Speaker Biography

Laura Henderson

Head of US Media & Communications

Sessions Featuring This Speaker

Forrester's Forum For Marketing Leaders

04/14/2015

    Profile

    Laura Henderson leads US Media & Communications for Mondelez International, the makers of snack brands like Oreo, Ritz, and Trident. In her role, Laura is responsible for all media across the US business, including the development of media investment strategy, leadership over communications planning, and the acceleration of the North American media innovation agenda. Recently, Laura launched “Mondelez Blink Studios” in partnerships with Now This News, a first of its kind real-time ad studio that creates and distributes rich video content based on what’s trending in the news. Laura is a recent export of the Mondelez International Canadian team, where she managed the Cadbury brand. Follow her @TheLauraHendo