Forrester Research : Analyst

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

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48 results in Social

Nate Elliott

For Marketing Leadership Professionals
Blog:Introducing the Marketing RaDaR
Nate ElliottJanuary 24, 2013
In our new report "Mix Art And Science For Marketing Success," we introduce a new model: The Marketing RaDaR. This model (which serves as an update to our previous 'interactive brand...
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Blog:Further Proof That Social Media Is A Mass Medium: The 2010 European Peer Influence Analysis Report
Nate ElliottDecember 15, 2010
Earlier this year, Josh Bernoff and Augie Ray introduced a new way to look at influential consumers called Peer Influence Analysis -- and showed off some great data from the US market to...
For Marketing Leadership Professionals
Blog:Facebook Still Doesn't Get Marketing
Nate ElliottJuly 26, 2012
On its first quarterly earnings call, Facebook left it to Sheryl Sandberg to talk about how the company makes most of its money: marketing. And I was encouraged by how much she discussed the topic...
For Marketing Leadership Professionals
Blog:The Deadline For Forrester Groundswell Award Entries Is Today!
Nate ElliottSeptember 05, 2012
Just a reminder that you've got less than 24 hours to enter your submission for the 2012 Forrester Groundswell Awards - we'll be accepting entries until 11:59pm Eastern Time (EDT) tonight....
For Marketing Leadership Professionals
Blog:How To Approach Your Social Marketing Initiative
Nate ElliottJuly 27, 2012
At Forrester, we’ve always strived to help our clients address their challenges from a number of different angles, and now we’re formalizing this approach with an idea called playbooks....
For Marketing Leadership Professionals
Blog:Winners Of The 2010 Forrester Groundswell Awards (Consumer International)
Nate ElliottNovember 19, 2010
Social media adoption has grown in leaps and bounds over the past few years, and not just in North America. Did you know that Italian and South Korean online users are more likely to engage with...
For Marketing Leadership Professionals
Blog:Why Don't European Marketers Spend More On Social Media?
Nate ElliottSeptember 19, 2011
European marketers are as excited about social media today as ever before. In fact, according to our annual survey, three-quarters of interactive marketers in Europe either already use social media...
For Marketing Leadership Professionals
Blog:Guest Post: James McDavid On How Smirnoff's "Nightlife Exchange" Brought Social Media Offline
Nate ElliottDecember 14, 2010
I've always loved examples of the crossover between online and offline influence; my 2009 report The Analog Groundswell contains some of my favorite examples of that overlap. Our new...
For Marketing Leadership Professionals
Blog:How Does Your Company Manage Social Media Across Multiple Countries?
Nate ElliottSeptember 01, 2010
Working in Europe, I'm constantly hearing about social media programs designed for one country accidentally reaching users in other countries -- especially when they're done in English....
For Marketing Leadership Professionals
Blog:Winners Of The 2012 Business-to-Consumer Forrester Groundswell Awards
Nate ElliottOctober 25, 2012
A few minutes ago I had the pleasure of announcing the winners of the 2012 Business-to-Consumer Forrester Groundswell Awards at the Forrester eBusiness Forum in Chicago. I hope you’ll take a...
For Marketing Leadership Professionals
Blog:The Database of Affinity Can Bring Discipline To Brand Marketing
Nate ElliottMarch 08, 2013
For years, brand marketers have guessed at people’s affinities from the barest of demographic, geographic, and contextual clues. We deduce that Midwestern men prefer pickup trucks and that...
For Marketing Leadership Professionals
Blog:Which Social Media Marketing Metrics Really Matter? (And To Whom?)
Nate ElliottFebruary 23, 2011
We’ve been pretty vocal over the past couple of years about how marketers should define success in social media and (perhaps more importantly) how they shouldn’t define success. To put it...
For Marketing Leadership Professionals
Blog:Is Google+ Going To Kill Facebook?
Nate ElliottJune 30, 2011
You'll have to forgive Facebook if they woke up this morning thinking the sky was falling; if they were subject to the same avalanche of news, comments, and questions about Google+ as the rest of...
For Marketing Leadership Professionals
Blog:To Succeed In Social Media, Lower Your Expectations
Nate ElliottApril 06, 2012
I've been hopscotching Europe this week, seeing clients and colleagues in London and Istanbul — but my thoughts have been in Los Angeles, where in a couple of weeks I'll be giving a...
For Marketing Leadership Professionals
Blog:Your Social Media Programs Are Global - Whether You Want Them To Be Or Not
Nate ElliottMarch 15, 2011
The Groundswell is now global. Social media has entered the mainstream in every single market Forrester regularly surveys — and in most of those markets, social media use is at 75% or...
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Blog:How Mature Are Your Mobile Marketing Efforts?
Nate ElliottJuly 12, 2010
We're gearing up to write a lot of research about mobile marketing (and mobile content and mobile commerce) in the next few months -- and we'd love your help in benchmarking the state of the...
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Blog:Should You Bid On Competitors' Trademarks?
Nate ElliottNovember 11, 2010
Recently, Google changed its policies to allow European marketers to bid on other companies' trademarks — but surprisingly, the floodgates haven't opened yet. In fact, we're not...
For Marketing Leadership Professionals
Blog:We're Accepting Entries For The 2011 International Forrester Groundswell Awards!
Nate ElliottJuly 14, 2011
For the past five years, we've been running the Forrester Groundswell Awards to recognize the companies that do the best job using social media -- and last year we added an international...
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Blog:Preparing For The Groundswell
Nate ElliottSeptember 19, 2012
Today, my colleagues and I are meeting to review the 2012 entries to the Forrester Groundswell Awards. As always, we’ve got some fantastic submissions this year – which you can see on our...
For Marketing Leadership Professionals
Blog:Why Apps Aren’t The Killer App For Mobile Marketing
Nate ElliottAugust 01, 2011
It was more than 10 years ago that I listened to my first sermon about the growing importance of mobile as a marketing channel. It was late 2000 or early 2001; I was working at DoubleClick at...
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Blog:How Facebook’s IPO Could Transform Marketing
Nate ElliottJanuary 31, 2012
Media reports suggest that Facebook will file for an IPO this week that could value the company at $100 billion — and leave the company sitting on $10 billion in cash. I’m not a financial...
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Blog:How To Build An Interactive Brand Ecosystem
Nate ElliottJune 29, 2011
A couple months ago I talked about the reasons interactive marketing is ready to lead your brand -- namely, that it offers scale that can compete with any other channel, it provides more...
For Marketing Leadership Professionals
Blog:Does Google's 'Sitelinks' Feature Improve Or Hurt Conversion Rates?
Nate ElliottJune 10, 2010
I don't know about you, but I like the 'extended' search results I sometimes see on Google. I mean the ones where Google, instead of just offering a single link for the top search...
For Marketing Leadership Professionals
Blog:Four Reasons Interactive Marketing Is Ready To Lead Your Brand
Nate ElliottApril 18, 2011
Brand marketers don’t spend much online. It’s been a long-time frustration for me, but it’s undeniably true: According to our most recent interactive marketing forecast, marketers...
For Marketing Leadership Professionals
Blog:Google Opens Up Branded Keyword Bidding In Europe
Nate ElliottAugust 04, 2010
On the heels of some positive court decisions earlier this year, Google today announced that they're changing their keyword bidding policies in Europe to match those already in place in the US,...

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CLIP THIS FLOOW

Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

Refine your results

Date Range

For Marketing Leadership Professionals

Blog:Introducing the Marketing RaDaR

For Marketing Leadership Professionals

Blog:Further Proof That Social Media Is A Mass Medium: The 2010 European Peer Influence Analysis Report

For Marketing Leadership Professionals

Blog:Facebook Still Doesn't Get Marketing

For Marketing Leadership Professionals

Blog:The Deadline For Forrester Groundswell Award Entries Is Today!

For Marketing Leadership Professionals

Blog:How To Approach Your Social Marketing Initiative

For Marketing Leadership Professionals

Blog:Winners Of The 2010 Forrester Groundswell Awards (Consumer International)

For Marketing Leadership Professionals

Blog:Why Don't European Marketers Spend More On Social Media?

For Marketing Leadership Professionals

Blog:Guest Post: James McDavid On How Smirnoff's "Nightlife Exchange" Brought Social Media Offline

For Marketing Leadership Professionals

Blog:How Does Your Company Manage Social Media Across Multiple Countries?

For Marketing Leadership Professionals

Blog:Winners Of The 2012 Business-to-Consumer Forrester Groundswell Awards

For Marketing Leadership Professionals

Blog:The Database of Affinity Can Bring Discipline To Brand Marketing

For Marketing Leadership Professionals

Blog:Which Social Media Marketing Metrics Really Matter? (And To Whom?)

For Marketing Leadership Professionals

Blog:Is Google+ Going To Kill Facebook?

For Marketing Leadership Professionals

Blog:To Succeed In Social Media, Lower Your Expectations

For Marketing Leadership Professionals

Blog:Your Social Media Programs Are Global - Whether You Want Them To Be Or Not

For Marketing Leadership Professionals

Blog:How Mature Are Your Mobile Marketing Efforts?

For Marketing Leadership Professionals

Blog:Should You Bid On Competitors' Trademarks?

For Marketing Leadership Professionals

Blog:We're Accepting Entries For The 2011 International Forrester Groundswell Awards!

For Marketing Leadership Professionals

Blog:Preparing For The Groundswell

For Marketing Leadership Professionals

Blog:Why Apps Aren’t The Killer App For Mobile Marketing

For Marketing Leadership Professionals

Blog:How Facebook’s IPO Could Transform Marketing

For Marketing Leadership Professionals

Blog:How To Build An Interactive Brand Ecosystem

For Marketing Leadership Professionals

Blog:Does Google's 'Sitelinks' Feature Improve Or Hurt Conversion Rates?

For Marketing Leadership Professionals

Blog:Four Reasons Interactive Marketing Is Ready To Lead Your Brand

For Marketing Leadership Professionals

Blog:Google Opens Up Branded Keyword Bidding In Europe

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