Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

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788 results in Reports

  • Packaged Applications
  • For Sourcing & Vendor Management Professionals

    Report:Align Your Commercial Approach With Your Software Category Sourcing Strategy

    Vision: The Strategic Software Sourcing Playbook

    This report describes Forrester's vision of strategic software sourcing for sourcing and vendor management (SVM) executives. It is more difficult than ever for software sourcing professionals to meet...

    • Downloads: 136
  • For Sourcing & Vendor Management Professionals

    Report:Transform Your Strategic Supplier Relationships From Duels Into Duets

    Performance Management: The Strategic Software Sourcing Playbook

    This report describes performance management by sourcing and vendor management leaders as part of Forrester's strategic software sourcing approach. Our conversations with clients and surveys with...

    • Downloads: 511
    • Rating:
  • For Security & Risk Professionals

    Report:Compliance With Clouds: Caveat Emptor

    Today's organizations face aggressive cost-cutting and efficiency pressures that drive businesses to consider cloud sourcing solutions. While the many properties of cloud services, such as...

    • Downloads: 1207
  • For CIO Professionals

    Report:WebCenter Suite Allows Oracle Applications To Embrace The Information Workplace

    Oracle is not a company that leaps to mind when you think of knowledge workers — certainly, not in the way that IBM/Lotus or Microsoft might. Yet, with the emergence of the Information...

    • Downloads: 220
  • For eBusiness & Channel Strategy Professionals

    Report:Website Functionality Benchmark 2011: Luxury Fashion Brands

    Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Five European Luxury Fashion Brands

    Forrester evaluated the transactional websites of five European luxury fashion brands — Burberry, Dolce&Gabbana, Gucci, Hermes, and Louis Vuitton — using our Website Functionality...

    • Downloads: 997
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Transform HRM Processes And Systems To Drive Business Excellence

    Executive Overview: The Human Resource Management Playbook

    As businesses strive to achieve competitive differentiation, growth, and global expansion while carefully managing costs, people strategies play a big factor in successful outcomes. In shaping these...

    • Downloads: 340
  • For Customer Experience Professionals

    Report:Better Customer Experience Correlates To Higher Net Promoter Scores

    Credit Card Companies And Wireless Service Providers Benefit From Higher Net Promoter Scores Through Better Customer Experience

    Net Promoter Score (NPS) is a wildly popular tool for assessing customers' likelihood to recommend a company's product or service. As valuable as NPS can be, by itself, the "one number you need to...

    • Downloads: 528
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Software Is Strategic, SIs Tactical

    Saskatchewan's Social Services Ministry's Path To Modernization

    Saskatchewan is the latest Canadian province to implement comprehensive modernization and automation of its social services case management technology. It took advantage of other organizations'...

    • Downloads: 228
  • For eBusiness & Channel Strategy Professionals

    Report:Travel Website Functionality Benchmark 2011: Four-Star Hotel Chains

    Forrester estimates that, in 2011, hotels will produce $27 billion in online sales from US leisure and unmanaged business travelers. Not bad, but how much better could that be? To help travel firms...

    • Downloads: 711
  • For Enterprise Architecture Professionals

    Report:Industry-Specific Master Data Management Trends

    This set of data charts, taken from the November 2010 Global master Data Management Online Survey, analyzes data from 134 MDM-savvy IT professionals in five distinct industries-- healthcare; the...

    • Downloads: 84
  • For CIO Professionals

    Report:2010 IT Budget Allocations: Planning For 2011

    Baseline Spending Allocation Figures For Comparison

    During this time of year, Forrester receives a large number of requests for information about IT budget allocations. As CIOs and their planning teams engage in creating next year's IT budget, it is...

    • Downloads: 1566
  • For Sourcing & Vendor Management Professionals

    Report:Cloud Orchestration Models

    Service Providers Offer New Models To Address Emerging Buyer Needs For Cloud

    Forrester recently interviewed leading services providers around their offerings built for XaaS technologies (i.e., software-as-a-service, platform-as-a-service, and testing-as-a-service). We also...

    • Downloads: 1577
  • For Application Development & Delivery Professionals

    Report:Understanding Business Change Management Challenges

    Persistent Questions Business Process Pros Ask

    The pace of continuous improvement and transformational change in business processes continues to accelerate, often outpacing employees' ability to keep up. In general, businesspeople don't embrace...

    • Downloads: 512
    • Comments: 2
  • For eBusiness & Channel Strategy Professionals

    Report:Online Customer Service Review: Wireless Communication Service Providers

    An Empowered Report: A Look At The Best And Worst Of Online Customer Service

    Forrester evaluated the online customer service offerings of the four largest US wireless communication service providers — AT&T, Sprint, T-Mobile, and Verizon Wireless. Our analysis uncovered...

    • Downloads: 508
  • For Infrastructure & Operations Professionals

    Report:Updated Q4 2010: Market Overview: Backup Software-As-A-Service

    The First Of Many IT Ops-Focused SaaS Offerings

    It's been almost two years since we last produced this report, and during that time the vendor landscape has changed considerably; however, one constant remains true: Backup is a struggle for both...

    • Downloads: 857
  • For Customer Experience Professionals

    Report:Case Study: Philips Uses eLearning To Communicate The Benefits Of Net Promoter

    Partnership With Jellyvision Lab Leads To An Engaging Training Module

    One of the challenges that market insights professionals struggle with is the communication of research results across the organization. The Customer Experience and NPS team at Philips was tasked...

    • Downloads: 256
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Five New Microsoft Licensing Twists That Every IT Buyer Should Know

    Buyers May Need To Refine Their Microsoft Licensing And Adoption Strategies

    Forrester has studied Microsoft's recent pricing and licensing changes and found several that could have profound implications for enterprise IT departments, including price increases and repackaging...

    • Downloads: 985
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Stuck In Cement: When Packaged Apps Create Barriers To Innovation

    Functional and industry-specific on-premises packaged apps aligned with organizational silos have worked well for well-defined, highly structured processes where volume, scale, and straight-through...

    • Downloads: 485
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Use Social Computing To Build Differentiated Product Development Processes

    In recent years, leading product development organizations have proven the value of greater cross-functional collaboration to harness contributions from across the business and bring great products...

    • Downloads: 695
  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: Digital Solutions Help Migdal's Agents To Master A Multi-Touchpoint World

    eBusiness and channel strategy professionals at insurers face a strategic dilemma — managing the in-person agent field force while migrating services online. Israeli insurance provider Migdal,...

    • Downloads: 371
  • For eBusiness & Channel Strategy Professionals

    Report:Five Essential eBusiness Criteria For A Successful Virtual Agent Vendor Selection

    Virtual agent technology has continued to become more sophisticated, elevating this self-service tool from the antiquated limits of keyword search to an experience that offers conversational,...

    • Downloads: 360
  • For Application Development & Delivery Professionals

    Report:Empower Customers By Transforming Business Processes

    A Roundtable Discussion With Forrester Analysts

    Customers have more power today than ever before. They have tremendous influence and reach through social media, more options and choices of whom to buy from, and high expectations about customer...

    • Downloads: 916
  • For CIO Professionals

    Report:The State Of Workforce Technology Adoption: Global Benchmark 2012

    Strategic Planning Forrsights For CIOs

    CIOs are responsible for the technology tools and services that make employees productive and successful at work. Too often, the CIO organization must make decisions about devices, software licenses,...

    • Downloads: 229
  • For Application Development & Delivery Professionals

    Report:Decide When To Buy, Build, Or Outsource BI

    Tools And Technology: The Business Intelligence Playbook

    Building custom business intelligence (BI) solutions is time-consuming and inflexible; therefore, application development and delivery (AD&D) pros heading BI projects should move away from a...

    • Downloads: 622
  • For CIO Professionals

    Report:Cloud Computing Market Dynamics In MEA: Egypt

    This document provides an overview of cloud computing in Egypt for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns, market awareness and user...

    • Downloads: 15
 
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