Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

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29 results in Reports

  • Enterprise Architecture
  • Gene Leganza
  • For Enterprise Architecture Professionals

    Report:Assess Your Readiness For A Cohesive Information Strategy And Architecture Program

    Assessment: The Information Strategy And Architecture Playbook

    Information workers thrive or falter depending on their ability to get the information they need quickly and easily, with high confidence that it's the right information. Enterprises need to protect...

    • Downloads: 404
  • For Enterprise Architecture Professionals

    Report:Information Architecture Deliverables: What Matters Most?

    Five Artifacts Underpin An Effective Program

    Architects in any domain have no time to waste creating deliverables that wind up collecting dust on a shelf. Information architects, who have historically had a particularly difficult time engaging...

    • Downloads: 1353
  • For Enterprise Architecture Professionals

    Report:Treat Information As A Strategic Asset

    Business Case: The Information Strategy And Architecture Playbook

    Business cases to fund information management capabilities traditionally characterize information problems in ways that elicit little more than yawns from business executives. Data redundancy and...

    • Downloads: 745
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Case Study: BI-LO Directly Links EA Goals To Business Strategy

    For an EA team that succeeded in significantly reducing costs by virtualizing infrastructure technology, success is a two-edged sword: It boosts the credibility of the EA team but links architects to...

    • Downloads: 334
  • For Enterprise Architecture Professionals

    Report:Solution Architecture Tool Kit: Overview

    This tool kit discusses the role and importance of solution architects, the solution architecture process, templates for solution architecture deliverables, and solution architecture best practices.

    • Downloads: 144
    • Rating:
  • For Enterprise Architecture Professionals

    Report:The Top 15 Technology Trends EA Should Watch: 2011 To 2013

    An Empowered Report: High-Impact Technologies That You Should Track

    Forrester began summarizing technology trends last year to help enterprise architects create their organizations' technology watch lists. For this year's list of top trends, we've used the same...

    • Downloads: 6684
  • For Enterprise Architecture Professionals

    Report:Case Study: To Launch EA, Woodmen Focused Intensely On Clearly Defined Goals

    Smaller IT shops of fewer than 150 staff members have a hard time dedicating separate staff to strategic activity such as EA. But in any environment, goals and processes without owners are likely to...

    • Downloads: 278
  • For Enterprise Architecture Professionals

    Report:Information Strategies Move Center Stage

    Vision: The Information Strategy And Architecture Playbook

    A veritable flood of information coming from widespread digitization has created new opportunities and risks that business executives can't ignore. Forrester is seeing a dramatic uptick in the...

    • Downloads: 100
  • For Enterprise Architecture Professionals

    Report:Metadata Architecture — EA's Key Contribution To The Industrialization Of IT

    Business pressures have forced IT management to begin applying formal management disciplines to the delivery of IT services. In the past decade we have seen the rise of portfolio and project...

    • Downloads: 1227
  • For Enterprise Architecture Professionals

    Report:Drive Information Strategy Performance Management With Capability Models

    Performance Management: The Information Strategy And Architecture Playbook

    As capability maps become the prevailing form for modeling business architectures, capability-based planning is growing into an effective practice to map organizations' general path forward....

    • Downloads: 202
  • For Enterprise Architecture Professionals

    Report:Case Study: Freescale Semiconductor Uses Data Services To Analyze Real-Time Data

    Advances in technology that enable real-time data integration and analysis raise the bar for organizations' in-house information management capabilities, but they can provide significant advances in...

    • Downloads: 307
  • For Enterprise Architecture Professionals

    Report:Build A High-Performance EA Practice

    Executive Overview: The EA Practice Playbook

    The ability to nimbly navigate change in business environments makes the difference between an industry-leading enterprise and one that always seems a beat behind. But how can a large organization...

    • Downloads: 1041
    • Rating:
  • For Enterprise Architecture Professionals

    Report:The EA Road-Mapping Tool Kit

    Road maps have proven to be enterprise architects' most effective communication and planning artifacts. They are summarized planning documents with an implementation timeline, enabling the analysis...

    • Downloads: 66
  • For Enterprise Architecture Professionals

    Report:A Framework For Information Management And Consumption Technology

    Tools And Technology: The Information Strategy And Architecture Playbook

    Enterprise architects carry the heavy responsibility of planning for elaborate implementations of complex technology. They must weigh the implications of the plans for all of the related architecture...

    • Downloads: 997
    • Comments: 1
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Map Your Way To Your Information Strategy's Business Outcomes

    Road Map: The Information Strategy And Architecture Playbook

    One of the most difficult aspects of an information architecture (IA) practice is engaging stakeholders to buy into your strategy and contribute to your architecture development. The architect's best...

    • Downloads: 357
  • For Enterprise Architecture Professionals

    Report:Let The Adjacent Possible Guide Your Information Strategy

    Strategic Plan: The Information Strategy And Architecture Playbook

    A new era of information agility is upon us that promises an explosion of opportunities similar to that of the dot-com boom period. But these opportunities are completely dependent upon an...

    • Downloads: 482
    • Comments: 1
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Make EA Business-Focused, Strategic, And Pragmatic

    Future Look: The EA Practice Playbook

    This report outlines the future look of Forrester's solution for enterprise architecture (EA) professionals building a high-performance EA practice. It will help you understand the future of EA in...

    • Downloads: 662
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Case Study: Logistics Company Aligns The Application Portfolio With Business Strategy

    A logistics company had grown through acquisition, and due to a narrow enterprise architecture (EA) focus, weak governance, and troublesome politics, its former EA practice was largely ineffective....

    • Downloads: 458
  • For Enterprise Architecture Professionals

    Report:TechRadar™ For Enterprise Architecture Professionals: Technologies For Empowered Employees, Q4 2011

    Tech-Empowered Staff Members Innovate While Enterprise Technology Manages The Risk

    Your employees — like your customers — have more power than ever before. Mobile, social, video, and cloud technologies give individuals tremendous access to information and resources....

    • Downloads: 1390
  • For Enterprise Architecture Professionals

    Report:Best Practices: Starting Or Restarting An EA Effort

    Enterprise architecture (EA) continues to gain recognition as a key practice for maximizing the impact of business' use of technology. An effective EA practice can eliminate business-IT alignment...

    • Downloads: 882
  • For Enterprise Architecture Professionals

    Report:Integrated BA And IA Artifacts Are Valuable — And Hard To Find

    Forrester's survey data shows that both business and information architecture practices are currently far less mature than enterprise architecture (EA) teams' technology and application architecture...

    • Downloads: 343
  • For Enterprise Architecture Professionals

    Report:Information Architecture Planning Toolkit

    As business executives develop an appreciation for the potential value in their information assets, they're looking to architects to help them dramatically improve their information management and...

    • Downloads: 28
    • Comments: 2
  • For Enterprise Architecture Professionals

    Report:Define The Shifting Responsibilities Of The Information Architect

    Organization: The Information Strategy And Architecture Playbook

    This report outlines the organization element of the information strategy and architecture playbook for enterprise architecture (EA) professionals. The definition of the information architect role...

    • Downloads: 620
    • Comments: 3
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Create KPIs That Show The Effectiveness Of Your Information Strategy

    Continuous Improvement: The Information Strategy And Architecture Playbook

    How effective is your information strategy? You can't answer that question without a comprehensive assessment process and key performance indicator (KPI) reporting mechanism that specifically targets...

    • Downloads: 238
  • For Enterprise Architecture Professionals

    Report:Updated Q2 2011: Simplifying Information Architecture

    Creating An IA Program That Works

    It has been more than five years since Forrester first published this report outlining a simple approach to information architecture, but this domain of enterprise architecture (EA) has matured...

    • Downloads: 1433
 
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