About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.
Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.
Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.
Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.
Hello Fellow B2B Marketers, this weekly blog post highlights our ongoing research focused on B2B revenue acceleration, as well as an exclusive look into what outputs you...
We are all facing some stiff and common head winds to achieving our companies' revenue goals in 2013. Not the least of which is that the economy has reset itself into a...
Forrester hosts its Sales Enablement Forum in Scottsdale, Arizona, on March 4 and 5, 2013. Attendees will engage as a community with a shared focus on driving revenue, hear success...
The plans for the Sales Enablement Forum are in full swing, so here is a quick video update on the theme, the speakers, and why I believe this is a can't miss opportunity to put you and your team...
We are counting down to power up the Sales Enablement Forum 10 short weeks from now. Please hold the dates, February 14-15, so you can join hundreds of your peers and a bunch of Forrester...
Hello Fellow B2B Marketers, this weekly blog post highlights our ongoing research focused on B2B revenue acceleration, as well as an exclusive look into what outputs you can...
Regardless of a salesperson's conversational skills, buyers have to care about what those salespeople have to say. So how likely is it that an executive is going to agree to meet with someone...
While the emerging disciplines and practices of effective sales enablement are taking shape as I type, a gut check now and then on progress makes sense. Stories are what I like to hear, because...
IN CASE YOU MISSED THIS CHANGE IN SCHEDULING, OUR NEXT WEBINAR IS NOW ON NOVEMBER 14. ________________________________________________________________________________________________________...
Forrester's 2013 planning guidance is an essential element to your annual process of establishing your plan, defending your plan, and ultimately winning with your plan. On November 20 at 11:00...
Hello Fellow B2B Marketers, this weekly blog post highlights our ongoing research focused on B2B revenue acceleration, as well as an exclusive look into what outputs you...
Dean Davison, whom I trust some of you know from his time as the head of the outsourcing practice at Meta Group or Customer Intelligence at EDS, has joined the Forrester team supporting Tech...
This is the Don't Miss The Forum edition of my running effort to connect you to all the value, ideas, analysts, and happenings from my team at Forrester. As we ring in 2013, I want to...
We are putting together our final plans and the Sales Enablement Forum for 2012 is shaping up nicely. Here is a brief video update on the theme and our speakers and why I believe this is a...
Something quite remarkable happened in San Francisco this week. Counter to the tectonic norm in this amazing city, sales enablement came into alignment. How so? Our team gathered with some...
This is our final post to the Tech Marketing (TM) role blog, but we are not going away! We have consolidated the number of professional roles you can choose as your home page at Forrester.com,...
Now that the confetti has been swept off the floor of our eBusiness Forum in Chicago, its time to offer a behind the scenes look at who won our 2012 B2B Groundswell Awards and why. Mark...
The world of buyers and sellers has changed — vendor CEOs enter 2012 with growth strategies that favor deeper relationships with customers and that push sales to do more cross-selling at higher...
We are all facing some stiff and common head winds to achieving our companies' revenue goals in 2013. Not the least of which is that the economy has reset itself into a "do-more-with-less"...
I have the privilege of talking with many of our clients and, surprising as it may sound, many don't have titles that match their real jobs! Who does these days? Maybe...
Hello Fellow B2B Marketers, welcome to the first entry of Marketing Mondays, a weekly blog post highlighting our ongoing research focused on B2B revenue acceleration, as well as an exclusive...
Hello Fellow B2B Marketers, Marketing Mondays is a weekly blog post highlighting our ongoing research focused on B2B revenue acceleration, as well as an exclusive look into...
Forrester hosts its Sales Enablement Forum in Scottsdale, Arizona, on March 4 and 5, 2013. Attendees will engage as a community with a shared focus on driving revenue, hear success...
As we turn to September it's time to think about your plan to meet the CEOs goals in 2013. You and your executive management have probably already articulated that your growth strategy is...
SE pros, this blog post highlights a Q&A I did recently with two of the analysts on my Marketing team who will be delivering our track on Lead Management at our upcoming Sales Enablement Forum...