Forrester Research : Analyst : William Band

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William Band

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Find William on:
Blog: Application Development & Delivery Blog

Bill serves Application Development & Delivery Professionals. He is a leading expert on customer relationship management (CRM). His research focuses on helping organizations establish and validate CRM strategies, prioritize and focus CRM projects, build executive consensus, facilitate CRM vendor selection, and plan for project success.

Bill is the author of two books on customer-driven business strategies: Creating Value for Customers: Designing and Implementing a Total Corporate Strategy and Touchstones: Ten New Ideas Revolutionizing Business. He was named one of CRM Magazine's 2007 Influential Leaders, which recognizes the foremost thinkers, visionaries, and achievers in the industry.

Previous Work Experience

Bill has extensive industry experience, with more than 25 years of leadership in several management consulting and systems integration firms. He was a managing director of CRM strategy with BearingPoint. Earlier in his career, he was a partner with both Accenture and Coopers & Lybrand Consulting.

An accomplished public speaker, Bill also has delivered speeches at many events, including Forrester's Consumer Forum, Marketing Forum, and Business Technology Forum.

Education

Bill earned an MBA with Dean's List honors in marketing from the Richard Ivey School of Business, The University of Western Ontario.

Research Coverage:

CRM Applications, Customer Data Integration, Customer Experience Management, Customer Relationship Management (CRM), Customer Service & Support, Online Marketing Technology, Packaged Applications, Partner Relationship Management, Sales Force Automation (SFA), Social Computing, Tech Sector Economics, Web 2.0

William Band's Research

Report: Define Your Customer Relationship Management Plan
William Band, Mark GrannanJune 19, 2013
To avoid wasting time and effort on ill-conceived customer relationship management (CRM) initiatives, you must make sure that that you keep a laser focus on creating business value. Sound planni...
Report: Map The Way To Your CRM Business Outcomes
William Band, Mark GrannanJune 19, 2013
When application development and delivery (AD&D) professionals create a customer relationship management (CRM) road map, they need to evaluate alternative CRM tactics, identify and leverage syne...
For Application Development & Delivery Professionals
Report: Quantify The Business Value Of CRM
William BandMay 2, 2013
Customer relationship management (CRM) initiatives must not only be technically sound but must answer the question, "What will we get for our money?" Application development and delivery (AD&D) ...
- Downloads: 209
- Rating:
For Application Development & Delivery Professionals
Report: Transform Customer Processes And Systems To Improve Experiences
William BandMarch 5, 2013
This report is the executive overview of Forrester's solution for application development and delivery (AD&D) professionals looking to implement customer relationship management (CRM) strategies...
- Downloads: 884
- Rating:
For Application Development & Delivery Professionals
Report: Oracle Customers Are Hesitant To Embrace Fusion Applications
William Band, Andrew Bartels, Paul D. Hamerman, China MartensMarch 1, 2013
This report, originally written for CIOs, includes content relevant to application development and delivery (AD&D) professionals. With Oracle's strong footprint in the enterprise business apps m...
- Downloads: 211
- Rating:

View all of William Band's Research

For Application Development & Delivery Professionals
Report: Topic Overview: Social CRM Goes Mainstream
William Band, Natalie Petouhoff, Ph.D.January 5, 2010
Forrester's customer relationship management (CRM) research helps business process professionals embrace best practices — from process optimization to technology implementation — to ...
- Downloads: 5552
For Application Development & Delivery Professionals
Report: Topic Overview: Customer Relationship Management 2008
William BandMarch 25, 2008
Forrester's customer relationship management (CRM) research helps CRM professionals embrace best practices — from process optimization to technology implementation — to improve the c...
- Downloads: 4689
For Application Development & Delivery Professionals
Report: The Forrester Wave™: Enterprise CRM Suites, Q3 2008
William BandAugust 29, 2008
Forrester evaluated leading enterprise CRM suite solutions against 516 criteria and found that with the latest releases of their solutions, Oracle's Siebel and SAP maintain their status as Leade...
- Downloads: 3215
For Application Development & Delivery Professionals
Report: The Forrester Wave™: CRM Suites For Large Organizations, Q2 2010
William BandJune 16, 2010
Forrester evaluated 18 leading customer relationship management (CRM) suite solutions against 516 criteria reflecting the requirements of large organizations. We found that heavyweight Leaders O...
- Downloads: 3172
For Application Development & Delivery Professionals
Report: Trends 2010: Customer Relationship Management
William BandFebruary 9, 2010
As the economy recovers, what are the key trends that will drive customer relationship management (CRM) strategies and technology adoption in 2010? Business and IT professionals who support cust...
- Downloads: 3475