Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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37 results in Blogs

  • Boris Evelson
  • For Application Development & Delivery Professionals

    Blog:Ways To Address BI Skills Shortage

    Whether you are just starting on your BI journey or are continuing to improve on past successes, a shortage of skilled and experienced BI resources is going to be one of your top challenges. You are...

    • For Application Development & Delivery Professionals

      Blog:Craft Your Future State BI Reference Architecture

      In the face of rising data volume and complexity and increased need for self-service, enterprises need an effective business intelligence (BI) reference architecture to utilize BI as a key corporate...

      • For Application Development & Delivery Professionals

        Blog:A common denominator for pricing and negotiating Business Intelligence (BI) and Analytics software

        BI and analytics software packaging and pricing are a Wild West with few common practices among the vendors. Comparing and contrasting vendor prices and negotiating with vendors is challenging...

        • For Application Development & Delivery Professionals

          Blog:How to estimate cost of BI deployment

          Initial business intelligence (BI) ployment efforts are often difficult to predict and may dwarf the investment you made in BI platform software. The effort and costs associated with...

          • For Technology Management Professionals

            Blog:Streamline Your BI Strategy With Forrester's BI Playbook

            CEOs and other senior executives must identify ways to improve their enterprise performance by boosting profitability, raising market share, and leapfrogging competitors. But achieving these...

            • For Application Development & Delivery Professionals

              Blog:BI In Russia And Israel

              I recently had both the privilege and pleasure to do a deep dive into the cold and warm BI waters in Russia and Israel. Cold - because some of my experiences were sobering. Warm - because the...

              • For Application Development & Delivery Professionals

                Blog:SAP Takes Another Step Towards Agile BI With KXEN Acquisition

                Business intelligence (BI) is an evergreen that simply refuses to give up and get commoditized. Even though very few vendors try to differentiate these days on commodity features like point and...

                • For Application Development & Delivery Professionals

                  Blog:Forrester's 10-Step Methodology For Shortlisting Business Intelligence Vendors

                  BI is no longer a nice-to-have back-office application that counts widgets — it is now used as a key competitive differentiator by all leading organizations. For decades, most of the BI...

                  • For Application Development & Delivery Professionals

                    Blog:Everything You Wanted To Know But Were Afraid To Ask About BI

                    How does an enterprise — especially a large, global one with multiple product lines and multiple enterprise resource planning (ERP) applications — make sense of operations, logistics, and...

                    • For Application Development & Delivery Professionals

                      Blog:Data Discovery And Exploration - IBM Acquires Vivisimo

                      Today IBM announced its plans to acquire Vivisimo - an enterprise search vendor with big data capabilities. Our research shows that only 1% to 5% of all enterprise data is in a structured, modeled...

                      • For Application Development & Delivery Professionals

                        Blog:Top 10 BI Predictions For 2013 And Beyond

                        It’s that time of year again, when everyone starts asking for the BI predictions for next year. Good news: We did a pretty good job on the last year’s predictions, and so there’re...

                        • For Application Development & Delivery Professionals

                          Blog:Oracle Leapfrogs BI Competitors By Acquiring Endeca

                          This is a very smart move by Oracle. Until the Siebel and Hyperion acquisitions, Oracle was not a leader in the BI and analytics space. Those acquisitions put them squarely in the top three together...

                          • For Application Development & Delivery Professionals

                            Blog:How Do You Sell BI To The Business Executives?

                            Whoa! Hold your horses. If this is indeed a key challenge that you’ve tried to address in the past without much success, consider switching jobs. This is not a joke. Business intelligence (BI)...

                            • For Application Development & Delivery Professionals

                              Blog:Advanced Data Visualization - A Critical BI Component

                              As one of the industry-renowned data visualization experts Edward Tufte once said, “The world is complex, dynamic, multidimensional; the paper is static, flat. How are we to represent the rich...

                              • For Application Development & Delivery Professionals

                                Blog:Make data confidence index part of your BI architecture

                                I often see two ends of the extreme when I talk to clients who are trying to deal with data confidence challenges. One group typically sees it as a problem that IT has to address, while business...

                                • For Application Development & Delivery Professionals

                                  Blog:What Does R Integration Really Mean For BI Platforms?

                                  I just received yet another call from a reporter asking me to comment on yet another BI vendor announcing R integration. All leading BI vendors are embedding/integrating with R these days, so I was...

                                  • For Application Development & Delivery Professionals

                                    Blog:Get ready for BI change

                                    Market conditions are changing quickly; firms need to make the best possible business decisions at the right time and base them on timely, accurate, and relevant information from business...

                                    • For Application Development & Delivery Professionals

                                      Blog:To Be (To Cloud) Or Not To Be (Not To Cloud) BI

                                      My colleagues and I have just completed yet another engagement with a large client — one of dozens recently — who was facing a to be or not to be decision: whether to move its BI platform...

                                      • For Application Development & Delivery Professionals

                                        Blog:Agile BI Ship Has Sailed — Get On Board Quickly Or Risk Falling Behind

                                        The battle over customer versus internal business processes requirements and priorities has been fought — and the internal processes lost. Game over. Customers are now empowered with mobile...

                                        • For Application Development & Delivery Professionals

                                          Blog:What Do Business Intelligence Consultants Mean By “Solutions”?

                                          Management consultants and business intelligence, analytics and big data system integrations often use the terms accelerators, blueprints, solutions, frameworks, and products to show off their...

                                          • For Application Development & Delivery Professionals

                                            Blog:Business Intelligence / Analytics / Big Data Leader Job Description

                                            Clients often ask Forrester to help them define a job description for a business intelligence (BI) / analytics / big data leader, executive, or manager. Here’s what we typically provide: Our...

                                            • For Application Development & Delivery Professionals

                                              Blog:BI In The Cloud: Separating Facts From Fiction

                                              “… and they lived happily ever after.” This is the typical ending of most Hollywood movies, which is why I am not a big fan. I much prefer European or independent movies that leave...

                                              • For Application Development & Delivery Professionals

                                                Blog:What Is ADV And Why Do We Need It?

                                                As one of the industry-renowned data visualization experts Edward Tufte once said, “The world is complex, dynamic, multidimensional; the paper is static, flat. How are we to represent the rich...

                                                • For Application Development & Delivery Professionals

                                                  Blog:BI on BI Or How BI Pros Must Eat Their Own Dog Food

                                                    BI professionals spend a significant portion of their time trying to instill the discipline of datadriven performance management into their business partners. However, isn’t there...

                                                  • For Application Development & Delivery Professionals

                                                    Blog:The Forrester Wave™: Enterprise Business Intelligence Platforms, Q4 2013

                                                    The majority of large organizations have either already shifted away from using BI as just another back-office process and toward competing on BI-enabled information or are in the process of doing...