Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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261 results in Reports

  • Enterprise Architecture
  • For Enterprise Architecture Professionals

    Report:EA Practice Toolkit: Designing Your Operating Model And Structure

    Enterprise architecture practices have a number of choices to make when deciding where responsibilities land within their organization. Forrester sees an increasing trend for EA leaders to take more...

    • Downloads: 65
  • For Enterprise Architecture Professionals

    Report:Connecting The Dots: Building An Integrated Strategy And Execution Plan

    Strategic Plan: The Strategic Planning And Portfolio Playbook

    Today's CIOs and their business partners must look at strategic planning and operational execution as a holistic, integrated process. With the business plan as the physical foundation, firms must...

    • Downloads: 621
  • For Enterprise Architecture Professionals

    Report:A Day In The Life Of Four Business Architects

    Forrester clients are asking, "What do business architects do?" They have read the theory, studied the models, and experimented with the tools. But what they really want to know is what business...

    • Downloads: 798
  • For Enterprise Architecture Professionals

    Report:TechRadar™: Enterprise DBMS, Q1 2014

    In-Memory, NoSQL, And DBaaS Forge Ahead; Relational And Data Warehouses Focus On Innovation; And Market Starts Consolidating

    Today, enterprises face increasing data management challenges, largely because of growing data volumes, data security issues, the need for real-time information, integration of structured with...

    • Downloads: 412
  • For Enterprise Architecture Professionals

    Report:Connecting Strategy To Execution

    A Profile Of Enterprise Architecture Award Winner MasterCard And Its Business-Centered EA

    In 2013, MasterCard received one of the five InfoWorld/Forrester Enterprise Architecture Awards for its innovative approach to connecting business strategy to project execution. In a period of...

    • Downloads: 402
  • For Enterprise Architecture Professionals

    Report:EIM Becomes A Reality As Vendors Stitch Together Data And Content Solutions

    Enterprise information management (EIM) is the discipline of jointly managing both data and content to deliver an increased value of information to the organization. While Forrester recognizes that...

    • Downloads: 240
  • For Enterprise Architecture Professionals

    Report:Developing The Value Side Of The DOCCM Business Case

    Enterprise architects (EAs) looking to help their business improve the customer experience now realize the potential of document output for customer communications management (DOCCM). At the same...

    • Downloads: 194
  • For Enterprise Architecture Professionals

    Report:Business Architecture 2020 — Extending Beyond Organizational Boundaries

    Future Look: The Business Architecture Playbook

    The rise of business architecture (BA) initiatives has resulted in a rapidly maturing business architecture body of knowledge. Today, business architecture practices focus within the boundaries of a...

    • Downloads: 584
  • For Enterprise Architecture Professionals

    Report:Business Architecture Programs Should Align With The Organization's Context

    Business architecture (BA) initiatives are taking many forms as business architects work to find a model that encourages business buy-in and participation. Few BA programs are chartered by business...

    • Downloads: 480
  • For Enterprise Architecture Professionals

    Report:Forrester's Business Capability Portfolio Assessment: Tool

    Even experienced executives have difficulty in deciding on the right mix of strategic investments. Business architecture leaders can assist executives in making the right decisions through the use of...

    • Downloads: 53
  • For Enterprise Architecture Professionals

    Report:Map Your Way To Your Information Strategy's Business Outcomes

    Road Map: The Information Strategy And Architecture Playbook

    One of the most difficult aspects of an information architecture (IA) practice is engaging stakeholders to buy into your strategy and contribute to your architecture development. The architect's best...

    • Downloads: 708
  • For Enterprise Architecture Professionals

    Report:Market Overview: Information Governance For The Microsoft SharePoint Ecosystem, Q1 2014

    Third-Party Tools Extend SharePoint To Meet Compliance Needs

    Microsoft's SharePoint can play multiple roles in your organization's enterprise information management strategy as a collaboration service, modern app platform intranet, and even the dominant system...

    • Downloads: 356
  • For Enterprise Architecture Professionals

    Report:Optimize Data Management For Hyperflexibility

    Continuous Improvement: The Data Management Playbook

    Firms are facing an enormous data management challenge: preparing now to meet tomorrow's needs. In the past, enterprise and data architects had time to plan and react methodically; those days are...

    • Downloads: 557
  • For Enterprise Architecture Professionals

    Report:The State Of Business Architecture And Business Architects In 2013

    Landscape: The Business Architecture Playbook

    Interest in business architecture (BA) is high across firms. The more mature and successful BA practices collaboratively work with business leaders and executives to address their current and future...

    • Downloads: 597
  • For Enterprise Architecture Professionals

    Report:Big Data Quality: Garbage In, Gold Out

    Data Certification Confirms Trust Of Data And Insight

    As if organizations weren't already challenged by data quality, in comes big data. Increasingly, organizations are thinking of big data for more than sandboxing data exploration and predictive...

    • Downloads: 353
  • For Enterprise Architecture Professionals

    Report:Lost In Data Translation? Forrester's Data Taxonomy To The Rescue

    Create A Common Language For All Things Data In Your Company

    When it comes to data technology, are you lost in translation? What's the difference between data federation, virtualization, and data or information-as-a-service? Are columnar databases also...

    • Downloads: 212
  • For Enterprise Architecture Professionals

    Report:Align Application Rationalization Metrics To Your Objectives And Drivers

    Enterprises start application rationalization initiatives, but after the low-hanging fruit of little used business applications, they find it a struggle to progress. There are many root causes...

    • Downloads: 300
  • For Enterprise Architecture Professionals

    Report:Brief: IBM Big Data Cloud Services Are A Big Bet

    Try Out IBM's Tools, But Demand More Before You Commit

    On April 28th, IBM made a series of announcements that began bringing together its big data and cloud strategies. As firms plan to meet age-of-the-customer demands for agility and cost effective big...

    • Downloads: 270
  • For Enterprise Architecture Professionals

    Report:Rearchitect Governance For Sustainable Business Agility

    In an era of rapid business change, IT governance is often seen as a barrier. Governance too frequently means delay, overhead, and inflexible standards and strategies leading to missed opportunities...

    • Downloads: 667
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Master Data Management Solutions, Q1 2014

    How The Top Five MDM Vendors Stack Up For Multiplatform

    The ability to keep pace with trends like big data, open data, sophisticated analytics, and the de-compartmentalization of data silos and processes, distinguishes leading master data management (MDM)...

    • Downloads: 918
  • For Enterprise Architecture Professionals

    Report:Market Overview: eDiscovery, Q4 2013

    Part 2: The Vendor Landscape

    Organizations are insourcing more of the eDiscovery process as information management programs mature and as technologies expand to meet the needs of corporate legal teams — not just law firms...

    • Downloads: 351
  • For Enterprise Architecture Professionals

    Report:An Effective Performance Management System Improves Your Business Architecture Discipline

    Performance Management: The Business Architecture Playbook

    This report is designed to help business architecture (BA) leaders construct a performance management framework (PMF) that improves the perception and performance of BA teams. Many organizations are...

    • Downloads: 312
  • For Enterprise Architecture Professionals

    Report:PaaS Market Dynamics in China, 2012 To 2017

    Platform-as-a-service (PaaS) is garnering attention and focus from multiple corners of the Chinese market as traditional IT vendors, independent software vendors (ISVs), telcos, and Internet...

    • Downloads: 192
  • For Enterprise Architecture Professionals

    Report:Improve ECM Satisfaction Levels Through Agility, Analytics, And Engagement

    Continuous Improvement: The Content Management Playbook

    Tepid satisfaction rates are the norm for enterprise content management (ECM) deployments. Successful deployments, however, share some common characteristics: deeper engagement with business users,...

    • Downloads: 329
  • For Enterprise Architecture Professionals

    Report:Choosing The Right ECM Business Partner Maximizes Value

    Enterprise content management (ECM) solutions typically involve business process changes, system customizations, and organizational changes to fully realize a return in the investment. When IT...

    • Downloads: 197