Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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37 results in Reports

  • Nate Elliott
  • For Marketing Leadership Professionals

    Report:Use Instagram Now

    Before The Rules Change

    Marketers seeking social engagement should turn to Instagram's low-clutter, brand-friendly environment. Top brands' Instagram posts generate a per-follower engagement rate 58 times higher than their...

    • Downloads: 244
  • For Customer Insights Professionals

    Report:Quick Take: How Facebook's Mood Manipulation Study Affects Marketing

    The Social Giant's Research Could Help Brands In The Long Term, If It Doesn't Scare Users Away

    Now that Facebook has confirmed its ability to manipulate user sentiment by changing what users see in their news feeds, marketers and customer insights leaders need to reconsider their brands'...

    • Downloads: 101
  • For Marketing Leadership Professionals

    Report:Coordinate Your Social Marketing Stakeholders And Resources

    Stakeholder Map: The Social Marketing Playbook

    Most large companies are now working on coordinating their social applications. At this stage, sharing the right resources is the biggest challenge. Interactive marketers must play the role of...

    • Downloads: 1277
  • For Marketing Leadership Professionals

    Report:Data Defines The Future Of Social Relationship Platforms

    How And Why Emerging SRPs Are Overtaking Established Vendors

    More marketers use branded Facebook pages and Twitter accounts than use any other social tactic, but barely one-half say they're satisfied.Many don't know what content to post, or when; others don't...

    • Downloads: 316
  • For Marketing Leadership Professionals

    Report:How Do Teens Use Social Media?

    North American Consumer Technographics®

    In 2014, it would be difficult to find a US teen that doesn't use social media on a regular basis. The majority of young consumers ages 12 to 17 connect with their friends on social networks every...

    • Downloads: 38
  • For Marketing Leadership Professionals

    Report:Social Media Marketing In China

    How And Where To Tap Into China's Hypersocial Online Population

    Chinese online adults are among the most socially active we survey anywhere in the world — so if you're aiming to reach Chinese audiences you'd be wise to invest in social media. But this...

    • Downloads: 393
  • For Marketing Leadership Professionals

    Report:The Forrester Wave™: Social Relationship Platforms, Q2 2013

    The Eight Providers That Matter Most And How They Stack Up

    In Forrester's 49-criteria evaluation of social relationship platform (SRP) vendors, we identified the eight most significant vendors — Adobe, Hearsay Social, salesforce.com's Buddy Media,...

    • Downloads: 1144
  • For Marketing Leadership Professionals

    Report:Why Facebook Is Failing Marketers

    The Leading Social Network Has Abandoned Social Marketing

    For years, Facebook has teased marketers with its potential to redefine their industry. And considering Facebook's enormous audience, its ever-growing cache of affinity data, and its potential to...

    • Downloads: 622
  • For Marketing Leadership Professionals

    Report:Tap Into Social Media's Unexpected Global Hotspots

    Global Social Media Adoption In 2011 And What Interactive Marketers Should Do About It

    It's no secret that the groundswell has gone global: Internet users all over the planet have embraced social media. But there are strong differences from country to country in how people use social...

    • Downloads: 326
  • For Marketing Leadership Professionals

    Report:Push Traditional Budgets Online In Emerging Markets

    Interactive Marketing Is The Best Way To Reach Attractive Consumers In The BRICs And Beyond

    Interactive marketing often takes a back seat in emerging markets, a victim of the low online penetration in these countries and of local marketing teams who lack experience with interactive tools....

    • Downloads: 282
  • For Marketing Leadership Professionals

    Report:It's Time To Make Facebook Marketing Work

    After years of aimlessly chasing fans, it's time marketers start driving real business results from Facebook. This requires building a Facebook page that has a clear focus and offers value to...

    • Downloads: 2183
  • For Marketing Leadership Professionals

    Report:Integrate Social Into Your Marketing RaDaR

    Vision: The Social Marketing Playbook

    Nearly every marketer uses social media today, but too few use it well. Most marketers treat social as something special and unique, leading them either to separate it completely from the rest of...

    • Downloads: 1868
  • For Marketing Leadership Professionals

    Report:Predictions 2014: Marketing Leaders Put Insights To Use

    Big Data Makes Way For Smart Data Across Social, Mobile, And Media

    Marketers have more channels to choose from than ever before. In 2014, their choices will become even more numerous, thanks to increasing device proliferation, the Internet of Things, and the...

    • Downloads: 840
  • For Marketing Leadership Professionals

    Report:Customize Your Interactive Brand Ecosystem

    Use Scale And Audience Trust To Prioritize Interactive Marketing Channels

    Building an effective brand ecosystem can be hard: Interactive marketers have dozens of social, mobile, and paid media channels to choose from and often limited resources to work with. To make the...

    • Downloads: 678
  • For Marketing Leadership Professionals

    Report:It's Time To Integrate Facebook Into Your Marketing Site

    Using Facebook Login To Your Advantage

    This report, originally written for eBusiness and channel strategy professionals, contains important insight and recommendations for interactive marketing professionals as well. Since the...

    • Downloads: 434
  • For Marketing Leadership Professionals

    Report:Social Media Measurement Proxies That Work

    How To Construct And Prove Proxies When You Can't Collect Traditional Metrics

    Marketers are no good at measuring their social media programs: Most don't even try to collect metrics that match their objectives and as a result they're forced to use measurement proxies that are...

    • Downloads: 723
  • For Marketing Leadership Professionals

    Report:How To Choose Partners For Social Marketing

    Tools And Technology: The Social Marketing Playbook

    This report outlines how interactive marketers can choose the right tools and partners for their social marketing programs. As an interactive marketer, you need to use new social technologies —...

    • Downloads: 1008
  • For Marketing Leadership Professionals

    Report:The Case For Google Plus

    Three Reasons Every Marketer Should Use It

    It's clear that Google Plus can't match Facebook for audience size, so it's no surprise that brands are much more active on Facebook and have collected much larger fan bases there. But Google Plus...

    • Downloads: 273
  • For Marketing Leadership Professionals

    Report:2012 Interactive Marketing Predictions

    Marketing Gets Customized For Social, Local, Mobile, Multiscreen Consumers

    Social is not a channel, and mobile goes beyond the smartphone. In 2012, marketers will get this concept and realize that their customer is truly "always on." The customer of 2012 expects customized,...

    • Downloads: 1746
  • For Marketing Leadership Professionals

    Report:The Four Social Marketing Tools You Need

    Tools And Technology: The Social Marketing Playbook

    Marketers spend billions of dollars on social media every year, and they're increasingly turning to technology vendors to support their social programs. But for many marketers, the social technology...

    • Downloads: 1848
  • For Marketing Leadership Professionals

    Report:Win The Social Marketing Measurement Game

    Performance Management: The Social Marketing Playbook

    Measuring social marketing is hard. But too often, the solutions that marketers use — such as focusing only on engagement, cherry-picking only the best-looking numbers, or relying on vendors'...

    • Downloads: 773
  • For Marketing Leadership Professionals

    Report:Introducing The New Social Technographics®: The First Step Toward Social Success

    Landscape: The Social Marketing Playbook

    For most marketers, the question is no longer whether their customers use social media but rather how best to use social media to interact with those customers. So we've created a new data model...

    • Downloads: 1909
  • For Marketing Leadership Professionals

    Report:The Key To Interactive Marketing In China

    Overcome Your Digital Challenges By Finding, Training, And Keeping Talented Staff

    China's 1.4 billion residents have more disposable income than they used to, and digital channels offer undoubtedly the best way to reach affluent Chinese consumers. But interactive marketing in...

    • Downloads: 198
  • For Marketing Leadership Professionals

    Report:Twitter Marketers Are Still Looking For Answers

    Many Marketers Use The Platform, But Few Have Unlocked Its Full Value

    Most companies now market on Twitter, but many say the social network isn't yet delivering business value. Why? Many marketers target the wrong objectives. And Twitter itself must do more —...

    • Downloads: 264
  • For Marketing Leadership Professionals

    Report:2013 Interactive Marketing Predictions

    The Ultra-Connected Customer Will Upturn Marketing

    In 2013, the ultra-connected customer base will grow at a staggering pace, destabilizing marketing as you've come to know it. This report identifies the changes you'll see in your customers'...

    • Downloads: 1114