About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.
Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.
Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.
Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.
Excellent capture of the next wave for Targeting via social listening and CRM integration
Good look at the online marketing landscape - a refreshed view that was needed - great job!
What are some great examples of automated, highly personalized, multichannel communications programs? My company has a few programs in pilot mode, but it seems that this concept of highly automated,...
Zach, Great topic, and you have some great points here. I have to disagree on one thing: Text analytics shouldn't focus on just unstructured data. It's obvious that finding as much actionable...
Suresh, great report. We proposed and offered Inbound and Outbound consolidation for marketing and csutomer service in 2001. We were and still are far ahead in that game. I am glad that you turn this...
Fatemeh, Very well done CEA Wave! CEA is the future for MSP/digital agencies. Agree with your observations that their is a long road to maturity with the larger, well entrenched providers in...
Zach, do you see a difference between Customer-centric and Customer-obsessive business profiles? If you do, I'd love to know what it is. Gregory
Very helpful roadmap Zach. Great doc. Tks
Zach At Networked Insights we totally agree with you - brands that we work with to integrate social data into their planning, media plans, content development, and competitive strategy have an...
How big is the UK market for database providers, and how many database providers do you estimate are in that market?
Great stuff as always Zach. I sat in on your webinar with Crimsom Hexagon with a colleague. We both highly valued your benchmarking and I fully agree with the categories you defined. Seemed like you...