Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

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29 results in Reports

  • Technology Pricing & Licensing
  • Past 12 months
  • For Sourcing & Vendor Management Professionals

    Report:Rimini Street Challenges Big Software Maintenance Fees

    The Company Proposes To Reduce Your Oracle And SAP Maintenance Costs By Half, But Is It Right For Your Organization?

    The popularity of Oracle and SAP software is clear. All you need to see is their long client list and substantial revenues to know they are giants in the technology marketplace. But their high...

    • Downloads: 217
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Good Software Deals Balance Price, Flexibility, And Risk Mitigation

    Metrics: The Strategic Software Sourcing Playbook

    This report describes the metrics that form part of Forrester's solution for sourcing and vendor management (SVM) executives who are moving to strategic software sourcing. Too many sourcing...

    • Downloads: 159
  • For CIO Professionals

    Report:Voice And Messaging Are Not Dead

    Prepare For The Implications Of Over-The-Top Communications

    Telecom carriers' core revenue base, voice and messaging, is under attack from the over-the-top (OTT) business model. Given the financial importance of voice and messaging revenues for carriers, they...

    • Downloads: 237
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Best Practices: Software Contract Negotiation

    Processes: The Strategic Software Sourcing Playbook

    This report describes best practices for the negotiation process, in the context of Forrester's strategic software sourcing approach. We get many inquiry calls from sourcing and vendor management...

    • Downloads: 270
    • Rating:
  • For CIO Professionals

    Report:The Total Economic Impact™ Methodology: A Foundational Framework For Investment Decisions

    Underlying any investment is the ever-present question of "What am I going to get for my money?" To answer this question, Forrester developed the Total Economic Impact™ (TEI) methodology. TEI...

    • Downloads: 3087
  • For Application Development & Delivery Professionals

    Report:The New Software Paradigm: Buy-, Deploy-, And Pay-As-You-Like

    New Flexible Business Models Cannibalize Traditional Software Markets

    Software is the biggest and fastest growing of all tech industry segments. However, its growth is fueled by disruption — new technologies and changing market demand are cannibalizing...

    • Downloads: 362
  • For Sourcing & Vendor Management Professionals

    Report:How To Negotiate A Better Microsoft Office 365 Deal

    Concentrate On Who You Are Buying For And How You Want To Buy

    As many businesses are now evaluating moving their Microsoft Office applications online and into the cloud as a way of reducing infrastructure and staffing costs, sourcing and vendor management (SVM)...

    • Downloads: 268
  • For Sourcing & Vendor Management Professionals

    Report:Supplier Research Is Essential To Your Negotiation Preparation

    Supplier Intelligence: The Strategic Software Sourcing Playbook

    Gathering market intelligence about your software suppliers is a sourcing best practice, as it empowers your negotiations and ensures that you know what to ask for and when. It's easier to do today...

    • Downloads: 64
  • For Security & Risk Professionals

    Report:The 15 Most Important Questions To Ask Your Cloud Identity And Access Management Provider

    During the past three years, cloud-based identity and access management (IAM) solutions have become a viable and cost-effective alternative to on-premises, commercial off-the-shelf (COTS), or...

    • Downloads: 225
    • Comments: 3
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:The Emerging Third-Party Software Support Marketplace: Questions And Answers

    Find Out Which Vendors Promise To Save 50% Or More And How They Plan To Do It

    Your CIO is looking at the software budgets for next year, and the squeeze on cash is tighter than ever. He wants you to find ways to release funds currently earmarked for such prosaic things as...

    • Downloads: 164
  • For Sourcing & Vendor Management Professionals

    Report:Predictions 2013: Enterprise Telecom And Mobility Challenges And Opportunities

    Mobility And Video Are Now Embedded, Social To Follow

    Three major trends are changing the focus of telecom and mobility sourcing: 1) mobile bring-your-own-device (BYOD) policies; 2) video collaboration; and 3) the rise of social business. Although 2013...

    • Downloads: 647
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Oracle Customers Are Hesitant To Embrace Fusion Applications

    Slow Adoption Of Newer Product Means Changes Likely In Oracle's Strategy

    This report, originally written for CIOs, includes content relevant to application development and delivery (AD&D) professionals. With Oracle's strong footprint in the enterprise business apps...

    • Downloads: 211
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Align Your Commercial Approach With Your Software Category Sourcing Strategy

    Vision: The Strategic Software Sourcing Playbook

    This report describes Forrester's vision of strategic software sourcing for sourcing and vendor management (SVM) executives. It is more difficult than ever for software sourcing professionals to meet...

    • Downloads: 146
  • For Sourcing & Vendor Management Professionals

    Report:A Quick Guide To Help You Prepare For An IBM Software Negotiation

    Three Areas You Must Understand If You Want To Save Money For Your Organization

    IBM has been a major player in the software industry for decades. However, instead of simplifying its pricing and licensing over the years, IBM has become more complex as its product portfolio has...

    • Downloads: 195
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Emphasize Flexibility In Telecom And Mobility Services Contract Negotiations To Reduce Risk

    Processes: The Telecommunications And Mobility Sourcing Playbook

    This report is an update to "Emphasize Flexibility In Communications Service Contract Negotiations To Reduce Risk," originally published on October 9, 2012. This updated report outlines Forrester's...

    • Downloads: 109
  • For Sourcing & Vendor Management Professionals

    Report:Business Outcomes Are The Future Of Technology Contracts

    Driving Change In The Way You Buy Products And Services

    Digital capability — mobile, social, cloud, and data and analytics — disrupts business models and value streams, introduces new competitive threats, and comes with new demands for shorter...

    • Downloads: 159
  • For CIO Professionals

    Report:Oracle's Dilemma: Applications Unlimited Versus Oracle Fusion Applications

    Oracle Customers Face A Choice: Stay With Apps They Have And Miss Out On Innovation Or Make The Painful Switch To Fusion

    Oracle faces a strategic dilemma, and how it responds to this dilemma will present the CIOs at its clients with some tough choices. Oracle Fusion Applications — Oracle's new generation of...

    • Downloads: 316
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:FAQs About Services Procurement Solutions

    How To Source VMS And MSP Solutions Today

    Forrester clients ask us many questions about services procurement software tools such as dedicated vendor management systems (VMSes) for contingent labor and broader services procurement tools for...

    • Downloads: 847
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:A Quick Guide To Help You Prepare For An Oracle Software Negotiation

    Three Areas You Must Understand If You Want To Save Money For Your Organization

    Next time an Oracle sales rep steps into your office, remember this: You are facing some of the more motivated and experienced sales professionals in the software industry. They are well trained to...

    • Downloads: 187
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Hosted Virtual Desktops Versus Physical PCs: Understanding The Operational Cost Differences

    When considering hosted virtual desktops (also known as virtual desktop infrastructure, or VDI) as an alternative or in addition to physical PCs, it's difficult to find reliable information about the...

    • Downloads: 496
  • For Infrastructure & Operations Professionals

    Report:The State And Direction Of Software Asset Management: 2012 To 2013

    Despite A Growing Need For SAM, Capabilities Are Still Adrift From Business Need

    The costs and risks associated with software purchases and use are a corporate concern. As a result, enterprises consider software asset management (SAM) capabilities as a "must-have" rather than a...

    • Downloads: 243
  • For Sourcing & Vendor Management Professionals

    Report:Evaluating Microsoft's Software Assurance

    Are You Making The Most Of The Benefits On Offer?

    Whether acquired via the Microsoft Select Plus agreement or Enterprise Agreement (EA), many organizations have signed up to the Microsoft Software Assurance (SA) program, but time and again we find...

    • Downloads: 112
  • For Sourcing & Vendor Management Professionals

    Report:Get Better Software Deals By Aligning Your Sourcing Strategy And Commercial Approach

    Executive Overview: The Strategic Software Sourcing Playbook

    This report outlines how sourcing and vendor management (SVM) executives can implement Forrester's strategic software sourcing model. Our research has shown us that transactional procurement is...

    • Downloads: 244
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Asset-Based IT Services Shift Service Vendors' Operating Models

    Four Crucial Steps To Succeed With Asset-Based IT Services Offerings

    Forrrester has previously described why the move to software asset-based offerings has been slow to date and what steps service vendors are increasingly taking in order to successfully grow their...

    • Downloads: 289
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Business Intelligence Services Pricing And Contracting

    New Models Better Align BI Services Buyers And Sellers

    Business intelligence (BI) is high on the list of technology investments as organizations try to make informed decisions with the growing masses of data available to them. But several significant...

    • Downloads: 329
    • Rating:
 
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