Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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285 results in Reports

  • Retail
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Research Online Retail Forecast, 2012 To 2017 (Latin America)

    ForecastView Spreadsheet

    Online retail spending by category in Mexico, Brazil, and Argentina. Includes online buyers and online spending per buyer by categories such as computer hardware and software, consumer...

    • Downloads: 7
  • For eBusiness & Channel Strategy Professionals

    Report:The eCommerce Juggernaut Dominates Retail

    Landscape: The Retail eCommerce Playbook

    In the second chapter of the retail eCommerce playbook, we lay out the current state of eCommerce and the enormous trillion-dollar opportunity it will represent around the world by 2016. We discuss...

    • Downloads: 1141
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Research Online Retail Forecast, 2013 To 2018 (Canada)

    ForecastView Spreadsheet

    Online retail spending by 30 retail categories such as PCs, apparel, housewares, and consumer electronics. Includes metrics by category, such as online buyers and channel share as percent of overall...

    • Downloads: 2
  • For Customer Experience Professionals

    Report:The Customer Experience Index, 2013

    How good is the customer experience at your company — as rated by your own recent customers? This report answers that question by providing benchmarks of the quality of customer experience for...

    • Downloads: 2328
    • Comments: 7
    • Rating:
  • For CIO Professionals

    Report:Four Reasons For Sluggish Tech Market Growth And The Rationale For Future Optimism

    Weak Economies, A Changing Hardware Market, Cloud, And CEO Aversion To Investment Have Kept A Lid On Tech Buying

    Forrester's projected 5.5% growth in the global tech market in 2014 in local currency terms (6.2% in US dollars) is certainly an improvement over the more feeble growth of 2012 and 2013. Still, these...

    • Downloads: 78
  • For eBusiness & Channel Strategy Professionals

    Report:Website Functionality Benchmark 2011: Luxury Department Stores

    Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Four US Luxury Department Stores

    Forrester applied its Website Functionality Benchmark evaluation methodology to the top four US luxury department stores: Barneys New York, Neiman Marcus, Nordstrom, and Saks Fifth Avenue. These...

    • Downloads: 572
    • Rating:
  • For CIO Professionals

    Report:Pioneer Vendors: Smart, Connected Products For The Internet Of Things

    Five Startups Transforming Customer Experience In A Connected World

    Many companies are rethinking the nature of their products and services as connectivity and control become easier. Smarter, more connected products are being enabled as the Internet of Things (IoT)...

    • Downloads: 512
  • For Marketing Leadership Professionals

    Report:Location-Predictive Marketing

    Predict Consumers' Future Locations And Needs

    Location-based marketing is maturing. Marketers are comfortable with the two established dynamics of the practice: Either consumers voluntarily offer them their location data by "checking in" or...

    • Downloads: 386
    • Rating:
  • For Marketing Leadership Professionals

    Report:Compare Your Campaigns To 70 Others

    Benchmarks: The Email Marketing Playbook

    This report helps interactive marketers benchmark their email marketing campaigns against 70 of their peers that Forrester reviewed, from the consumer goods, retail, travel, financial services,...

    • Downloads: 1718
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2013: US Retail eBusiness

    As US online retail continues to grow and capture shopper wallet share, online retail executives must determine the best areas on which to focus their limited resources, particularly given the number...

    • Downloads: 933
    • Comments: 1
    • Rating:
  • For CMO Professionals

    Report:How To Engage Your Omnichannel Consumer

    Brand Engagement The Consumer Way

    The report "Brand Engagement The Consumer Way," originally written for market insights professionals, highlights key behaviors that today's US online consumers exhibit when they engage with companies...

    • Downloads: 692
  • For Marketing Leadership Professionals

    Report:Forrester Research Interactive Marketing Forecast By Industry, 2012 To 2017 (US)

    ForecastView Spreadsheet

    Company spending on interactive marketing spending segmented by industries. Each industry's spending is further broken into the various components of interactive marketing: display, paid search, SEO,...

    • Downloads: 15
  • For CMO Professionals

    Report:It's Time To Put Shoppers Back Into Shopper Marketing

    Shopper Marketing Needs Close Ties To Brand Marketing To Attract Empowered Consumers

    CMOs have given renewed attention to shopper marketing efforts lately, as these marketers sit closest to the consumer while she is in buying mode. However, shopper marketing teams are more typically...

    • Downloads: 316
    • Rating:
  • For Marketing Leadership Professionals

    Report:The Best And Worst Of Paid Search In 2012

    Benchmarks: The Search Marketing Playbook

    Forrester applied an adjusted version of its search marketing review methodology to 300 paid search ads from the retail, travel, consumer packaged goods (CPG), media and entertainment, financial...

    • Downloads: 1292
  • For eBusiness & Channel Strategy Professionals

    Report:Asia Pacific Online Retail Forecast, 2011 To 2016

    A Look At Growth In Five Markets With A Focus On China, Japan, And Australia

    Forrester Research wrote its first online retail forecast for Asia Pacific in October 2010. Since then, eCommerce in every market in the region has charged ahead, with growth continuing unabated....

    • Downloads: 1366
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Canadian Online Retail — 2013

    Forrester has partnered with Canada Post and Shop.ca to evaluate the changing trends in online retail in Canada. On paper, the Canadian online retail market has been going through a renaissance,...

    • Downloads: 386
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Research Online Retail Forecast, 2013 To 2018 (US)

    ForecastView Spreadsheet

    US online retail sales continue to thrive: They accounted for almost 9% of the $3.2 trillion total retail market in 2013 and will continue to grow at a compound annual growth rate (CAGR) of nearly...

    • For CMO Professionals

      Report:The Role Of Digital In The Path To Purchase

      New Digital Platforms Have To Wait Their Turn, As Traditional Stores Stay Critical

      CMOs of business-to-consumer (B2C) companies have lately called on shopper marketers to address the growing complexity of the impact of digital on in-store purchasing. Forrester recently conducted a...

      • Downloads: 1470
      • Rating:
    • For CIO Professionals

      Report:Brief: The Home Depot's Age Of The Customer Transformation

      Senior Management's Digital Transformation Business Plan

      On Wednesday, March 19, 2014 at the International Strategy & Investment (ISI) Fourth Annual Retail Summit in Atlanta, Frank Blake, chairman and CEO of The Home Depot, talked about the firm's age of...

      • Downloads: 91
      • Rating:
    • For Sales Enablement Professionals

      Report:Executives' Perceptions Of Differentiation Among Suppliers: Update For 2011

      Results, not products, differentiate vendors in the eyes of executives.Executives assign strategic supplier status to vendors that are willing and able to align in substantial, not superficial, ways....

      • Downloads: 12
    • For eBusiness & Channel Strategy Professionals

      Report:Boosting Revenue With Merchant-Funded Offers

      eBusiness Execs At Banks And Card Providers Should Evaluate New Solutions

      Increased regulation in the financial industry has altered traditional sources of fee revenue like debit card and overdraft protection fees. As a result, banks and credit card providers have been...

      • Downloads: 471
    • For Customer Experience Professionals

      Report:The Customer Experience Index, 2012

      This report provides benchmarks of the quality of customer experience at major companies. It should be used to help customer experience professionals set goals and optimize as they transform their...

      • Downloads: 3029
      • Rating:
    • For eBusiness & Channel Strategy Professionals

      Report:US Online Holiday Retail Forecast, 2013

      US Online Holiday Sales To Top $78 Billion

      Forrester estimates that US holiday season online sales will grow 15% from 2012 to 2013. Despite a dip in consumer confidence in October and a truncated holiday season, Forrester expects consumers to...

      • Downloads: 251
    • For eBusiness & Channel Strategy Professionals

      Report:Community Speaks: A Look Into Consumers' 2012 Holiday Season Shopping Habits

      A Forrester Technographics Digital Consumer Community Report

      In recent years, we have seen a continued increase in online shopping around the holidays. Forrester's US Online Holiday Retail Forecast, 2012 again showed an increase in consumer spending; online...

      • Downloads: 13
    • For Infrastructure & Operations Professionals

      Report:Making Informed Mobile Payment Investments In China

      The increasing penetration of smartphones among mobile subscribers and booming online retail are driving the adoption of mobile payments in China. It's crucial for infrastructure and operations (I&O)...

      • Downloads: 226