Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

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258 results in Reports

  • Enterprise Architecture
  • For Enterprise Architecture Professionals

    Report:Mentors And Consultants Fill The Gap In Business Process Skills Development

    This set of data charts presents findings from Forrester's May 2010 Global BPM And Process Improvement Online Survey.

    • Downloads: 19
  • For Enterprise Architecture Professionals

    Report:Gauge Your Organization's Content Management Maturity

    Assessment: The Content Management Playbook

    Organizations roll out content management (CM) applications to tackle a myriad of objectives. Chief among these are content sharing, improved search, compliance, and process automation. Yet many...

    • Downloads: 286
  • For Enterprise Architecture Professionals

    Report:The State Of Business Process Change Maturity Self Assessment

    This survey assesses the maturity of business process change initiatives using a scale of 1 to 5, with five being optimized. Forrester has developed and tested the survey framework including...

    • Downloads: 17
  • For Enterprise Architecture Professionals

    Report:Navigate Digital Disruption With An Emerging Technology Vision

    Vision: The Emerging Technology Playbook

    Emerging information technology has been a key enabler of business evolution since the 1960s and shows no signs of letting up. As we move beyond simple digitization of information to digital business...

    • Downloads: 404
  • For Enterprise Architecture Professionals

    Report:Assess Your Readiness For A Cohesive Information Strategy And Architecture Program

    Assessment: The Information Strategy And Architecture Playbook

    Information workers thrive or falter depending on their ability to get the information they need quickly and easily, with high confidence that it's the right information. Enterprises need to protect...

    • Downloads: 403
  • For Enterprise Architecture Professionals

    Report:Break Down Silos With An Emerging Technology Road Map

    Road Map: The Emerging Technology Playbook

    Firms increasingly depend on technology to be innovative and disruptive. However, our data indicates that most firms are not doing a good job of getting new technology in the door and ensuring that...

    • Downloads: 190
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Integrate EA With ITIL Service Portfolio Management

    It has been almost three years since ITIL v3 was released, superseding v2. While v3 has overtaken v2 in terms of overall adoption, most IT shops are still struggling to adopt v3's new service...

    • Downloads: 1844
  • For Enterprise Architecture Professionals

    Report:Using Business Capability Maps To Guide Application Portfolio Rationalization

    Business' Process Goals Strongly Influence Application Strategy

    Most firms have application portfolios with significant redundancy — a legacy of how business needs have been funded or past merger and acquisition activity. Firms initiate application...

    • Downloads: 1799
  • For Enterprise Architecture Professionals

    Report:Governance: The Secret To ECM Success

    Enterprise content management (ECM) governance programs help ensure that ECM implementations not only meet technical requirements, but provide the organization with the content that is reliable,...

    • Downloads: 781
    • Comments: 1
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Build A Business Architecture Program Road Map

    Road Map: The Business Architecture Playbook

    Too often, business architecture (BA) programs struggle to create a clear identity for the value they can deliver and get pulled in multiple directions. Successful BA programs — th ose with...

    • Downloads: 693
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Assess Your Readiness For Emerging Technology Opportunities

    Assessment: The Emerging Technology Playbook

    The pace of business is accelerating; digitized information makes constant change and disruption an ongoing reality. Firms count on emerging technologies to give them a leg up in increasingly...

    • Downloads: 208
  • For Enterprise Architecture Professionals

    Report:Measure EA's Business Goals, Engagement, And Influence

    Metrics: The EA Practice Playbook

    This report outlines the metrics for enterprise architecture (EA) impact of Forrester's solution for EA executives building a high-performance EA program. Developing and executing a metrics and...

    • Downloads: 588
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Aetna's EA Organization Uses Capability Maps To Connect Business Strategies

    A Profile Of One Of The Winners Of The InfoWorld/Forrester Enterprise Architecture Award

    EA organizations often toil out of the limelight, working with their firms to improve business-IT alignment, rationalize the application portfolio, and guide technology use. Forrester teamed up with...

    • Downloads: 765
  • For Enterprise Architecture Professionals

    Report:Trends 2011: The State Of Business Process Change Maturity

    Our Survey Shows That Firms Are Not Ready For Sustainable BPM

    From our recent survey of 153 business process professionals who drive business process change initiatives across a wide spectrum of industries, we found that 59% of the survey respondents operate...

    • Downloads: 595
  • For Enterprise Architecture Professionals

    Report:Information Architecture Deliverables: What Matters Most?

    Five Artifacts Underpin An Effective Program

    Architects in any domain have no time to waste creating deliverables that wind up collecting dust on a shelf. Information architects, who have historically had a particularly difficult time engaging...

    • Downloads: 1352
  • For Enterprise Architecture Professionals

    Report:Capitalize On Emerging Technology For Innovation And Growth

    Executive Overview: The Emerging Technology Playbook

    Emerging technology unlocks disruptive business opportunities for firms that are prepared; capitalizing on this should be a key element in your firm's innovation and growth plans. Technologies that...

    • Downloads: 213
  • For Enterprise Architecture Professionals

    Report:Connect The Dots Between Business Outcomes And Emerging Technology

    Forrester hosted a "tweet jam" on technology trends on July 29. Cloud was clearly atop all other subjects, but business intelligence (BI), mobile, and social were also discussed — the general...

    • Downloads: 576
  • For Enterprise Architecture Professionals

    Report:Assemble A Strong Cross-Functional Team To Achieve ECM Program Excellence

    Organization: The Content Management Playbook

    Successful enterprise content management (ECM) implementations require an ongoing partnership between IT, compliance, and line-of-business managers. Strict top-down initiatives or monolithic...

    • Downloads: 154
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Use A Metrics Framework To Drive BPM Excellence

    Performance Management: The Business Process Management Playbook

    Advancing technology for business process management (BPM) and analytics is allowing broader and deeper treatment of performance metrics. As a result, defining and using performance metrics is an...

    • Downloads: 453
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Big Opportunities In Big Data

    Positioning Your Firm To Capitalize In A Sea Of Information

    Opportunities to improve the bottom line exist in a flood of information; however, gaining insight from data becomes challenging as it grows extremely large. Emerging technology applies the power of...

    • Downloads: 2638
  • For Enterprise Architecture Professionals

    Report:Evaluating Application Fit With Cloud

    Questions You Should Be Asking To Determine Where To Run Your Apps

    Faced with a multitude of public and private infrastructure-as-a-service (IaaS) offerings, firms must determine their approach for leveraging these options. Enterprise architects should begin mapping...

    • Downloads: 1075
  • For Enterprise Architecture Professionals

    Report:How To Start A BPM Program And Engage The Business

    As with any major organizational change program, gaining BPM traction in the business relies on engagement. This includes ensuring executive support for the BPM initiative. Selecting the right...

    • Downloads: 530
  • For Enterprise Architecture Professionals

    Report:Treat Information As A Strategic Asset

    Business Case: The Information Strategy And Architecture Playbook

    Business cases to fund information management capabilities traditionally characterize information problems in ways that elicit little more than yawns from business executives. Data redundancy and...

    • Downloads: 744
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Coming Soon: The Need To Search Video In The Enterprise

    Video is not a fringe format anymore. Increasingly, information workers consume video in the workplace for training purposes, technical help, and real-time communication with colleagues and...

    • Downloads: 490
  • For Enterprise Architecture Professionals

    Report:Case Study: BI-LO Directly Links EA Goals To Business Strategy

    For an EA team that succeeded in significantly reducing costs by virtualizing infrastructure technology, success is a two-edged sword: It boosts the credibility of the EA team but links architects to...

    • Downloads: 334
 
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