Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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257 results in Reports

  • Enterprise Architecture
  • For Enterprise Architecture Professionals

    Report:TechRadar™: Enterprise DBMS, Q1 2014

    In-Memory, NoSQL, And DBaaS Forge Ahead; Relational And Data Warehouses Focus On Innovation; And Market Starts Consolidating

    Today, enterprises face increasing data management challenges, largely because of growing data volumes, data security issues, the need for real-time information, integration of structured with...

    • Downloads: 375
  • For Enterprise Architecture Professionals

    Report:Upgrade Your Data Capabilities Rapidly With Data Services Providers

    Market Overview: Data Services

    This report, originally written for sourcing and vendor management professionals, includes content relevant to enterprise architecture (EA) professionals. Organizations are faced with a flood of...

    • Downloads: 204
  • For Enterprise Architecture Professionals

    Report:Maximize The Business Value Of New ECM Deployments With A Clear Migration Strategy

    Migration Is An Opportunity To Align Business And Technology Teams

    Migration projects present an ideal opportunity to bring business and technology teams together to share their vision, reach consensus on handling legacy content, streamline processes, and simplify...

    • Downloads: 138
  • For Enterprise Architecture Professionals

    Report:Build The Case For Emerging Technology

    Business Case: The Emerging Technology Playbook

    The business appetite for new technology to fuel innovation, generate growth, engage with customers, and create differentiation is insatiable. According to our survey data, however, your business is...

    • Downloads: 553
  • For Enterprise Architecture Professionals

    Report:Data Governance Equals Business Opportunity. No, Really

    Processes: The Data Management Playbook

    Forrester clients describe their data governance work as long on effort, but limited in success. Clients describe an inability to sustain data governance beyond a project, feel it is too...

    • Downloads: 600
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Data Governance Tools, Q2 2014

    Data Governance Vendors Are Preparing Data Governance 2.0 Management Tooling

    Data-driven opportunities for competitive advantage abound. As a consequence, the importance of data governance — and the need for tooling to facilitate data governance —is rising. In...

    • Downloads: 319
  • For Enterprise Architecture Professionals

    Report:Five Things EAs Should Do To Prepare For The Data Economy

    Expand Your Firm's Use Of Data And Change The Game

    The data economy is upon us and it's changing application and enterprise architectures. But enterprise architects are seldom asked "Get us ready for the data economy." Rather, data management...

    • Downloads: 240
  • For Enterprise Architecture Professionals

    Report:BUILD TRUST AND AGILITY WITH AN EA PROCESS FRAMEWORK

    This report outlines the process framework of Forrester's solution for enterprise architecture (EA) professionals building a high-performance EA practice. The process framework links EA activities to...

    • Downloads: 846
  • For Enterprise Architecture Professionals

    Report:Sustainably Executing Application Rationalization

    Application rationalization — the program to right-size your business application portfolio for your business — tests many of the processes and practices of an IT organization. For...

    • Downloads: 335
  • For Enterprise Architecture Professionals

    Report:BCEA Performance Metrics Address Broader Business Outcomes

    A good enterprise architecture (EA) methodology focuses on business outcomes. Forrester's EA method addresses both business outcomes and business agility, starting with how the business plans to how...

    • Downloads: 306
  • For Enterprise Architecture Professionals

    Report:Build Trusted Data With Data Quality

    Performance Management: The Data Management Playbook

    Organizations increasingly lean on data to improve business outcomes such as customer experience and loyalty. Additionally, IT is creating enterprise data services that share intelligence to help...

    • Downloads: 475
  • For Enterprise Architecture Professionals

    Report:BPM Projects Show Good But Varied Performance

    Metrics: The Business Process Management Playbook

    A business process — at its highest level — is any activity that helps an enterprise achieves its goals. Measurement via metrics and comparison via benchmarks are critical to achieving...

    • Downloads: 512
  • For Enterprise Architecture Professionals

    Report:Understand The Context Of eDiscovery Tools For Your Enterprise

    Part 1: Align Technology Decisions To Use Cases And Pain Points

    eDiscovery is a complex set of processes, challenging IT leaders to work with their legal and business peers to make decisions that have significant cost and risk implications. Finding, collecting,...

    • Downloads: 231
  • For Enterprise Architecture Professionals

    Report:Put Your Best Foot Forward: Key Techniques For Building An Integrated Strategic Plan

    Processes: Strategic Planning And Portfolio Playbook

    Companies today are facing disruption from empowered customers and hungry competitors at every turn. The ability to adapt and thrive in this world has raised the stakes higher than ever and the...

    • Downloads: 285
  • For Enterprise Architecture Professionals

    Report:Laying The Foundation For Continuous Improvement

    Benchmarks: The Strategic Planning And Portfolio Playbook

    To succeed in an increasingly digital word, companies feel pressure to shift their vision to customer-focused strategies and are struggling with the transition. While leaders recognize the need to...

    • Downloads: 113
  • For Enterprise Architecture Professionals

    Report:Content Mapping: The Secret To ECM Technology Selection Success

    Content forms the backbone of an information worker's decision-making process, but organizations often miss the critical aspect of assessing their content when formulating an enterprise content...

    • Downloads: 555
  • For Enterprise Architecture Professionals

    Report:Market Overview: Master Data Management, Q2 2013

    A Critical Component For Data Agility

    The increasingly complex task of managing data requires new master data management (MDM) capabilities. While the first MDM implementations focused on a single domain — such as customer data...

    • Downloads: 1259
  • For Enterprise Architecture Professionals

    Report:The State Of Business Architecture And Business Architects In 2013

    Landscape: The Business Architecture Playbook

    Interest in business architecture (BA) is high across firms. The more mature and successful BA practices collaboratively work with business leaders and executives to address their current and future...

    • Downloads: 587
  • For Enterprise Architecture Professionals

    Report:Focus On Customers And Business Architecture For Greater Business Process Maturity

    Results From The Forrester/IQPC Survey Of Business Process Pros

    Over the past decade, business process transformation and continuous improvement initiatives have gained strategic traction. Despite C-suite attention, most organizations still fall relatively low on...

    • Downloads: 846
  • For Enterprise Architecture Professionals

    Report:Build Confidence In Strategic Decision-Making With Business Architecture

    Business Impact: The Business Architecture Playbook

    Today's shift in power to the customer puts new pressure on your strategic decision-makers. Strategy and investment decisions become more complex, because in addition to the typical factors of...

    • Downloads: 422
  • For Enterprise Architecture Professionals

    Report:The Forrester Enterprise Architecture Maturity Assessment: Q2 2013

    Forrester's enterprise architecture (EA) maturity assessment model tool will help EA leaders define and communicate their direction and value in a variety of ways depending on the unique challenges...

    • Downloads: 78
  • For Enterprise Architecture Professionals

    Report:Treat Information As A Strategic Asset

    Business Case: The Information Strategy And Architecture Playbook

    Business cases to fund information management capabilities traditionally characterize information problems in ways that elicit little more than yawns from business executives. Data redundancy and...

    • Downloads: 987
  • For Enterprise Architecture Professionals

    Report:Brief: Venture Capital Inflow To PPM Vendors Indicates Market Growth

    New Investment Means New Opportunities For Companies To Bring Visibility To Planning And Execution

    In 2013 and 2014, three project portfolio management (PPM) vendors, Planview, AtTask, and Changepoint, as well as task management (TM) vendor Wrike announced they were taking on investment from...

    • Downloads: 110
  • For Enterprise Architecture Professionals

    Report:Mobilize, Monetize, And Harvest Enterprise Content With Interoperability Standards

    The CMIS Standard Is Solving Real-World Content Management Challenges

    Standards can help and hinder enterprise architecture. Successful standards let technology managers adopt systems that work together with minimal customization. Poor standards inhibit innovation and...

    • Downloads: 197
  • For Enterprise Architecture Professionals

    Report:Assess Your Readiness To Launch A High-Impact BPM Excellence Program

    Assessment Framework: The Business Process Management Playbook

    Establishing a sustainable and high-impact business process management (BPM) excellence program requires that teams build a portfolio of new capabilities that blend business and technical skills,...

    • Downloads: 1331