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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

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Past 18 months (1)

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Customer Insights (5)
eBusiness & Channel Strategy (1)

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Europe (1)

7 results in Social

Customer Intelligence Strategy and Process

For Customer Insights Professionals
Client Inquiry:Best-In-Class Highly Personalized Multichannel Communications Programs
Fatemeh KhatiblooFebruary 29, 2012
What are some great examples of automated, highly personalized, multichannel communications programs? My company has a few programs in pilot mode, but it seems that this concept of highly automated,...
For Customer Insights Professionals
Client Inquiry:Database Providers In The UK
Dave FranklandJune 03, 2011
How big is the UK market for database providers, and how many database providers do you estimate are in that market?
For eBusiness & Channel Strategy Professionals
Client Inquiry:How Many Clicks Before A Customer Abandons?
Diane ClarksonApril 28, 2011
Can you help us with a metric we are trying to find related to how many clicks a consumer accepts before abandonment?
For Customer Insights Professionals
Client Inquiry:Acquisitions: Another Disruptive Force For Marketing Technologists
Robert BrosnanJuly 29, 2011
What off-the-shelf tools provide life-cycle analysis? In a recent article of yours (Forrester's July 12, 2011, "Acquisitions: Another Disruptive Force For Marketing Technologists" report), you made...
For Customer Insights Professionals
Client Inquiry:Effect Of Multicontacts On Response
Dave FranklandFebruary 15, 2011
Our client is set to approve a direct marketing program that is testing a multiple contact approach against a single contact approach. What we would like are any industry benchmarks or examples that...
For Business Process Professionals
Client Inquiry:Call Center: From Administration To Selling Activity
Kate LeggettOctober 12, 2011
We believe we can increase sales with our call centers in our direct marketing organization if we can figure out how to transform our phone interactions into selling activities instead of...
For Customer Insights Professionals
Client Inquiry:"Customer Intelligence" Versus "Direct Marketing"
Fatemeh KhatiblooMay 25, 2011
We are curious about any statistics that show the adoption of the term "Customer Intelligence (CI)" as compared with the term "direct marketing (DM)." How is the rebranding using this term doing? Are...

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Role

Analyst

Topics

Region

For Customer Insights Professionals

Client Inquiry:Best-In-Class Highly Personalized Multichannel Communications Programs

For Customer Insights Professionals

Client Inquiry:Database Providers In The UK

For eBusiness & Channel Strategy Professionals

Client Inquiry:How Many Clicks Before A Customer Abandons?

For Customer Insights Professionals

Client Inquiry:Acquisitions: Another Disruptive Force For Marketing Technologists

For Customer Insights Professionals

Client Inquiry:Effect Of Multicontacts On Response

For Business Process Professionals

Client Inquiry:Call Center: From Administration To Selling Activity

For Customer Insights Professionals

Client Inquiry:"Customer Intelligence" Versus "Direct Marketing"

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