Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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38 results in Blogs

  • Boris Evelson
  • For Application Development & Delivery Professionals

    Blog:Top 10 BI Predictions For 2013 And Beyond

    It’s that time of year again, when everyone starts asking for the BI predictions for next year. Good news: We did a pretty good job on the last year’s predictions, and so there’re...

    • For Application Development & Delivery Professionals

      Blog:Advanced Data Visualization - A Critical BI Component

      As one of the industry-renowned data visualization experts Edward Tufte once said, “The world is complex, dynamic, multidimensional; the paper is static, flat. How are we to represent the rich...

      • For Application Development & Delivery Professionals

        Blog:Do You Have BI On BI?

        BI is used to build, report, and analyze business performance metrics and indicators. What about measuring the performance of BI itself? How do you know if you have a high-performing, widely used BI...

        • For Application Development & Delivery Professionals

          Blog:Craft Your Future State BI Reference Architecture

          In the face of rising data volume and complexity and increased need for self-service, enterprises need an effective business intelligence (BI) reference architecture to utilize BI as a key corporate...

          • For Application Development & Delivery Professionals

            Blog:Use Cases For Specific BI Tools

            I get the following question very often. What are the best practices for creating an enterprise reporting policy as to when to use what reporting tool/application? Alas, as with everything else in...

            • For Application Development & Delivery Professionals

              Blog:Forrester's 10-Step Methodology For Shortlisting Business Intelligence Vendors

              BI is no longer a nice-to-have back-office application that counts widgets — it is now used as a key competitive differentiator by all leading organizations. For decades, most of the BI...

              • For Application Development & Delivery Professionals

                Blog:COTS Vs. Home-Grown BI Apps

                Wanted to run the following two questions and my answers by the community: Q. What is the average age of reporting applications at large enterprises? A. Reporting apps typically involve source data...

                • For Application Development & Delivery Professionals

                  Blog:BI In Russia And Israel

                  I recently had both the privilege and pleasure to do a deep dive into the cold and warm BI waters in Russia and Israel. Cold - because some of my experiences were sobering. Warm - because the...

                  • For Application Development & Delivery Professionals

                    Blog:Business Intelligence / Analytics / Big Data Leader Job Description

                    Clients often ask Forrester to help them define a job description for a business intelligence (BI) / analytics / big data leader, executive, or manager. Here’s what we typically provide: Our...

                    • For Application Development & Delivery Professionals

                      Blog:A common denominator for pricing and negotiating Business Intelligence (BI) and Analytics software

                      BI and analytics software packaging and pricing are a Wild West with few common practices among the vendors. Comparing and contrasting vendor prices and negotiating with vendors is challenging...

                      • For Application Development & Delivery Professionals

                        Blog:BI Vendors Have To Eat Their Own Dog Food

                        Would you trust a car salesman who’s not driving the type of car he’s trying to sell you? Would you trust a nutritionist or a dietitian who’s not in a good shape? Probably not....

                        • For Application Development & Delivery Professionals

                          Blog:What Is ADV And Why Do We Need It?

                          As one of the industry-renowned data visualization experts Edward Tufte once said, “The world is complex, dynamic, multidimensional; the paper is static, flat. How are we to represent the rich...

                          • For Application Development & Delivery Professionals

                            Blog:Self-Service BI

                            Traditional BI approaches and technologies — even when using the latest technology, best practices, and architectures — almost always have a serious side effect: a constant backlog of BI...

                            • For Application Development & Delivery Professionals

                              Blog:Agile BI Ship Has Sailed — Get On Board Quickly Or Risk Falling Behind

                              The battle over customer versus internal business processes requirements and priorities has been fought — and the internal processes lost. Game over. Customers are now empowered with mobile...

                              • For Application Development & Delivery Professionals

                                Blog:Data Discovery And Exploration - IBM Acquires Vivisimo

                                Today IBM announced its plans to acquire Vivisimo - an enterprise search vendor with big data capabilities. Our research shows that only 1% to 5% of all enterprise data is in a structured, modeled...

                                • For Application Development & Delivery Professionals

                                  Blog:What Do Business Intelligence Consultants Mean By “Solutions”?

                                  Management consultants and business intelligence, analytics and big data system integrations often use the terms accelerators, blueprints, solutions, frameworks, and products to show off their...

                                  • For Application Development & Delivery Professionals

                                    Blog:Question On BI Total Cost Of Ownership

                                    I need your help. I am conducting research into business intelligence (BI) software prices: averages, differences between license and subscription deals, differences between small and large vendor...

                                    • For Application Development & Delivery Professionals

                                      Blog:How Do You Sell BI To The Business Executives?

                                      Whoa! Hold your horses. If this is indeed a key challenge that you’ve tried to address in the past without much success, consider switching jobs. This is not a joke. Business intelligence (BI)...

                                      • For Application Development & Delivery Professionals

                                        Blog:How To Have The BI Cake And Eat It Too: A (Or The) BI Prediction For 2014

                                        Rather than going with the usual, ubiquitous, and often (yawn) repetitive “top 10 BI predictions” for the next year, we thought we’d try something different. After all, didn’t...

                                        • For Application Development & Delivery Professionals

                                          Blog:Ways To Address BI Skills Shortage

                                          Whether you are just starting on your BI journey or are continuing to improve on past successes, a shortage of skilled and experienced BI resources is going to be one of your top challenges. You are...

                                          • For Application Development & Delivery Professionals

                                            Blog:Everything You Wanted To Know But Were Afraid To Ask About BI

                                            How does an enterprise — especially a large, global one with multiple product lines and multiple enterprise resource planning (ERP) applications — make sense of operations, logistics, and...

                                            • For Application Development & Delivery Professionals

                                              Blog:A Bit Of BI Humor

                                              We all work very hard to make our BI initiatives, programs, platforms, applications, and tools very successful. We need a break. And what better way to relax than to joke about what we do? So... as...

                                              • For Application Development & Delivery Professionals

                                                Blog:The Forrester Wave™: Enterprise Business Intelligence Platforms, Q4 2013

                                                The majority of large organizations have either already shifted away from using BI as just another back-office process and toward competing on BI-enabled information or are in the process of doing...

                                                • For Application Development & Delivery Professionals

                                                  Blog:Get ready for BI change

                                                  Market conditions are changing quickly; firms need to make the best possible business decisions at the right time and base them on timely, accurate, and relevant information from business...

                                                  • For Application Development & Delivery Professionals

                                                    Blog:What Do BI Vendors Mean When They Say They Integrate With Hadoop

                                                    There's certainly a lot of hype out there about big data. As I previously wrote, some of it is indeed hype, but there are still many legitimate big data cases - I saw a great...