Forrester Planned Research

The list of planned research does not include Quick Takes, which are driven by market events and/or client Inquiries.
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Planned research — including dates, titles, authors, and research topics — is subject to change at any time.

Projected Date  Role  Title  Analyst  Success Imperative  Industry  Features  Notify Me
November 2008 Security & Risk TechRadar™: Network Threat Management John Kindervag Protect the organization's information assets TechRadar™ Research Alert icon   RSS icon
This document will look at the technologies in the network threat management space.
November 2008 Vendor Strategy TechRadar: Agile development becomes the Agile company Tom Grant Invest in innovative technologies TechRadar™ Research Alert icon   RSS icon
Agile will continue to gain momentum in the technology industry, propelled as much by disappointment with past methods as new market imperatives, such as the IT to BT transition. The next wave of Agile innovation will go beyond the Development team, using Agile development as a starting point for changing other parts of the company. The emerging "Agile company" will be able to respond faster to market opportunities and threats in more ways than just better-designed products.
November 2008 Vendor Strategy Q4 2008 US IT Market Outlook Update Andrew Bartels Create an innovative portfolio of offerings based on emerging market trends Research Alert icon   RSS icon
Review of Q3 2008 US IT investment data and updated 2008 and revised 2009 forecast
November 2008 Vendor Strategy Predictions: Enterprise Mobility Market Predictions in 2009 Michele Pelino Create an innovative portfolio of offerings based on emerging market trends Research Alert icon   RSS icon
This document will identify key predictions related to enterprise mobility in 2009.
November 2008 Marketing Leadership Balancing Push and Pull Lisa Bradner Research Alert icon   RSS icon
How to find the right mix of push and pull tactics to get the most out of your marketing mix.
November 2008 eBusiness & Channel Strategy 2008 US Bank Public Site Rankings Brad Strothkamp Benchmark against industry best practices Financial Services Research Alert icon   RSS icon
A ranking of the top five US bank sites based on Forrester Competitive Site Assessment methodology.
November 2008 Business Process & Applications B2B eCommerce Market Overview Pete Marston Continuously improve customer relationship management processes and technologies Research Alert icon   RSS icon
Review of the top 10 or so B2B eCommerce platforms.
November 2008 Marketing Leadership Building A Business-Driven Marketing Team Jaap Favier Research Alert icon   RSS icon
To many CMOs' chagrin, marketing in many organizations is still viewed as little more than a cost center running advertising and promotions. To align to the business, CMOs should start with their teams, building business strategy components into the headcount. As one CMO puts it, "To have a more strategic role, marketers need to be proactive and take part in business activities. They need to read balance sheets, understand the business model, understand key drivers of market cap, and identify key growth regions and opportunities for the company." This research will look into how successful CMOs can align marketing to the goals of the organization by creating teams that speak the language of the business.
November 2008 CIO How CIOs Can Drive Business Change - Part 2 Marc Cecere Drive smarter technology investments Research Alert icon   RSS icon
Business leaders must show support for IT enabled change through knowledge of the possibilities and limitations of the IT organization as well as an openness to make changes. This is the second report in a three part series and will show what business leaders must do and how IT can effect this.
This document is part of the 46882 series.
November 2008 IT Infrastructure & Operations Configuration And Change Management: The Heart Of ITSM Glenn O'Donnell Automate and simplify IT processes Research Alert icon   RSS icon
Configuration and change management are the yin and yang at the core of all IT functions. This report covers how the two work together and how organizations can maximize their benefits.
November 2008 Technology Product Management & Marketing Banking And Insurance Services Spending In 2008 Ellen Carney Target and win share in promising market segments Research Alert icon   RSS icon
How will the insurance industry invest their third-party service dollars in the coming year? This report looks at spending the impact of the economic downturn on both IT and IT services spending; expectations for outsourcing, offshoring, and consulting; and the challenges insurance buyers face in their relationships with vendors.
November 2008 Vendor Strategy Asia Pacific 2009 IT Market Outllok Forecast Andrew Bartels Create an innovative portfolio of offerings based on emerging market trends Research Alert icon   RSS icon
2008 and 2009 forecast for IT purchases and IT spending in Asia/Pacific as a whole, and for major markets (Australia, China, India, Japan, Korea)
November 2008 Enterprise Architecture Implementing BPM Effectively In Critical Times Ken Vollmer Create a high-impact EA program built on metrics, communications, and governance Research Alert icon   RSS icon
BPM implementations have assisted many enterprises by enhancing their operational efficiency and level of business innovation and improvements in these two areas can go a long way towards helping enterprises navigate the shoals of enterprise performance in these difficult financial times. However, many organizations begin their BPM efforts without a clear understanding of the wide range of issues that must be addressed if process improvements are to be successfully implemented and sustained over time. Ensuring that these issues are effectively addressed ahead of time can help to avoid the most common pitfalls of BPM implementations. Enterprise architects should insist that each of these critical success factors is adequately addressed before implementation efforts begin.
November 2008 Security & Risk CISO Handbook: Preparing For The Meeting With The Board Of Directors Khalid Kark Run a business-oriented security program Research Alert icon   RSS icon
Many CISOs struggle to get non-IT people involved in security issues and need guidance to run steering committee meetings and presentations to the board of directors. This research will outline an approach and provide best practices for this process.
November 2008 Enterprise Architecture Use Value Chain Analysis to Improve Your Value Delivery Jeff Scott Create a high-impact EA program built on metrics, communications, and governance Research Alert icon   RSS icon
Architects can gain a deeper understanding of where and how they add value by creating an EA value chain. Value chain analysis is a standard method of understanding business value. Architects can use this model to identify their products, services, suppliers, partners and customers.
November 2008 Vendor Strategy Predictions: Unified Communications In 2009 Henry Dewing Create an innovative portfolio of offerings based on emerging market trends Research Alert icon   RSS icon
Examining trends that Forrester expects to see develop over the next several years in the adoption and delivery of Unified Communications Solutions.
November 2008 Vendor Strategy Technology Trends: Helping Firms Overcome The Pain Of Collaboration TJ Keitt Position and benchmark my company's products and services in today's competitive environment Research Alert icon   RSS icon
A look at how companies are implementing collaboration strategies and how those are working out
November 2008 Vendor Strategy Case Study: Telenor Mike Cansfield Position and benchmark my company's products and services in today's competitive environment Research Alert icon   RSS icon
How a mid-size telco transformed itself into a big player
November 2008 Vendor Strategy Predictions: 2009 Future in Telecom Mike Cansfield Position and benchmark my company's products and services in today's competitive environment Research Alert icon   RSS icon
Understand the big issues in telecoms in the coming 12 months
November 2008 Marketing Leadership Marketing Low Involvement Brands Lisa Bradner Differentiate the brand experience Research Alert icon   RSS icon
What do the new trends in engagement mean for low invovlement brands and how should they leverage them?
November 2008 Technology Product Management & Marketing The Future of CRM: Making CRM Critical To Business Operations Tom Grant Anticipate and respond to emerging technologies and competitors Research Alert icon   RSS icon
CRM customers want to make better use of CRM data in building customer relations, making strategic decisions, and improving operations. At the very least, they want to make the CRM data more reliable. Not all CRM vendors understand these priorities, focusing instead on new features and functions. Organizations will try to forge ahead anyway, with or without the help of the vendors.
November 2008 Marketing Leadership Case Study: Managing A Global Marketing Team Jaap Favier Thrive on market and technology change Research Alert icon   RSS icon
This research will feature a case study of how one CMO successfully manages his or her team, which is dispersed across the globe.
November 2008 eBusiness & Channel Strategy Spanish Online Banking Forecast: 2008 To 2013 Benjamin Ensor Forecast online sales and service uptake Financial Services market sizing forecast Research Alert icon   RSS icon
This document will be an overview of the state of online banking in Spain combined with a forecast for online banking for 2008 until 2013.
November 2008 eBusiness & Channel Strategy Swedish Online Banking Forecast: 2008 To 2013 Benjamin Ensor Forecast online sales and service uptake Financial Services market sizing forecast Research Alert icon   RSS icon
This document will be an overview of the state of online banking in Sweden combined with a forecast for online banking for 2008 until 2013.
November 2008 Consumer Product Strategy Best And Worst Of Service Provider Customer Service Sally Cohen Benchmark product performance against industry best practices Research Alert icon   RSS icon
Highlights across 5 service providers on how well they provide customer service.
November 2008 B2B Market Research Market Overview: CEBP Market Requirements And Pitfalls Henry Dewing Power go-to-market programs with deep market and customer insight Research Alert icon   RSS icon
How communication-enabled biz processes go well and awry
November 2008 null Organizing for European Multi-channel eBusiness Assessment Toolkit Victoria Bracewell Lewis Retail Research Alert icon   RSS icon
details to follow
November 2008 Vendor Strategy 2007 and 2008 IT Staff data Andrew Bartels Create an innovative portfolio of offerings based on emerging market trends Research Alert icon   RSS icon
2007 BLS Occupational data on number of IT jobs and average salary by different IT occupations
November 2008 Vendor Strategy M&A Services Providers Daniel Krauss, Pascal Matzke Position and benchmark my company's products and services in today's competitive environment High-Tech Research Alert icon   RSS icon
Launch of a SWOT series on M&A services providers.
November 2008 IT Infrastructure & Operations Should Your Windows Apps Move To The Cloud? Frank Gillett, John Rymer, Galen Schreck, James Staten Stay ahead of next-generation data center technologies Research Alert icon   RSS icon
With the announcement of Windows Azure at the Microsoft Professional Developers Conference, new attention has been focused on Windows and its fit with cloud computing. But this interest may be misdirected as Azure is more interesting as a new development opportunity rather than a Windows deployment option. The truly viable opportunity for Windows applications in the cloud rests with Infrastructure as a Server cloud computing platforms such as EC2 and GoGrid. Building off traditional ISP hosting of Windows applications, cloud computing platforms are maturing quickly and deliver a hypervisor-based infrastructure that scales easily while delivering dramatically lower costs that more closely match true consumption. Firms should consider these new deployment options in their server consolidation planning.
November 2008 Vendor Strategy Expanding through partnerships Peter O'Neill Expand my company's partnership ecosystem Research Alert icon   RSS icon
Expanding through partnerships
November 2008 Vendor Strategy Marketing IT management software in a difficult economy Peter O'Neill Align brand and product positioning Research Alert icon   RSS icon
Marketing IT management software in a difficult economy
November 2008 IT Infrastructure & Operations Role Overview: Capacity Manager Evelyn Hubbert Stay ahead of next-generation data center technologies Research Alert icon   RSS icon
Capacity management is a process aimed at controlling the IT infrastructure in such a way that resource shortages are anticipated and corrected before they occur, maintaining service-level agreements (SLA) contracted with the business users. For managing today's tightly coupled systems and virtualized environment, it is important to establish a capacity management function. This function is cutting across the different silos of expertise in the organization to support the processes of capacity management. A well-defined function can only exist with a functional owner who is measured toward providing a holistic and accurate plan of the infrastructure needed.
November 2008 eBusiness & Channel Strategy Why Consumers Use Magazine Web Sites Sarah Rotman Epps Build channel strategies that drive sales and service Media & Entertainment, eBusiness/eCommerce Research Alert icon   RSS icon
This report will analyze data from Forrester's Q3 Mail Recontact Survey of 10,000 US households, including how often consumers visit magazine Web sites, what they do there, and what features they'd like to see in the future.
November 2008 Consumer Market Research How Europeans Pay For Goods And Services Alexander Hesse Profile the trends and future of consumer markets Financial Services Research Alert icon   RSS icon
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November 2008 Vendor Strategy The Changing Tech Industry Ecosystem Pascal Matzke Expand my company's partnership ecosystem Research Alert icon   RSS icon
The Changing Tech Industry Ecosystem
November 2008 eBusiness & Channel Strategy Sales Tax Implications for eCommerce Sucharita Mulpuru Adapt to changing customer buying and service behavior Retail Research Alert icon   RSS icon
Details to follow.
November 2008 Application Development & Program Management Best Practices: SharePoint Development John Rymer Research Alert icon   RSS icon
This report describes best practices from firms that are using Microsoft SharePoint for custom applications.
November 2008 Customer Experience A Generational Look At Mobile Internet Users Vidya Drego Build the business case for change Research Alert icon   RSS icon
This report will present data from Forrester's North American Technographics Marketing and Mobile Internet Online Survey, Q3 2008, with a particular focus on how consumer attitudes toward and usage of mobile internet sites varies by generation.
November 2008 Vendor Strategy Strategic Management Paradigms And Models Daniel Krauss Position and benchmark my company's products and services in today's competitive environment Research Alert icon   RSS icon
This reports provides an overview of strategic management paradigms and models.
November 2008 IT Infrastructure & Operations IT Asset Life-Cycle Management Definition Evelyn Hubbert Maintain and optimize core IT systems Research Alert icon   RSS icon
The market of managing assets has changed from both a tools and approach perspective. Other subject areas such as project management, configuration and change management, capacity management, charge back models (and we could go on and on) are shaping the subject area. This report will define the current needs and wants of ITAM from a functional perspective and is the foundation for an upcoming Forrester Wave in December 2008.
November 2008 Application Development & Program Management Market Overview: ERP For SMBs R "Ray" Wang Research Alert icon   RSS icon
This document is a market overview update of the 2007 enterprise resource planning (ERP) for small and medium-sized businesses (SMBs) report.
November 2008 eBusiness & Channel Strategy The State Of Individually Purchased Health Insurance Carlton Doty Build channel strategies that drive sales and service Healthcare & Life Sciences Research Alert icon   RSS icon
Forrester will provide a "state of the state" on the individual and family health insurance market, and forecast the growth of online shopping in this space.
November 2008 Vendor Strategy IT In Telecoms Mike Cansfield Create an innovative portfolio of offerings based on emerging market trends Research Alert icon   RSS icon
Telcos are dead if they don't embrace business technology
November 2008 Vendor Strategy "Platform as a Service is challenging traditional platforms" - Defining SaaS platform stack Stefan Ried, Ph.D. Align brand and product positioning Research Alert icon   RSS icon
"Platform as a Service is challenging traditional platforms" - Defining SaaS platform stack
November 2008 Business Process & Applications Master (Production) Scheduling George Lawrie Continuously improve customer relationship management processes and technologies Research Alert icon   RSS icon
Global brands have for the most part rolled out Enterprise apps to "streamline processes" but master scheduling remains a challenge especially in industries such as high tech or fashion where demand is volatile and the supply chain has many highly dispersed elements or in industries that are dominated by virtual enterprises or that are highly susceptible to disruption. Firms have implemented new processes such as S&OP and implemented advanced planning and scheduling apps on top of their enterprise infrastructure yet still complain about difficulties in matching supply capacity and inventory to demand. This report will quantify the extent of the master production scheduling problem and provide readers with a diagnostic tool to quantify their opportunity for scheduling improvement as well as tools for selecting and implementing suitable scheduling solutions.
November 2008 IT Infrastructure & Operations Calculating The Financial Value Of PC Power Management Doug Washburn Maintain and optimize core IT systems Research Alert icon   RSS icon
Reducing IT's energy consumption is a primary driver for green IT. While most organizations focus their greening efforts on the data center, studies reveal that aggregate PC energy use can be just as much as the data center, if not more. Enabling the innate power management features of your PC environment can offer reduced energy consumption affordably and painlessly.
November 2008 Customer Experience The Brand/Industry Matrix Ron Rogowski Gain industry-specific insights Research Alert icon   RSS icon
Should companies in certain industries focus more on Brand Image, or Brand Action? This document will provide guidance on how companies in specific industries should balance Brand Image and Action online.
November 2008 IT Infrastructure & Operations Aligning Tools to ITIL Glenn O'Donnell Automate and simplify IT processes Research Alert icon   RSS icon
ITIL is wonderful as a process refinement framework, but ultimately the operation comes down to the best tools for the job. This report covers how common and emerging management tools fit best into the ITIL model.
November 2008 IT Infrastructure & Operations European Telecom Operator Managed Services Deals Survey: H1 2008 Phil Sayer Stay ahead of next-generation data center technologies Research Alert icon   RSS icon
This will be the fourth report in the series, looking at the deals signed by telcos in the second half of 07 and reporting on the progress they are making with their strategies to move into IT services, as well as commenting on trends in deal content, size, term, and which countries and vertical markets are doing the most deals.
This document is part of the European Telecom Managed Service Delivery Deals series.
November 2008 Information & Knowledge Management Profiling And Forecasting The Future Of Work From Home Ted Schadler Empower employees through Web 2.0 and next-generation collaboration tools Forrester research panel data Research Alert icon   RSS icon
This report will draw on Consumer Technographics data to profile employees that work from home and forecast the growth in the number of work-from-home employees.
November 2008 Customer Experience Connecting Soft Metrics To Dollars And Cents Megan Burns Build the business case for change Research Alert icon   RSS icon
How do leading firms translate improvements in so-called "soft" metrics like Web site satisfaction, customer loyalty, and NetPromoter Scores to real dollars in order to calculate the ROI of a better customer experience?
November 2008 Technology Product Management & Marketing Role Profile: The CIO Eric Brown, Emily Van Metre Target and win share in promising market segments Research Alert icon   RSS icon
Understanding your customers and stakeholders will help you craft more compelling messages for them. This role profile will take you through one very important IT stakeholder, the chief information officer.
November 2008 eBusiness & Channel Strategy Brand Loyal Travelers Henry Harteveldt, Elizabeth Stark Adapt to changing customer buying and service behavior Travel, eBusiness/eCommerce Research Alert icon   RSS icon
Examining the characteristics of brand loyal travelers.
November 2008 eBusiness & Channel Strategy US Online B2C Paid Content Forecast, 2008 to 2013 Sarah Rotman Epps Forecast online sales and service uptake Media & Entertainment, eBusiness/eCommerce market sizing forecast Research Alert icon   RSS icon
Since Forrester last published its online paid content forecast in 2006, the world has radically changed. The definition of "online" has expanded: Once defined narrowly as the PC browser-accessed Web, being "online" can now take place on your commute via a mobile device, on your couch from a set-top box or gaming console, and nearly everywhere in between. The definition of "content" has changed, too: No longer mere information, content-especially content consumers are willing to pay for-has morphed into information plus experience. Content that fits this new paradigm, like video games, will be the big winners of consumers' wallet-share, while news articles, TV shows, and other forms of "old" content will increasingly rely on free-content business models: some combination of advertising, "free-mium" pricing, and marketing loss for more profitable channels.
November 2008 Application Development & Program Management Open Source Adoption Best Practices Jeffrey Hammond Select tools and technologies that enable project teams to meet business goals at the right cost Research Alert icon   RSS icon
It's no surprise that development shops adopt open source tools because of lower up-front licensing costs. But those who adopt open source to save money also report additional benefits that accrue that make open source a win-win decision. This report will look at the best practices of those application development shops that are furthest along the OS adoption curve, and the next practices that they are looking to employ as they look to gain maximum advantage from open source projects.
November 2008 Customer Experience Cross-Channel Review 7.0 Reviewer's Guide Adele Sage Benchmark the customer experience Research Alert icon   RSS icon
An update to the Cross-Channel Review Reviewer's Guide.
November 2008 Vendor Strategy Roadmap: New Markets for Project & Portfolio Management (Part 2) Tim Harmon Create an innovative portfolio of offerings based on emerging market trends Research Alert icon   RSS icon
The resource management aspect of PPM has significant potential beyond the IT organization, serving the GM in optimizing the enterprise and extra-enterprise knowledge worker resource. Web 2.0-style collaboration will be key to addressing global and virtual teamwork.
November 2008 eBusiness & Channel Strategy eCommerce Solutions for Digital Products Brian Walker Choose technologies that optimize online interactions Retail Research Alert icon   RSS icon
An overview of the available eCommerce platforms and solutions for the B2C digital and media marketplace.
November 2008 Security & Risk The Forrester Wave™: Content Security Suites, Q3 2008 Chenxi Wang, Ph.D. Research Alert icon   RSS icon
This Content Security Suites Wave will consist of three different concentrations: content security, email filtering, and Web filtering.
November 2008 B2B Market Research The future of online metrics: The Google Effect Brad Bortner Craft compelling messages and share-capturing campaigns, Pick and apply the best research approach, tools, and vendors Research Alert icon   RSS icon
Is Google a game changer, or just a breeder of more confusion in coming to consensus concerning the best way to measure online media?
November 2008 Interactive Marketing Email Innovations For 2009 Julie Katz Improve program performance Research Alert icon   RSS icon
Marketers should be on the lookout for these new email applications in the coming year.
December 2008 eBusiness & Channel Strategy European Holiday 2008 Forecast Victoria Bracewell Lewis Forecast online sales and service uptake Retail market sizing forecast Research Alert icon   RSS icon
High-level forecast for Russia, RC, RSA, PL
December 2008 null European Q4/Christmas Forecast Victoria Bracewell Lewis Retail market sizing forecast Research Alert icon   RSS icon
details to follow
December 2008 Analyst Relations FIAR Downloadable Tool Kevin Lucas Excite the most valuable analysts to maximize beneficial coverage Research Alert icon   RSS icon
More details to come.
December 2008