Forrester Planned Research

The list of planned research does not include Quick Takes, which are driven by market events and/or client Inquiries.

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Planned research — including dates, titles, authors, and research topics — is subject to change at any time.

Projected Date	Role	Title	Analyst	Success Imperative	Industry	Features
November 2008	Security & Risk	TechRadar™: Network Threat Management	John Kindervag	Protect the organization's information assets		TechRadar™
This document will look at the technologies in the network threat management space.
November 2008	Vendor Strategy	TechRadar: Agile development becomes the Agile company	Tom Grant	Invest in innovative technologies		TechRadar™
Agile will continue to gain momentum in the technology industry, propelled as much by disappointment with past methods as new market imperatives, such as the IT to BT transition. The next wave of Agile innovation will go beyond the Development team, using Agile development as a starting point for changing other parts of the company. The emerging "Agile company" will be able to respond faster to market opportunities and threats in more ways than just better-designed products.
November 2008	Vendor Strategy	Q4 2008 US IT Market Outlook Update	Andrew Bartels	Create an innovative portfolio of offerings based on emerging market trends
Review of Q3 2008 US IT investment data and updated 2008 and revised 2009 forecast
November 2008	Vendor Strategy	Predictions: Enterprise Mobility Market Predictions in 2009	Michele Pelino	Create an innovative portfolio of offerings based on emerging market trends
This document will identify key predictions related to enterprise mobility in 2009.
November 2008	Marketing Leadership	Balancing Push and Pull	Lisa Bradner
How to find the right mix of push and pull tactics to get the most out of your marketing mix.
November 2008	eBusiness & Channel Strategy	2008 US Bank Public Site Rankings	Brad Strothkamp	Benchmark against industry best practices	Financial Services
A ranking of the top five US bank sites based on Forrester Competitive Site Assessment methodology.
November 2008	Business Process & Applications	B2B eCommerce Market Overview	Pete Marston	Continuously improve customer relationship management processes and technologies
Review of the top 10 or so B2B eCommerce platforms.
November 2008	Marketing Leadership	Building A Business-Driven Marketing Team	Jaap Favier
To many CMOs' chagrin, marketing in many organizations is still viewed as little more than a cost center running advertising and promotions. To align to the business, CMOs should start with their teams, building business strategy components into the headcount. As one CMO puts it, "To have a more strategic role, marketers need to be proactive and take part in business activities. They need to read balance sheets, understand the business model, understand key drivers of market cap, and identify key growth regions and opportunities for the company." This research will look into how successful CMOs can align marketing to the goals of the organization by creating teams that speak the language of the business.
November 2008	CIO	How CIOs Can Drive Business Change - Part 2	Marc Cecere	Drive smarter technology investments
Business leaders must show support for IT enabled change through knowledge of the possibilities and limitations of the IT organization as well as an openness to make changes. This is the second report in a three part series and will show what business leaders must do and how IT can effect this. This document is part of the 46882 series.
November 2008	IT Infrastructure & Operations	Configuration And Change Management: The Heart Of ITSM	Glenn O'Donnell	Automate and simplify IT processes
Configuration and change management are the yin and yang at the core of all IT functions. This report covers how the two work together and how organizations can maximize their benefits.
November 2008	Technology Product Management & Marketing	Banking And Insurance Services Spending In 2008	Ellen Carney	Target and win share in promising market segments
How will the insurance industry invest their third-party service dollars in the coming year? This report looks at spending the impact of the economic downturn on both IT and IT services spending; expectations for outsourcing, offshoring, and consulting; and the challenges insurance buyers face in their relationships with vendors.
November 2008	Vendor Strategy	Asia Pacific 2009 IT Market Outllok Forecast	Andrew Bartels	Create an innovative portfolio of offerings based on emerging market trends
2008 and 2009 forecast for IT purchases and IT spending in Asia/Pacific as a whole, and for major markets (Australia, China, India, Japan, Korea)
November 2008	Enterprise Architecture	Implementing BPM Effectively In Critical Times	Ken Vollmer	Create a high-impact EA program built on metrics, communications, and governance
BPM implementations have assisted many enterprises by enhancing their operational efficiency and level of business innovation and improvements in these two areas can go a long way towards helping enterprises navigate the shoals of enterprise performance in these difficult financial times. However, many organizations begin their BPM efforts without a clear understanding of the wide range of issues that must be addressed if process improvements are to be successfully implemented and sustained over time. Ensuring that these issues are effectively addressed ahead of time can help to avoid the most common pitfalls of BPM implementations. Enterprise architects should insist that each of these critical success factors is adequately addressed before implementation efforts begin.
November 2008	Security & Risk	CISO Handbook: Preparing For The Meeting With The Board Of Directors	Khalid Kark	Run a business-oriented security program
Many CISOs struggle to get non-IT people involved in security issues and need guidance to run steering committee meetings and presentations to the board of directors. This research will outline an approach and provide best practices for this process.
November 2008	Enterprise Architecture	Use Value Chain Analysis to Improve Your Value Delivery	Jeff Scott	Create a high-impact EA program built on metrics, communications, and governance
Architects can gain a deeper understanding of where and how they add value by creating an EA value chain. Value chain analysis is a standard method of understanding business value. Architects can use this model to identify their products, services, suppliers, partners and customers.
November 2008	Vendor Strategy	Predictions: Unified Communications In 2009	Henry Dewing	Create an innovative portfolio of offerings based on emerging market trends
Examining trends that Forrester expects to see develop over the next several years in the adoption and delivery of Unified Communications Solutions.
November 2008	Vendor Strategy	Technology Trends: Helping Firms Overcome The Pain Of Collaboration	TJ Keitt	Position and benchmark my company's products and services in today's competitive environment
A look at how companies are implementing collaboration strategies and how those are working out
November 2008	Vendor Strategy	Case Study: Telenor	Mike Cansfield	Position and benchmark my company's products and services in today's competitive environment
How a mid-size telco transformed itself into a big player
November 2008	Vendor Strategy	Predictions: 2009 Future in Telecom	Mike Cansfield	Position and benchmark my company's products and services in today's competitive environment
Understand the big issues in telecoms in the coming 12 months
November 2008	Marketing Leadership	Marketing Low Involvement Brands	Lisa Bradner	Differentiate the brand experience
What do the new trends in engagement mean for low invovlement brands and how should they leverage them?
November 2008	Technology Product Management & Marketing	The Future of CRM: Making CRM Critical To Business Operations	Tom Grant	Anticipate and respond to emerging technologies and competitors
CRM customers want to make better use of CRM data in building customer relations, making strategic decisions, and improving operations. At the very least, they want to make the CRM data more reliable. Not all CRM vendors understand these priorities, focusing instead on new features and functions. Organizations will try to forge ahead anyway, with or without the help of the vendors.
November 2008	Marketing Leadership	Case Study: Managing A Global Marketing Team	Jaap Favier	Thrive on market and technology change
This research will feature a case study of how one CMO successfully manages his or her team, which is dispersed across the globe.
November 2008	eBusiness & Channel Strategy	Spanish Online Banking Forecast: 2008 To 2013	Benjamin Ensor	Forecast online sales and service uptake	Financial Services	market sizing forecast
This document will be an overview of the state of online banking in Spain combined with a forecast for online banking for 2008 until 2013.
November 2008	eBusiness & Channel Strategy	Swedish Online Banking Forecast: 2008 To 2013	Benjamin Ensor	Forecast online sales and service uptake	Financial Services	market sizing forecast
This document will be an overview of the state of online banking in Sweden combined with a forecast for online banking for 2008 until 2013.
November 2008	Consumer Product Strategy	Best And Worst Of Service Provider Customer Service	Sally Cohen	Benchmark product performance against industry best practices
Highlights across 5 service providers on how well they provide customer service.
November 2008	B2B Market Research	Market Overview: CEBP Market Requirements And Pitfalls	Henry Dewing	Power go-to-market programs with deep market and customer insight
How communication-enabled biz processes go well and awry
November 2008	null	Organizing for European Multi-channel eBusiness Assessment Toolkit	Victoria Bracewell Lewis		Retail
details to follow
November 2008	Vendor Strategy	2007 and 2008 IT Staff data	Andrew Bartels	Create an innovative portfolio of offerings based on emerging market trends
2007 BLS Occupational data on number of IT jobs and average salary by different IT occupations
November 2008	Vendor Strategy	M&A Services Providers	Daniel Krauss, Pascal Matzke	Position and benchmark my company's products and services in today's competitive environment	High-Tech
Launch of a SWOT series on M&A services providers.
November 2008	IT Infrastructure & Operations	Should Your Windows Apps Move To The Cloud?	Frank Gillett, John Rymer, Galen Schreck, James Staten	Stay ahead of next-generation data center technologies
With the announcement of Windows Azure at the Microsoft Professional Developers Conference, new attention has been focused on Windows and its fit with cloud computing. But this interest may be misdirected as Azure is more interesting as a new development opportunity rather than a Windows deployment option. The truly viable opportunity for Windows applications in the cloud rests with Infrastructure as a Server cloud computing platforms such as EC2 and GoGrid. Building off traditional ISP hosting of Windows applications, cloud computing platforms are maturing quickly and deliver a hypervisor-based infrastructure that scales easily while delivering dramatically lower costs that more closely match true consumption. Firms should consider these new deployment options in their server consolidation planning.
November 2008	Vendor Strategy	Expanding through partnerships	Peter O'Neill	Expand my company's partnership ecosystem
Expanding through partnerships
November 2008	Vendor Strategy	Marketing IT management software in a difficult economy	Peter O'Neill	Align brand and product positioning
Marketing IT management software in a difficult economy
November 2008	IT Infrastructure & Operations	Role Overview: Capacity Manager	Evelyn Hubbert	Stay ahead of next-generation data center technologies
Capacity management is a process aimed at controlling the IT infrastructure in such a way that resource shortages are anticipated and corrected before they occur, maintaining service-level agreements (SLA) contracted with the business users. For managing today's tightly coupled systems and virtualized environment, it is important to establish a capacity management function. This function is cutting across the different silos of expertise in the organization to support the processes of capacity management. A well-defined function can only exist with a functional owner who is measured toward providing a holistic and accurate plan of the infrastructure needed.
November 2008	eBusiness & Channel Strategy	Why Consumers Use Magazine Web Sites	Sarah Rotman Epps	Build channel strategies that drive sales and service	Media & Entertainment, eBusiness/eCommerce
This report will analyze data from Forrester's Q3 Mail Recontact Survey of 10,000 US households, including how often consumers visit magazine Web sites, what they do there, and what features they'd like to see in the future.
November 2008	Consumer Market Research	How Europeans Pay For Goods And Services	Alexander Hesse	Profile the trends and future of consumer markets	Financial Services
donotdisplay
November 2008	Vendor Strategy	The Changing Tech Industry Ecosystem	Pascal Matzke	Expand my company's partnership ecosystem
The Changing Tech Industry Ecosystem
November 2008	eBusiness & Channel Strategy	Sales Tax Implications for eCommerce	Sucharita Mulpuru	Adapt to changing customer buying and service behavior	Retail
Details to follow.
November 2008	Application Development & Program Management	Best Practices: SharePoint Development	John Rymer
This report describes best practices from firms that are using Microsoft SharePoint for custom applications.
November 2008	Customer Experience	A Generational Look At Mobile Internet Users	Vidya Drego	Build the business case for change
This report will present data from Forrester's North American Technographics Marketing and Mobile Internet Online Survey, Q3 2008, with a particular focus on how consumer attitudes toward and usage of mobile internet sites varies by generation.
November 2008	Vendor Strategy	Strategic Management Paradigms And Models	Daniel Krauss	Position and benchmark my company's products and services in today's competitive environment
This reports provides an overview of strategic management paradigms and models.
November 2008	IT Infrastructure & Operations	IT Asset Life-Cycle Management Definition	Evelyn Hubbert	Maintain and optimize core IT systems
The market of managing assets has changed from both a tools and approach perspective. Other subject areas such as project management, configuration and change management, capacity management, charge back models (and we could go on and on) are shaping the subject area. This report will define the current needs and wants of ITAM from a functional perspective and is the foundation for an upcoming Forrester Wave in December 2008.
November 2008	Application Development & Program Management	Market Overview: ERP For SMBs	R "Ray" Wang
This document is a market overview update of the 2007 enterprise resource planning (ERP) for small and medium-sized businesses (SMBs) report.
November 2008	eBusiness & Channel Strategy	The State Of Individually Purchased Health Insurance	Carlton Doty	Build channel strategies that drive sales and service	Healthcare & Life Sciences
Forrester will provide a "state of the state" on the individual and family health insurance market, and forecast the growth of online shopping in this space.
November 2008	Vendor Strategy	IT In Telecoms	Mike Cansfield	Create an innovative portfolio of offerings based on emerging market trends
Telcos are dead if they don't embrace business technology
November 2008	Vendor Strategy	"Platform as a Service is challenging traditional platforms" - Defining SaaS platform stack	Stefan Ried, Ph.D.	Align brand and product positioning
"Platform as a Service is challenging traditional platforms" - Defining SaaS platform stack
November 2008	Business Process & Applications	Master (Production) Scheduling	George Lawrie	Continuously improve customer relationship management processes and technologies
Global brands have for the most part rolled out Enterprise apps to "streamline processes" but master scheduling remains a challenge especially in industries such as high tech or fashion where demand is volatile and the supply chain has many highly dispersed elements or in industries that are dominated by virtual enterprises or that are highly susceptible to disruption. Firms have implemented new processes such as S&OP and implemented advanced planning and scheduling apps on top of their enterprise infrastructure yet still complain about difficulties in matching supply capacity and inventory to demand. This report will quantify the extent of the master production scheduling problem and provide readers with a diagnostic tool to quantify their opportunity for scheduling improvement as well as tools for selecting and implementing suitable scheduling solutions.
November 2008	IT Infrastructure & Operations	Calculating The Financial Value Of PC Power Management	Doug Washburn	Maintain and optimize core IT systems
Reducing IT's energy consumption is a primary driver for green IT. While most organizations focus their greening efforts on the data center, studies reveal that aggregate PC energy use can be just as much as the data center, if not more. Enabling the innate power management features of your PC environment can offer reduced energy consumption affordably and painlessly.
November 2008	Customer Experience	The Brand/Industry Matrix	Ron Rogowski	Gain industry-specific insights
Should companies in certain industries focus more on Brand Image, or Brand Action? This document will provide guidance on how companies in specific industries should balance Brand Image and Action online.
November 2008	IT Infrastructure & Operations	Aligning Tools to ITIL	Glenn O'Donnell	Automate and simplify IT processes
ITIL is wonderful as a process refinement framework, but ultimately the operation comes down to the best tools for the job. This report covers how common and emerging management tools fit best into the ITIL model.
November 2008	IT Infrastructure & Operations	European Telecom Operator Managed Services Deals Survey: H1 2008	Phil Sayer	Stay ahead of next-generation data center technologies
This will be the fourth report in the series, looking at the deals signed by telcos in the second half of 07 and reporting on the progress they are making with their strategies to move into IT services, as well as commenting on trends in deal content, size, term, and which countries and vertical markets are doing the most deals. This document is part of the European Telecom Managed Service Delivery Deals series.
November 2008	Information & Knowledge Management	Profiling And Forecasting The Future Of Work From Home	Ted Schadler	Empower employees through Web 2.0 and next-generation collaboration tools		Forrester research panel data
This report will draw on Consumer Technographics data to profile employees that work from home and forecast the growth in the number of work-from-home employees.
November 2008	Customer Experience	Connecting Soft Metrics To Dollars And Cents	Megan Burns	Build the business case for change
How do leading firms translate improvements in so-called "soft" metrics like Web site satisfaction, customer loyalty, and NetPromoter Scores to real dollars in order to calculate the ROI of a better customer experience?
November 2008	Technology Product Management & Marketing	Role Profile: The CIO	Eric Brown, Emily Van Metre	Target and win share in promising market segments
Understanding your customers and stakeholders will help you craft more compelling messages for them. This role profile will take you through one very important IT stakeholder, the chief information officer.
November 2008	eBusiness & Channel Strategy	Brand Loyal Travelers	Henry Harteveldt, Elizabeth Stark	Adapt to changing customer buying and service behavior	Travel, eBusiness/eCommerce
Examining the characteristics of brand loyal travelers.
November 2008	eBusiness & Channel Strategy	US Online B2C Paid Content Forecast, 2008 to 2013	Sarah Rotman Epps	Forecast online sales and service uptake	Media & Entertainment, eBusiness/eCommerce	market sizing forecast
Since Forrester last published its online paid content forecast in 2006, the world has radically changed. The definition of "online" has expanded: Once defined narrowly as the PC browser-accessed Web, being "online" can now take place on your commute via a mobile device, on your couch from a set-top box or gaming console, and nearly everywhere in between. The definition of "content" has changed, too: No longer mere information, content-especially content consumers are willing to pay for-has morphed into information plus experience. Content that fits this new paradigm, like video games, will be the big winners of consumers' wallet-share, while news articles, TV shows, and other forms of "old" content will increasingly rely on free-content business models: some combination of advertising, "free-mium" pricing, and marketing loss for more profitable channels.
November 2008	Application Development & Program Management	Open Source Adoption Best Practices	Jeffrey Hammond	Select tools and technologies that enable project teams to meet business goals at the right cost
It's no surprise that development shops adopt open source tools because of lower up-front licensing costs. But those who adopt open source to save money also report additional benefits that accrue that make open source a win-win decision. This report will look at the best practices of those application development shops that are furthest along the OS adoption curve, and the next practices that they are looking to employ as they look to gain maximum advantage from open source projects.
November 2008	Customer Experience	Cross-Channel Review 7.0 Reviewer's Guide	Adele Sage	Benchmark the customer experience
An update to the Cross-Channel Review Reviewer's Guide.
November 2008	Vendor Strategy	Roadmap: New Markets for Project & Portfolio Management (Part 2)	Tim Harmon	Create an innovative portfolio of offerings based on emerging market trends
The resource management aspect of PPM has significant potential beyond the IT organization, serving the GM in optimizing the enterprise and extra-enterprise knowledge worker resource. Web 2.0-style collaboration will be key to addressing global and virtual teamwork.
November 2008	eBusiness & Channel Strategy	eCommerce Solutions for Digital Products	Brian Walker	Choose technologies that optimize online interactions	Retail
An overview of the available eCommerce platforms and solutions for the B2C digital and media marketplace.
November 2008	Security & Risk	The Forrester Wave™: Content Security Suites, Q3 2008	Chenxi Wang, Ph.D.
This Content Security Suites Wave will consist of three different concentrations: content security, email filtering, and Web filtering.
November 2008	B2B Market Research	The future of online metrics: The Google Effect	Brad Bortner	Craft compelling messages and share-capturing campaigns, Pick and apply the best research approach, tools, and vendors
Is Google a game changer, or just a breeder of more confusion in coming to consensus concerning the best way to measure online media?
November 2008	Interactive Marketing	Email Innovations For 2009	Julie Katz	Improve program performance
Marketers should be on the lookout for these new email applications in the coming year.
December 2008	eBusiness & Channel Strategy	European Holiday 2008 Forecast	Victoria Bracewell Lewis	Forecast online sales and service uptake	Retail	market sizing forecast
High-level forecast for Russia, RC, RSA, PL
December 2008	null	European Q4/Christmas Forecast	Victoria Bracewell Lewis		Retail	market sizing forecast
details to follow
December 2008	Analyst Relations	FIAR Downloadable Tool	Kevin Lucas	Excite the most valuable analysts to maximize beneficial coverage
More details to come.
December 2008

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