foundation (ARF) re:Think 2012conference next week. This started me “rethinking” how advertising has changed over the decades, and what that...

                                  • For Customer Insights Professionals

                                    Blog:Move Beyond The Campaign

                                    Standing in an aisle of a big box retailer, I bought a new electric shaver from a competing retailer’s online store. The store’s shaving display reminded me that my razor was dying. Not...

                                    • For Customer Insights Professionals

                                      Blog:Et Tu, Adobe?

                                      Adobe Cesareans Cross-Channel From The Email Market Image Source: Ronald Grant Archive Over the summer, we were all treated to an abundance of headlines proclaiming that Adobe, Oracle, and...

                                      • For Customer Insights Professionals

                                        Blog:Revolutionize Your Products & Services: Forrester’s Playbook For Open Innovation

                                        As a product strategist, do you struggle with a sluggish innovation “process” in your firm? Do you think it takes too long to identify great ideas and turn those ideas into compelling new...

                                        • For Customer Insights Professionals

                                          Blog:Future-Proof Your Customer Insights Practice with Adaptive Intelligence

                                          We've been talking about Adaptive Intelligence (AI) for a while now. As a refresher, AI is is the real-time, multidirectional sharing of data to derive contextually appropriate, authoritative...

                                          • For Customer Insights Professionals

                                            Blog:The Enterprise Marketing Software Landscape, 2014 Edition

                                            Forrester has written about enterprise marketing software (EMS) for almost a decade and in the course of that 10 years, there are a meager two things that have stayed the same: 1) the name and 2) the...

                                            • For Customer Insights Professionals

                                              Blog:Tencent’s News Portal Is Differentiating Itself By Using IBM Social Analytics During The World Cup

                                              Contributed by James McCormick and Allison Smith Tencent’s news portal is one of the largest online news portals in China, with more than 25 channels covering all types of news....

                                              • For Customer Insights Professionals

                                                Blog:Exploring New Email Pricing Models

                                                The standard pricing model for email marketing — the CPM — may soon change. Industry consolidation, commoditization, and growing data volumes threaten the standard. Buyers may soon...

                                                • For Customer Insights Professionals

                                                  Blog:Take The “Big” Out Of Big Data With Customer Recognition

                                                  I remember my first day at high school. Yikes it was scary. The older kids were BIG! The teachers were BIG (the phys ed teacher was even a little mean), the school was BIG . . . Everything felt so...

                                                  • For Customer Insights Professionals

                                                    Blog:Google Shakes Up Web Analytics, Again

                                                      Google changed the web analytics market forever with the introduction of Google Analytics in 2005 (for a dose of nostalgia check out Brett Crosby’s original blog post).  It was easy...