Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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47 results in Blogs

  • Zia Daniell Wigder
  • For eBusiness & Channel Strategy Professionals

    Blog:eCommerce Evolution in Latin America

    I just got back from a couple of days at eTail Latin America in Miami — it was my third year at the event and I always come away having learned an enormous amount from the other attendees. This...

    • For eBusiness & Channel Strategy Professionals

      Blog:The Path Toward eCommerce Maturity

      Last year, we introduced our framework for how eCommerce markets evolve: Consumers come online to connect and entertain, then start to engage in eBusiness basics like online banking and travel.**...

      • For eBusiness & Channel Strategy Professionals

        Blog:Five Global Marketplaces All Brands Must Know

        Global online expansion is not the same game it was just a few years ago. Today companies are taking a multi-pronged approach to international expansion and looking at a variety of different ways to...

        • For eBusiness & Channel Strategy Professionals

          Blog:Some global themes from recent events

          Over the past month, I’ve had the great fortune of taking part in three fantastic events: Forrester’s own Marketing & Strategy Summit in Shanghai, Demandware’s XChange Conference in...

          • For eBusiness & Channel Strategy Professionals

            Blog:Quick take on eCommerce in Brazil

            I recently joined two of my analyst colleagues - Jennifer Belissent from Forrester's Vendor Strategy role and Jan Erik Aase in Sourcing & Vendor Management - in Brazil to speak with companies in...

            • For eBusiness & Channel Strategy Professionals

              Blog:Three Rules When Exploring New Markets

              I consider myself incredibly fortunate to have the job I do: Every year, I get to explore new markets around the globe and meet people who are equally passionate about building eCommerce businesses....

              • For eBusiness & Channel Strategy Professionals

                Blog:Five Key Online Retail Trends In Latin America

                color:#222222">Today, we published our new online retail forecast for Latin America, covering Brazil, Argentina, and Mexico (clients can read the report here). Driven by online retail revenues in...

                • For eBusiness & Channel Strategy Professionals

                  Blog:eCommerce Logistics Players in Emerging Markets

                  In my post last month about global themes from recent events, I cited logistics as the scariest part of international expansion for eCommerce organizations. Nowhere is this more true than in emerging...

                  • For eBusiness & Channel Strategy Professionals

                    Blog:The Urban-First eCommerce Approach: Looking To Emerging Markets

                    During grad school, I spent a summer teaching economics to university students in Uzbekistan – our summer campus was up in the mountains a few hours outside the capital city of Tashkent. To...

                    • For eBusiness & Channel Strategy Professionals

                      Blog:The Globalization of eCommerce in 2012

                      As we look back on the year 2011, eCommerce organizations continued to expand their global reach. A growing number of US and European retailers started shipping internationally. Brands enabled...

                      • For eBusiness & Channel Strategy Professionals

                        Blog:The Globalization of eCommerce in 2013

                        In 2012, online retailers continued to expand into new geographic areas, with many eyeing eCommerce markets beyond those of North America and Europe. Local partnerships and adaptations were key: In...

                        • For eBusiness & Channel Strategy Professionals

                          Blog:More Global Themes From Recent Events

                          The past few weeks have involved travel to a few different events, ranging from eTail Latin America in Miami to Internet Retailer Conference & Expo in Chicago to the Goldman Sachs dotCommerce Day in...

                          • For eBusiness & Channel Strategy Professionals

                            Blog:Reaching Jet-Setting Shoppers Online

                            Over the past few years, extensive media coverage has been dedicated to the billions of dollars that tourists spend while shopping in the US and what retailers are doing to cater to these foreign...

                            • For eBusiness & Channel Strategy Professionals

                              Blog:Tools & Technology For eCommerce Globalization

                              I’m currently tackling a report on the tools & technology necessary for eCommerce organizations to expand internationally. It is one of the reports for the eCommerce Globalization playbook and...

                              • For eBusiness & Channel Strategy Professionals

                                Blog:Global eCommerce In The Age Of The Customer

                                Last week, Forrester published an updated version of our report on The Age of the Customer (the author, David Cooperstein, blogs about it here). The report discusses the fact that competitive...

                                • For eBusiness & Channel Strategy Professionals

                                  Blog:Finding Technology Partners To Take Your eCommerce Brand Global

                                  Back in July, I wrote about our upcoming report on tools and technology for eCommerce globalization. We’ve just posted the report (clients can view it here) – in it, we dive into the...

                                  • For eBusiness & Channel Strategy Professionals

                                    Blog:Creating Customer-Centric eBusiness Experiences In China

                                    On March 19th, I’ll be joining several of my colleagues in Shanghai, China for our Summit for Marketing & Strategy Professionals. One of the themes we’ve been exploring recently is...

                                    • For eBusiness & Channel Strategy Professionals

                                      Blog:Three Days Of eCommerce In And Around Shanghai

                                      A number of us from Forrester offices inside and outside of China converged on Shanghai for a few days last week for our annual Marketing & Strategy event. The trip proved to be especially timely...

                                      • For eBusiness & Channel Strategy Professionals

                                        Blog:Some Thoughts On FiftyOne's Acquisition Of Borderfree

                                        FiftyOne, the company that provides globalization and international logistics services to US-based online retailers such as Gap, Pottery Barn, and Crate & Barrel, announced today that it is acquiring...

                                        • For eBusiness & Channel Strategy Professionals

                                          Blog:On eCommerce In South Africa And Beyond

                                          I recently had a chance to catch up with another global eCommerce enthusiast: Hendrik Laubscher works for PriceCheck, a price comparison site in South Africa owned by MIH Internet Africa. He and...

                                          • For eBusiness & Channel Strategy Professionals

                                            Blog:Growing Momentum Around eCommerce In Brazil

                                            Back in September, I wrote up a few of my findings from meetings with companies in the eCommerce space in Rio and São Paulo. We’re fielding an increasing number of questions about...

                                            • For eBusiness & Channel Strategy Professionals

                                              Blog:Welcome Ken Calhoon to Forrester

                                              I am incredibly excited to announce that Ken Calhoon joins Forrester today in our eBusiness consulting practice. Ken has a fantastic background working with different organizations expanding...

                                              • For eBusiness & Channel Strategy Professionals

                                                Blog:On Building A Global Digital Team

                                                Executives at digital businesses cite a wide variety of challenges when expanding globally, but “finding the right talent to run our organization” inevitably factors high on their...

                                                • For eBusiness & Channel Strategy Professionals

                                                  Blog:The End Of A Long Week In eBusiness In New York

                                                  My colleague Patti Freeman Evans put up a great blog post yesterday about eBusiness efforts post-Sandy. I wanted to finish off the week with a snapshot of the ATM screen I took about 10 minutes ago...

                                                  • For eBusiness & Channel Strategy Professionals

                                                    Blog:Take Your eCommerce Business Global With Our New Playbook

                                                    eCommerce revenues are soaring around the globe. This year, the US, Western Europe, and China alone will generate over $800 billion in online retail sales. Growth rates, too, remain staggering in...