Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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53 results in Blogs

  • Nate Elliott
  • For Marketing Leadership Professionals

    Blog:Facebook Graph Search: Important But Boring

    I followed along as Facebook made its 'big announcement' today, and found myself torn. I think that Facebook Graph Search is: Really important. It's important because it makes Facebook a...

    • For Marketing Leadership Professionals

      Blog:Facebook Still Doesn't Get Marketing

      On its first quarterly earnings call, Facebook left it to Sheryl Sandberg to talk about how the company makes most of its money: marketing. And I was encouraged by how much she discussed the topic...

      • For Marketing Leadership Professionals

        Blog:Forrester Groundswell Awards Update

        This week, our team finished judging the 2013 Forrester Groundswell Awards and notified the winners. If your entry was selected as a winner in any of our 11 B2C, B2B, or B2E categories, you've...

        • For Marketing Leadership Professionals

          Blog:Now Accepting Entries: The 2013 Forrester Groundswell Awards

          [UPDATE, Sepember 2013: Entries for the 2013 Forrester Groundswell Awards are now closed. More than 100 companies entered more than 130 social programs this year, and we're looking forward to...

          • For Marketing Leadership Professionals

            Blog:Winners Of The 2012 Business-to-Consumer Forrester Groundswell Awards

            A few minutes ago I had the pleasure of announcing the winners of the 2012 Business-to-Consumer Forrester Groundswell Awards at the Forrester eBusiness Forum in Chicago. I hope you’ll take a...

            • For Marketing Leadership Professionals

              Blog:Winners Of The 2014 Forrester Groundswell Awards

              Today at Forrester's Forum for Marketing Leaders in San Francisco, I had the pleasure of announcing the winners of the 2014 Forrester Groundswell Awards. This is the eighth edition of our...

              • For Marketing Leadership Professionals

                Blog:Where in the Customer Life Cycle do your audiences use social media?

                You know by now that studying your audience's social behaviors is the first step in building a great social strategy. But most models for evaluating audiences’ social usage simply tell...

                • For Marketing Leadership Professionals

                  Blog:It's Time To Make Facebook Marketing Work

                  Nearly a billion people around the world use Facebook — and it's no surprise marketers are chasing all those users. In fact, Facebook says 96 of the top 100 marketers are on the site....

                  • For Marketing Leadership Professionals

                    Blog:I'm Back In NYC

                    I'm really pleased to announce that I've moved back to New York City. I actually started my interactive marketing career in New York almost 15 years ago, and I started my analyst career in...

                    • For Marketing Leadership Professionals

                      Blog:Why Google - Not Facebook - Will Build The Database Of Affinity

                      Recently we described an idea called the database of affinity: A catalogue of people’s tastes and preferences collected by observing their social behaviors on sites like Facebook and Twitter....

                      • For Marketing Leadership Professionals

                        Blog:The Right Way To Globalize Your Interactive Marketing Programs

                        I have a tailor named James. Well, I say I have a tailor, but in truth I’ve only commissioned one item – a jacket – and it’s not done yet. I had an initial fitting about 10...

                        • For Marketing Leadership Professionals

                          Blog:Database of Affinity: The Race Is On

                          Earlier this year, we introduced the Database of Affinity: a catalogue of people's tastes and preferences, collected by observing their social behaviors, that could be the Holy Grail for...

                          • For Marketing Leadership Professionals

                            Blog:One Week Left To Win A Forrester Groundswell Award

                            [UPDATE, Sepember 2013: Entries for the 2013 Forrester Groundswell Awards are now closed. More than 100 companies entered more than 130 social programs this year, and we're looking forward to...

                            • For Marketing Leadership Professionals

                              Blog:Calm Down. Facebook Isn't Dying.

                              If you work in social media, you've been hearing variations on a theme for the past week: Facebook is in trouble! It's lost young users! It's getting crushed by upstart social networks!...

                              • For Marketing Leadership Professionals

                                Blog:To Succeed In Social Media, Lower Your Expectations

                                I've been hopscotching Europe this week, seeing clients and colleagues in London and Istanbul — but my thoughts have been in Los Angeles, where in a couple of weeks I'll be giving a...

                                • For Marketing Leadership Professionals

                                  Blog:Now Accepting Entries: The 2014 Forrester Groundswell Awards

                                  Every year since 2007, Forrester has recognized the very best social marketing programs from around the world — and I’m thrilled to announce we’re now accepting entries for the...

                                  • For Marketing Leadership Professionals

                                    Blog:The Deadline For Forrester Groundswell Award Entries Is Today!

                                    Just a reminder that you've got less than 24 hours to enter your submission for the 2012 Forrester Groundswell Awards - we'll be accepting entries until 11:59pm Eastern Time (EDT) tonight....

                                    • For Marketing Leadership Professionals

                                      Blog:Announcing The Sixth Annual Forrester Groundswell Awards

                                      It’s that time of year again! That is, it’s time to look back at the very best social programs your company has run in the past twelve months, and to prepare your entry to the Forrester...

                                      • For Marketing Leadership Professionals

                                        Blog:The Dark Side of the Database of Affinity?

                                        Last year we introduced a concept called the Database of Affinity — a catalogue of people's tastes and preferences collected by observing their social behaviors — and proposed...

                                        • For Marketing Leadership Professionals

                                          Blog:Instagram Is The King Of Social Engagement

                                          Recently, Forrester studied more than 3 million user interactions with more than 2,500 brand posts on seven social networks and confirmed what marketers have long suspected: People don’t engage...

                                          • For Marketing Leadership Professionals

                                            Blog:Forrester Groundswell Award Entries Are Due February 28

                                            You have ten days left to enter the 2014 Forrester Groundswell Awards — and to receive recognition for your successful social programs. Winners receive a nice shiny trophy,...

                                            • For Marketing Leadership Professionals

                                              Blog:Facebook Is Still Failing Marketers

                                              Our declaration last October that Facebook was failing marketers and that brands should focus their social efforts elsewhere created a lot of discussion. To no one's surprise, most of the...

                                              • For Marketing Leadership Professionals

                                                Blog:An Open Letter To Mark Zuckerberg

                                                Mr. Zuckerberg: Facebook is failing marketers. I know this statement sounds remarkable, perhaps even unbelievable. After all, you offer marketers access to the largest audience in media history and...

                                                • For Marketing Leadership Professionals

                                                  Blog:The Problem With Measurement Proxies

                                                  I've noticed a disturbing trend in one of the markets I study. Thirty percent  of marketers say their top social media goal is creating brand impact, but only 10% tell us they measure...

                                                  • For Marketing Leadership Professionals

                                                    Blog:Smart Move: Facebook buys Atlas

                                                    Facebook just announced that it's buying marketer-side adserver Atlas from Microsoft. I think it's a great move. It's always been clear that for Facebook to realize its potential, the...