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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

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Research In Motion (1)

5 results in Reports

Manufacturing
Innovation Networks

For Marketing Leadership Professionals
Report:Why Product Strategists At The Lego Group Treat Co-Creators Like Royalty
Lessons In Product Innovation From A Leader In Co-Creation
Doug WilliamsOctober 24, 2011
Ask someone to name a company that embraces co-creation, and, sooner or later, you will hear "Lego." The Lego Group has been pursuing customer-led innovation for more than a decade, and it hasn't...
- Downloads: 247
For CIO Professionals
Report:Smart Computing Solutions Are On The Rise
A Snapshot Of Adoption From The InformationWeek 500
Andrew Bartels, Charles Green, Jessica Mandrik, Heidi SheyJanuary 21, 2011
Smart Computing, the latest cycle of tech innovation and growth based on new technologies of awareness, analysis, and alternatives, began in 2008. Since then, a growing number of companies have...
- Downloads: 567
For Marketing Leadership Professionals
Report:The Path To CPG Innovation Is Wide Open
Why Open Innovation Is A Natural Fit For CPG Product Strategists
Doug WilliamsDecember 23, 2011
Consumer packaged goods (CPG) companies are facing a daunting challenge: finding ways to differentiate their products among a sea of competing offerings. Incremental changes will not suffice; nor...
- Downloads: 333
For CIO Professionals
Report:Disciplined Social Innovation
Three Firms Achieve Tangible Results
Rob Koplowitz, Leslie OwensAugust 30, 2010
Companies depend on innovation to sprint out of the current economic doldrums and to return to profitability and growth. Innovation is a discipline with established best practices, needed skill sets,...
- Downloads: 1010
For CIO Professionals
Report:2010 IT Budget Allocations: Planning For 2011
Baseline Spending Allocation Figures For Comparison
Tim DeGennaroNovember 17, 2010
During this time of year, Forrester receives a large number of requests for information about IT budget allocations. As CIOs and their planning teams engage in creating next year's IT budget, it is...
- Downloads: 1564

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

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For Marketing Leadership Professionals

Report:Why Product Strategists At The Lego Group Treat Co-Creators Like Royalty

For CIO Professionals

Report:Smart Computing Solutions Are On The Rise

For Marketing Leadership Professionals

Report:The Path To CPG Innovation Is Wide Open

For CIO Professionals

Report:Disciplined Social Innovation

For CIO Professionals

Report:2010 IT Budget Allocations: Planning For 2011

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