Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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53 results in Blogs

  • Nate Elliott
  • For Marketing Leadership Professionals

    Blog:Enter the 2013 Forrester Groundswell Awards!

    [UPDATE, Sepember 2013: Entries for the 2013 Forrester Groundswell Awards are now closed. More than 100 companies entered more than 130 social programs this year, and we're looking forward to...

    • For Marketing Leadership Professionals

      Blog:Winners Of The 2014 Forrester Groundswell Awards

      Today at Forrester's Forum for Marketing Leaders in San Francisco, I had the pleasure of announcing the winners of the 2014 Forrester Groundswell Awards. This is the eighth edition of our...

      • For Marketing Leadership Professionals

        Blog:Calm Down. Facebook Isn't Dying.

        If you work in social media, you've been hearing variations on a theme for the past week: Facebook is in trouble! It's lost young users! It's getting crushed by upstart social networks!...

        • For Marketing Leadership Professionals

          Blog:The Dark Side of the Database of Affinity?

          Last year we introduced a concept called the Database of Affinity — a catalogue of people's tastes and preferences collected by observing their social behaviors — and proposed...

          • For Marketing Leadership Professionals

            Blog:The Social Technographics Score helps marketers create better social strategies

            We firmly believe that the first step in building a successful social program is to understand your audience’s social behaviors and preferences. Since 2007, Forrester’s Social...

            • For Marketing Leadership Professionals

              Blog:Facebook Is Still Failing Marketers

              Our declaration last October that Facebook was failing marketers and that brands should focus their social efforts elsewhere created a lot of discussion. To no one's surprise, most of the...

              • For Marketing Leadership Professionals

                Blog:Facebook Still Dominates Teens’ Social Usage

                Ever since Facebook CFO David Ebersman admitted last October that young teens were visiting the site slightly less frequently, most have accepted as fact that young people are fleeing Facebook en...

                • For Marketing Leadership Professionals

                  Blog:Do People Complain More On Twitter Or On Facebook?

                  In researching our recent report on Google Plus, I asked social listening and intelligence provider Converseon for some help. They agreed to review more than 2,500 direct user interactions with...

                  • For Marketing Leadership Professionals

                    Blog:Enter the 2014 Forrester Groundswell Awards!

                    We're now accepting entries for the 2014 Forrester Groundswell Awards — the deadline is February 28 — and we'd love to recognize your social marketing programs at our Marketing...

                    • For Marketing Leadership Professionals

                      Blog:Twitter Marketers Are Still Looking For Answers

                      Most of the large marketers we survey tell us their companies are active on Twitter. But just as marketers say they’re not getting enough value from Facebook, Twitter marketers are still...

                      • For Marketing Leadership Professionals

                        Blog:The Problem With Measurement Proxies

                        I've noticed a disturbing trend in one of the markets I study. Thirty percent  of marketers say their top social media goal is creating brand impact, but only 10% tell us they measure...

                        • For Marketing Leadership Professionals

                          Blog:How will the Database of Affinity change marketing?

                          Last month I published new research on the Database of Affinity — a catalogue of people’s tastes and preferences collected by observing their social behaviors on sites like...

                          • For Marketing Leadership Professionals

                            Blog:Why Google - Not Facebook - Will Build The Database Of Affinity

                            Recently we described an idea called the database of affinity: A catalogue of people’s tastes and preferences collected by observing their social behaviors on sites like Facebook and Twitter....

                            • For Marketing Leadership Professionals

                              Blog:How "Data In, Data Out" Solves Social Marketing Challenges

                              It turns out that marketers aren’t very happy with the social relationship platforms that help them manage their Facebook and Twitter accounts; in fact, most would recommend you not choose the...

                              • For Marketing Leadership Professionals

                                Blog:To Succeed In Social Media, Lower Your Expectations

                                I've been hopscotching Europe this week, seeing clients and colleagues in London and Istanbul — but my thoughts have been in Los Angeles, where in a couple of weeks I'll be giving a...

                                • For Marketing Leadership Professionals

                                  Blog:Now Accepting Entries: The 2014 Forrester Groundswell Awards

                                  Every year since 2007, Forrester has recognized the very best social marketing programs from around the world — and I’m thrilled to announce we’re now accepting entries for the...

                                  • For Marketing Leadership Professionals

                                    Blog:Forrester Groundswell Award Entries Are Due February 28

                                    You have ten days left to enter the 2014 Forrester Groundswell Awards — and to receive recognition for your successful social programs. Winners receive a nice shiny trophy,...

                                    • For Marketing Leadership Professionals

                                      Blog:Introducing the Marketing RaDaR

                                      In our new report "Mix Art And Science For Marketing Success," we introduce a new model: The Marketing RaDaR. This model (which serves as an update to our previous 'interactive brand...

                                      • For Marketing Leadership Professionals

                                        Blog:Facebook Graph Search: Important But Boring

                                        I followed along as Facebook made its 'big announcement' today, and found myself torn. I think that Facebook Graph Search is: Really important. It's important because it makes Facebook a...

                                        • For Marketing Leadership Professionals

                                          Blog:The Right Way To Globalize Your Interactive Marketing Programs

                                          I have a tailor named James. Well, I say I have a tailor, but in truth I’ve only commissioned one item – a jacket – and it’s not done yet. I had an initial fitting about 10...

                                          • For Marketing Leadership Professionals

                                            Blog:My Forrester EMEA Forum Speech On The New-Fashioned Brand

                                            Two weeks ago we held our 2011 Forrester EMEA Marketing & Strategy Forum in the UK. We had a great turnout, as well as fantastic speakers including Sir Martin Sorrell of WPP, Georges-Edouard Dias of...

                                            • For Marketing Leadership Professionals

                                              Blog:How To Win A Forrester Groundswell Award For Social Relationship Marketing

                                              We're now accepting entries for the 2014 Forrester Groundswell Awards – and our research associate Sarah Takvorian is here to share her thoughts about how you can with in the Social...

                                              • For Marketing Leadership Professionals

                                                Blog:How Facebook’s IPO Could Transform Marketing

                                                Media reports suggest that Facebook will file for an IPO this week that could value the company at $100 billion — and leave the company sitting on $10 billion in cash. I’m not a financial...

                                                • For Marketing Leadership Professionals

                                                  Blog:It's Time To End Social Exceptionalism

                                                  Today, social media is part of nearly every marketer's strategy: More than 90% of the marketers we survey are already using social tactics. But the sobering reality is that nearly a decade into...

                                                  • For Marketing Leadership Professionals

                                                    Blog:Winners of the 2013 Forrester Groundswell Awards

                                                    Today at the Forrester eBusiness Forum in Chicago, I had the pleasure of announcing the winners of the 2013 Forrester Groundswell Awards. For the seventh edition of our awards we introduced all new...