Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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254 results in Reports

  • Enterprise Architecture
  • For Enterprise Architecture Professionals

    Report:The State Of EA 2014: New Demands, Same Headcount

    Landscape: The EA Practice Playbook

    Since 2009, Forrester's global state of enterprise architecture (EA) online survey has tracked the trends, priorities, and challenges of the EA practice. In our latest EA survey, we find demand for...

    • Downloads: 518
  • For Enterprise Architecture Professionals

    Report:Business And IT Impact Of BPM Excellence

    A business process, at its highest level, is any activity that helps an enterprise achieves its goals. Packaged and industry-specific applications form the transactional backbone of most critical...

    • Downloads: 694
  • For Enterprise Architecture Professionals

    Report:In Light Of ECM Maturity, Concerns Still Linger

    These data charts detail select results of Forrester’s May 2013 Global Enterprise Content Management Online Survey and the August 2013 Global SharePoint Usage Online Survey. We have compared...

    • Downloads: 103
  • For Enterprise Architecture Professionals

    Report:Building The Case For Your BPM Initiative

    Business Case: The Business Process Management Playbook

    Success in the age of the customer almost mandates that every company have a business process management (BPM) program and platform. Developing the business case for enterprisewide BPM differs from a...

    • Downloads: 268
  • For Enterprise Architecture Professionals

    Report:Build A High-Performance EA Practice

    Executive Overview: The EA Practice Playbook

    The ability to nimbly navigate change in business environments makes the difference between an industry-leading enterprise and one that always seems a beat behind. But how can a large organization...

    • Downloads: 1384
  • For Enterprise Architecture Professionals

    Report:Key Emerging Technologies Bring Opportunity To Chinese Businesses

    Chinese Enterprise Architects Must Lead Tech Research And Guide Usage To Realize Business Benefits

    Emerging technologies such as big data, mobility, and cloud are powering the age of the customer and creating a market where innovators disrupt traditional leaders and startups have greater...

    • Downloads: 137
  • For Enterprise Architecture Professionals

    Report:Convert Core Output To Digital Now

    Fifty Percent Of Core-System Output Will Be Digital By 2020

    The output from core systems is mostly communications of record — a monthly statement or a letter cancelling a policy. Forrester clients frequently ask about converting this type of output from...

    • Downloads: 109
  • For Enterprise Architecture Professionals

    Report:Transform Banking Enterprise Architecture For Business Innovation

    Leading China-Based Banks Show How To Support Product, Operational, And Organizational Innovation

    The banking industry in China is transforming. Internet companies and changes to the regulatory environment are having a significant impact on this highly regulated market segment. Facing a complex...

    • Downloads: 68
  • For Enterprise Architecture Professionals

    Report:The Things We Do For… Data

    Many Apps Give You Something For Nothing — Well, Not Quite Nothing

    Forrester has noted the growing presence of applications and websites that provide free services just to capture consumer data and market it to third parties. This report reviews examples of the...

    • Downloads: 189
  • For Enterprise Architecture Professionals

    Report:Assess Your Readiness For Emerging Technology Opportunities

    Assessment: The Emerging Technology Playbook

    The pace of business is accelerating; digitized information makes constant change and disruption an ongoing reality. Firms count on emerging technologies to give them a leg up in increasingly...

    • Downloads: 450
  • For Enterprise Architecture Professionals

    Report:EA Isn't Meeting The Demand For New Technology

    Benchmarks: The Emerging Technology Playbook

    Your business is relentlessly pursuing opportunities to win, serve, and retain customers, and demanding new technology to do it. Meanwhile, enterprise architecture (EA) professionals are struggling...

    • Downloads: 271
  • For Enterprise Architecture Professionals

    Report:Smart Process Apps — One Year Later

    About a year ago, a group of Forrester analysts covering mobility, social, and business process trends started seeing the emergence of a new software category — which we call smart process apps...

    • Downloads: 339
  • For Enterprise Architecture Professionals

    Report:EA Road-Mapping Tool Kit Templates

    Road maps have proven to be enterprise architects' most effective communication and planning artifacts. They are summarized planning documents with an implementation timeline, enabling the analysis...

    • Downloads: 105
  • For Enterprise Architecture Professionals

    Report:Five Trends Are Changing Records Management Technologies And Practices

    What Enterprise Architects Need To Know About The Shift From Records Management To Information Governance

    Despite two decades of electronic records management (RM) evolution, fewer than 10% of enterprises admit to high levels of confidence in their approach to the governance of digital information. The...

    • Downloads: 555
  • For Enterprise Architecture Professionals

    Report:EA Management Suite Dashboards: Samples For Application And Project Portfolio Management Roles

    An enterprise architecture (EA) tool can be a significant investment because of both the cost of the purchase or subscription and the cost of implementation. The best approach to demonstrate value is...

    • Downloads: 163
  • For Enterprise Architecture Professionals

    Report:Develop A Stakeholder-Focused Business Architecture Strategy

    Strategic Plan: The Business Architecture Playbook

    This report is designed to help business architecture (BA) leaders construct a strategy meeting the needs of the organization's key stakeholders. Many organizations are reinventing or redesigning...

    • Downloads: 758
  • For Enterprise Architecture Professionals

    Report:Focus Your Information Strategy On Business Impact

    Executive Overview: The Information Strategy And Architecture Playbook

    Enterprise architecture (EA) professionals face the challenge of satisfying business execs' growing interest in data in the face of immature information management practices. This report replaces...

    • Downloads: 210
  • For Enterprise Architecture Professionals

    Report:The Top 10 Business Technology Trends EA Should Watch: 2012 To 2014

    Driving increasing capacity for business innovation remains high on the CIO's agenda, but enterprise architects (EAs) struggle to keep up with the rapidly changing technology landscape while also...

    • Downloads: 2816
  • For Enterprise Architecture Professionals

    Report:Capitalize On Emerging Technology For Innovation And Growth

    Executive Overview: The Emerging Technology Playbook

    Emerging technology unlocks disruptive business opportunities for firms that are prepared; capitalizing on this should be a key element in your firm's innovation and growth plans. Technologies that...

    • Downloads: 501
  • For Enterprise Architecture Professionals

    Report:Improve ECM Satisfaction Levels Through Agility, Analytics, And Engagement

    Continuous Improvement: The Content Management Playbook

    Tepid satisfaction rates are the norm for enterprise content management (ECM) deployments. Successful deployments, however, share some common characteristics: deeper engagement with business users,...

    • Downloads: 324
  • For Enterprise Architecture Professionals

    Report:The Patterns Of Big Data

    A Data Management Playbook Toolkit

    The purpose of this toolkit is to clarify and illuminate the most common big data patterns. Use this research as a basis for business conversations. Study the problems we identified and the results...

    • Downloads: 261
  • For Enterprise Architecture Professionals

    Report:Transform EA Resources, Relationships, Processes, And Foundations

    Assessment Framework: The EA Practice Playbook

    This report outlines the assessment framework of Forrester's solution for enterprise architecture (EA) executives working on creating a high-performance EA practice. A high-performance EA practice is...

    • Downloads: 959
  • For Enterprise Architecture Professionals

    Report:Architect For The Next Digital Decade

    In the midst of continuing economic, political, competitive, and technological disruption over the next decade, your enterprise architecture (EA) practice will flounder unless it gains clear vision...

    • Downloads: 847
  • For Enterprise Architecture Professionals

    Report:Rethinking ECM: Content Finds Its Place In Agile, Mobile, And Growth-Focused Enterprises

    Vision: The Content Management Playbook

    Enterprise architecture (EA) professionals are putting more focus on using content to drive revenue and less on simply reducing operational costs. Business leaders are adopting growth strategies, and...

    • Downloads: 1293
  • For Enterprise Architecture Professionals

    Report:Create Agile Processes For Introducing Emerging Technology

    Processes: The Emerging Technology Playbook

    With its careful approach to planning technology investments and general aversion to risk, IT is not meeting business demands for emerging technology as a driver for innovation and growth. Enterprise...

    • Downloads: 681