About Forrester
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Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.
Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.
Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.
Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.
I attended the third annual Canonical Model Management Forum, May 14-15, 2012, hosted by DigitalML at the hip Washington Plaza Hotel again this year. I saw even more signs than last year that...
Are you winning? No, this is not about Charlie Sheen! I mean, are you one of the “fortunate” ones leading application delivery in a firm that is winning? Today’s economy is a...
Dan Simpson understands business transformation - and the critical role the customer plays in it. Before joining Trustmark, Dan led the Enterprise Technology Group at Physicians Mutual in Omaha,...
It wasn’t that long ago that packaged apps ruled the application delivery landscape and custom development was decidedly the second choice. Today, the decision is not so cut and dried, as firms...
Is it hard to focus your software delivery organization on the right things? Do you sometimes deliver the wrong features or give too little priority to the most important features? Are you drowning...
via Mike Gilpin It's a real pleasure for me to be able to bring you some insights that emerged from the Forrester Leadership Board's Application Development & Delivery Council during 2010. My...
Are you under increasing pressure from your business colleagues and sponsors to deliver more business value, faster, with higher quality? Have you been experimenting with new processes like Agile and...
“Big Data” is coming up more often on the agendas of key vendors as well as some of the more-advanced users of information management technology. Although some of this increased activity...
I recently attended the second annual “Canonical Model Management Forum” at the Washington Plaza Hotel in Washington, DC (see here for my post about last year’s, first meeting,...
At a recent roundtable discussion with Forrester’s leading application development & delivery (ADD) and customer experience analysts, my colleagues and I explored the topic of how application...
In my blog post yesterday, I asked whether you should be running your software organization as a business that delivers products. Today I will explore what it means for you to take this approach. As...
By Mike Gilpin I was in the audience at our recent “Business Process & Application Delivery Forum” for the track session “Using The Next-Generation PMO To Promote Innovation,”...
Ever wonder how Las Vegas casinos catch card-counting teams at Blackjack tables, like the MIT team immortalized in the film “21” with Kevin Spacey? They use many techniques, some of which...
My colleague John Rymer expects platform-as-a-service (PaaS) technology to “cross the chasm” into mainstream status over the next three years (2012-2014). Today, PaaS solutions, which...
To succeed in today's turbulent business environment, enterprises must drive deeper customer engagement, connecting empowered customers to the valuable services they want across multiple...
From its birth as one of the highest-rated track sessions at IT Forum earlier this year to its recent publication as the Forrester report "Best Practices: Building High-Performance Application...
Please join us on Monday, June 13, at 11.00 a.m. EDT for part one of our Customer Empowerment Jam Sessions, "Application Delivery’s Role In Customer And Business Empowerment." To succeed in...
Are you ready for Forrester's IT Forum 2011? Mark your calendars for May 25-27 in Las Vegas and June 8-10 in Barcelona — and help us design an event that is as relevant and productive...
From its birth as one of the highest-rated track sessions at IT Forum earlier this year to its recent publication as the Forrester report "Best Practices: Building High-Performance Application...
Today we’re kicking off Forrester's IT Forum 2011 at The Palazzo in Las Vegas. Prepare for three exciting days of keynote presentations and track sessions focused on business and technology...
I visited a client recently, a large company with global operations and a large application delivery organization. A senior VP in charge of a large part of that organization told me an interesting...
Here at Forrester, we’re beginning a new stream of research focused on where firms are finding the best software developers. And by best, I mean a few key attributes, including being...
This article on consumer innovation that appeared in The New York Times over the weekend was fascinating. It points to a new study conducted in the UK on the role customers play in innovation in...