Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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53 results in Blogs

  • Nate Elliott
  • For Marketing Leadership Professionals

    Blog:Facebook Still Doesn't Get Marketing

    On its first quarterly earnings call, Facebook left it to Sheryl Sandberg to talk about how the company makes most of its money: marketing. And I was encouraged by how much she discussed the topic...

    • For Marketing Leadership Professionals

      Blog:Why You Should Use Social Marketing In China

      Our clients are asking us more questions than ever about marketing in China. So we’re responding – by increasing our presence in the market, by launching our first marketing & strategy...

      • For Marketing Leadership Professionals

        Blog:Why Don't European Marketers Spend More On Social Media?

        European marketers are as excited about social media today as ever before. In fact, according to our annual survey, three-quarters of interactive marketers in Europe either already use social media...

        • For Marketing Leadership Professionals

          Blog:How Facebook’s IPO Could Transform Marketing

          Media reports suggest that Facebook will file for an IPO this week that could value the company at $100 billion — and leave the company sitting on $10 billion in cash. I’m not a financial...

          • For Marketing Leadership Professionals

            Blog:It's Time To Make Facebook Marketing Work

            Nearly a billion people around the world use Facebook — and it's no surprise marketers are chasing all those users. In fact, Facebook says 96 of the top 100 marketers are on the site....

            • For Marketing Leadership Professionals

              Blog:Announcing The Sixth Annual Forrester Groundswell Awards

              It’s that time of year again! That is, it’s time to look back at the very best social programs your company has run in the past twelve months, and to prepare your entry to the Forrester...

              • For Marketing Leadership Professionals

                Blog:The Problem With Measurement Proxies

                I've noticed a disturbing trend in one of the markets I study. Thirty percent  of marketers say their top social media goal is creating brand impact, but only 10% tell us they measure...

                • For Marketing Leadership Professionals

                  Blog:Database of Affinity: The Race Is On

                  Earlier this year, we introduced the Database of Affinity: a catalogue of people's tastes and preferences, collected by observing their social behaviors, that could be the Holy Grail for...

                  • For Marketing Leadership Professionals

                    Blog:Introducing the Marketing RaDaR

                    In our new report "Mix Art And Science For Marketing Success," we introduce a new model: The Marketing RaDaR. This model (which serves as an update to our previous 'interactive brand...

                    • For Marketing Leadership Professionals

                      Blog:Smart Move: Facebook buys Atlas

                      Facebook just announced that it's buying marketer-side adserver Atlas from Microsoft. I think it's a great move. It's always been clear that for Facebook to realize its potential, the...

                      • For Marketing Leadership Professionals

                        Blog:The Social Technographics Score helps marketers create better social strategies

                        We firmly believe that the first step in building a successful social program is to understand your audience’s social behaviors and preferences. Since 2007, Forrester’s Social...

                        • For Marketing Leadership Professionals

                          Blog:My Forrester EMEA Forum Speech On The New-Fashioned Brand

                          Two weeks ago we held our 2011 Forrester EMEA Marketing & Strategy Forum in the UK. We had a great turnout, as well as fantastic speakers including Sir Martin Sorrell of WPP, Georges-Edouard Dias of...

                          • For Marketing Leadership Professionals

                            Blog:One Week Left To Win A Forrester Groundswell Award

                            [UPDATE, Sepember 2013: Entries for the 2013 Forrester Groundswell Awards are now closed. More than 100 companies entered more than 130 social programs this year, and we're looking forward to...

                            • For Marketing Leadership Professionals

                              Blog:How To Approach Your Social Marketing Initiative

                              At Forrester, we’ve always strived to help our clients address their challenges from a number of different angles, and now we’re formalizing this approach with an idea called playbooks....

                              • For Marketing Leadership Professionals

                                Blog:Continuing The Conversation About Facebook

                                Our recent report on why Facebook is failing marketers has caused quite a bit of conversation — with some supporting our findings and others disputing them — and we think that’s...

                                • For Marketing Leadership Professionals

                                  Blog:Facebook Still Dominates Teens’ Social Usage

                                  Ever since Facebook CFO David Ebersman admitted last October that young teens were visiting the site slightly less frequently, most have accepted as fact that young people are fleeing Facebook en...

                                  • For Marketing Leadership Professionals

                                    Blog:Enter the 2013 Forrester Groundswell Awards!

                                    [UPDATE, Sepember 2013: Entries for the 2013 Forrester Groundswell Awards are now closed. More than 100 companies entered more than 130 social programs this year, and we're looking forward to...

                                    • For Marketing Leadership Professionals

                                      Blog:Now Accepting Entries: The 2014 Forrester Groundswell Awards

                                      Every year since 2007, Forrester has recognized the very best social marketing programs from around the world — and I’m thrilled to announce we’re now accepting entries for the...

                                      • For Marketing Leadership Professionals

                                        Blog:The Dark Side of the Database of Affinity?

                                        Last year we introduced a concept called the Database of Affinity — a catalogue of people's tastes and preferences collected by observing their social behaviors — and proposed...

                                        • For Marketing Leadership Professionals

                                          Blog:Google Bets Big On "Data Out" And The Database Of Affinity

                                          Last week we published a report on how "data in, data out" practices are the future of social relationship platforms — and just a week later, Google has made a big bet on the "data...

                                          • For Marketing Leadership Professionals

                                            Blog:Winners Of The 2012 Business-to-Consumer Forrester Groundswell Awards

                                            A few minutes ago I had the pleasure of announcing the winners of the 2012 Business-to-Consumer Forrester Groundswell Awards at the Forrester eBusiness Forum in Chicago. I hope you’ll take a...

                                            • For Marketing Leadership Professionals

                                              Blog:An Open Letter To Mark Zuckerberg

                                              Mr. Zuckerberg: Facebook is failing marketers. I know this statement sounds remarkable, perhaps even unbelievable. After all, you offer marketers access to the largest audience in media history and...

                                              • For Marketing Leadership Professionals

                                                Blog:Forrester Groundswell Awards Update

                                                This week, our team finished judging the 2013 Forrester Groundswell Awards and notified the winners. If your entry was selected as a winner in any of our 11 B2C, B2B, or B2E categories, you've...

                                                • For Marketing Leadership Professionals

                                                  Blog:To Succeed In Social Media, Lower Your Expectations

                                                  I've been hopscotching Europe this week, seeing clients and colleagues in London and Istanbul — but my thoughts have been in Los Angeles, where in a couple of weeks I'll be giving a...

                                                  • For Marketing Leadership Professionals

                                                    Blog:It's Time To End Social Exceptionalism

                                                    Today, social media is part of nearly every marketer's strategy: More than 90% of the marketers we survey are already using social tactics. But the sobering reality is that nearly a decade into...