Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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29 results in Reports

  • Enterprise Architecture
  • Gene Leganza
  • For Enterprise Architecture Professionals

    Report:Make EA Business-Focused, Strategic, And Pragmatic

    This report outlines the future look of Forrester's solution for enterprise architecture (EA) professionals building a high-performance EA practice. It will help you understand the future of EA in...

    • Downloads: 902
  • For Enterprise Architecture Professionals

    Report:Drive Information Strategy Performance Management With Capability Models

    Performance Management: The Information Strategy And Architecture Playbook

    As capability maps become the prevailing form for modeling business architectures, capability-based planning is growing into an effective practice to map organizations' general path forward....

    • Downloads: 497
  • For Enterprise Architecture Professionals

    Report:Integrated BA And IA Artifacts Are Valuable — And Hard To Find

    Forrester's survey data shows that both business and information architecture practices are currently far less mature than enterprise architecture (EA) teams' technology and application architecture...

    • Downloads: 373
  • For Enterprise Architecture Professionals

    Report:Five Things EAs Should Do To Prepare For The Data Economy

    Expand Your Firm's Use Of Data And Change The Game

    The data economy is upon us and it's changing application and enterprise architectures. But enterprise architects are seldom asked "Get us ready for the data economy." Rather, data management...

    • Downloads: 270
  • For Enterprise Architecture Professionals

    Report:Eliminate Confusion In Data Management Roles And Responsibilities

    Organization: The Data Management Playbook

    As enterprise architecture (EA) leaders prioritize information architecture, they're looking broadly at how data management (DM) resources are spread across the organization. What's the right...

    • Downloads: 442
  • For Enterprise Architecture Professionals

    Report:Changing Your Approach To Information Strategy? You're Not Alone

    Benchmarks: The Information Strategy And Architecture Playbook

    Until recently, information architects have labored in vain to get traction with business subject matter experts to participate in information architecture (IA) definition and governance activities....

    • Downloads: 373
  • For Enterprise Architecture Professionals

    Report:Focus Your Information Strategy On Business Impact

    Executive Overview: The Information Strategy And Architecture Playbook

    Enterprise architecture (EA) professionals face the challenge of satisfying business execs' growing interest in data in the face of immature information management practices. This report replaces...

    • Downloads: 222
  • For Enterprise Architecture Professionals

    Report:The EA Road-Mapping Tool Kit

    Road maps have proven to be enterprise architects' most effective communication and planning artifacts. They are summarized planning documents with an implementation timeline, enabling the analysis...

    • Downloads: 85
  • For Enterprise Architecture Professionals

    Report:Delivering Enterprise Information Architecture One Project At A Time

      This toolkit provides general guidance for using business-capability-specific information architecture definitions and associated information architecture road maps to define the projects...

    • Downloads: 61
  • For Enterprise Architecture Professionals

    Report:Create KPIs That Show The Effectiveness Of Your Information Strategy

    Continuous Improvement: The Information Strategy And Architecture Playbook

    How effective is your information strategy? You can't answer that question without a comprehensive assessment process and key performance indicator (KPI) reporting mechanism that specifically targets...

    • Downloads: 629
  • For Enterprise Architecture Professionals

    Report:TechRadar™ For Enterprise Architecture Professionals: Technologies For Empowered Employees, Q4 2011

    Tech-Empowered Staff Members Innovate While Enterprise Technology Manages The Risk

    Your employees — like your customers — have more power than ever before. Mobile, social, video, and cloud technologies give individuals tremendous access to information and resources....

    • Downloads: 1459
  • For Enterprise Architecture Professionals

    Report:Information Strategies Move Center Stage

    Vision: The Information Strategy And Architecture Playbook

    A veritable flood of information coming from widespread digitization has created new opportunities and risks that business executives can't ignore. Forrester is seeing a dramatic uptick in the...

    • Downloads: 527
  • For Enterprise Architecture Professionals

    Report:The Things We Do For… Data

    Many Apps Give You Something For Nothing — Well, Not Quite Nothing

    Forrester has noted the growing presence of applications and websites that provide free services just to capture consumer data and market it to third parties. This report reviews examples of the...

    • Downloads: 194
  • For Enterprise Architecture Professionals

    Report:EA Road-Mapping Tool Kit Templates

    Road maps have proven to be enterprise architects' most effective communication and planning artifacts. They are summarized planning documents with an implementation timeline, enabling the analysis...

    • Downloads: 105
  • For Enterprise Architecture Professionals

    Report:Treat Information As A Strategic Asset

    Business Case: The Information Strategy And Architecture Playbook

    Business cases to fund information management capabilities traditionally characterize information problems in ways that elicit little more than yawns from business executives. Data redundancy and...

    • Downloads: 994
  • For Enterprise Architecture Professionals

    Report:Information Architecture Deliverables: What Matters Most?

    Five Artifacts Underpin An Effective Program

    Architects in any domain have no time to waste creating deliverables that wind up collecting dust on a shelf. Information architects, who have historically had a particularly difficult time engaging...

    • Downloads: 1468
  • For Enterprise Architecture Professionals

    Report:Map Your Way To Your Information Strategy's Business Outcomes

    Road Map: The Information Strategy And Architecture Playbook

    One of the most difficult aspects of an information architecture (IA) practice is engaging stakeholders to buy into your strategy and contribute to your architecture development. The architect's best...

    • Downloads: 708
  • For Enterprise Architecture Professionals

    Report:Build A High-Performance EA Practice

    Executive Overview: The EA Practice Playbook

    The ability to nimbly navigate change in business environments makes the difference between an industry-leading enterprise and one that always seems a beat behind. But how can a large organization...

    • Downloads: 1395
  • For Enterprise Architecture Professionals

    Report:Develop Business-Focused And Strategic EA Organizations

    Organization: The EA Practice Playbook

    This report outlines the organizational structures, roles, and skills you'll need to make sure that your enterprise architecture (EA) program is strategic, business-focused, and pragmatic. Building a...

    • Downloads: 1136
  • For Enterprise Architecture Professionals

    Report:Drive Coherence Across Your Diverse Information Architecture Landscape

    Landscape: The Information Strategy And Architecture Playbook

    The enterprise's ability to manage information strategically is becoming a high priority, but a coherent and comprehensive approach to information in the enterprise is a pipe dream for most...

    • Downloads: 391
  • For Enterprise Architecture Professionals

    Report:Define The Shifting Responsibilities Of The Information Architect

    Organization: The Information Strategy And Architecture Playbook

    This report outlines the organization element of the information strategy and architecture playbook for enterprise architecture (EA) professionals. The definition of the information architect role...

    • Downloads: 838
  • For Enterprise Architecture Professionals

    Report:Information Architecture Planning Toolkit

    As business executives develop an appreciation for the potential value in their information assets, they're looking to architects to help them dramatically improve their information management and...

    • Downloads: 74
  • For Enterprise Architecture Professionals

    Report:Let The Adjacent Possible Guide Your Information Strategy

    Strategic Plan: The Information Strategy And Architecture Playbook

    A new era of information agility is upon us that carries opportunities similar to that of the dot-com boom. But these opportunities depend upon an organization's ability to optimize internal...

    • Downloads: 815
  • For Enterprise Architecture Professionals

    Report:Solution Architecture Tool Kit: Overview

    This tool kit discusses the role and importance of solution architects, the solution architecture process, templates for solution architecture deliverables, and solution architecture best practices.

    • Downloads: 173
  • For Enterprise Architecture Professionals

    Report:Readiness Assessment For Information Strategy And Architecture Toolkit

    Developing a cohesive information strategy that can deliver on current and future business needs is challenging. Building an information architecture is a highly collaborative endeavor, and to...

    • Downloads: 85