Zia Daniell Wigder

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

As a vice president and research director at Forrester Research, Zia serves eBusiness & Channel Strategy Professionals and is a leading expert on the globalization of eCommerce and other digital businesses. She works with a wide variety of online companies expanding internationally, with a particular focus on brands and retailers.

In her research, she covers issues such as international shipping and logistics, website operations, payments, and the translation and localization of global websites. Her research also analyzes consumer online shopping behavior in Latin America, Europe, Asia, and the Middle East/Africa.

Previous Work Experience

Zia joined Forrester through the JupiterResearch acquisition. She joined Jupiter in 1998 as a broadband analyst and later led the broadband and wireless, and marketing and media, practices at the company. Prior to Jupiter, Zia worked as a consultant at Lochridge & Company, an internationally focused strategy consulting firm founded by partners from the Boston Consulting Group. In her role at Lochridge, she helped technology companies define and execute on market entry strategies in Europe and Asia. She has spoken at numerous events, including most recently NRF Big Show, eTail, eTail Latin America, Shop.org, and eShow Sao Paulo.

Education

Zia earned a B.A. from Dartmouth College and an M.A.L.D. from The Fletcher School of Law and Diplomacy at Tufts University.

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64 results in Blogs

  • Zia Daniell Wigder
  • For eBusiness & Channel Strategy Professionals

    Blog:Four Takeaways From An Evening Of Omnichannel Retail In New York

    Last night we held an event here in New York in which VP & Principal Analyst Peter Sheldon presented some of his recent research on the new omnichannel imperative.  He talked through the state...

    • For eBusiness & Channel Strategy Professionals

      Blog:Take Your eCommerce Business Global With Our New Playbook

      eCommerce revenues are soaring around the globe. This year, the US, Western Europe, and China alone will generate over $800 billion in online retail sales. Growth rates, too, remain staggering in...

      • For eBusiness & Channel Strategy Professionals

        Blog:Three Days Of eCommerce In And Around Shanghai

        A number of us from Forrester offices inside and outside of China converged on Shanghai for a few days last week for our annual Marketing & Strategy event. The trip proved to be especially timely...

        • For eBusiness & Channel Strategy Professionals

          Blog:Creating Customer-Centric eBusiness Experiences In China

          On March 19th, I’ll be joining several of my colleagues in Shanghai, China for our Summit for Marketing & Strategy Professionals. One of the themes we’ve been exploring recently is...

          • For eBusiness & Channel Strategy Professionals

            Blog:More Trends In Emerging eCommerce Markets

            In our research, we’ve talked about some of the trends that mark early-stage eCommerce markets. This year I’ve been to a few events to talk about how different eCommerce markets are...

            • For eBusiness & Channel Strategy Professionals

              Blog:Five Key Online Retail Trends In Latin America

              color:#222222">Today, we published our new online retail forecast for Latin America, covering Brazil, Argentina, and Mexico (clients can read the report here). Driven by online retail revenues in...

              • For eBusiness & Channel Strategy Professionals

                Blog:The Globalization Of eCommerce In 2014

                eCommerce players of all types continued to build out their global footprint in 2013. Asos launched new sites for Russia and China, for example, and eBay targeted shoppers in Brazil with a new mobile...

                • For eBusiness & Channel Strategy Professionals

                  Blog:Five Key Online Retail Trends In Asia Pacific

                  We just published our new online retail forecast report for Asia Pacific (clients can read the report here). In our forecast, we look at top-line growth in five markets across Asia Pacific: China,...

                  • For eBusiness & Channel Strategy Professionals

                    Blog:Avoiding Missteps When Expanding Internationally

                    We’ve been having a series of conversations with brands and retailers recently about how to effectively plan for global online expansion. While approaches vary, eBusiness leaders cite similar...

                    • For eBusiness & Channel Strategy Professionals

                      Blog:eCommerce in Brazil Charges Forward

                      I returned yesterday from a short trip to Brazil - I spoke at eTail in São Paulo on Monday and spent a few days meeting with retailers, vendors and agencies. Some of the takeaways from...

                      • For eBusiness & Channel Strategy Professionals

                        Blog:Global eCommerce In The Age Of The Customer

                        Last week, Forrester published an updated version of our report on The Age of the Customer (the author, David Cooperstein, blogs about it here). The report discusses the fact that competitive...

                        • For eBusiness & Channel Strategy Professionals

                          Blog:Reaching Jet-Setting Shoppers Online

                          Over the past few years, extensive media coverage has been dedicated to the billions of dollars that tourists spend while shopping in the US and what retailers are doing to cater to these foreign...

                          • For eBusiness & Channel Strategy Professionals

                            Blog:A Few Thoughts On eCommerce in Argentina

                            I spent several days in Buenos Aires last week which was fantastic – great fun and really helpful in terms of understanding what’s happening in the eCommerce market. Wednesday was the...

                            • For eBusiness & Channel Strategy Professionals

                              Blog:Finding Technology Partners To Take Your eCommerce Brand Global

                              Back in July, I wrote about our upcoming report on tools and technology for eCommerce globalization. We’ve just posted the report (clients can view it here) – in it, we dive into the...

                              • For eBusiness & Channel Strategy Professionals

                                Blog:The Urban-First eCommerce Approach: Looking To Emerging Markets

                                During grad school, I spent a summer teaching economics to university students in Uzbekistan – our summer campus was up in the mountains a few hours outside the capital city of Tashkent. To...

                                • For eBusiness & Channel Strategy Professionals

                                  Blog:Trends In Early-Stage eCommerce Markets

                                  As brands eye a growing number of eCommerce markets around the globe, it’s important to understand the trends that mark early-stage markets and how these trends often evolve with time. The...

                                  • For eBusiness & Channel Strategy Professionals

                                    Blog:Three Rules When Exploring New Markets

                                    I consider myself incredibly fortunate to have the job I do: Every year, I get to explore new markets around the globe and meet people who are equally passionate about building eCommerce businesses....

                                    • For eBusiness & Channel Strategy Professionals

                                      Blog:Tools & Technology For eCommerce Globalization

                                      I’m currently tackling a report on the tools & technology necessary for eCommerce organizations to expand internationally. It is one of the reports for the eCommerce Globalization playbook and...

                                      • For eBusiness & Channel Strategy Professionals

                                        Blog:eCommerce Logistics Players in Emerging Markets

                                        In my post last month about global themes from recent events, I cited logistics as the scariest part of international expansion for eCommerce organizations. Nowhere is this more true than in emerging...

                                        • For eBusiness & Channel Strategy Professionals

                                          Blog:The Path Toward eCommerce Maturity

                                          Last year, we introduced our framework for how eCommerce markets evolve: Consumers come online to connect and entertain, then start to engage in eBusiness basics like online banking and travel.**...

                                          • For eBusiness & Channel Strategy Professionals

                                            Blog:More Global Themes From Recent Events

                                            The past few weeks have involved travel to a few different events, ranging from eTail Latin America in Miami to Internet Retailer Conference & Expo in Chicago to the Goldman Sachs dotCommerce Day in...

                                            • For eBusiness & Channel Strategy Professionals

                                              Blog:Welcome Ken Calhoon to Forrester

                                              I am incredibly excited to announce that Ken Calhoon joins Forrester today in our eBusiness consulting practice. Ken has a fantastic background working with different organizations expanding...

                                              • For eBusiness & Channel Strategy Professionals

                                                Blog:Non-US Marketplaces For Brands

                                                I’m currently finishing up my presentation for the Internet Retailer Conference & Expo in June: I’ll be presenting on the non-US marketplace options for brands as part of the global...

                                                • For eBusiness & Channel Strategy Professionals

                                                  Blog:The Global eCommerce Opportunity

                                                  At Forrester, we've recently launched playbooks on topics such as Agile Commerce, Retail eCommerce, and B2B eCommerce. We are now getting underway with an eCommerce globalization playbook: Our...

                                                  • For eBusiness & Channel Strategy Professionals

                                                    Blog:Some global themes from recent events

                                                    Over the past month, I’ve had the great fortune of taking part in three fantastic events: Forrester’s own Marketing & Strategy Summit in Shanghai, Demandware’s XChange Conference in...