Forrester Research : Analyst

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

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Blogs (55)
Client Inquiries (7)

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Application Development & Delivery (57)

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Vendor

SAP (1)

62 results in Social

Boris Evelson

For Application Development & Delivery Professionals
Blog:Use A Four-Step Approach To Select The Right BI Services Provider
Boris EvelsonJuly 21, 2010
BI projects are never short, and, alas, many of them don't end since a fast-paced business environment often introduces new requirements, enhancements, and updates before you're even done...
For Application Development & Delivery Professionals
Blog:Top 10 BI Predictions For 2013 And Beyond
Boris EvelsonDecember 12, 2012
It’s that time of year again, when everyone starts asking for the BI predictions for next year. Good news: We did a pretty good job on the last year’s predictions, and so there’re...
For Application Development & Delivery Professionals
Blog:BI In Russia And Israel
Boris EvelsonSeptember 15, 2012
I recently had both the privilege and pleasure to do a deep dive into the cold and warm BI waters in Russia and Israel. Cold - because some of my experiences were sobering. Warm - because the...
For Application Development & Delivery Professionals
Blog:Does The Good Old 80/20 Rule Work For Estimating BI Costs?
Boris EvelsonMarch 1, 2011
I get tons of questions about "how much it costs to develop an analytical application." Alas, as most of us unfortunately know, the only real answer to that question is “it depends.” It...
For Application Development & Delivery Professionals
Blog:What SQL Cannot Do
Boris EvelsonJune 23, 2010
I recently asked my Twitter followers if they had good examples of queries, business questions that SQL can't do. It turns out a better question is "what SQL can't do easily", so I thought...
For Application Development & Delivery Professionals
Blog:Mobile Tablet PCs, Not Phones, Will Create Critical Mass For Enterprise BI Adoption
Boris EvelsonMarch 3, 2011
Mobile devices and mobile Internet are everywhere. Over the past few years, Forrester has tracked continuously increasing levels of adoption and maturity for mobile business applications, but not so...
For Application Development & Delivery Professionals
Blog:What Does R Integration Really Mean For BI Platforms?
Boris EvelsonAugust 24, 2012
I just received yet another call from a reporter asking me to comment on yet another BI vendor announcing R integration. All leading BI vendors are embedding/integrating with R these days, so I was...
For Application Development & Delivery Professionals
Blog:Is SAP BusinessObjects 4.0 Worth The Wait?
Boris EvelsonApril 29, 2011
SAP BusinessObjects (BO) 4.0 suite is here. It’s been in the ramp-up phase since last fall; according to our sources, SAP plans to announce its general availability sometime in May,...
For Application Development & Delivery Professionals
Blog:Mobile BI And Cloud BI Evaluation Criteria
Boris EvelsonMarch 5, 2013
Mobile BI and cloud BI are among the top trends that we track in the industry. Our upcoming Enterprise BI Platforms Wave™ will dedicate a significant portion of vendor evaluation on these two...
For Application Development & Delivery Professionals
Blog:BI on BI Or How BI Pros Must Eat Their Own Dog Food
Boris EvelsonMay 3, 2013
BI professionals spend a significant portion of their time trying to instill the discipline of datadriven performance management into their business partners. However, isn’t there...
For Application Development & Delivery Professionals
Blog:Data Discovery And Exploration - IBM Acquires Vivisimo
Boris EvelsonApril 25, 2012
Today IBM announced its plans to acquire Vivisimo - an enterprise search vendor with big data capabilities. Our research shows that only 1% to 5% of all enterprise data is in a structured, modeled...
For Application Development & Delivery Professionals
Blog:Craft Your Future State BI Reference Architecture
Boris EvelsonNovember 1, 2012
In the face of rising data volume and complexity and increased need for self-service, enterprises need an effective business intelligence (BI) reference architecture to utilize BI as a key corporate...
For Application Development & Delivery Professionals
Blog:Do You Have BI On BI?
Boris EvelsonJanuary 20, 2013
BI is used to build, report, and analyze business performance metrics and indicators. What about measuring the performance of BI itself? How do you know if you have a high-performing, widely used BI...
For Application Development & Delivery Professionals
Blog:Agile Business Intelligence Solution Centers Are More Than Just Competency Centers
Boris EvelsonJuly 23, 2011
By Boris Evelson and Rob Karel Our latest BI solution center (BISC, which in our definition is more than a BICC/BI COE) report is now live on the Forrester website. Here’s a brief summary....
For Application Development & Delivery Professionals
Blog:What Is ADV And Why Do We Need It?
Boris EvelsonNovember 18, 2011
As one of the industry-renowned data visualization experts Edward Tufte once said, “The world is complex, dynamic, multidimensional; the paper is static, flat. How are we to represent the rich...
For Application Development & Delivery Professionals
Blog:RFQ For BI Software Pricing Research
Boris EvelsonJune 29, 2011
On my Q3 research agenda is a document reviewing typical BI software pricing configurations. Unfortunately, I find that just asking vendors whether they have this or that pricing policy (by...
For Application Development & Delivery Professionals
Blog:“Just Right” Customer Analytics - update
Boris EvelsonMarch 10, 2011
Why, oh, why is it that every time I hear about a BI project from an IT person, or from a business stakeholder describing how IT delivered it, with few exceptions, these are the stories plagued with...
For Application Development & Delivery Professionals
Blog:Best practices for using spreadsheets as BI tools
Boris EvelsonJuly 7, 2010
By Boris Evelson We all know that the war of fighting the proliferation of spreadsheets (as BI or as any other applications) in enterprises has been fought and lost. Gone are the days when BI and...
For Application Development & Delivery Professionals
Blog:Everything You Wanted To Know But Were Afraid To Ask About BI
Boris EvelsonApril 30, 2012
How does an enterprise — especially a large, global one with multiple product lines and multiple enterprise resource planning (ERP) applications — make sense of operations, logistics, and...
For Application Development & Delivery Professionals
Blog:BI Vendors Have To Eat Their Own Dog Food
Boris EvelsonJuly 29, 2011
Would you trust a car salesman who’s not driving the type of car he’s trying to sell you? Would you trust a nutritionist or a dietitian who’s not in a good shape? Probably not....
For Application Development & Delivery Professionals
Blog:Results Of The Forrester Wave™: Open Source Business Intelligence (BI), Q3 2010
Boris EvelsonAugust 10, 2010
Open source software (OSS) and business intelligence (BI) are two related market segments where Forrester sees continually increasing interest and adoption levels. BI specifically continues to be one...
For Application Development & Delivery Professionals
Blog:What Do BI Vendors Mean When They Say They Integrate With Hadoop
Boris EvelsonSeptember 25, 2012
There's certainly a lot of hype out there about big data. As I previously wrote, some of it is indeed hype, but there are still many legitimate big data cases - I saw a great...
For Application Development & Delivery Professionals
Blog:Top 10 Business Intelligence Predictions For 2012
Boris EvelsonNovember 15, 2011
Demands by users of business intelligence (BI) applications to "just get it done" are turning typical BI relationships, such as business/IT alignment and the roles that traditional and...
For Business Process Professionals
Client Inquiry:Which Financial Reporting Tool Vendors Should We Compare?
Boris EvelsonMarch 25, 2011
We are looking for a comparative analysis of the financial reporting tools that major US insurance companies are using to perform daily, monthly, quarterly, and year-end reports, BI analytics, and...
For Application Development & Delivery Professionals
Client Inquiry:What Are The Best Practices For Creating An Enterprise Reporting Policy?
Boris EvelsonJune 28, 2012
What are the best practices for creating an enterprise reporting policy, and when should specific reporting tools and applications be used?

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Content Types

Role

Topics

Vendor

For Application Development & Delivery Professionals

Blog:Use A Four-Step Approach To Select The Right BI Services Provider

For Application Development & Delivery Professionals

Blog:Top 10 BI Predictions For 2013 And Beyond

For Application Development & Delivery Professionals

Blog:BI In Russia And Israel

For Application Development & Delivery Professionals

Blog:Does The Good Old 80/20 Rule Work For Estimating BI Costs?

For Application Development & Delivery Professionals

Blog:What SQL Cannot Do

For Application Development & Delivery Professionals

Blog:Mobile Tablet PCs, Not Phones, Will Create Critical Mass For Enterprise BI Adoption

For Application Development & Delivery Professionals

Blog:What Does R Integration Really Mean For BI Platforms?

For Application Development & Delivery Professionals

Blog:Is SAP BusinessObjects 4.0 Worth The Wait?

For Application Development & Delivery Professionals

Blog:Mobile BI And Cloud BI Evaluation Criteria

For Application Development & Delivery Professionals

Blog:BI on BI Or How BI Pros Must Eat Their Own Dog Food

For Application Development & Delivery Professionals

Blog:Data Discovery And Exploration - IBM Acquires Vivisimo

For Application Development & Delivery Professionals

Blog:Craft Your Future State BI Reference Architecture

For Application Development & Delivery Professionals

Blog:Do You Have BI On BI?

For Application Development & Delivery Professionals

Blog:Agile Business Intelligence Solution Centers Are More Than Just Competency Centers

For Application Development & Delivery Professionals

Blog:What Is ADV And Why Do We Need It?

For Application Development & Delivery Professionals

Blog:RFQ For BI Software Pricing Research

For Application Development & Delivery Professionals

Blog:“Just Right” Customer Analytics - update

For Application Development & Delivery Professionals

Blog:Best practices for using spreadsheets as BI tools

For Application Development & Delivery Professionals

Blog:Everything You Wanted To Know But Were Afraid To Ask About BI

For Application Development & Delivery Professionals

Blog:BI Vendors Have To Eat Their Own Dog Food

For Application Development & Delivery Professionals

Blog:Results Of The Forrester Wave™: Open Source Business Intelligence (BI), Q3 2010

For Application Development & Delivery Professionals

Blog:What Do BI Vendors Mean When They Say They Integrate With Hadoop

For Application Development & Delivery Professionals

Blog:Top 10 Business Intelligence Predictions For 2012

For Business Process Professionals

Client Inquiry:Which Financial Reporting Tool Vendors Should We Compare?

For Application Development & Delivery Professionals

Client Inquiry:What Are The Best Practices For Creating An Enterprise Reporting Policy?

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