Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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260 results in Reports

  • Enterprise Architecture
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Data Governance Tools, Q2 2014

    Data Governance Vendors Are Preparing Data Governance 2.0 Management Tooling

    Data-driven opportunities for competitive advantage abound. As a consequence, the importance of data governance — and the need for tooling to facilitate data governance —is rising. In...

    • Downloads: 412
  • For Enterprise Architecture Professionals

    Report:A Framework For Information Management And Consumption Technology

    Tools And Technology: The Information Strategy And Architecture Playbook

    Enterprise architects carry the heavy responsibility of planning for elaborate implementations of complex technology. They must weigh the implications of the plans for all of the related architecture...

    • Downloads: 1344
  • For Enterprise Architecture Professionals

    Report:Put Your Best Foot Forward: Key Techniques For Building An Integrated Strategic Plan

    Processes: Strategic Planning And Portfolio Playbook

    Companies today are facing disruption from empowered customers and hungry competitors at every turn. The ability to adapt and thrive in this world has raised the stakes higher than ever and the...

    • Downloads: 312
  • For Enterprise Architecture Professionals

    Report:Next-Generation Strategic Planning Must Be Agile And Outcome-Focused

    Vision: The Strategic Planning And Portfolio Playbook

    The drive to excel in rapidly changing market conditions dictated by an increasingly sophisticated customer base is turning business on its head. Before technology management can become an effective...

    • Downloads: 519
  • For Enterprise Architecture Professionals

    Report:In Light Of ECM Maturity, Concerns Still Linger

    These data charts detail select results of Forrester’s May 2013 Global Enterprise Content Management Online Survey and the August 2013 Global SharePoint Usage Online Survey. We have compared...

    • Downloads: 102
  • For Enterprise Architecture Professionals

    Report:Build The Case For Emerging Technology

    Business Case: The Emerging Technology Playbook

    The business appetite for new technology to fuel innovation, generate growth, engage with customers, and create differentiation is insatiable. According to our survey data, however, your business is...

    • Downloads: 557
  • For Enterprise Architecture Professionals

    Report:Forrester's Business Capability Map Development: Process Guide

    How To Develop A Business Capability Map

    This PPT shows you how to develop a business capability map. Please see "Forrester's Business Capability Map Development: Tool" to access the tool.

    • Downloads: 94
  • For Enterprise Architecture Professionals

    Report:Link Capabilities, Processes, And Value Streams For More Business Impact

    Value streams and capability maps are both business architecture tools that can create a platform for strategic discussion and executive decision-making. Architects, business analysts, and process...

    • Downloads: 947
  • For Enterprise Architecture Professionals

    Report:IT's Business Capability Map Guides IT Evolution

    Use Business Architecture Techniques To Shape Your Organization

    As business technology (BT) matures, the relationship between IT and its customers shifts. Adapting to this shift means changes in the services IT provides and the capabilities IT needs to deliver...

    • Downloads: 803
  • For Enterprise Architecture Professionals

    Report:Make EA Business-Focused, Strategic, And Pragmatic

    This report outlines the future look of Forrester's solution for enterprise architecture (EA) professionals building a high-performance EA practice. It will help you understand the future of EA in...

    • Downloads: 903
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: EA Management Suites, Q2 2013

    The 10 Providers That Matter Most And How They Stack Up

    There is a plethora of vendors in the enterprise architecture management suite (EAMS) market that, like many EA practices themselves, excel at only a portion of a comprehensive EA practice. It is not...

    • Downloads: 796
  • For Enterprise Architecture Professionals

    Report:Agility Is The Key To Strategic Planning And Portfolio Execution In The Age Of The Customer

    Executive Overview: The Strategic Planning And Portfolio Playbook

    In the age of the customer, customer and market demand is driving business and technology innovation, forcing companies to keep one eye on the future while addressing their current needs. This...

    • Downloads: 344
  • For Enterprise Architecture Professionals

    Report:Want Business Agility? Build Collaboration Into Your Strategic Planning Organization

    Organization: The Strategic Planning And Portfolio Playbook

    Meeting the demands of customer-driven markets challenges many organizations because of outdated planning processes performed by separate teams with little interaction. Firms that have addressed this...

    • Downloads: 119
  • For Enterprise Architecture Professionals

    Report:The Strategic Language Of Transformation Unlocks The Power Of BPM, Part 2

    Business process pros need to engage their business colleagues throughout business process management (BPM) projects; flow diagrams alone are not good enough. By understanding and adopting the...

    • Downloads: 640
  • For Enterprise Architecture Professionals

    Report:Embrace Five Disruptive Trends That Will Reshape BPM Excellence

    Future Look: The Business Process Management Playbook

    Enterprise architects leading business process management (BPM) excellence initiatives live at the crossroads of business strategy and process execution, providing BPM insights to technologists and...

    • Downloads: 999
  • For Enterprise Architecture Professionals

    Report:The Anatomy Of Business Strategy

    Taking A Comprehensive And Structured Approach Results In Strategies That Work

    Forrester is seeing a renewed interest in business strategy development. Business architects see articulating business strategy as a key component of creating value from both a business and IT...

    • Downloads: 965
  • For Enterprise Architecture Professionals

    Report:Business Agility Starts With Your People

    A Digital Business Requires An Organization Able To Sense And Execute On Change

    Adaption to change is crucial. At today's rate of change, acute awareness and reaction are mandatory. We surveyed 300 global businesses to dig deep into how prepared, i.e., agile, they are for types...

    • Downloads: 238
  • For Enterprise Architecture Professionals

    Report:Refocus Application Rationalization Toward Business Service Optimization

    Right-Sized Business Services Replace One-Size-Fits-All Rationalization Objectives

    Your business model is embedded in your applications and technology. The alignment of the application portfolio with the business's strategy and operating model is a key element in business...

    • Downloads: 368
  • For Enterprise Architecture Professionals

    Report:Connect The Dots Between Business Outcomes And Emerging Technology

    Forrester hosted a "tweet jam" on technology trends on July 29. Cloud was clearly atop all other subjects, but business intelligence (BI), mobile, and social were also discussed — the general...

    • Downloads: 609
  • For Enterprise Architecture Professionals

    Report:Five Things EAs Should Do To Prepare For The Data Economy

    Expand Your Firm's Use Of Data And Change The Game

    The data economy is upon us and it's changing application and enterprise architectures. But enterprise architects are seldom asked "Get us ready for the data economy." Rather, data management...

    • Downloads: 272
  • For Enterprise Architecture Professionals

    Report:Business Service Architecture: Shaping The Services Within Your Business Model

    Business Services Unify Portfolios And Help Firms Manage Business Change

    Business capability maps are an excellent conceptual tool for planning and assessment. But your business runs on the physical implementation of people, process, information, and technology, and while...

    • Downloads: 1751
  • For Enterprise Architecture Professionals

    Report:EA Practice Toolkit: Designing Your Operating Model And Structure

    Enterprise architecture practices have a number of choices to make when deciding where responsibilities land within their organization. Forrester sees an increasing trend for EA leaders to take more...

    • Downloads: 65
  • For Enterprise Architecture Professionals

    Report:The Forrester Enterprise Architecture Maturity Assessment: Q2 2013

    Forrester's enterprise architecture (EA) maturity assessment model tool will help EA leaders define and communicate their direction and value in a variety of ways depending on the unique challenges...

    • Downloads: 81
  • For Enterprise Architecture Professionals

    Report:Quick Take: Actian Throws Down The SQL-On-Hadoop Gauntlet

    It's Game On For Hadoop In The Enterprise

    Actian announced their Hadoop SQL query engine, Actian Analytics Platform — Hadoop SQL Edition, at the Hadoop Summit in San Jose on June 3rd. According to Actian, their SQL engine is not just...

    • Downloads: 102
  • For Enterprise Architecture Professionals

    Report:Benchmarking Your Records Management Program

    Forrester Research And ARMA International Records Management Online Survey, Q3 2012

    Decision-makers report big spending plans for their records management (RM) programs over the next year. Strong RM programs continue to target traditional compliance and information access...

    • Downloads: 353