Forrester Research : Analyst

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

Reports (2)
Social (18)

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18 results in Social

Christine Spivey Overby

For Marketing Leadership Professionals
Blog:Q&A WITH MICKE PAQVALÉN, FOUNDER, CHAIRMAN AND ENTREPRENEUR AT KIOSKED
Christine Spivey OverbyMay 16, 2013
At Forrester we spend a lot of time analyzing the impact of digital disruption on business, technology and marketing. We even wrote a book on the subject. But don't just take our word for it. At...
For Marketing Leadership Professionals
Blog:We're Hiring! Principal Analyst Serving Interactive Marketers, London
Christine Spivey OverbyJuly 11, 2011
Our European Interactive Marketing research team continues to grow. We've just opened a position for a Principal Analyst, preferably based in London. We're looking for someone with...
For Marketing Leadership Professionals
Blog:Q&A With Dana Anderson, SVP Of Marketing, Strategy, And Communications At Kraft Foods
Christine Spivey OverbyMarch 16, 2011
I am so pumped that Dana Anderson is speaking at the Forrester 2011 Marketing Forum in early April. Dana is Kraft Foods’ Senior Vice President of Marketing, Strategy, and Communications, and...
For Marketing Leadership Professionals
Blog:Q&A WITH MARKUS KRAMER, GLOBAL MARKETING DIRECTOR, ASTON MARTIN LAGONDA
Christine Spivey OverbyMay 13, 2013
It's just one more week before Forrester's Forum For Marketing Leaders EMEA (May 21st to 22nd) in London kicks off. Our analysts are excited to unveil the latest Forrester ideas such as the...
For Marketing Leadership Professionals
Blog:Q&A With Jermaine Dupri, Grammy-Award Winning Producer, Hip-Hop Artist, And CEO Of So So Def Recordings And Global 14
Christine Spivey OverbyMay 03, 2012
Celebrity and marketing go way back. That said, yesterday's celebrity endorsements are giving way to something more complex, sometimes complementary, and sometimes competitive -- witness classic...
For Marketing Leadership Professionals
Blog:Hurricane Sandy Reminds Us How To Speak To Customers During A Crisis (Or Not)
Christine Spivey OverbyOctober 30, 2012
Major events — political, natural, or economic — create a lot of eyeballs on a select set of media and stories. But as friends chimed in on Facebook, Twitter, and texts,...
For Marketing Leadership Professionals
Blog:Q&A with Richard Char, Global Head of Information Services, Global Enterprise Payments, Citi
Christine Spivey OverbyMarch 19, 2013
Our Forum for Marketing Leadership Professionals in Los Angeles is just a few weeks away, and in preparation I’ve been talking with our industry keynoters about their sessions. Last...
For Marketing Leadership Professionals
Blog:Q&A With Peter Horst, SVP of Brand Marketing, Capital One
Christine Spivey OverbyApril 04, 2013
This week I had a chance to catch up with Peter Horst, Senior Vice President of Brand Marketing at Capital One, in advance of his keynote later this month at Forrester’s Marketing Forum in...
For Marketing Leadership Professionals
Blog:Q&A WITH ARTHUR CALDERWOOD, SENIOR VICE PRESIDENT, MARKETING & SALES OPERATIONS, SITA
Christine Spivey OverbyMay 14, 2013
In the run-up to Forrester’s Forum For Marketing Leaders EMEA next week, I also had a chance to connect with Arthur Calderwood, Senior Vice President, Marketing & Sales Operations at SITA,...
For Marketing Leadership Professionals
Blog:Best Wishes, Augie! Welcome, Elizabeth!
Christine Spivey OverbyFebruary 02, 2011
In mid-February, Augie Ray will be leaving Forrester to lead the social media efforts at a Fortune 500 company. I’m going to miss working directly with Augie. But at the same time, I understand...
For Marketing Leadership Professionals
Blog:Q&A WITH YANNICK GRECOURT, HEAD OF STRATEGY AND MARKETING, DEUTSCHE BANK BELGIUM
Christine Spivey OverbyApril 12, 2013
Engaging with perpetually connected customers is something you can't fake, and when you engage, you create expectations that need to be met. This is one of the key messages Yannick Grecourt, Head...
For Marketing Leadership Professionals
Blog:Join Forrester’s New Online Community For Interactive Marketers
Christine Spivey OverbyMay 24, 2010
Hot on the heels of our new blog platform, Forrester has launched an online community for interactive marketers focused on the key business challenges that interactive marketers face every day. The...
For Marketing Leadership Professionals
Blog:Q&A with Clive Roach, Social Media Strategist at Philips Healthcare
Christine Spivey OverbyApril 24, 2012
Adopting a social mindset requires a change in culture. Tough to accomplish. Now layer on top the added complexities of a B2B sales cycle, strict industry regulations, and dozens of regional markets....
For Marketing Leadership Professionals
Blog:Meet Your New Customer . . . Wow, Is He Demanding
Christine Spivey OverbyFebruary 18, 2013
Look over there. See the guy in the queue flicking his mobile screen . . . tapping his phone on the reader, then walking out with his sandwich? He's your new customer. Wow, is he demanding. In...
For Marketing Leadership Professionals
Blog:How Unilever, Philips Healthcare, And Jermaine Dupri Master Digital Engagement
Christine Spivey OverbyApril 23, 2012
In 2007, Forrester published our first report on engagement. We defined it as "the level of involvement, interaction, intimacy, and influence that an individual has with a brand over time." Fast...
For Marketing Leadership Professionals
Blog:Now Accepting Entries For The 2010 Forrester Groundswell Awards
Christine Spivey OverbyJune 07, 2010
[Originally published by Josh Bernoff on the Groundswell blog.] We first started the Forrester Groundswell awards in 2007. What a great run! We've seen applications like the one that the...
For Marketing Leadership Professionals
Blog:We're Hiring In Europe: Senior Advisor For The Forrester Interactive Marketing Council
Christine Spivey OverbySeptember 30, 2010
Interested in managing and growing the European business within Forrester's largest Marketing & Strategy Leadership Board? Then I would love to speak with you. We are hiring a Senior Advisor for...
For Marketing Leadership Professionals
Blog:Q&A with Greg Williams, Executive Editor WIRED
Christine Spivey OverbyMarch 21, 2013
There's a growing group of people who are always online and use their devices to support nearly every activity, including making decisions about your products and services. We call them your...

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

Refine your results

Date Range

For Marketing Leadership Professionals

Blog:Q&A WITH MICKE PAQVALÉN, FOUNDER, CHAIRMAN AND ENTREPRENEUR AT KIOSKED

For Marketing Leadership Professionals

Blog:We're Hiring! Principal Analyst Serving Interactive Marketers, London

For Marketing Leadership Professionals

Blog:Q&A With Dana Anderson, SVP Of Marketing, Strategy, And Communications At Kraft Foods

For Marketing Leadership Professionals

Blog:Q&A WITH MARKUS KRAMER, GLOBAL MARKETING DIRECTOR, ASTON MARTIN LAGONDA

For Marketing Leadership Professionals

Blog:Q&A With Jermaine Dupri, Grammy-Award Winning Producer, Hip-Hop Artist, And CEO Of So So Def Recordings And Global 14

For Marketing Leadership Professionals

Blog:Hurricane Sandy Reminds Us How To Speak To Customers During A Crisis (Or Not)

For Marketing Leadership Professionals

Blog:Q&A with Richard Char, Global Head of Information Services, Global Enterprise Payments, Citi

For Marketing Leadership Professionals

Blog:Q&A With Peter Horst, SVP of Brand Marketing, Capital One

For Marketing Leadership Professionals

Blog:Q&A WITH ARTHUR CALDERWOOD, SENIOR VICE PRESIDENT, MARKETING & SALES OPERATIONS, SITA

For Marketing Leadership Professionals

Blog:Best Wishes, Augie! Welcome, Elizabeth!

For Marketing Leadership Professionals

Blog:Q&A WITH YANNICK GRECOURT, HEAD OF STRATEGY AND MARKETING, DEUTSCHE BANK BELGIUM

For Marketing Leadership Professionals

Blog:Join Forrester’s New Online Community For Interactive Marketers

For Marketing Leadership Professionals

Blog:Q&A with Clive Roach, Social Media Strategist at Philips Healthcare

For Marketing Leadership Professionals

Blog:Meet Your New Customer . . . Wow, Is He Demanding

For Marketing Leadership Professionals

Blog:How Unilever, Philips Healthcare, And Jermaine Dupri Master Digital Engagement

For Marketing Leadership Professionals

Blog:Now Accepting Entries For The 2010 Forrester Groundswell Awards

For Marketing Leadership Professionals

Blog:We're Hiring In Europe: Senior Advisor For The Forrester Interactive Marketing Council

For Marketing Leadership Professionals

Blog:Q&A with Greg Williams, Executive Editor WIRED

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