Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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215 results in Reports

  • Tech Sector Economics
  • Past 12 months
  • For CIO Professionals

    Report:Mind The Tech Expectations Gap: Make Technology Integral To Company Culture

    "Happy employees make happy customers" or so the saying goes. Employee satisfaction and engagement are correlated to business outcomes. Finding the right employees, providing them with the tools they...

    • Downloads: 183
  • For Sourcing & Vendor Management Professionals

    Report:Rolling Out The Mobile Workplace In Europe: The Recipe For A Strategic Approach

    European IT Departments Are Serious About The "Second Wave" Of Mobile Enterprise Deployment

    Mobile enterprise deployments are gathering speed in Europe, according to Forrester's Forrsights Mobility Survey, Q2 2013. The survey shows that Europe is strongly positioned in comparison to North...

    • Downloads: 210
  • For CIO Professionals

    Report:Debunking Two Myths About Tech Budgets

    CIOs Will Still Control Most Tech Spending, Which Will Still Be Two-Thirds MOOSE

    The CIO's job is hard enough delivering reliable, secure, and user-friendly technologies while meeting and anticipating business needs for new technologies to support strategic initiatives. But that...

    • Downloads: 283
  • For Customer Insights Professionals

    Report:Quick Take: New Pricing From Adobe Campaign Will Disrupt Email Marketing

    Adobe Seeds Its Marketing Cloud With Email, Forces Other Vendors To Follow Suit

    On November 12, 2013, Adobe announced flat-rate, profile-based pricing for Adobe Campaign — its email and cross-channel campaign management product. This move dispenses with the volume-based...

    • Downloads: 224
  • For Sourcing & Vendor Management Professionals

    Report:Demystifying BYOD In Europe

    BYOD Creates Challenges — But There Are Paths To Compliant Productivity

    Much has been written and debated about the rising popularity of bring-your-own-device (BYOD) throughout the world. Whereas BYOD policies in North America have become more mature, the subject of BYOD...

    • Downloads: 249
  • For Infrastructure & Operations Professionals

    Report:Transform Infrastructure And Operations For The Future Technology Management Cycle

    Vision: The I&O BT Transformation Playbook

    For the past half-century information systems have followed a relatively constant model, by which applications and business services are developed and run on an infrastructure that is specific and...

    • Downloads: 333
  • For CIO Professionals

    Report:What The European CEO Needs From The CIO In 2014

    Trust In IT Delivery Is An Issue For European Business Decision-Makers

    Continuing economic uncertainty, regulatory pressures, and the digitization of commerce will place further stress on European IT budgets and plans in 2014. The good news highlighted in our research...

    • Downloads: 255
  • For Sourcing & Vendor Management Professionals

    Report:VMS Versus MSP: What To Expect From Each

    Firms use significant numbers of contingent workers today — both in staff augmentation environments and in project-based engagements. This increased reliance on contingent workers is fueling...

    • Downloads: 132
  • For Infrastructure & Operations Professionals

    Report:Market Overview: Enterprise Endpoint Backup And Recovery Solutions

    Protect And Enable The Anytime, Anywhere Worker With Client Data Protection

    The information workers of today look very different from those just a few years ago. Today, they work in more places on more devices and expect services to be available 24x7. They create data on...

    • Downloads: 86
  • For Enterprise Architecture Professionals

    Report:Building The Case For Your BPM Initiative

    Business Case: The Business Process Management Playbook

    Success in the age of the customer almost mandates that every company have a business process management (BPM) program and platform. Developing the business case for enterprisewide BPM differs from a...

    • Downloads: 268
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Western Digital Acquires Virident And sTec: A Billion-Dollar SSD And Flash Card Bet

    The Time Is Now To Develop Your SSD And Flash Strategy

    On September 9, 2013, Western Digital announced its acquisition of PCIe flash card specialist Virident Systems for $685 million. This comes fewer than three months after Western Digital's acquisition...

    • Downloads: 57
  • For Sourcing & Vendor Management Professionals

    Report:Key Leverage Points In Applications Outsourcing Negotiations

    Use These Tactics To Improve Your Understanding Of Important Suppliers

    Sourcing and vendor management (SVM) professionals face a challenge when dealing with their applications outsourcing suppliers. On one hand, they are under pressure from CIOs and other executives to...

    • Downloads: 138
  • For Application Development & Delivery Professionals

    Report:Brief: Services Supplant Mobile Middleware

    In 2014, Infrastructure Services Will Become The Enabler For Mobile Success

    Application development professionals have many choices when it comes to selecting mobile technologies. One of these, mobile middleware, is in a high state of flux. Market consolidation,...

    • Downloads: 188
  • For Enterprise Architecture Professionals

    Report:Customer-Centric Innovation Is The Future Of China's Banking Industry

    EA Professionals Should Lead The Innovation Practice For Business Transformation

    Enterprise architecture (EA) professionals at companies doing business in China should take a look at what the country's banking and financial services industry (BFSI) is doing to enable...

    • Downloads: 38
  • For CIO Professionals

    Report:China Tech Market Outlook: 2014

    Tougher Conditions Await Global Brands As Local Vendors Grab A Larger Share Of The World's Third-Largest Market

    IT purchases in China will reach $113 billion in 2013, making it the third-largest tech market in the world after the US and Japan. China is still largely a hardware-driven market, but spending on...

    • Downloads: 272
  • For CIO Professionals

    Report:Asia Pacific CIO Budgets And Priorities In 2013

    The "B" in BT Is Quickly Outpacing The "T" Across Asia Pacific

    Forrester regularly surveys business technology (BT) decision-makers about their IT budgets and priorities to help our clients align their own investments. The Forrsights Budgets And Priorities...

    • Downloads: 237
  • For CIO Professionals

    Report:Service Providers Accelerate Smart City Projects

    Look For Partners With Software Assets And Prebuilt Solutions For More Cost-Effective And Rapid Delivery

    Numerous factors drive cities to take a smarter approach to their administration and development. They increasingly value technology as a lever to enable scalable and sustainable transformation both...

    • Downloads: 351
  • For Security & Risk Professionals

    Report:The State Of Enterprise Mobile Security, Q1 2014: Strategies Shift From Devices To Apps

    Benchmark: The Mobile Security Playbook

    Even as more and more firms adopt and grow more comfortable with bring-your-own-device (BYOD) strategies, security and risk (S&R) pros remain vigilant — particularly as firms seek to empower...

    • Downloads: 498
  • For Security & Risk Professionals

    Report:Develop A Two-Phased DDoS Mitigation Strategy

    Protect Yourself From Hacktivists And Other Cybercriminals

    Until recently, distributed denial of service (DDoS) attacks had been part of infosec lore: something you heard about but rarely experienced. With the rise of hacktivist groups and other...

    • Downloads: 472
  • For CIO Professionals

    Report:Data Sharing Transforms Public Procurement

    Open Data Enables Adaptive Intelligence And Process Transformation

    Historically, information asymmetries plagued the buying process. Buyers didn't know the true value of goods or services and often just accepted a price as given. In the age of the customer, price...

    • Downloads: 88
  • For CIO Professionals

    Report:Benchmarking Australia And New Zealand Technology Budgets And Priorities In 2014

    CIOs Begin Supporting The Shift To The Age Of The Customer

    Setting, adjusting, and managing technology budgets is a challenge even in good years — and few CIOs would argue that there are many good years anymore! Even in growth times, CIOs face pressure...

    • Downloads: 156
  • For Sourcing & Vendor Management Professionals

    Report:Applications Outsourcing Pricing Models: Beyond The Managed Outcome Engagement

    Pricing And Packaging Models Are Shifting — Slowly

    With IT investment focus shifting rapidly toward enabling front-office business results, interest in alternative pricing models for applications outsourcing engagements is on the rise. Though change...

    • Downloads: 333
  • For Infrastructure & Operations Professionals

    Report:Market Overview: IT Service Management SaaS Tools Update, 2014

    Growing Vendors Offer Alternatives, Established Vendors Ride The SaaS Momentum

    IT service management (ITSM) software-as-a-service (SaaS) solutions have been widely adopted by IT infrastructure and operations (I&O) organizations around the globe to help deliver technology...

    • Downloads: 277
  • For Sourcing & Vendor Management Professionals

    Report:Three Trends That Will Influence Your 2014 Outsourcing Plans

    Outsourcers Are Aiming To Be Partners Rather Than Suppliers, And SVM Professionals Need To Adjust

    As enterprises enter the second half of this decade, we will witness a shift in the role external vendors will play in helping clients meet their business objectives. Technology initiatives focused...

    • Downloads: 257
  • For Infrastructure & Operations Professionals

    Report:Brief: Cisco's Tail-f Acquisition Is Good News For Your Flexible Service Ambitions

    The Move Validates Forrester's Virtual Network Infrastructure Vision

    On June 17, 2014, Cisco announced its acquisition of Tail-f Systems for $175 million in cash and retention incentives. The acquisition helps Cisco deliver on a virtual network infrastructure vision...

    • Downloads: 55