Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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19 results in Reports

  • Alex Cullen
  • For Enterprise Architecture Professionals

    Report:Build A Business Architecture Program Road Map

    Road Map: The Business Architecture Playbook

    Too often, business architecture (BA) programs struggle to create a clear identity for the value they can deliver. Successful BA programs — those with high influence — use strategy to...

    • Downloads: 1102
  • For Enterprise Architecture Professionals

    Report:Drive Process Innovation Using BPM Technologies, Methods, And COEs

    Executive Overview: The Business Process Management Playbook

    In the midst of continuous change — from technology, market, and competitive forces — businesses must become skilled at transforming and inventing new processes while improving their...

    • Downloads: 896
  • For Enterprise Architecture Professionals

    Report:Sustainably Executing Application Rationalization

    Application rationalization — the program to right-size your business application portfolio for your business — tests many of the processes and practices of an IT organization. For...

    • Downloads: 355
  • For Enterprise Architecture Professionals

    Report:Focus EA Impact On Planning, Governance, And Innovation

    This report outlines the high-level business impact of Forrester's solution for enterprise architecture (EA) executives working on building a high-performance EA practice. Describing the added...

    • Downloads: 705
  • For Enterprise Architecture Professionals

    Report:EA Skills Development Tool Kit

    A Catalogue Of Skills Development Plans And Techniques Based On Insights From EA Managers

    This tool kit will help address how to develop the skills needed to prime the EA team for success. We provide a variety of proven and tested architecture skills development techniques suggested by...

    • Downloads: 103
  • For Enterprise Architecture Professionals

    Report:Create A Business Architecture Program That Helps Your Business Manage Change

    Executive Overview: The Business Architecture Playbook

    Strategic change initiatives are proliferating in organizations. There may be multiple programs to improve customer experience, co-existing alongside projects to reduce costs, streamline internal...

    • Downloads: 1000
  • For Enterprise Architecture Professionals

    Report:Planning Application Rationalization From Vision To Implementation

    Most firms' portfolios of business applications wouldn't qualify as "managed." New business initiatives add new applications, market or geographic expansions add more, and events like mergers and...

    • Downloads: 434
  • For Enterprise Architecture Professionals

    Report:Solution Architecture Tool Kit: Samples And Templates

    This workbook is part of the "Solution Architecture Tool Kit" collection, a companion to the "Solution Architecture Tool Kit: Overview" PowerPoint deck. It includes samples and templates for...

    • Downloads: 181
  • For Enterprise Architecture Professionals

    Report:Align Application Rationalization Metrics To Your Objectives And Drivers

    Enterprises start application rationalization initiatives, but after the low-hanging fruit of little used business applications, they find it a struggle to progress. There are many root causes...

    • Downloads: 308
  • For Enterprise Architecture Professionals

    Report:Measure EA's Business Goals, Engagement, And Influence

    Metrics: The EA Practice Playbook

    This report outlines the metrics that enterprise architecture (EA) executives should use when building a high-performance EA program. Developing and executing a metrics and reporting plan is a key...

    • Downloads: 960
  • For Enterprise Architecture Professionals

    Report:Solution Architecture Tool Kit: Overview

    This tool kit discusses the role and importance of solution architects, the solution architecture process, templates for solution architecture deliverables, and solution architecture best practices.

    • Downloads: 174
  • For Enterprise Architecture Professionals

    Report:Transform EA Resources, Relationships, Processes, And Foundations

    Assessment Framework: The EA Practice Playbook

    This report outlines the assessment framework of Forrester's solution for enterprise architecture (EA) executives working on creating a high-performance EA practice. A high-performance EA practice is...

    • Downloads: 978
  • For Enterprise Architecture Professionals

    Report:EA 2020 — The Transformation Of EA In The Age Of The Customer

    Future Look: The EA Practice Playbook

    Customers are the key to business success. And changes in how customers engage with your business are forcing changes to marketing, product, and business strategies. In the "age of the customer,"...

    • Downloads: 474
  • For Enterprise Architecture Professionals

    Report:Focus EA Strategy On Changing Business Expectations

    Strategic Plan: The EA Practice Playbook

    This report is designed to help enterprise architecture (EA) professionals construct a strategy to become more business-focused, strategic, and pragmatic. Many EA teams strive to be more...

    • Downloads: 769
  • For Enterprise Architecture Professionals

    Report:Brief: Venture Capital Inflow To PPM Vendors Indicates Market Growth

    New Investment Means New Opportunities For Companies To Bring Visibility To Planning And Execution

    In 2013 and 2014, three project portfolio management (PPM) vendors, Planview, AtTask, and Changepoint, as well as task management (TM) vendor Wrike announced they were taking on investment from...

    • Downloads: 129
  • For Enterprise Architecture Professionals

    Report:Communicate EA Capabilities Broadly To Sustain Success

    Change Management: The EA Practice Playbook

    For teams to embed new capabilities into the organization's decision-making, stakeholders must know who enterprise architecture (EA) is, how to use EA, why to use EA, and what benefit they get. Most...

    • Downloads: 724
  • For Enterprise Architecture Professionals

    Report:Refocus Application Rationalization Toward Business Service Optimization

    Right-Sized Business Services Replace One-Size-Fits-All Rationalization Objectives

    Your business model is embedded in your applications and technology. The alignment of the application portfolio with the business's strategy and operating model is a key element in business...

    • Downloads: 371
  • For Enterprise Architecture Professionals

    Report:Execute On Your EA Practice Strategy

    Road Map: The EA Practice Playbook

    This report describes how to turn a strategy into a road map for execution and how to overcome common impediments to high-performance enterprise architecture (EA). EA programs too often get pulled in...

    • Downloads: 772
  • For Enterprise Architecture Professionals

    Report:Combine Effective Processes With Tailored Deliverables To Drive EA's Impact

    Processes: The EA Practice Playbook

    Delivering and managing technology is complicated, involving many stakeholders, processes, and deliverables. Enterprise architects often struggle to demonstrate value to stakeholders because the...

    • Downloads: 375