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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

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48 results in Social

Nate Elliott

For Marketing Leadership Professionals
Blog:Know About Interactive Marketing In China? We'd Like To Give You Some Free Data!
Nate ElliottDecember 21, 2011
Yes, really. If you make decisions about your company's interactive marketing programs in China, I want to give you some data you probably don't have access to: Survey data on how your peers...
For Marketing Leadership Professionals
Blog:Facebook Still Doesn't Get Marketing
Nate ElliottJuly 26, 2012
On its first quarterly earnings call, Facebook left it to Sheryl Sandberg to talk about how the company makes most of its money: marketing. And I was encouraged by how much she discussed the topic...
For Marketing Leadership Professionals
Blog:It's Time To Make Facebook Marketing Work
Nate ElliottNovember 29, 2011
Nearly a billion people around the world use Facebook — and it's no surprise marketers are chasing all those users. In fact, Facebook says 96 of the top 100 marketers are on the site....
For Marketing Leadership Professionals
Blog:Four Reasons Interactive Marketing Is Ready To Lead Your Brand
Nate ElliottApril 18, 2011
Brand marketers don’t spend much online. It’s been a long-time frustration for me, but it’s undeniably true: According to our most recent interactive marketing forecast, marketers...
For Marketing Leadership Professionals
Blog:How To Build An Interactive Brand Ecosystem
Nate ElliottJune 29, 2011
A couple months ago I talked about the reasons interactive marketing is ready to lead your brand -- namely, that it offers scale that can compete with any other channel, it provides more...
For Marketing Leadership Professionals
Blog:More Evidence Online Video Viewers Will Accept A TV-Style Ad Load
Nate ElliottNovember 23, 2010
We've been saying for a while now -- based on the evidence we've seen in certain European markets -- that online video viewers are happy to watch a significant number of in-stream ads in...
For Marketing Leadership Professionals
Blog:Why Don't European Marketers Spend More On Social Media?
Nate ElliottSeptember 19, 2011
European marketers are as excited about social media today as ever before. In fact, according to our annual survey, three-quarters of interactive marketers in Europe either already use social media...
For Marketing Leadership Professionals
Blog:I'm Back In NYC
Nate ElliottJanuary 24, 2012
I'm really pleased to announce that I've moved back to New York City. I actually started my interactive marketing career in New York almost 15 years ago, and I started my analyst career in...
For Marketing Leadership Professionals
Blog:Your Social Media Programs Are Global - Whether You Want Them To Be Or Not
Nate ElliottMarch 15, 2011
The Groundswell is now global. Social media has entered the mainstream in every single market Forrester regularly surveys — and in most of those markets, social media use is at 75% or...
For Marketing Leadership Professionals
Blog:Announcing The Forrester International Groundswell Awards
Nate ElliottJune 07, 2010
I'm thrilled to announce that this year Forrester will present the first-ever Forrester International Groundswell Awards! The Forrester Groundswell Awards are our effort to recognize not just...
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Blog:Guest Post: James McDavid On How Smirnoff's "Nightlife Exchange" Brought Social Media Offline
Nate ElliottDecember 14, 2010
I've always loved examples of the crossover between online and offline influence; my 2009 report The Analog Groundswell contains some of my favorite examples of that overlap. Our new...
For Marketing Leadership Professionals
Blog:Does Google's 'Sitelinks' Feature Improve Or Hurt Conversion Rates?
Nate ElliottJune 10, 2010
I don't know about you, but I like the 'extended' search results I sometimes see on Google. I mean the ones where Google, instead of just offering a single link for the top search...
For Marketing Leadership Professionals
Blog:How Facebook’s IPO Could Transform Marketing
Nate ElliottJanuary 31, 2012
Media reports suggest that Facebook will file for an IPO this week that could value the company at $100 billion — and leave the company sitting on $10 billion in cash. I’m not a financial...
For Marketing Leadership Professionals
Blog:How Can Marketers Overcome Social Clutter?
Nate ElliottAugust 05, 2010
As more marketers take to Facebook and Twitter -- and as users' friend lists on these networks continues to grow -- it strikes me that it may be getting ever harder for marketers to actually get...
For Marketing Leadership Professionals
Blog:Why Apps Aren’t The Killer App For Mobile Marketing
Nate ElliottAugust 01, 2011
It was more than 10 years ago that I listened to my first sermon about the growing importance of mobile as a marketing channel. It was late 2000 or early 2001; I was working at DoubleClick at...
For Marketing Leadership Professionals
Blog:The Database of Affinity Can Bring Discipline To Brand Marketing
Nate ElliottMarch 08, 2013
For years, brand marketers have guessed at people’s affinities from the barest of demographic, geographic, and contextual clues. We deduce that Midwestern men prefer pickup trucks and that...
For Marketing Leadership Professionals
Blog:Identifying — And Defeating — Social Clutter
Nate ElliottOctober 05, 2010
Something amazing has happened to social media in the past couple of years: Overall adoption of social technologies has effectively reached saturation. We're now at the point where more than 80% of...
For Marketing Leadership Professionals
Blog:Why You Should Use Social Marketing In China
Nate ElliottJuly 10, 2012
Our clients are asking us more questions than ever about marketing in China. So we’re responding – by increasing our presence in the market, by launching our first marketing & strategy...
For Marketing Leadership Professionals
Blog:Which Social Media Marketing Metrics Really Matter? (And To Whom?)
Nate ElliottFebruary 23, 2011
We’ve been pretty vocal over the past couple of years about how marketers should define success in social media and (perhaps more importantly) how they shouldn’t define success. To put it...
For Marketing Leadership Professionals
Blog:Smart Move: Facebook buys Atlas
Nate ElliottFebruary 28, 2013
Facebook just announced that it's buying marketer-side adserver Atlas from Microsoft. I think it's a great move. It's always been clear that for Facebook to realize its potential, the...
For Marketing Leadership Professionals
Blog:How To Use Social Data - And How Not To!
Nate ElliottJuly 19, 2011
We work with a lot of different types of marketers at Forrester, and we always customize the recommendations we deliver to different clients based upon their unique situations and needs. But over the...
For Marketing Leadership Professionals
Blog:My Forrester EMEA Forum Speech On The New-Fashioned Brand
Nate ElliottNovember 29, 2011
Two weeks ago we held our 2011 Forrester EMEA Marketing & Strategy Forum in the UK. We had a great turnout, as well as fantastic speakers including Sir Martin Sorrell of WPP, Georges-Edouard Dias of...
For Marketing Leadership Professionals
Blog:How To Approach Your Social Marketing Initiative
Nate ElliottJuly 27, 2012
At Forrester, we’ve always strived to help our clients address their challenges from a number of different angles, and now we’re formalizing this approach with an idea called playbooks....
For Marketing Leadership Professionals
Blog:Winners Of The 2010 Forrester Groundswell Awards (Consumer International)
Nate ElliottNovember 19, 2010
Social media adoption has grown in leaps and bounds over the past few years, and not just in North America. Did you know that Italian and South Korean online users are more likely to engage with...
For Marketing Leadership Professionals
Blog:How Does Your Company Manage Social Media Across Multiple Countries?
Nate ElliottSeptember 01, 2010
Working in Europe, I'm constantly hearing about social media programs designed for one country accidentally reaching users in other countries -- especially when they're done in English....

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CLIP THIS FLOOW

Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

Refine your results

Date Range

For Marketing Leadership Professionals

Blog:Know About Interactive Marketing In China? We'd Like To Give You Some Free Data!

For Marketing Leadership Professionals

Blog:Facebook Still Doesn't Get Marketing

For Marketing Leadership Professionals

Blog:It's Time To Make Facebook Marketing Work

For Marketing Leadership Professionals

Blog:Four Reasons Interactive Marketing Is Ready To Lead Your Brand

For Marketing Leadership Professionals

Blog:How To Build An Interactive Brand Ecosystem

For Marketing Leadership Professionals

Blog:More Evidence Online Video Viewers Will Accept A TV-Style Ad Load

For Marketing Leadership Professionals

Blog:Why Don't European Marketers Spend More On Social Media?

For Marketing Leadership Professionals

Blog:I'm Back In NYC

For Marketing Leadership Professionals

Blog:Your Social Media Programs Are Global - Whether You Want Them To Be Or Not

For Marketing Leadership Professionals

Blog:Announcing The Forrester International Groundswell Awards

For Marketing Leadership Professionals

Blog:Guest Post: James McDavid On How Smirnoff's "Nightlife Exchange" Brought Social Media Offline

For Marketing Leadership Professionals

Blog:Does Google's 'Sitelinks' Feature Improve Or Hurt Conversion Rates?

For Marketing Leadership Professionals

Blog:How Facebook’s IPO Could Transform Marketing

For Marketing Leadership Professionals

Blog:How Can Marketers Overcome Social Clutter?

For Marketing Leadership Professionals

Blog:Why Apps Aren’t The Killer App For Mobile Marketing

For Marketing Leadership Professionals

Blog:The Database of Affinity Can Bring Discipline To Brand Marketing

For Marketing Leadership Professionals

Blog:Identifying — And Defeating — Social Clutter

For Marketing Leadership Professionals

Blog:Why You Should Use Social Marketing In China

For Marketing Leadership Professionals

Blog:Which Social Media Marketing Metrics Really Matter? (And To Whom?)

For Marketing Leadership Professionals

Blog:Smart Move: Facebook buys Atlas

For Marketing Leadership Professionals

Blog:How To Use Social Data - And How Not To!

For Marketing Leadership Professionals

Blog:My Forrester EMEA Forum Speech On The New-Fashioned Brand

For Marketing Leadership Professionals

Blog:How To Approach Your Social Marketing Initiative

For Marketing Leadership Professionals

Blog:Winners Of The 2010 Forrester Groundswell Awards (Consumer International)

For Marketing Leadership Professionals

Blog:How Does Your Company Manage Social Media Across Multiple Countries?

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