Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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44 results in Blogs

  • Zia Daniell Wigder
  • For eBusiness & Channel Strategy Professionals

    Blog:Observations About eCommerce In Peru

    To conduct our global eBusiness research at Forrester, we rely heavily on support from our multilingual group of Research Associates and Researchers. Recently, one of our Research Associates, Lily...

    • For eBusiness & Channel Strategy Professionals

      Blog:Four Takeaways From An Evening Of Omnichannel Retail In New York

      Last night we held an event here in New York in which VP & Principal Analyst Peter Sheldon presented some of his recent research on the new omnichannel imperative.  He talked through the state...

      • For eBusiness & Channel Strategy Professionals

        Blog:Three Days Of eCommerce In And Around Shanghai

        A number of us from Forrester offices inside and outside of China converged on Shanghai for a few days last week for our annual Marketing & Strategy event. The trip proved to be especially timely...

        • For eBusiness & Channel Strategy Professionals

          Blog:Avoiding Missteps When Expanding Internationally

          We’ve been having a series of conversations with brands and retailers recently about how to effectively plan for global online expansion. While approaches vary, eBusiness leaders cite similar...

          • For eBusiness & Channel Strategy Professionals

            Blog:On Building A Global Digital Team

            Executives at digital businesses cite a wide variety of challenges when expanding globally, but “finding the right talent to run our organization” inevitably factors high on their...

            • For eBusiness & Channel Strategy Professionals

              Blog:More Trends In Emerging eCommerce Markets

              In our research, we’ve talked about some of the trends that mark early-stage eCommerce markets. This year I’ve been to a few events to talk about how different eCommerce markets are...

              • For eBusiness & Channel Strategy Professionals

                Blog:Five Key Online Retail Trends In Asia Pacific

                We just published our new online retail forecast report for Asia Pacific (clients can read the report here). In our forecast, we look at top-line growth in five markets across Asia Pacific: China,...

                • For eBusiness & Channel Strategy Professionals

                  Blog:Forrester Publishes Its New Online Retail Forecast For Latin America

                  We just published our new Latin American Online Retail Forecast, 2012-2017 which forecasts growth in Brazil, Mexico and, for the first time, Argentina. In the report, we analyze the B2C and C2C...

                  • For eBusiness & Channel Strategy Professionals

                    Blog:Creating Customer-Centric eBusiness Experiences In China

                    On March 19th, I’ll be joining several of my colleagues in Shanghai, China for our Summit for Marketing & Strategy Professionals. One of the themes we’ve been exploring recently is...

                    • For eBusiness & Channel Strategy Professionals

                      Blog:Non-US Marketplaces For Brands

                      I’m currently finishing up my presentation for the Internet Retailer Conference & Expo in June: I’ll be presenting on the non-US marketplace options for brands as part of the global...

                      • For eBusiness & Channel Strategy Professionals

                        Blog:The Globalization Of eCommerce In 2014

                        eCommerce players of all types continued to build out their global footprint in 2013. Asos launched new sites for Russia and China, for example, and eBay targeted shoppers in Brazil with a new mobile...

                        • For eBusiness & Channel Strategy Professionals

                          Blog:How eCommerce Markets Evolve

                          One of the topics I’ve spoken about at recent industry events is how global eCommerce markets evolve – more specifically, how markets shift from an early stage to one in which consumers...

                          • For eBusiness & Channel Strategy Professionals

                            Blog:Take Your eCommerce Business Global With Our New Playbook

                            eCommerce revenues are soaring around the globe. This year, the US, Western Europe, and China alone will generate over $800 billion in online retail sales. Growth rates, too, remain staggering in...

                            • For eBusiness & Channel Strategy Professionals

                              Blog:The End Of A Long Week In eBusiness In New York

                              My colleague Patti Freeman Evans put up a great blog post yesterday about eBusiness efforts post-Sandy. I wanted to finish off the week with a snapshot of the ATM screen I took about 10 minutes ago...

                              • For eBusiness & Channel Strategy Professionals

                                Blog:Forrester Releases Its New Asia Pacific Online Retail Forecast

                                Today we published our Asia Pacific Online Retail Forecast, 2011-2016 highlighting online retail sales in five different markets in Asia Pacific: China, Japan, Australia, South Korea, and India....

                                • For eBusiness & Channel Strategy Professionals

                                  Blog:A Few Thoughts On eCommerce in Argentina

                                  I spent several days in Buenos Aires last week which was fantastic – great fun and really helpful in terms of understanding what’s happening in the eCommerce market. Wednesday was the...

                                  • For eBusiness & Channel Strategy Professionals

                                    Blog:Tools & Technology For eCommerce Globalization

                                    I’m currently tackling a report on the tools & technology necessary for eCommerce organizations to expand internationally. It is one of the reports for the eCommerce Globalization playbook and...

                                    • For eBusiness & Channel Strategy Professionals

                                      Blog:Some global themes from recent events

                                      Over the past month, I’ve had the great fortune of taking part in three fantastic events: Forrester’s own Marketing & Strategy Summit in Shanghai, Demandware’s XChange Conference in...

                                      • For eBusiness & Channel Strategy Professionals

                                        Blog:A Week Of eCommerce In Brazil

                                        I was thrilled to be back in São Paulo last week visiting with different companies in the eCommerce space. I met with over a half dozen online retailers, as well as other players in the...

                                        • For eBusiness & Channel Strategy Professionals

                                          Blog:The Path Toward eCommerce Maturity

                                          Last year, we introduced our framework for how eCommerce markets evolve: Consumers come online to connect and entertain, then start to engage in eBusiness basics like online banking and travel.**...

                                          • For eBusiness & Channel Strategy Professionals

                                            Blog:Some Observations On The Evolving eCommerce Landscape In China

                                            Last week I joined a few of my colleagues in China to meet with a variety of eBusinesses in both Beijing and Shanghai. We met with online retailers, technology companies, and other players in...

                                            • For eBusiness & Channel Strategy Professionals

                                              Blog:eCommerce in Brazil Charges Forward

                                              I returned yesterday from a short trip to Brazil - I spoke at eTail in São Paulo on Monday and spent a few days meeting with retailers, vendors and agencies. Some of the takeaways from...

                                              • For eBusiness & Channel Strategy Professionals

                                                Blog:Quick take on eCommerce in Brazil

                                                I recently joined two of my analyst colleagues - Jennifer Belissent from Forrester's Vendor Strategy role and Jan Erik Aase in Sourcing & Vendor Management - in Brazil to speak with companies in...

                                                • For eBusiness & Channel Strategy Professionals

                                                  Blog:The Urban-First eCommerce Approach: Looking To Emerging Markets

                                                  During grad school, I spent a summer teaching economics to university students in Uzbekistan – our summer campus was up in the mountains a few hours outside the capital city of Tashkent. To...

                                                  • For eBusiness & Channel Strategy Professionals

                                                    Blog:Growing Momentum Around eCommerce In Brazil

                                                    Back in September, I wrote up a few of my findings from meetings with companies in the eCommerce space in Rio and São Paulo. We’re fielding an increasing number of questions about...