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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

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7 results in Reports

Market Research
Media & Entertainment

For Marketing Leadership Professionals
Report:Consumers Want Online Advertising To Be Relevant, Respectful, And Rewarding
Forrester Technographics® Digital Consumer Community Report, September 2012
Lindsey ColellaOctober 11, 2012
In the age of the always addressable customer, where hyperconnected consumers are increasingly savvy and demanding of the brands with which they interact, marketers must become more audience-centric...
- Downloads: 11
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For Marketing Leadership Professionals
Report:The State Of Consumers And Technology: Benchmark 2012, China
Asia Pacific Consumer Technographics®
Samantha Yanling JaddouMay 02, 2013
This report provides an overview of metropolitan Chinese online consumers' behaviors and technology attitudes. In general, metropolitan Chinese consumers are enthusiastic mobile owners and social...
- Downloads: 20
For CMO Professionals
Report:How To Build Your Brand With Generation Z
Tracy StokesFebruary 12, 2013
Generation Z, the generation born after the Millennials, are true digital natives who have grown up in the age of technology. The only world they know is a digital one — where they can connect...
- Downloads: 290
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For Marketing Leadership Professionals
Report:Understanding The Changing Needs Of US Online Consumers, 2012
North American Consumer Technographics®
Gina SverdlovOctober 17, 2012
US consumers today are exposed to more kinds of connected devices than ever before. Consumers associate the terms "going online" or "using the Internet" with devices like laptops and desktops. Social...
- Downloads: 134
For Marketing Leadership Professionals
Report:Segmenting Customers By Technology Preference
Making Technographics® Segmentation Work
James L. McQuivey, Gina SverdlovApril 23, 2012
Consumers today have the choice of purchasing products and services from multiple brands, channels, and retailers. For that reason, understanding the underlying motivations and drivers that influence...
- Downloads: 746
- Comments: 2
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For Customer Experience Professionals
Report:A Market Researcher's Introduction To The Future Of Online Customer Experience
Reineke ReitsmaJune 30, 2010
The types of devices people use to connect to the Web are proliferating. Portable devices are rapidly getting more powerful, and as a result, the tradeoff between mobility and capability is...
- Downloads: 1011
For Marketing Leadership Professionals
Report:Understanding The Intricate Digital Behaviors Of Young Consumers
An Empowered Report: How To Reach Young Consumers
Jacqueline AndersonMarch 01, 2011
Young consumers are now connected to media almost at all times — which would rationally lead you to think that the more places they are connected, the more ways there are (and the easier it is)...
- Downloads: 1129

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

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For Marketing Leadership Professionals

Report:Consumers Want Online Advertising To Be Relevant, Respectful, And Rewarding

For Marketing Leadership Professionals

Report:The State Of Consumers And Technology: Benchmark 2012, China

For CMO Professionals

Report:How To Build Your Brand With Generation Z

For Marketing Leadership Professionals

Report:Understanding The Changing Needs Of US Online Consumers, 2012

For Marketing Leadership Professionals

Report:Segmenting Customers By Technology Preference

For Customer Experience Professionals

Report:A Market Researcher's Introduction To The Future Of Online Customer Experience

For Marketing Leadership Professionals

Report:Understanding The Intricate Digital Behaviors Of Young Consumers

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