Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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30 results in Reports

  • Tech Sector Economics
  • Past 12 months
  • Application Development & Delivery
  • For Application Development & Delivery Professionals

    Report:Navigate The Future Of CRM In 2014

    Vision: The CRM Playbook

    The only source of competitive advantage is the one that can survive technology-fueled disruption: an obsession with understanding, connecting with, serving, and delighting customers. But as...

    • Downloads: 732
  • For Application Development & Delivery Professionals

    Report:Prioritize Retail Technology Management Investments To Stay Competitive

    Retailers expect more industry change in the next five years than they experienced in the last 50. They plan investments in infrastructure and expect to spend more on people, contractors, and...

    • Downloads: 184
  • For Application Development & Delivery Professionals

    Report:Select The Best HRM Solutions Using An Accelerated Approach

    Tools And Technology: The Human Resource Management Playbook

    This report, a component of Forrester's human resource management (HRM) playbook, provides a framework for selecting and acquiring HRM software and related services. The widespread adoption of...

    • Downloads: 308
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Customer Service Solutions For Enterprise Organizations, Q2 2014

    Due Diligence Required: These Vendors Are Great At Supporting Enterprise Organizations

    In the customer service solutions Forrester Wave™ for enterprise organizations, we identified the 11 most significant customer service solutions — eGain, Kana Enterprise, Microsoft, Moxie...

    • Downloads: 602
  • For Application Development & Delivery Professionals

    Report:Brief: 2014 Mobile Developer Platform Preferences

    Developers Disproportionately Target Android And iOS, With Windows Phone A Credible Third Option

    Android and iOS devices still attract the lion's share of developers because of their broad consumer support and bring-your-own-device (BYOD) adoption by employees. But they aren't the only mobile...

    • For Application Development & Delivery Professionals

      Report:How Customer Obsession Is Remaking The AD&D Landscape

      Landscape: The Application Development Strategy, Structure, And Sourcing Playbook

      The central role of software in customer-facing business activities has begun to redraw the map of application development and delivery (AD&D) teams and processes. Why? Customer engagement software...

      • Downloads: 117
    • For Application Development & Delivery Professionals

      Report:Brief: Services Supplant Mobile Middleware

      In 2014, Infrastructure Services Will Become The Enabler For Mobile Success

      Application development professionals have many choices when it comes to selecting mobile technologies. One of these, mobile middleware, is in a high state of flux. Market consolidation,...

      • Downloads: 200
    • For Application Development & Delivery Professionals

      Report:The Forrester Wave™: Customer Service Solutions For Small And Midsize Teams, Q2 2014

      Due Diligence Required: These Vendors Are Great At Supporting Small And Midsize Teams

      In Forrester's 84-criteria evaluation of customer service vendors for enterprise organizations, we identified the 11 most significant solution providers — Astute Solutions, eGain, Kana...

      • Downloads: 258
    • For Application Development & Delivery Professionals

      Report:Optimize Your BI Strategy To Generate Maximum Business Value

      Strategic Plan: The Business Intelligence Playbook

      Making the right information available to the right person at the right time is more important than ever in today's fast-changing competitive environment. Business intelligence (BI) is necessary to...

      • Downloads: 463
    • For Application Development & Delivery Professionals

      Report:Growth And Insight Drive Application Adoption Trends

      Results from our Forrsights Software Survey, Q4 2013, reveal significant investment activity in packaged applications, both for traditional systems of record applications and systems of engagement....

      • Downloads: 120
    • For Application Development & Delivery Professionals

      Report:Are You Ready For SharePoint's Big Pivot?

      What You Need To Know To Make The Shift To SharePoint 2013

      With the latest release of SharePoint in early 2013, Microsoft pivots in earnest from conventional software to subscription cloud services. Among SharePoint releases, the 2013 edition carries big...

      • Downloads: 333
    • For Application Development & Delivery Professionals

      Report:More Than Hype: Determining When To Use Responsive Web Design

      Web traffic on mobile phones and tablets is increasing to the point where firms must optimize for these touchpoints. Native mobile apps aren't always necessary because organizations can support a...

      • Downloads: 486
    • For Application Development & Delivery Professionals

      Report:The Forecast For Business Intelligence Is Partially Cloudy

      For The Majority, The Benefits Of SaaS BI Outweigh The Risks

      Business intelligence is the top priority in terms of companies' implementation plans across all software segments. Companies need to speed up their BI capabilities in order to succeed in the age of...

      • Downloads: 209
    • For Application Development & Delivery Professionals

      Report:AD&D's Five Roles In Successful Website Globalization And Localization

      Technology Globalization Strategies Go Far Beyond Mere Translation

      Organizations are chasing new revenue streams. In many cases, that means geographic expansion via organic or inorganic growth, requiring marketing and eBusiness teams to port content to new regions...

      • Downloads: 160
    • For Application Development & Delivery Professionals

      Report:Embrace Future Trends To Deliver HRM Business Impact

      Vision: The Human Resource Management Playbook

      This report outlines the future outlook for application development and delivery (AD&D) professionals working with human resources executives on their applications and business process innovation...

      • Downloads: 920
    • For Application Development & Delivery Professionals

      Report:A Benchmark To Drive Mobile Test Quality

      Benchmarks: The Mobile App Development Playbook

      Mobile is changing the way enterprises create software, but trends and best practices for developers are emerging, helping to calm the chaos. The same cannot be said for mobile testing — the...

      • Downloads: 327
    • For Application Development & Delivery Professionals

      Report:How To Select A Mobile BI Solution

      Business professionals increasingly take the ability to access critical applications and data on their mobile device for granted, and business intelligence (BI) content is no exception. Early...

      • Downloads: 210
    • For Application Development & Delivery Professionals

      Report:How Can You Scale Your Agile Adoption?

      Results From Forrester's Q3 2013 Global Agile Software Application Development Online Survey

      Thirteen years after Ken Schwaber, Jim Highsmith, and 15 others signed the Agile manifesto, Agile is still on everyone's lips. Data from Forrester's Q3 2013 Global Agile Software Application...

      • Downloads: 455
    • For Application Development & Delivery Professionals

      Report:It's Time For A User-Driven Enterprise BI Strategy

      Vision: The Business Intelligence Playbook

      John Wanamaker, considered the father of modern advertising, said: "Half the money I spend on advertising is wasted; the problem is I don't know which half." Today, we can ask the same question of a...

      • For Application Development & Delivery Professionals

        Report:Six Responsive Website Project Pitfalls And The Best Practices For How To Avoid Them

        Many developers tell Forrester that they use responsive web design (RWD) as their web design philosophy, but the highest adoption rate by vertical is less than 20%. This suggests that many...

        • Downloads: 331
      • For Application Development & Delivery Professionals

        Report:The State Of Digital Experience Delivery, 2014

        Benchmarks: The Digital Experience Delivery Playbook

        Forrester recently surveyed 148 technology, marketing, and business professionals with decision-making roles in digital experience (DX) delivery technologies, and asked them about their strategies...

        • Downloads: 389
      • For Application Development & Delivery Professionals

        Report:Navigate The Future Of Customer Service In 2014

        Vision: The Contact Centers For Customer Service Playbook

        In the age of the customer, executives don't decide how customer-centric their companies are — customers do. Changes such as the explosion of digital communications, mobility, and the...

        • Downloads: 2698
      • For Application Development & Delivery Professionals

        Report:Strategic Planning For Big Data: Getting It Right

        Companies Need To Avoid Ending Up With A Zoo Of Big Data Silo Solutions

        We are beyond the point of struggling over the definition of big data. That doesn't mean all confusion about the term "big data" has been resolved, but rather that companies today struggle over how...

        • For Application Development & Delivery Professionals

          Report:Q&A: How To Energize Your Enterprise BI Platform With Integrated Predictive R Models

          The business intelligence (BI) market is slowly but surely broadening and extending its reach into new areas beyond basic reporting, analytics, and dashboards. Data exploration, text, geospatial, and...

          • Downloads: 164
        • For Application Development & Delivery Professionals

          Report:The Age Of The Customer Changes Everything For AD&D Leaders

          Executive Overview: The Application Development Strategy, Structure, And Sourcing Playbook

          The cumulative impact of the age of the customer uber-trends — digital disruption, mobile mind shift, customer experience, and big data analytics — will transform the competitive...

          • Downloads: 302