Forrester Research : Analyst

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

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Marketing Leadership (5)
CMO (1)

Methodology

Consumer Technographics (4)

Analyst

6 results in Reports

Media & Advertising Trust
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For Marketing Leadership Professionals
Report:Profiling Brand-Loyal And Price-Conscious US Consumers
A Technographics® Data Essentials Document
Reineke ReitsmaApril 17, 2013
Brand loyalty and price sensitivity guide consumers' purchasing decisions, but these qualities also create unique audiences that embody distinct social attitudes, technology engagement, and...
- Downloads: 37
For Marketing Leadership Professionals
Report:Let Your Product Do The Talking
Build Your Brand With A Product Experience Platform
Chris StutzmanJuly 28, 2010
As the effectiveness of traditional communications vehicles continues to decline, marketers must think differently about brand building. Forrester has identified that consumers are tuning out...
- Downloads: 633
- Rating:
For Marketing Leadership Professionals
Report:The New Blogging Strategy For Consumer Brands
Using Blogs To Empower Consumers And Gain Back Trust For Your Brand
Elizabeth ShawApril 01, 2011
Blogging is an often misused social marketing platform. Marketers often recycle generic content, follow quarterly content schedules, and plan more for search optimization than engagement. Old school...
- Downloads: 780
For CMO Professionals
Report:How To Build Your Brand With Generation Z
Tracy StokesFebruary 12, 2013
Generation Z, the generation born after the Millennials, are true digital natives who have grown up in the age of technology. The only world they know is a digital one — where they can connect...
- Downloads: 293
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For Marketing Leadership Professionals
Report:Three Ways To Find, Create, And Energize Advocates
Promote, Find, And Attract The Mass Influencers Who Matter
Augie RaySeptember 29, 2010
Fans and followers are helpful for brands, but the people who bring the greatest value in social media are not just fans but advocates — people who can and will support, engage, and share...
- Downloads: 1022
For Marketing Leadership Professionals
Report:Power Your Brand Ecosystem With Social Media
Vision: The Social Marketing Playbook
Nate ElliottJune 29, 2012
You already know your audience uses social media; one minute they're planning vacations on Twitter and the next they're toppling governments with the help of Facebook. And because your customers use...
- Downloads: 1024
- Comments: 2
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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Role

Methodology

Analyst

Topics

Region

Vendor

For Marketing Leadership Professionals

Report:Profiling Brand-Loyal And Price-Conscious US Consumers

For Marketing Leadership Professionals

Report:Let Your Product Do The Talking

For Marketing Leadership Professionals

Report:The New Blogging Strategy For Consumer Brands

For CMO Professionals

Report:How To Build Your Brand With Generation Z

For Marketing Leadership Professionals

Report:Three Ways To Find, Create, And Energize Advocates

For Marketing Leadership Professionals

Report:Power Your Brand Ecosystem With Social Media

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