Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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41 results in Blogs

  • Boris Evelson
  • For Application Development & Delivery Professionals

    Blog:Big Data Survey

    Forrester is in the middle of a major research effort on various Big Data-related topics. As part of this research, we’ll be kicking off a client survey shortly. I’d like to...

    • For Application Development & Delivery Professionals

      Blog:SAP Takes Another Step Towards Agile BI With KXEN Acquisition

      Business intelligence (BI) is an evergreen that simply refuses to give up and get commoditized. Even though very few vendors try to differentiate these days on commodity features like point and...

      • For Application Development & Delivery Professionals

        Blog:Advanced Data Visualization - A Critical BI Component

        As one of the industry-renowned data visualization experts Edward Tufte once said, “The world is complex, dynamic, multidimensional; the paper is static, flat. How are we to represent the rich...

        • For Application Development & Delivery Professionals

          Blog:Ways To Address BI Skills Shortage

          Whether you are just starting on your BI journey or are continuing to improve on past successes, a shortage of skilled and experienced BI resources is going to be one of your top challenges. You are...

          • For Application Development & Delivery Professionals

            Blog:What does Business Intelligence integration with R really mean

            “A little prediction goes a long way” wrote Eric Siegel in his popular Predictive Analytics book. True, predictive analytics is now part and parcel of most Business Intelligence (BI),...

            • For Application Development & Delivery Professionals

              Blog:The Forrester Wave™: Enterprise Business Intelligence Platforms, Q4 2013

              The majority of large organizations have either already shifted away from using BI as just another back-office process and toward competing on BI-enabled information or are in the process of doing...

              • For Application Development & Delivery Professionals

                Blog:Oracle Leapfrogs BI Competitors By Acquiring Endeca

                This is a very smart move by Oracle. Until the Siebel and Hyperion acquisitions, Oracle was not a leader in the BI and analytics space. Those acquisitions put them squarely in the top three together...

                • For Application Development & Delivery Professionals

                  Blog:Top 10 Business Intelligence Predictions For 2012

                  Demands by users of business intelligence (BI) applications to "just get it done" are turning typical BI relationships, such as business/IT alignment and the roles that traditional and...

                  • For Application Development & Delivery Professionals

                    Blog:BI In The Cloud: Separating Facts From Fiction

                    “… and they lived happily ever after.” This is the typical ending of most Hollywood movies, which is why I am not a big fan. I much prefer European or independent movies that leave...

                    • For Application Development & Delivery Professionals

                      Blog:Everything You Wanted To Know But Were Afraid To Ask About BI

                      How does an enterprise — especially a large, global one with multiple product lines and multiple enterprise resource planning (ERP) applications — make sense of operations, logistics, and...

                      • For Application Development & Delivery Professionals

                        Blog:Key Questions To Ask Yourself Before Embarking On A Big Data Journey

                        Do you think you are ready to tackle Big Data because you are pushing the limits of your data Volume, Velocity, Variety and Variability? Take a deep breath (and maybe a cold shower) before you...

                        • For Application Development & Delivery Professionals

                          Blog:Use Cases For Specific BI Tools

                          I get the following question very often. What are the best practices for creating an enterprise reporting policy as to when to use what reporting tool/application? Alas, as with everything else in...

                          • For Application Development & Delivery Professionals

                            Blog:What Do BI Vendors Mean When They Say They Integrate With Hadoop

                            There's certainly a lot of hype out there about big data. As I previously wrote, some of it is indeed hype, but there are still many legitimate big data cases - I saw a great...

                            • For Application Development & Delivery Professionals

                              Blog:Get ready for BI change

                              Market conditions are changing quickly; firms need to make the best possible business decisions at the right time and base them on timely, accurate, and relevant information from business...

                              • For Application Development & Delivery Professionals

                                Blog:Is SAP BusinessObjects 4.0 Worth The Wait?

                                SAP BusinessObjects (BO) 4.0 suite is here. It’s been in the ramp-up phase since last fall; according to our sources, SAP plans to announce its general availability sometime in May,...

                                • For Application Development & Delivery Professionals

                                  Blog:How To Have The BI Cake And Eat It Too: A (Or The) BI Prediction For 2014

                                  Rather than going with the usual, ubiquitous, and often (yawn) repetitive “top 10 BI predictions” for the next year, we thought we’d try something different. After all, didn’t...

                                  • For Application Development & Delivery Professionals

                                    Blog:BI Vendors Have To Eat Their Own Dog Food

                                    Would you trust a car salesman who’s not driving the type of car he’s trying to sell you? Would you trust a nutritionist or a dietitian who’s not in a good shape? Probably not....

                                    • For Application Development & Delivery Professionals

                                      Blog:Make data confidence index part of your BI architecture

                                      I often see two ends of the extreme when I talk to clients who are trying to deal with data confidence challenges. One group typically sees it as a problem that IT has to address, while business...

                                      • For Application Development & Delivery Professionals

                                        Blog:RFQ For BI Software Pricing Research

                                        On my Q3 research agenda is a document reviewing typical BI software pricing configurations. Unfortunately, I find that just asking vendors whether they have this or that pricing policy (by...

                                        • For Application Development & Delivery Professionals

                                          Blog:Data Discovery And Exploration - IBM Acquires Vivisimo

                                          Today IBM announced its plans to acquire Vivisimo - an enterprise search vendor with big data capabilities. Our research shows that only 1% to 5% of all enterprise data is in a structured, modeled...

                                          • For Application Development & Delivery Professionals

                                            Blog:Question On BI Total Cost Of Ownership

                                            I need your help. I am conducting research into business intelligence (BI) software prices: averages, differences between license and subscription deals, differences between small and large vendor...

                                            • For Application Development & Delivery Professionals

                                              Blog:A Bit Of BI Humor

                                              We all work very hard to make our BI initiatives, programs, platforms, applications, and tools very successful. We need a break. And what better way to relax than to joke about what we do? So... as...

                                              • For Application Development & Delivery Professionals

                                                Blog:To Be (To Cloud) Or Not To Be (Not To Cloud) BI

                                                My colleagues and I have just completed yet another engagement with a large client — one of dozens recently — who was facing a to be or not to be decision: whether to move its BI platform...

                                                • For Application Development & Delivery Professionals

                                                  Blog:Mobile BI And Cloud BI Evaluation Criteria

                                                  Mobile BI and cloud BI are among the top trends that we track in the industry. Our upcoming Enterprise BI Platforms Wave™ will dedicate a significant portion of vendor evaluation on these two...

                                                  • For Business Technology Professionals

                                                    Blog:Streamline Your BI Strategy With Forrester's BI Playbook

                                                    CEOs and other senior executives must identify ways to improve their enterprise performance by boosting profitability, raising market share, and leapfrogging competitors. But achieving these...