Forrester

For Marketing Leadership Professionals

Report:Case Study: Mint.com Grows Its Business Using Game Mechanics

Mint.com wanted to increase traffic from new and returning users to its site as well as deepen engagement and exposure to monetized elements. By employing a suite of game mechanics — including...

• Downloads: 362

For Marketing Leadership Professionals

Report:Mobile Marketing — A Forrester Compilation

More people own smartphones than ever before and they’re using them more often too. This makes a mobile marketing strategy crucial for any interactive marketer. Yet today we find that although...

• Downloads: 326
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For Marketing Leadership Professionals

Report:The Forrester Wave™: US Digital Agencies — Mobile Marketing Strategy And Execution, Q1 2012

The Nine Agencies That Matter Most And How They Stack Up

In Forrester's 37-criteria evaluation of US digital agencies with mobile marketing services, we identified the nine significant agencies in this category — AKQA, iCrossing, Ogilvy, Possible...

• Downloads: 1405
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For Customer Insights Professionals

Report:The Evolution Of The Customer Engagement Agency

As the demand for customer intelligence (CI) from business stakeholders grows and more organizations increase their CI maturity, organizations' marketing agency needs have also changed. A few...

• Downloads: 504
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For Marketing Leadership Professionals

Report:US Financial Services Lead Interactive Marketing Spending

US financial services interactive marketing spend will more than double by 2016 but won't grow its investments in every channel at the same pace. This brief report breaks down the increase by channel...

• Downloads: 552
• Comments: 1

For CMO Professionals

Report:TV And Video Advertising Is On The Upswing In 2012

Forrester partnered with the Association of National Advertisers (ANA) to better understand marketers' current attitudes toward TV and digital video advertising. Marketers have regained their...

• Downloads: 725
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For Marketing Leadership Professionals

Report:How To Integrate Email And Mobile Marketing

Marketers should format emails for convenient mobile access. Do this by following Forrester's principles of convenience — create mobile emails that are immediate, simple, and contextually...

• Downloads: 690

For eBusiness & Channel Strategy Professionals

Report:Mobile Technographics®: Australian Online Shoppers

Choosing The Right Approach For Your Target Consumers

Mobile commerce is growing in Australia at a rapid pace. To shape sensible strategies, Australian eBusiness professionals must understand the behavior of their customers. For example, they should...

• Downloads: 239

For Marketing Leadership Professionals

Report:Drive Higher Brand Engagement On Mobile Devices

Mobile Marketing Needs To Be A Value Exchange Between Brand And Consumer

Consumers' use of mobile is nearly ubiquitous in North America, but mobile marketing is still in its early years. Interactive marketers must take advantage of the opportunity to capture consumers'...

• Downloads: 590

For Marketing Leadership Professionals

Report:Understand Immediacy, Simplicity, And Context

Processes: The Mobile Marketing Playbook

This report highlights the key principles of mobile experience that interactive marketers must weave into the process of crafting mobile marketing strategies. More people own smartphones than ever...

• Downloads: 1381
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For CMO Professionals

Report:B2B Marketing Trends And Predictions For 2012

Last year, B2B CMOs were challenged with increasing marketing's impact on revenue, adapting to rapidly changing buyer behaviors, and delivering exceptional customer experiences. In 2012, they will go...

• Downloads: 1247
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For Marketing Leadership Professionals

Report:Trial NFC To Connect The Real World With Mobile

The Time Is Right To Test Hyperlocal Near Field Communication (NFC)

Near field communication (NFC) allows consumers to use their mobile and custom devices to directly interact with almost any real-world object such as posters, clothes, and shop windows. The allure of...

• Downloads: 652
• Comments: 2
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For CIO Professionals

Report:CIO: The Future Of Mobile Is Context

Building A Foundation To Enable Next-Generation Mobile Services

CIOs that Forrester interviewed understand the potential of context and are building the foundational infrastructure needed to support the use of context across consumer touchpoints — not just...

• Downloads: 763
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For Marketing Leadership Professionals

Report:2012 Interactive Marketing Predictions

Marketing Gets Customized For Social, Local, Mobile, Multiscreen Consumers

Social is not a channel, and mobile goes beyond the smartphone. In 2012, marketers will get this concept and realize that their customer is truly "always on." The customer of 2012 expects customized,...

• Downloads: 1671

For Marketing Leadership Professionals

Report:Marketing Via Geosocial Apps: Why And How

Location-Based Social Networking, Though Stagnant Now, Is Poised To Grow

Geosocial applications — also known as location-based social networks — hold potential for interactive marketers: They can help increase in-store visits, your brand's visibility, and...

• Downloads: 581

For Marketing Leadership Professionals

Report:Five Easy Improvements For B2B Financial Services Interactive Marketers

Tackle The Low-Hanging Fruit To Maximize 2012 Budgets

Business-to-business (B2B) financial services interactive marketers will likely feel the squeeze in 2012 as they look to deliver improved performance with limited budget growth. While this economic...

• Downloads: 299