Forrester Research : Analyst

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

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Past 12 months (4)
Past 18 months (7)

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Client Inquiries (5)
Blogs (4)

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Europe (1)

9 results in Social

Jonathan Browne

For Customer Experience Professionals
Client Inquiry:Creating Personas That Cater To Regional Differences
Jonathan BrowneDecember 14, 2010
If you had to think about creating personas on a European level to share a common understanding of the customer across Poland, Belgium, Spain, Italy, and Portugal, what would you do?
For Customer Experience Professionals
Client Inquiry:What Are The Top Five Best Practices In Onboarding?
Jonathan BrowneMay 31, 2012
What are the top five best practices in onboarding that lead to a positive customer experience?
For Customer Experience Professionals
Blog:Social Media Has Transformed Customer Expectations At Every Step Of The Customer Journey
Jonathan BrowneOctober 11, 2012
After moving to a new apartment in September, I needed to get a new TV. My first instinct was to gather information from a few sources. I browsed online retailers to get an idea of prices, and I...
For Customer Experience Professionals
Client Inquiry:What Is Forrester's View On Applying Consumer Decision Journey Maps To Marketing?
Jonathan BrowneJune 22, 2012
What is Forrester's point of view on applying consumer decision journey learning to marketing, in particular media planning?
For Customer Experience Professionals
Client Inquiry:What Are Some Best Practices In Creating An Internal Site?
Jonathan BrowneMay 08, 2012
Our team is brainstorming ways to upgrade our internal site, and we are curious to know if there are any best practices in this area. Specifically, is there analysis on desired features and...
For Customer Experience Professionals
Blog:Calling European Interactive Design Agencies — Do You Want To Get Your Name In Front Of Forrester Clients?
Jonathan BrowneFebruary 10, 2011
"Where to get help for interactive design projects in Europe?" That's the question I want to answer for customer experience professionals in my next research. To do that, I'm inviting all...
For Customer Experience Professionals
Blog:Healthcare Customer Experience Insight At Forrester's Customer Experience Forum — Wednesday, June 27th — New York, NY
Jonathan BrowneJune 20, 2012
I'm excited that I'll be spending time with Forrester clients next week at Forrester’s Customer Experience Forum 2012 East. On the second day of the forum (Wednesday, June...
For Customer Experience Professionals
Blog:Interactive Design Agencies In Europe — Please Report Your Capabilities In Forrester's 2012 Online Survey
Jonathan BrowneMarch 23, 2012
Once again, I'm going to write an overview of the European interactive design agency market to help Forrester clients identify design agencies to help them with their projects in Europe. The...
For Customer Experience Professionals
Client Inquiry:Website Design RFP Process: How Do You Select An Agency?
Jonathan BrowneMay 16, 2012
Thanks for taking the time to inform us on how best to structure the request for proposal (RFP) process for website redesign projects. We are looking to understand if it's better to hire an agency to...

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Content Types

Topics

Region

For Customer Experience Professionals

Client Inquiry:Creating Personas That Cater To Regional Differences

For Customer Experience Professionals

Client Inquiry:What Are The Top Five Best Practices In Onboarding?

For Customer Experience Professionals

Blog:Social Media Has Transformed Customer Expectations At Every Step Of The Customer Journey

For Customer Experience Professionals

Client Inquiry:What Is Forrester's View On Applying Consumer Decision Journey Maps To Marketing?

For Customer Experience Professionals

Client Inquiry:What Are Some Best Practices In Creating An Internal Site?

For Customer Experience Professionals

Blog:Calling European Interactive Design Agencies — Do You Want To Get Your Name In Front Of Forrester Clients?

For Customer Experience Professionals

Blog:Healthcare Customer Experience Insight At Forrester's Customer Experience Forum — Wednesday, June 27th — New York, NY

For Customer Experience Professionals

Blog:Interactive Design Agencies In Europe — Please Report Your Capabilities In Forrester's 2012 Online Survey

For Customer Experience Professionals

Client Inquiry:Website Design RFP Process: How Do You Select An Agency?

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