Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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10 results in Reports

  • Customer Intelligence
  • Past 6 months
  • Application Development & Delivery
  • For Application Development & Delivery Professionals

    Report:Big Data In Banking: It's Time To Act

    Compete In The Age Of The Customer By Making Use Of All The Available Data

    Big data is a key trend for many industries, including financial services in general and banking in particular. Key business drivers in the banking industry, such as improving customer service,...

    • Downloads: 15
  • For Application Development & Delivery Professionals

    Report:Flex Your Customer Data Muscle: Do You Have What It Takes?

    Assessment: The Customer Data Management Playbook

    Customer data management (CDM) is no longer a boring, backwater capability. It is a foundation for and fundamental to success in the age of the customer. What are your firm's CDM capabilities? That's...

    • Downloads: 112
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Self-Assessment Tool For Customer Data Management Capabilities

    Forrester recommends using the customer data management self-assessment tool to prepare to prioritize effort and investment in customer data management capabilities. The tool allows you to...

    • Downloads: 30
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Build An Agile Customer Data Support Organization

    Organization: The Customer Data Management Playbook

    In a customer-centric world, designing, architecting, building, and deploying processes and applications based solely on business requirements no longer works. Leading organizations need to take an...

    • Downloads: 238
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Navigate The Future Of CRM In 2014

    Vision: The CRM Playbook

    The only source of competitive advantage is the one that can survive technology-fueled disruption: an obsession with understanding, connecting with, serving, and delighting customers. But as...

    • Downloads: 429
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Navigate The Future Of Customer Service In 2014

    Vision: The Contact Centers For Customer Service Playbook

    In the age of the customer, executives don't decide how customer-centric their companies are — customers do. Changes such as the explosion of digital communications, mobility, and the...

    • Downloads: 2357
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Brief: How TripIt Masters Mobile Moments For Frequent Fliers

    Concur's Travel Organizing App Powerfully Combines Operational Awareness With Mobile Engagement

    Customers' mobile mind shift means they expect service in their immediate context and moment of need. The battle for customers' attention and loyalty will be waged in mobile moments — any time...

    • Downloads: 92
  • For Application Development & Delivery Professionals

    Report:Mobile Needs A Four-Tier Engagement Platform

    Road Map: The Mobile App Development Playbook

    Mobile is pushing aging web architectures to the brink. The three-tier architecture built for a browser-led PC world can't flex, scale, or respond to the needs of a good mobile experience or the...

    • Downloads: 693
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Chaotic Or Innovative? Discover Your Customer Data Management Maturity

    Benchmark: The Customer Data Management Playbook

    Are you a "Nomad," "Tourist," "Business Traveler," or "Explorer?" Forrester identified these four customer data management (CDM) maturity levels to help organizations determine their sophistication...

    • Downloads: 163
  • For Application Development & Delivery Professionals

    Report:Quick Take: Adobe Advances Mission Of Support For Digital Experiences

    Marketers want easy to use software that allows them to create, measure, and optimize digital experiences, while application development and delivery (AD&D) pros value deep technical capabilities and...

    • Downloads: 59