Forrester Research : Analyst :

CLIP THIS INQUIRY

Select a group :

Group Name

Create New Group Clip

CLIP THIS FLOOW

Select a group :

Group Name

Create New Group Clip

Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

Reports (5)
Charts & Figures (20)

Refine your results

Role

Analyst

Topics

Marketing ROI (1)
Measurement Methods & Techniques (1)

Industry

Region

North America (1)

5 results in Reports

Media & Entertainment
Marketing Measurement
Past 18 months

For Marketing Leadership Professionals
Report:CCP Games Uses A DSP To Close The Loop On Acquisition And Cross-Sell
Joanna O'ConnellFebruary 28, 2012
CCP Games, a massive multiplayer online game provider, knew that its existing approach with key channels like display was suboptimized and that it could drive more efficient customer acquisition if...
- Downloads: 166
For CMO Professionals
Report:TV And Video Advertising Is On The Upswing In 2012
David M. CoopersteinFebruary 27, 2012
Forrester partnered with the Association of National Advertisers (ANA) to better understand marketers' current attitudes toward TV and digital video advertising. Marketers have regained their...
- Downloads: 725
- Rating:
For Application Development & Delivery Professionals
Report:Early Adopters Embrace Hadoop For Operations And Customer Analytics
Experiences Of Big Data First Movers
James Kobielus G.January 11, 2012
Forrester interviewed three organizations that have deployed Hadoop to support customer-facing processes, the back office, and even their research and development operations. Although these early...
- Downloads: 935
For CMO Professionals
Report:The New Layers Of TV Audience Insight
Tracy StokesApril 16, 2012
Audiences are fundamentally changing the way they watch TV. Viewers are now active on a second screen — a tablet, PC, or mobile device — at the same time that the big screen is turned on....
- Downloads: 473
For CMO Professionals
Report:Measuring The Impact Of Branded Content
Luca S. PaderniMay 21, 2012
Read this report if you want to understand how to measure the effectiveness of a branded content strategy along the stages of the customer life cycle. This report will help you define the most...
- Downloads: 606

Search

CLIP THIS INQUIRY

CLIP THIS FLOOW

Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

Refine your results

Role

Analyst

Topics

Industry

Region

For Marketing Leadership Professionals

Report:CCP Games Uses A DSP To Close The Loop On Acquisition And Cross-Sell

For CMO Professionals

Report:TV And Video Advertising Is On The Upswing In 2012

For Application Development & Delivery Professionals

Report:Early Adopters Embrace Hadoop For Operations And Customer Analytics

For CMO Professionals

Report:The New Layers Of TV Audience Insight

For CMO Professionals

Report:Measuring The Impact Of Branded Content

Browse