Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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15 results in Reports

  • Customer Intelligence
  • Past 6 months
  • Customer Insights
  • For Customer Insights Professionals

    Report:The New CI Services Lens

    Capabilities And Delivery Models Will Help You Find The Right Services Partner

    The evolving ways that customers interact with brands disrupt firms' traditional business practices. Firms are taxing their customer insights (CI) professionals for more and more guidance to keep up....

    • Downloads: 132
    • Rating:
  • For Customer Insights Professionals

    Report:Quick Take: Adobe Underscores Marketing Reinvention At Adobe Summit 2014

    Announcements Emphasize Partnerships And Innovation

    On March 25, 2014, at its annual digital marketing summit, Adobe very deliberately positioned its Marketing Cloud as a comprehensive platform for digital marketers, rather than a suite of...

    • Downloads: 70
    • Rating:
  • For Customer Insights Professionals

    Report:Is Your Customer Insights Practice Ready For EU Privacy?

    Q&A: EU Privacy Regulations

    This report, originally written for security and risk professionals, is of critical importance to customer insights (CI) professionals as well. The European Union is poised to increase demands of...

    • Downloads: 81
  • For Customer Insights Professionals

    Report:Listening Platforms Satisfy Users For Now

    Benchmark: The Social Intelligence Playbook

    Forrester's recent "The Forrester Wave™: Enterprise Listening Platforms, Q1 2014" report revealed that listening platform customers are satisfied with vendors' basic trend tracking and...

    • Downloads: 95
  • For Customer Insights Professionals

    Report:The Forrester Wave™: Enterprise Listening Platforms, Q1 2014

    The 11 Providers That Matter Most And How They Stack Up

    In Forrester's 27-criteria evaluation of enterprise listening platform vendors, we identified the 11 most significant software and service providers in the category — Attensity, Brandwatch,...

    • Downloads: 444
    • Rating:
  • For Customer Insights Professionals

    Report:Quick Take: Marketo Acquires Insightera

    Not A Game Changer, But A Move That Raises The State Of Play

    On December 12, 2013, Marketo announced the acquisition of Insightera, a dynamic-content-based personalization platform vendor, for $20 million in stock and cash. With this acquisition, Marketo...

    • Downloads: 85
    • Rating:
  • For Customer Insights Professionals

    Report:TechRadar™: Customer Analytics Methods, Q1 2014

    Road Map: The Customer Analytics Playbook

    Forrester has identified 15 key customer analytics methods that customer insights professionals must master. Customer insights professionals are faced with tough decisions about which combination of...

    • Downloads: 456
  • For Customer Insights Professionals

    Report:The Power Of Customer Context

    Beyond Campaigns: Build A Contextual Marketing Engine

    Campaigns are far less effective at winning and retaining customers than they once were. To achieve sustainable competitive advantage now, you must deliver self-perpetuating cycles of real-time,...

    • Downloads: 228
    • Rating:
  • For Customer Insights Professionals

    Report:Quick Take: New Pricing From Adobe Campaign Will Disrupt Email Marketing

    Adobe Seeds Its Marketing Cloud With Email, Forces Other Vendors To Follow Suit

    On November 12, 2013, Adobe announced flat-rate, profile-based pricing for Adobe Campaign — its email and cross-channel campaign management product. This move dispenses with the volume-based...

    • Downloads: 189
    • Comments: 1
    • Rating:
  • For Customer Insights Professionals

    Report:Five Emerging Methods Advance Customer Analytics

    Continuous Improvement: The Customer Analytics Playbook

    The customer analytics environment is morphing from traditional practices that rely on internally sourced, static customer data to applying a predictive lens to externally sourced, dynamic streams of...

    • Downloads: 569
  • For Customer Insights Professionals

    Report:Decipher The Digital Intelligence Technology Code

    Tools And Technology: The Digital Intelligence Playbook

    Delivering on the vision of digital intelligence requires a strong technology commitment to support broad data, analysis, and action requirements. But many organizations fail to develop a...

    • Downloads: 131
  • For Customer Insights Professionals

    Report:Adaptive Intelligence: Assess Your Readiness

    Firms today have the false belief that they can create a 360-degree view of their customers with just the data they own. But this means they miss out on valuable insights from partners and...

    • Downloads: 69
  • For Customer Insights Professionals

    Report:The Age Of The Customer Requires A More Intelligent Enterprise

    A Framework For Company Change Fueled By Customer Insights

    Companies across the globe and from every industry are building teams to translate mountains of information into a better understanding of their customers. In the age of the customer, knowing your...

    • Downloads: 326
  • For Customer Insights Professionals

    Report:A Stopgap For Marketing Science Scarcity

    Marketing scientists play an essential role in converting the ever-increasing amount of customer data into more profitable customer relationships. The scarcity of skilled marketing scientists,...

    • Downloads: 144
  • For Customer Insights Professionals

    Report:The New Privacy: It's All About Context

    Adopt Contextual Privacy To Gain A Market Advantage

    "Privacy is dead": It's a trope so often repeated you might actually think it's true. But in the age of smartphones and sensors, privacy is not only possible, it's essential for building trust, the...

    • Downloads: 324