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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

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Consumer Technographics (15)
Forrester Wave (1)

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Interactive Marketing Strategy and Process (36)
Media Mix (30)
Customer Experience Management (16)
Branding (10)
Marketing Organization & Culture (9)
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- Branding (10)
- Customer Experience Management (16)
- Customer Intelligence Strategy and Process (5)
- eCommerce (2)
- Interactive Marketing Strategy and Process (36)
- IT Measurements (1)
- Marketing Automation (2)
- Marketing Measurement (7)
- Marketing Methods (8)
- Marketing Organization & Culture (9)
- Marketing Service Providers (2)
- Media Mix (30)
- Security, Risk and Compliance (1)

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38 results in Reports

Nate Elliott

For Marketing Leadership Professionals
Report:2013 Interactive Marketing Predictions
The Ultra-Connected Customer Will Upturn Marketing
Melissa Parrish, Nate Elliott, Anthony Mullen, Jim Nail, Joanna O'Connell, Shar VanBoskirk, Jennifer WiseFebruary 11, 2013
In 2013, the ultra-connected customer base will grow at a staggering pace, destabilizing marketing as you've come to know it. This report identifies the changes you'll see in your customers'...
- Downloads: 616
For Marketing Leadership Professionals
Report:The Global Social Imperative
Targeting Your Social Media Marketing Programs By Country And Language
Nate ElliottMarch 14, 2011
The groundswell has gone global: The majority of users on sites like Facebook and Twitter now come from outside the US, and if your social media content reaches the wrong audience, you risk...
- Downloads: 696
- Rating:
For Marketing Leadership Professionals
Report:European Social Technographics® 2010
The Rise Of The Joiners And The Conversationalists
Nate ElliottSeptember 28, 2010
Social media adoption in Europe continues to grow: 68% of online Europeans now use social technologies each month, up from 61% in 2009. Not only has the use of social networks grown significantly in...
- Downloads: 888
For Marketing Leadership Professionals
Report:Defeating Social Clutter
Strategies For Connecting With Increasingly Overwhelmed Audiences
Nate ElliottOctober 04, 2010
As consumers' use of social media matures, a new challenge faces marketers: connecting with their target audiences in increasingly cluttered social platforms. Many interactive marketers are falling...
- Downloads: 743
For Marketing Leadership Professionals
Report:The Interactive Brand Ecosystem
Put Interactive Marketing At The Heart Of Your Branding Campaigns
Nate ElliottApril 20, 2011
Your customers have entered an era of interactivity; it's time for your branding campaigns to catch up. Rather than continue to develop your brand in 30-second snippets and hope you can build a...
- Downloads: 1736
For Marketing Leadership Professionals
Report:Social Media Marketing For Financial Services
How To Navigate The Regulatory Minefield And Build Effective Social Media Programs
Nate ElliottSeptember 07, 2010
Financial services firms are beginning to adopt social technologies: In fact, we found that 79% of companies in the industry have some social media presence. But, held back by regulatory concerns and...
- Downloads: 1873
For Marketing Leadership Professionals
Report:Social Marketing Spending In 2011
Benchmarks: The Social Marketing Playbook
Nate ElliottJune 26, 2012
Despite the tremendous hype and even some pockets of success, our most recent social media benchmarking survey shows that social marketing is still at an early stage. In fact, most interactive...
- Downloads: 2005
- Rating:
For Marketing Leadership Professionals
Report:Social Media Metrics That Matter
Communicating The Right Data To Different Internal Stakeholders
Nate ElliottJune 26, 2012
Social media contributes value to interactive marketing programs in many ways — but measuring that value is difficult. The sheer volume of social media metrics can quickly become overwhelming...
- Downloads: 2538
- Rating:
For Marketing Leadership Professionals
Report:Power Your Brand Ecosystem With Social Media
Vision: The Social Marketing Playbook
Nate ElliottJune 29, 2012
You already know your audience uses social media; one minute they're planning vacations on Twitter and the next they're toppling governments with the help of Facebook. And because your customers use...
- Downloads: 1021
- Comments: 2
- Rating:
For Marketing Leadership Professionals
Report:How To Choose Partners For Social Marketing
Tools And Technology: The Social Marketing Playbook
Nate ElliottJune 19, 2012
This report outlines how interactive marketers can choose the right tools and partners for their social marketing programs. As an interactive marketer, you need to use new social technologies —...
- Downloads: 913
- Comments: 3
- Rating:
For Marketing Leadership Professionals
Report:The Five Ways Interactive Marketers Should Use Social Data
And The One Way They Shouldn't
Nate ElliottJuly 19, 2011
Every year social media users around the world post hundreds of billions of pieces of social content about the products and services marketed to them. But few marketers track this data, and even...
- Downloads: 732
For Marketing Leadership Professionals
Report:Viral Video Creative That Works
The 2010 Viral Video WebTrack And Consumer Survey
Nate ElliottAugust 09, 2010
More people are watching online video than ever before, and most share their favorite videos with their friends — but that doesn't mean creating a successful viral video is getting any easier....
- Downloads: 576
For Marketing Leadership Professionals
Report:The Forrester Wave™: Social Relationship Platforms, Q2 2013
The Eight Providers That Matter Most And How They Stack Up
Nate ElliottApril 16, 2013
In Forrester's 49-criteria evaluation of social relationship platform (SRP) vendors, we identified the eight most significant vendors — Adobe, Hearsay Social, salesforce.com's Buddy Media,...
- Downloads: 362
For Marketing Leadership Professionals
Report:The State Of Mobile Marketing In Europe, 2011
Use Mobile Sites And Banners, Not Apps, To Reach The Largest Audience
Nate ElliottJuly 28, 2011
While European marketers are excited to use mobile tools, few have made mobile a key part of their interactive marketing strategy. In fact, most still aren't using mobile marketing today — and...
- Downloads: 431
For Marketing Leadership Professionals
Report:Social Media Measurement Proxies That Work
How To Construct And Prove Proxies When You Can't Collect Traditional Metrics
Nate ElliottOctober 11, 2011
Marketers are no good at measuring their social media programs: Most don't even try to collect metrics that match their objectives and as a result they're forced to use measurement proxies that are...
- Downloads: 687
For Marketing Leadership Professionals
Report:Social Media Marketing In China
How And Where To Tap Into China's Hypersocial Online Population
Nate ElliottJuly 10, 2012
Chinese online adults are among the most socially active we survey anywhere in the world — so if you're aiming to reach Chinese audiences you'd be wise to invest in social media. But this...
- Downloads: 328
- Rating:
For Marketing Leadership Professionals
Report:The Key To Interactive Marketing In China
Overcome Your Digital Challenges By Finding, Training, And Keeping Talented Staff
Nate ElliottJuly 10, 2012
China's 1.4 billion residents have more disposable income than they used to, and digital channels offer undoubtedly the best way to reach affluent Chinese consumers. But interactive marketing in...
- Downloads: 150
- Rating:
For Marketing Leadership Professionals
Report:It's Time To Integrate Facebook Into Your Marketing Site
Using Facebook Login To Your Advantage
Nate ElliottMay 11, 2012
This report, originally written for eBusiness and channel strategy professionals, contains important insight and recommendations for interactive marketing professionals as well. Since the...
- Downloads: 372
- Rating:
For Marketing Leadership Professionals
Report:Using Social Media To Create Mass Reach
The 2010 European Peer Influence Analysis Report
Nate ElliottDecember 08, 2010
While most marketers struggle to generate reach through their social media marketing programs, a handful have unlocked the secret to finding large audiences: Mass Influencers. Our Peer Influence...
- Downloads: 984
For Marketing Leadership Professionals
Report:Coordinate Your Social Marketing Stakeholders And Resources
Stakeholder Map: The Social Marketing Playbook
Nate ElliottJune 19, 2012
Most large companies are now working on coordinating their social applications. At this stage, sharing the right resources is the biggest challenge. Interactive marketers must play the role of...
- Downloads: 1058
- Rating:
For Marketing Leadership Professionals
Report:Midyear Planning: Predictions For 2011
Marketers Move Toward Multichannel Planning And Execution
Emily Riley, Nate Elliott, Augie Ray, Shar VanBoskirk, Michael Greene, Melissa Parrish, Sean CorcoranJuly 29, 2010
Interactive marketers are working hard to keep up with the evolving landscape of channels, tools, and technologies at their disposal for 2011 budget planning. Seventy percent of marketers expect...
- Downloads: 1295
For Marketing Leadership Professionals
Report:The ROI Of Social Marketing
Business Case: The Social Marketing Playbook
Nate ElliottJune 20, 2012
The demand has never been greater for marketers to validate and measure the benefits delivered by their increasing investment in social media. Marketers often frame this question as, "What is the ROI...
- Downloads: 4959
- Comments: 1
- Rating:
For Marketing Leadership Professionals
Report:The State Of Online Video Advertising In 2011
Marketers Must Start Paying Attention And Stop Buying Bad Inventory
Nate ElliottApril 20, 2011
The more online video advertising matures, the more it resembles TV advertising. But if marketers aren't careful, the inventory they're buying can look like overnight rather than prime time. Too many...
- Downloads: 923
For Marketing Leadership Professionals
Report:Win The Social Marketing Measurement Game
Performance Management: The Social Marketing Playbook
Nate ElliottNovember 21, 2012
You've no doubt heard the question: "How do we know that social marketing drives sales?" But just as not all TV spots or billboards are intended to drive direct response, not every social marketing...
- Downloads: 53
For Marketing Leadership Professionals
Report:Master The Next Wave Of Social
Executive Overview: The Social Marketing Playbook
Nate Elliott, Emily RileyJune 19, 2012
For the interactive marketer, social is both a huge opportunity and daunting challenge. You know you can reach your customers on social channels, but the environment is foreign— it's highly...
- Downloads: 994
- Comments: 4
- Rating:

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CLIP THIS INQUIRY

CLIP THIS FLOOW

Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Methodology

Topics

All Topics

Industry

Region

Vendor

For Marketing Leadership Professionals

Report:2013 Interactive Marketing Predictions

For Marketing Leadership Professionals

Report:The Global Social Imperative

For Marketing Leadership Professionals

Report:European Social Technographics® 2010

For Marketing Leadership Professionals

Report:Defeating Social Clutter

For Marketing Leadership Professionals

Report:The Interactive Brand Ecosystem

For Marketing Leadership Professionals

Report:Social Media Marketing For Financial Services

For Marketing Leadership Professionals

Report:Social Marketing Spending In 2011

For Marketing Leadership Professionals

Report:Social Media Metrics That Matter

For Marketing Leadership Professionals

Report:Power Your Brand Ecosystem With Social Media

For Marketing Leadership Professionals

Report:How To Choose Partners For Social Marketing

For Marketing Leadership Professionals

Report:The Five Ways Interactive Marketers Should Use Social Data

For Marketing Leadership Professionals

Report:Viral Video Creative That Works

For Marketing Leadership Professionals

Report:The Forrester Wave™: Social Relationship Platforms, Q2 2013

For Marketing Leadership Professionals

Report:The State Of Mobile Marketing In Europe, 2011

For Marketing Leadership Professionals

Report:Social Media Measurement Proxies That Work

For Marketing Leadership Professionals

Report:Social Media Marketing In China

For Marketing Leadership Professionals

Report:The Key To Interactive Marketing In China

For Marketing Leadership Professionals

Report:It's Time To Integrate Facebook Into Your Marketing Site

For Marketing Leadership Professionals

Report:Using Social Media To Create Mass Reach

For Marketing Leadership Professionals

Report:Coordinate Your Social Marketing Stakeholders And Resources

For Marketing Leadership Professionals

Report:Midyear Planning: Predictions For 2011

For Marketing Leadership Professionals

Report:The ROI Of Social Marketing

For Marketing Leadership Professionals

Report:The State Of Online Video Advertising In 2011

For Marketing Leadership Professionals

Report:Win The Social Marketing Measurement Game

For Marketing Leadership Professionals

Report:Master The Next Wave Of Social

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