Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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34 results in Reports

  • Technology Pricing & Licensing
  • Past 12 months
  • For Sourcing & Vendor Management Professionals

    Report:Boost Your Software Negotiation Strategy With A Toolkit Of Models, Checklists, And Documents

    Tools: The Strategic Software Sourcing Playbook

    Forrester hears from many clients who run into problems with a software negotiation partly because they did not do sufficient work before they started. Others want to prepare fully but are unsure...

    • Downloads: 151
  • For Application Development & Delivery Professionals

    Report:Quick Take: Microsoft's Asia Pacific Analyst Summit 2013

    Clear Signs Of Progress Despite Obvious Internal Resistance

    Forrester attended Microsoft's second annual Asia Pacific Analyst Summit in Singapore last week for an update on the company's progress in transforming into a devices and services company. The event...

    • Downloads: 74
    • Rating:
  • For CIO Professionals

    Report:Ten Myths And Realities Of The Software Market In 2013

    Forrester's Forrsights Survey Helps Sort The Myths From The Reality

    CIOs face many difficult decisions every day. They make some decisions based on hard facts that they can validate, but they base many decisions on broad assumptions and a particular understanding of...

    • Downloads: 489
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Oracle Is Buffeted By Headwinds — Are You Prepared?

    New Headwinds For Oracle May Present Negotiation Opportunity For Software Buyers

    As Larry Ellison's Oracle sailing team just won the 2013 America's Cup, it seemed timely to revisit the positioning of Oracle — the company — as it faces sea changes in the software...

    • Downloads: 168
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Navigating The Used Software Market

    Savvy European Software Buyers Can Save Up To 50% By Buying And Selling Used Software

    After years of wrangling, on July 3, 2012, the European Court of Justice (ECJ) declared that trading in used software programs was legal in the European Union. This landmark decision reaffirmed that...

    • Downloads: 76
    • Comments: 2
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Updated Q4 2013: Forrester's Software Contract Review Checklist User Guide

    Use This Report And The Associated Tool To Identify And Fix Common Problems In Software License Agreements

    Inadequate software license agreements cause many problems for Forrester's clients. We hear dozens of stories each year, such as disputed interpretation of outdated language or vital protection that...

    • Downloads: 175
    • Comments: 1
  • For Sourcing & Vendor Management Professionals

    Report:Implement Strategic Software Sourcing In These Six Easy Steps

    Road Map: The Strategic Software Sourcing Playbook

    Forrester speaks with many sourcing leaders who want to transform their firm's software buying approach from reactive procurement to strategic sourcing, but fear they won't be able to overcome the...

    • Downloads: 156
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Pricing Data Center Services

    Managed DC Services Move From A Dedicated Into A Shared Service Model

    The pricing of managed data center (DC) services, like server and storage management and database administration, is changing rapidly. Decreasing hardware costs, increasing efficiency, and the use of...

    • Downloads: 325
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Let's Clear Up The "Indirect Access" Mess

    Systems Of Engagement Will Cause Unexpected Software Costs Unless Buyers Take Action To Clarify Their License Agreements

    Forrester sees an increase in questions from clients about licensing disputes caused by so called "indirect access" scenarios. In these cases, software sales teams have told clients that they are...

    • Downloads: 105
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Rimini Street Challenges Big Software Maintenance Fees

    The Company Proposes To Reduce Your Oracle And SAP Maintenance Costs By Half, But Is It Right For Your Organization?

    The popularity of Oracle and SAP software is clear. All you need to see is their long client list and substantial revenues to know they are giants in the technology marketplace. But their high...

    • Downloads: 301
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Prepare For The Evolution Of Workplace Services Pricing Models

    As The Market Standardizes Core Offerings, Sourcing Professionals Need To Understand Tradeoffs

    Service desk and workplace services have evolved over the past few years from a strong end user, on-site model to a more automated, remotely managed delivery model. With standardization and...

    • Downloads: 271
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Updated Q4 2013: Forrester's Software Contract Review Checklist

    Inadequate software license agreements cause many problems for Forrester’s clients. We hear dozens of reports from clients each year regarding issues like disputed...

    • Downloads: 26
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Quick Take: The Rimini Street Ruling Has Serious Implications For Oracle Customers

    Partial Summary Judgment Means That Outsourced Hosting And Customization May Breach Many Software License Agreements

    This report explains why the Nevada District Court's recent decision on some of the issues in the four-year-old Oracle versus Rimini Street case has significant implications for sourcing...

    • Downloads: 100
    • Rating:
  • For Application Development & Delivery Professionals

    Report:How To Select A Mobile BI Solution

    Business professionals increasingly take the ability to access critical applications and data on their mobile device for granted, and business intelligence (BI) content is no exception. Early...

    • Downloads: 155
  • For CIO Professionals

    Report:Data Sharing Transforms Public Procurement

    Open Data Enables Adaptive Intelligence And Process Transformation

    Historically, information asymmetries plagued the buying process. Buyers didn't know the true value of goods or services and often just accepted a price as given. In the age of the customer, price...

    • Downloads: 55
  • For Sourcing & Vendor Management Professionals

    Report:Key Leverage Points In Applications Outsourcing Negotiations

    Use These Tactics To Improve Your Understanding Of Important Suppliers

    Sourcing and vendor management (SVM) professionals face a challenge when dealing with their applications outsourcing suppliers. On one hand, they are under pressure from CIOs and other executives to...

    • Downloads: 107
  • For Sourcing & Vendor Management Professionals

    Report:RFP Template For Mobile Voice And Data Services

    This template is provided as a starting-point toolkit in the Telecommunications and Mobility Sourcing Playbook. Also see the report, June 2013, "Evaluate Service Providers Using A Standard...

    • Downloads: 41
  • For Sourcing & Vendor Management Professionals

    Report:Business Outcomes Are The Future Of Technology Contracts

    Driving Change In The Way You Buy Products And Services

    Digital capability — mobile, social, cloud, and data and analytics — disrupts business models and value streams, introduces new competitive threats, and comes with new demands for shorter...

    • Downloads: 314
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Avoiding The Compliance Challenges Of Software Virtualization

    Avoid Licensing Issues By Understanding The Rules And Employing Software Optimizing Technology

    There are many benefits associated with software virtualization, and the majority of Forrester clients have already started their virtualization journey. However, like any licensing metric, the devil...

    • Downloads: 157
  • For Sourcing & Vendor Management Professionals

    Report:The 4G Roaming Race Is On — Sharp Price Cuts Expected

    Vodafone Leads The Way Toward Affordable And Global Ultra-Fast Multimedia Mobility

    Companies whose executives travel frequently overseas complain of high charges for international mobile roaming — in particular, data roaming. Vodafone could go a long way toward helping...

    • Downloads: 75
  • For Customer Insights Professionals

    Report:Quick Take: New Pricing From Adobe Campaign Will Disrupt Email Marketing

    Adobe Seeds Its Marketing Cloud With Email, Forces Other Vendors To Follow Suit

    On November 12, 2013, Adobe announced flat-rate, profile-based pricing for Adobe Campaign — its email and cross-channel campaign management product. This move dispenses with the volume-based...

    • Downloads: 186
    • Comments: 1
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Net? Yes. Neutrality? No.

    We Answer Three Key Questions To Help Clarify The Arguments And The Relevance Of Net Neutrality

    The positions in intense debate surrounding Net neutrality can't simply be summed up as "standing up for users' rights" or "asserting a carrier's right to profit." Verizon filed a petition to review...

    • Downloads: 73
  • For Application Development & Delivery Professionals

    Report:BI Effort And Price Estimation Model

    Initial business intelligence deployment efforts are often difficult to predict and may dwarf the investment you made in BI platform software. The effort and costs associated with professional...

    • Downloads: 63
  • For Sourcing & Vendor Management Professionals

    Report:Brief: Samsung Knox 2.0 Chases The Secure Mobile Market

    But Do Customers Need Another Vertical Enterprise Device Platform?

    The relaunch of Samsung Knox 2.0 was widely talked about at this year's Mobile World Congress in Barcelona. Customers and partners voiced mixed views on the market potential and the impact Knox will...

    • Downloads: 39
    • Comments: 1
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Best Practices: Sourcing Telecommunications Services In Asia Pacific

    Sourcing and vendor management (SVM) professionals in Asia Pacific who are responsible for telecom and mobility (T&M) services at their organizations face three main challenges: lower than...

    • Downloads: 74