Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

Refine your results

Date Range

Role

38 results in Blogs

  • Boris Evelson
  • For Application Development & Delivery Professionals

    Blog:Forrester's 10-Step Methodology For Shortlisting Business Intelligence Vendors

    BI is no longer a nice-to-have back-office application that counts widgets — it is now used as a key competitive differentiator by all leading organizations. For decades, most of the BI...

    • For Application Development & Delivery Professionals

      Blog:Craft Your Future State BI Reference Architecture

      In the face of rising data volume and complexity and increased need for self-service, enterprises need an effective business intelligence (BI) reference architecture to utilize BI as a key corporate...

      • For Technology Management Professionals

        Blog:Streamline Your BI Strategy With Forrester's BI Playbook

        CEOs and other senior executives must identify ways to improve their enterprise performance by boosting profitability, raising market share, and leapfrogging competitors. But achieving these...

        • For Application Development & Delivery Professionals

          Blog:Advanced Data Visualization - A Critical BI Component

          As one of the industry-renowned data visualization experts Edward Tufte once said, “The world is complex, dynamic, multidimensional; the paper is static, flat. How are we to represent the rich...

          • For Application Development & Delivery Professionals

            Blog:A common denominator for pricing and negotiating Business Intelligence (BI) and Analytics software

            BI and analytics software packaging and pricing are a Wild West with few common practices among the vendors. Comparing and contrasting vendor prices and negotiating with vendors is challenging...

            • For Application Development & Delivery Professionals

              Blog:How to estimate cost of BI deployment

              Initial business intelligence (BI) ployment efforts are often difficult to predict and may dwarf the investment you made in BI platform software. The effort and costs associated with...

              • For Application Development & Delivery Professionals

                Blog:How To Have The BI Cake And Eat It Too: A (Or The) BI Prediction For 2014

                Rather than going with the usual, ubiquitous, and often (yawn) repetitive “top 10 BI predictions” for the next year, we thought we’d try something different. After all, didn’t...

                • For Application Development & Delivery Professionals

                  Blog:Use Cases For Specific BI Tools

                  I get the following question very often. What are the best practices for creating an enterprise reporting policy as to when to use what reporting tool/application? Alas, as with everything else in...

                  • For Application Development & Delivery Professionals

                    Blog:What does Business Intelligence integration with R really mean

                    “A little prediction goes a long way” wrote Eric Siegel in his popular Predictive Analytics book. True, predictive analytics is now part and parcel of most Business Intelligence (BI),...

                    • For Application Development & Delivery Professionals

                      Blog:Self-Service BI

                      Traditional BI approaches and technologies — even when using the latest technology, best practices, and architectures — almost always have a serious side effect: a constant backlog of BI...

                      • For Application Development & Delivery Professionals

                        Blog:COTS Vs. Home-Grown BI Apps

                        Wanted to run the following two questions and my answers by the community: Q. What is the average age of reporting applications at large enterprises? A. Reporting apps typically involve source data...

                        • For Application Development & Delivery Professionals

                          Blog:Do You Have BI On BI?

                          BI is used to build, report, and analyze business performance metrics and indicators. What about measuring the performance of BI itself? How do you know if you have a high-performing, widely used BI...

                          • For Application Development & Delivery Professionals

                            Blog:Business Intelligence / Analytics / Big Data Leader Job Description

                            Clients often ask Forrester to help them define a job description for a business intelligence (BI) / analytics / big data leader, executive, or manager. Here’s what we typically provide: Our...

                            • For Application Development & Delivery Professionals

                              Blog:Mobile BI And Cloud BI Evaluation Criteria

                              Mobile BI and cloud BI are among the top trends that we track in the industry. Our upcoming Enterprise BI Platforms Wave™ will dedicate a significant portion of vendor evaluation on these two...

                              • For Application Development & Delivery Professionals

                                Blog:To Be (To Cloud) Or Not To Be (Not To Cloud) BI

                                My colleagues and I have just completed yet another engagement with a large client — one of dozens recently — who was facing a to be or not to be decision: whether to move its BI platform...

                                • For Application Development & Delivery Professionals

                                  Blog:SAP Takes Another Step Towards Agile BI With KXEN Acquisition

                                  Business intelligence (BI) is an evergreen that simply refuses to give up and get commoditized. Even though very few vendors try to differentiate these days on commodity features like point and...

                                  • For Application Development & Delivery Professionals

                                    Blog:Ways To Address BI Skills Shortage

                                    Whether you are just starting on your BI journey or are continuing to improve on past successes, a shortage of skilled and experienced BI resources is going to be one of your top challenges. You are...

                                    • For Application Development & Delivery Professionals

                                      Blog:Agile BI Ship Has Sailed — Get On Board Quickly Or Risk Falling Behind

                                      The battle over customer versus internal business processes requirements and priorities has been fought — and the internal processes lost. Game over. Customers are now empowered with mobile...

                                      • For Application Development & Delivery Professionals

                                        Blog:The Good The Bad And The Ugly Of Enterprise BI

                                        Unified information architecture, data governance, and standard enterprise BI platforms are all but a journey via a long and winding road. Even if one deploys the "latest and greatest" BI tools and...

                                        • For Application Development & Delivery Professionals

                                          Blog:How Do You Sell BI To The Business Executives?

                                          Whoa! Hold your horses. If this is indeed a key challenge that you’ve tried to address in the past without much success, consider switching jobs. This is not a joke. Business intelligence (BI)...

                                          • For Application Development & Delivery Professionals

                                            Blog:Get ready for BI change

                                            Market conditions are changing quickly; firms need to make the best possible business decisions at the right time and base them on timely, accurate, and relevant information from business...

                                            • For Application Development & Delivery Professionals

                                              Blog:BI In The Cloud: Separating Facts From Fiction

                                              “… and they lived happily ever after.” This is the typical ending of most Hollywood movies, which is why I am not a big fan. I much prefer European or independent movies that leave...

                                              • For Application Development & Delivery Professionals

                                                Blog:What Do Business Intelligence Consultants Mean By “Solutions”?

                                                Management consultants and business intelligence, analytics and big data system integrations often use the terms accelerators, blueprints, solutions, frameworks, and products to show off their...

                                                • For Application Development & Delivery Professionals

                                                  Blog:Data Discovery And Exploration - IBM Acquires Vivisimo

                                                  Today IBM announced its plans to acquire Vivisimo - an enterprise search vendor with big data capabilities. Our research shows that only 1% to 5% of all enterprise data is in a structured, modeled...

                                                  • For Application Development & Delivery Professionals

                                                    Blog:What Does R Integration Really Mean For BI Platforms?

                                                    I just received yet another call from a reporter asking me to comment on yet another BI vendor announcing R integration. All leading BI vendors are embedding/integrating with R these days, so I was...