Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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68 results in Reports

  • Manufacturing
  • Past 18 months
  • For Enterprise Architecture Professionals

    Report:Smart Process Apps — One Year Later

    About a year ago, a group of Forrester analysts covering mobility, social, and business process trends started seeing the emergence of a new software category — which we call smart process apps...

    • Downloads: 337
  • For Customer Experience Professionals

    Report:The Business Impact Of Customer Experience, 2013

    Years of Forrester data confirm the strong relationship between the quality of a firm's customer experience (CX) and loyalty. We built three simple models to estimate the impact customer experience...

    • Downloads: 1331
  • For Sourcing & Vendor Management Professionals

    Report:Demystifying BYOD In Europe

    BYOD Creates Challenges — But There Are Paths To Compliant Productivity

    Much has been written and debated about the rising popularity of bring-your-own-device (BYOD) throughout the world. Whereas BYOD policies in North America have become more mature, the subject of BYOD...

    • Downloads: 249
  • For eBusiness & Channel Strategy Professionals

    Report:The Next Act For Usage-Based Car Insurance

    US Insurers Strive To Kindle Demand Among Tepid Buyers

    Smart devices, smartphones, and smart cars are converging to create what should be a smart insurance choice for safe drivers and their insurers: usage-based insurance (UBI). The policy option is a...

    • Downloads: 177
  • For CIO Professionals

    Report:China Tech Market Outlook: 2014

    Tougher Conditions Await Global Brands As Local Vendors Grab A Larger Share Of The World's Third-Largest Market

    IT purchases in China will reach $113 billion in 2013, making it the third-largest tech market in the world after the US and Japan. China is still largely a hardware-driven market, but spending on...

    • Downloads: 272
  • For CIO Professionals

    Report:3D Printing Drives Digitization Further Into Products, Processes, And Delivery Models

    A 3D Printing Primer For CIOs

    Unlike the Web, mobile, cloud, and analytics, 3D printing innovation has entered from left field, completely independent of the technology stack. Besides presenting a valuable lesson in adjacent...

    • Downloads: 231
  • For Application Development & Delivery Professionals

    Report:Disrupt The Employee Performance Process To Align With Business And Customer Outcomes

    Performance Management: The Human Resource Management Playbook

    The employee performance appraisal is an underperforming, periodic business process that is loathed by both employees and managers alike. Historically linked to the annual salary review, performance...

    • Downloads: 140
  • For Customer Experience Professionals

    Report:The Customer Experience Index, Germany 2014

    How good is the experience at leading German companies? This report helps answer that question by providing a benchmark of the quality of customer experience for 25 German brands across seven...

    • Downloads: 102
  • For CIO Professionals

    Report:The Connected Car

    Prepare For The Next Computing Environment

    Persistent broadband Internet connectivity has transformed many industries, primarily via smartphones and applications but also by embedding network connections into devices and environments. Now...

    • Downloads: 917
  • For Infrastructure & Operations Professionals

    Report:Holography: The Future Of 3D Projection

    Infrastructure Augmentation Will Ensure Project Success

    Holography will significantly disrupt 3D imaging, as it offers better usability and addresses the shortcomings of current 3D solutions. While the holographic effects in Star Wars seem futuristic,...

    • Downloads: 59
  • For Sourcing & Vendor Management Professionals

    Report:Case Study: HP Leverages Software Assets To Deliver Business Innovation To Automakers

    Global automotive markets are being transformed by the combined effects of environmental concerns, the fast growth of emerging markets, and changing consumer behavior. In particular, the automotive...

    • Downloads: 258
  • For Enterprise Architecture Professionals

    Report:Focus On Customer Value To Grow Organizational Maturity

    Most organizations aspire to implement outside-in, customer-focused, cross-functional processes that transform the culture of their organization and set it on the path toward continuous improvement....

    • Downloads: 276
  • For CMO Professionals

    Report:It's Time To Put Shoppers Back Into Shopper Marketing

    Shopper Marketing Needs Close Ties To Brand Marketing To Attract Empowered Consumers

    CMOs have given renewed attention to shopper marketing efforts lately, as these marketers sit closest to the consumer while she is in buying mode. However, shopper marketing teams are more typically...

    • Downloads: 344
  • For CMO Professionals

    Report:Map Your Migration To A Customer Life-Cycle-Powered Marketing Strategy

    Road Map: The Customer Life-Cycle Marketing Playbook

    Forrester believes that chief marketing officers (CMOs) must abandon the century-old marketing/sales funnel and embrace the customer life cycle in order to better manage their customers' interaction...

    • Downloads: 1082
  • For Marketing Leadership Professionals

    Report:Maximize Media ROI With A Customer-Centric Approach

    Road Map: The Digital Media Buying Playbook

    This report outlines the road map portion of Forrester's solution for interactive marketing executives working on digital media buying. Moving to a higher level of digital media buying maturity...

    • Downloads: 440
  • For eBusiness & Channel Strategy Professionals

    Report:The New Paradigm Of Retail

    Vision: The Retail eCommerce Playbook

    Omnichannel and agile commerce promise to change the offers that retailers provide and the ways in which consumers buy; as a result, the look and feel of retail is certain to change in lockstep. All...

    • Downloads: 3221
  • For Marketing Leadership Professionals

    Report:Case Study: Nestlé China Raises The Social Media Measurement Bar For Its Ice Cream Brands

    Marketers in China are struggling to effectively measure their investments in social media. Most of them are still at the early-maturity stage of social media measurement — focusing on basic...

    • Downloads: 50
  • For Customer Experience Professionals

    Report:The Customer Experience Index, Italy 2014

    How good is the experience at leading Italian companies? This report helps answer that question by providing a benchmark of the quality of customer experience for 31 Italian brands across seven...

    • Downloads: 95
  • For CIO Professionals

    Report:Case Study: Philips' Journey Toward Becoming A Connected Business

    Lessons Learned From Philips' CIO About The Strategic, Operational, And Cultural Transformation

    The connected business is central to the age of the customer. To succeed in the age of the customer and thrive in times of digital disruption, businesses need to transform into highly collaborative...

    • Downloads: 201
  • For CIO Professionals

    Report:A Mixed Bag For The Latin American Tech Market In 2014 And 2015

    Brazil Rejoins The Strong Markets Of Chile, Colombia, And Mexico After A Weak 2013 But Will Slow In 2015 As Others Expand

    The Latin American tech market is rising in importance, and more and more Latin American businesses are becoming globally competitive, adapting as they do so the technologies and technology...

    • Downloads: 171
  • For CIO Professionals

    Report:Case Study: NASA Uses Open Innovation To Spur Creativity And Generate Business Value

    The International Space Apps Challenge Generates 770 Ideas In One Weekend

    NASA's role in the US federal government isn't what it used to be. The days of the space race are long finished, and Cold-War-fueled, multibillion-dollar missile programs are a distant memory. NASA's...

    • Downloads: 165
  • For CIO Professionals

    Report:Mobile Engagement Demands Process Transformation

    Processes: The CIO's Mobile Engagement Playbook

    To take advantage of an app in an employee's or customer's pocket, you have to help them accomplish a task quickly and easily whenever they want to and wherever they are. That means CIOs and business...

    • Downloads: 641
  • For CIO Professionals

    Report:Mapping The Connected World

    Software Control Of The Physical World Will Change Your Business

    A technology revolution is brewing that uses sensors, networks, and analytics software to connect physical objects and infrastructure to computing systems, providing an unprecedented view into the...

    • Downloads: 931
  • For Customer Experience Professionals

    Report:The Customer Experience Index, UK 2014

    How good is the experience at leading UK companies — as rated by their consumers? This report helps answer that question by providing a benchmark of the quality of experience for 28 UK brands...

    • Downloads: 242
  • For Infrastructure & Operations Professionals

    Report:Prepare I&O For The "Internet Of Things"

    Five Key Dynamics That Will Help You Capture The Opportunity For Your Organization

    "Internet of Things" (IoT) solutions that machine-to-machine (M2M) technologies like RFID tags, GPS systems, and ZigBee sensors enable are gaining momentum as multiple forces align to drive adoption...

    • Downloads: 1061