Zia Daniell Wigder

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

As a vice president and research director at Forrester Research, Zia serves eBusiness & Channel Strategy Professionals and is a leading expert on the globalization of eCommerce and other digital businesses. She works with a wide variety of online companies expanding internationally, with a particular focus on brands and retailers.

In her research, she covers issues such as international shipping and logistics, website operations, payments, and the translation and localization of global websites. Her research also analyzes consumer online shopping behavior in Latin America, Europe, Asia, and the Middle East/Africa.

Previous Work Experience

Zia joined Forrester through the JupiterResearch acquisition. She joined Jupiter in 1998 as a broadband analyst and later led the broadband and wireless, and marketing and media, practices at the company. Prior to Jupiter, Zia worked as a consultant at Lochridge & Company, an internationally focused strategy consulting firm founded by partners from the Boston Consulting Group. In her role at Lochridge, she helped technology companies define and execute on market entry strategies in Europe and Asia. She has spoken at numerous events, including most recently NRF Big Show, eTail, eTail Latin America, Shop.org, and eShow Sao Paulo.

Education

Zia earned a B.A. from Dartmouth College and an M.A.L.D. from The Fletcher School of Law and Diplomacy at Tufts University.

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  • Zia Daniell Wigder
  • For eBusiness & Channel Strategy Professionals

    Blog:eCommerce Evolution In Brazil

    Many brands eyeing Latin American eCommerce markets look first to Brazil, and with good reason. Brazil is Latin America’s largest online retail market by a wide margin and growth rates remain...

    • For eBusiness & Channel Strategy Professionals

      Blog:Five Global Marketplaces All Brands Must Know

      Global online expansion is not the same game it was just a few years ago. Today companies are taking a multi-pronged approach to international expansion and looking at a variety of different ways to...

      • For eBusiness & Channel Strategy Professionals

        Blog:eCommerce Evolution in Latin America

        I just got back from a couple of days at eTail Latin America in Miami — it was my third year at the event and I always come away having learned an enormous amount from the other attendees. This...

        • For eBusiness & Channel Strategy Professionals

          Blog:Common Themes Across Three Global eCommerce Markets

          Over the past few months, I traveled to several different eCommerce- and retail-related conferences, including events in Brazil, China and Colombia. The eCommerce markets in these countries are...

          • For eBusiness & Channel Strategy Professionals

            Blog:Four Takeaways From An Evening Of Omnichannel Retail In New York

            Last night we held an event here in New York in which VP & Principal Analyst Peter Sheldon presented some of his recent research on the new omnichannel imperative.  He talked through the state...

            • For eBusiness & Channel Strategy Professionals

              Blog:Take Your eCommerce Business Global With Our New Playbook

              eCommerce revenues are soaring around the globe. This year, the US, Western Europe, and China alone will generate over $800 billion in online retail sales. Growth rates, too, remain staggering in...

              • For eBusiness & Channel Strategy Professionals

                Blog:Three Days Of eCommerce In And Around Shanghai

                A number of us from Forrester offices inside and outside of China converged on Shanghai for a few days last week for our annual Marketing & Strategy event. The trip proved to be especially timely...

                • For eBusiness & Channel Strategy Professionals

                  Blog:Creating Customer-Centric eBusiness Experiences In China

                  On March 19th, I’ll be joining several of my colleagues in Shanghai, China for our Summit for Marketing & Strategy Professionals. One of the themes we’ve been exploring recently is...

                  • For eBusiness & Channel Strategy Professionals

                    Blog:More Trends In Emerging eCommerce Markets

                    In our research, we’ve talked about some of the trends that mark early-stage eCommerce markets. This year I’ve been to a few events to talk about how different eCommerce markets are...

                    • For eBusiness & Channel Strategy Professionals

                      Blog:Five Key Online Retail Trends In Latin America

                      color:#222222">Today, we published our new online retail forecast for Latin America, covering Brazil, Argentina, and Mexico (clients can read the report here). Driven by online retail revenues in...

                      • For eBusiness & Channel Strategy Professionals

                        Blog:The Globalization Of eCommerce In 2014

                        eCommerce players of all types continued to build out their global footprint in 2013. Asos launched new sites for Russia and China, for example, and eBay targeted shoppers in Brazil with a new mobile...

                        • For eBusiness & Channel Strategy Professionals

                          Blog:Five Key Online Retail Trends In Asia Pacific

                          We just published our new online retail forecast report for Asia Pacific (clients can read the report here). In our forecast, we look at top-line growth in five markets across Asia Pacific: China,...

                          • For eBusiness & Channel Strategy Professionals

                            Blog:Avoiding Missteps When Expanding Internationally

                            We’ve been having a series of conversations with brands and retailers recently about how to effectively plan for global online expansion. While approaches vary, eBusiness leaders cite similar...

                            • For eBusiness & Channel Strategy Professionals

                              Blog:eCommerce in Brazil Charges Forward

                              I returned yesterday from a short trip to Brazil - I spoke at eTail in São Paulo on Monday and spent a few days meeting with retailers, vendors and agencies. Some of the takeaways from...

                              • For eBusiness & Channel Strategy Professionals

                                Blog:Global eCommerce In The Age Of The Customer

                                Last week, Forrester published an updated version of our report on The Age of the Customer (the author, David Cooperstein, blogs about it here). The report discusses the fact that competitive...

                                • For eBusiness & Channel Strategy Professionals

                                  Blog:Reaching Jet-Setting Shoppers Online

                                  Over the past few years, extensive media coverage has been dedicated to the billions of dollars that tourists spend while shopping in the US and what retailers are doing to cater to these foreign...

                                  • For eBusiness & Channel Strategy Professionals

                                    Blog:A Few Thoughts On eCommerce in Argentina

                                    I spent several days in Buenos Aires last week which was fantastic – great fun and really helpful in terms of understanding what’s happening in the eCommerce market. Wednesday was the...

                                    • For eBusiness & Channel Strategy Professionals

                                      Blog:Finding Technology Partners To Take Your eCommerce Brand Global

                                      Back in July, I wrote about our upcoming report on tools and technology for eCommerce globalization. We’ve just posted the report (clients can view it here) – in it, we dive into the...

                                      • For eBusiness & Channel Strategy Professionals

                                        Blog:The Urban-First eCommerce Approach: Looking To Emerging Markets

                                        During grad school, I spent a summer teaching economics to university students in Uzbekistan – our summer campus was up in the mountains a few hours outside the capital city of Tashkent. To...

                                        • For eBusiness & Channel Strategy Professionals

                                          Blog:Trends In Early-Stage eCommerce Markets

                                          As brands eye a growing number of eCommerce markets around the globe, it’s important to understand the trends that mark early-stage markets and how these trends often evolve with time. The...

                                          • For eBusiness & Channel Strategy Professionals

                                            Blog:Three Rules When Exploring New Markets

                                            I consider myself incredibly fortunate to have the job I do: Every year, I get to explore new markets around the globe and meet people who are equally passionate about building eCommerce businesses....

                                            • For eBusiness & Channel Strategy Professionals

                                              Blog:Tools & Technology For eCommerce Globalization

                                              I’m currently tackling a report on the tools & technology necessary for eCommerce organizations to expand internationally. It is one of the reports for the eCommerce Globalization playbook and...

                                              • For eBusiness & Channel Strategy Professionals

                                                Blog:eCommerce Logistics Players in Emerging Markets

                                                In my post last month about global themes from recent events, I cited logistics as the scariest part of international expansion for eCommerce organizations. Nowhere is this more true than in emerging...

                                                • For eBusiness & Channel Strategy Professionals

                                                  Blog:The Path Toward eCommerce Maturity

                                                  Last year, we introduced our framework for how eCommerce markets evolve: Consumers come online to connect and entertain, then start to engage in eBusiness basics like online banking and travel.**...

                                                  • For eBusiness & Channel Strategy Professionals

                                                    Blog:More Global Themes From Recent Events

                                                    The past few weeks have involved travel to a few different events, ranging from eTail Latin America in Miami to Internet Retailer Conference & Expo in Chicago to the Goldman Sachs dotCommerce Day in...