Forrester Research : Analyst

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

Reports (3)
Charts & Figures (5)

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Europe (3)
North America (1)

3 results in Reports

Interactive Marketing Strategy and Process
Benjamin Ensor

For eBusiness & Channel Strategy Professionals
Report:Using Video To Drive Online Financial Services Sales
How Financial Services eBusiness Executives Can Use Online Video
Sabine Poltermann, Benjamin EnsorAugust 11, 2011
More people than ever before watch online video. In response, an increasing number of financial services eBusiness teams are using online video to drive sales. Nevertheless, based on our study of...
- Downloads: 797
- Rating:
For eBusiness & Channel Strategy Professionals
Report:European Financial Comparison Shopping Continues To Grow
Make Comparison Shopping A Fundamental Element Of Your Online Strategy
Benjamin EnsorAugust 25, 2011
Nearly four in 10 European online financial product researchers used financial comparison sites last year — a number that has grown from 29% in 2007. Comparison sites play an increasingly...
- Downloads: 276
For eBusiness & Channel Strategy Professionals
Report:How Spanish Banking Customers Use Different Channels, 2011
Benjamin Ensor, Sabine PoltermannOctober 31, 2011
Spanish banks have been at the forefront of banking innovation in Europe, yet customer behavior in Spain has been slow to change. Spanish customers are more likely than customers almost anywhere in...
- Downloads: 362
- Comments: 1

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

Refine your results

Industry

Region

For eBusiness & Channel Strategy Professionals

Report:Using Video To Drive Online Financial Services Sales

For eBusiness & Channel Strategy Professionals

Report:European Financial Comparison Shopping Continues To Grow

For eBusiness & Channel Strategy Professionals

Report:How Spanish Banking Customers Use Different Channels, 2011

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