Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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287 results in Reports

  • Retail
  • For CMO Professionals

    Report:Big-Box Retailers Must Be Trusted And Essential To Build Their Brand

    Technographics® TRUE Brand Compass: Big-Box Retail

    Forrester's research shows that consumers demand more from brands in the 21st century. Marketers across all consumer industries now have a steeper hill to climb to earn brand preference, referral,...

    • Downloads: 250
  • For eBusiness & Channel Strategy Professionals

    Report:Ship-To-Store Delivers 'The Goods'

    Retailer And Consumer Benefits Drive Mutual Adoption Of Omnichannel Ship-To-Store Programs

    Three decades after online ordering became a reality, the majority of customers still chose to complete their transactions with multichannel retailers through the physical store. But eCommerce plays...

    • Downloads: 137
  • For eBusiness & Channel Strategy Professionals

    Report:India Online Retail Forecast, 2013 To 2018

    The Indian online retail market is in a nascent stage, yet it is growing rapidly. Despite all of the existing challenges related to underdeveloped logistics and supply chain operations, poor...

    • Downloads: 217
  • For eBusiness & Channel Strategy Professionals

    Report:US Cross-Channel Retail Forecast, 2012 To 2017

    Like last year, our cross-channel retail forecast reveals that as consumers use smartphones more frequently and become more accustomed to shopping online, they're more likely to use the Web to...

    • Downloads: 797
  • For Customer Experience Professionals

    Report:The Customer Experience Index, China 2014

    Forrester asked 4,500 online consumers in metro China about their interactions with a variety of companies, gauging the usefulness, usability, and enjoyability of those experiences. Based on these...

    • Downloads: 153
  • For Infrastructure & Operations Professionals

    Report:M2M Connectivity Helps Telcos Offset Declining Traditional Services

    But They Are Poorly Positioned For The Larger Value-Added Service Opportunity

    Telcos face increasing pressure on traditional voice revenues and seek new revenues from services leveraging existing assets. Machine-to-machine (M2M) technologies, including radio frequency...

    • Downloads: 1415
  • For eBusiness & Channel Strategy Professionals

    Report:European Online Retail: Five Trends To Watch In 2013

    European eBusiness Executives Must Embrace A Multi-Touchpoint Reality

    European retail eBusiness executives face a time of unprecedented change. The range of touchpoints that customers use to discover, explore, buy, and re-engage with brands is growing by the day. New...

    • Downloads: 702
  • For Marketing Leadership Professionals

    Report:How Extended Packaging Will Redefine Relationships Among Brands, Retailers, And Customers

    A European Perspective On Mobile Bar Codes

    You've seen them everywhere: in the corners of print ads, across billboards, on buses, or in pieces of direct mail — those small blocks of even smaller squares. Marketers are increasingly using...

    • Downloads: 246
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Research Online Retail Forecast, 2013 To 2018 (Latin America)

    ForecastView Spreadsheet

    Total online retail spending within the three Latin American (LATAM) countries covered in this forecast -- Argentina, Brazil, and Mexico -- is expected to reach $47.3 billion by 2018, up...

    • Downloads: 5
  • For eBusiness & Channel Strategy Professionals

    Report:Why Every Retailer Needs An Online Marketplace

    Multichannel retailers that are looking to compete effectively with aggressive pure-play counterparts that often offer cutthroat pricing or shipping programs will find that the marketplace model is a...

    • Downloads: 759
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Retailing Online 2014: Marketing

    This latest report in our series using data from The State Of Retailing Online, a Shop.org study conducted by Forrester Research, covers interactive marketing benchmarks for online retailers. More...

    • For Customer Experience Professionals

      Report:The Customer Experience Index, UK 2014

      How good is the experience at leading UK companies — as rated by their consumers? This report helps answer that question by providing a benchmark of the quality of experience for 28 UK brands...

      • Downloads: 259
    • For Customer Experience Professionals

      Report:Case Study: Bertucci's Innovates The Fast-Casual Restaurant Experience

      New Dining Concept Draws Gen Y And Millennial Diners

      In 2011, the executives at Bertucci's, a 30-year-old restaurant chain in the US Mid-Atlantic and New England regions, faced a big problem: The restaurant had become nearly invisible to younger...

      • Downloads: 168
    • For eBusiness & Channel Strategy Professionals

      Report:Market Overview: Mobile Point Of Service Solutions For Retail

      Despite Rapid Adoption Of mPOS Solutions By Retailers, Business Objectives Remain Uncertain

      Over the past decade, as retail sales have shifted from physical stores to digital channels, traditional store-based retailers have been struggling to compete with the endless aisle and low prices...

      • Downloads: 804
    • For eBusiness & Channel Strategy Professionals

      Report:Powering The Agile Store

      Bringing The Best Of Digital Into The Physical Environment To Empower Customers And Associates Alike

      Digital technology is poised to transform the retail experience. As many retailers struggle to maintain costly store estates, eBusiness executives have an opportunity to play a leading role in...

      • Downloads: 603
    • For eBusiness & Channel Strategy Professionals

      Report:Latin America Online Retail Forecast, 2013 To 2018

      Trends In Brazil, Argentina, And Mexico

      A number of events over the next few years will focus the world's attention on Latin America. From presidential elections across the region that are set to have a substantial impact on domestic and...

      • Downloads: 347
    • For Customer Experience Professionals

      Report:Case Study: Red Robin Builds An Agile Customer-Centric Culture With Yammer

      The Restaurant Uses Social Tools To Engage Employees And Accelerate Innovations That Customers Crave

      Red Robin Gourmet Burgers, a US restaurant chain, competes in a crowded market where customer tastes change rapidly. As such, the company must build an organization that can quickly change its...

      • Downloads: 126
    • For Sourcing & Vendor Management Professionals

      Report:Selecting A Services Provider For Your Oracle Fusion Applications Project

      Oracle's long-awaited Fusion Applications are still very much in their infancy, which means that buyers have many questions about how they can take advantage of this emerging Oracle product line and...

      • Downloads: 316
    • For Application Development & Delivery Professionals

      Report:Informal Learning Dominates Corporate And Customer Learning Approaches

      Informal learning — as an individual activity and as an activity in a social setting — is experiencing tremendous growth. This interest is due to three factors: Millennials in the...

      • Downloads: 282
    • For CIO Professionals

      Report:A Mixed Bag For The Latin American Tech Market In 2014 And 2015

      Brazil Rejoins The Strong Markets Of Chile, Colombia, And Mexico After A Weak 2013 But Will Slow In 2015 As Others Expand

      The Latin American tech market is rising in importance, and more and more Latin American businesses are becoming globally competitive, adapting as they do so the technologies and technology...

      • Downloads: 179
    • For Customer Insights Professionals

      Report:Navigate The Complex Customer Loyalty Ecosystem

      Tools And Technology: The Customer Loyalty Playbook

      Are you among the many customer insights professionals trying to boost your customers' loyalty but confused by the number of vendors offering loyalty solutions? The escalating importance of customer...

      • Downloads: 2488
    • For eBusiness & Channel Strategy Professionals

      Report:Website Functionality Benchmark 2011: Luxury Department Stores

      Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Four US Luxury Department Stores

      Forrester applied its Website Functionality Benchmark evaluation methodology to the top four US luxury department stores: Barneys New York, Neiman Marcus, Nordstrom, and Saks Fifth Avenue. These...

      • Downloads: 584
    • For CIO Professionals

      Report:Forrsights: Business Execs Increase Direct IT Spend To Support Systems Of Engagement

      Our Q4 2011 Business Decision-Makers Survey Shows CIOs Under Pressure

      During October and November of 2011, Forrester surveyed 3,534 business decision-makers in North American and European enterprises regarding their business priorities (and views of IT priorities),...

      • Downloads: 628
    • For eBusiness & Channel Strategy Professionals

      Report:The Emergence Of Beacons In Retail

      Early Implementations Lack Depth, But Future Integrations Have The Potential To Transform The In-Store Customer Experience

      It is impossible to read retail news today without hearing about another implementation of beacons, a technology based on Bluetooth low energy (BLE) that allows smartphones to interact with sensors...

      • Downloads: 658
    • Report:Forrester Research Online Retail Forecast, 2013 To 2018 (Asia Pacific)

      ForecastView Spreadsheet

      Online retail spending by category in South Korea, Japan, Australia, India, and China. Includes online buyers and online spending per buyer by categories such as computer hardware and software,...

      • Downloads: 4