Forrester Research : Analyst

CLIP THIS INQUIRY

Select a group :

Group Name

Create New Group Clip

CLIP THIS FLOOW

Select a group :

Group Name

Create New Group Clip

Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

Refine your results

Date Range

Past 12 months (3)
Past 18 months (4)

Methodology

Forrsights For Business Technology (1)

Analyst

Topics

Technology Adoption Data (5)
IT Spending Forecasts (1)

Industry

Region

Europe (4)
North America (4)

Vendor

Research In Motion (1)

7 results in Reports

Marketing Leadership
Tech Sector Economics

For Marketing Leadership Professionals
Report:Investing In Tech Marketing, 2011
Introducing The Forrester Marketing Flywheel For Assessing Budget Allocations
Peter BurrisFebruary 01, 2011
The tech industry is returning to expansion mode, and tech marketers must gear up to drive profitable revenue growth for their companies. However, unlike previous generations of tech industry growth,...
- Downloads: 852
For Marketing Leadership Professionals
Report:2010 Marketing Budgets Rise Cautiously
For B2B And B2C Marketers, Digital Benefits Most From Budget Shifts
Steven NobleSeptember 21, 2010
The world economy is on the mend from a disastrous 2009, and twice as many marketing leaders see signs of recovery in their industry as do not. Despite a positive outlook, almost a third of marketing...
- Downloads: 552
For Marketing Leadership Professionals
Report:Tech Marketers' 2012 Investment Plans
Money Shifts To Operations In the Tech Marketing Flywheel
Peter BurrisJune 04, 2012
Tech marketers are making a big investment in the transition from "art to science" in 2012 as they flow more money into the activities and technologies of marketing operations. Two factors stand out...
- Downloads: 405
- Rating:
For Marketing Leadership Professionals
Report:Tech Marketers Are Missing The Social Mark For Senior Decision-Makers
Senior Decision-Makers Are Heavy Users Of Social Media
Zachary Reiss-Davis, Peter O'NeillJune 22, 2012
B2B marketers like yourself must target their marketing strategies — including their approach to social — to their target audiences. When you target senior decision-makers with titles...
- Downloads: 266
- Rating:
For Marketing Leadership Professionals
Report:The New Year Of Social Marketing
2012 Investment In Social Media And Communities Remains Strong
Kim CelestreMarch 15, 2012
Tech marketers may not be forthcoming about their organizations' New Year's resolutions, but Forrester's Q4 2011 B2B Marketing Organizations And Investments (MOI) Survey provides strong indicators...
- Downloads: 481
- Rating:
For Marketing Leadership Professionals
Report:2012 Social Technographics® Of Your B2B Community Prospects
Landscape: The B2B Online Community Playbook
Kim Celestre, Zachary Reiss-DavisSeptember 05, 2012
B2B marketers have the difficult task of reaching multiple individuals at different seniority levels and roles across a company in order to influence a technology purchase decision. In addition,...
- Downloads: 408
- Comments: 4
- Rating:
For Marketing Leadership Professionals
Report:Socializing The Technology Adoption Cycle
B2B Marketers Can Influence Buyers' Adoption Stages With Social Media
Kim CelestreAugust 25, 2011
Technology marketers face the ongoing challenge of how to align content touches with their customers' preferences for information sources. Social media heightens this challenge because poorly aligned...
- Downloads: 388

Search

CLIP THIS INQUIRY

CLIP THIS FLOOW

Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Methodology

Analyst

Topics

Industry

Region

Vendor

For Marketing Leadership Professionals

Report:Investing In Tech Marketing, 2011

For Marketing Leadership Professionals

Report:2010 Marketing Budgets Rise Cautiously

For Marketing Leadership Professionals

Report:Tech Marketers' 2012 Investment Plans

For Marketing Leadership Professionals

Report:Tech Marketers Are Missing The Social Mark For Senior Decision-Makers

For Marketing Leadership Professionals

Report:The New Year Of Social Marketing

For Marketing Leadership Professionals

Report:2012 Social Technographics® Of Your B2B Community Prospects

For Marketing Leadership Professionals

Report:Socializing The Technology Adoption Cycle

Browse