Why Read This
We used our Mobile Banking Functionality Benchmark methodology to evaluate the retail mobile banking services of the four largest retail banks in Australia on 37 criteria. Australia's banks have laid strong mobile banking foundations, with a variety of account information and transactional features available for a range of devices. To build on these strong foundations, digital banking teams should help customers with money management, engage them with contextually relevant information, and start generating sales leads with product offers and information. This report is intended to help eBusiness and channel strategy professionals benchmark their own mobile banking capabilities, identify good practices, and plan improvements to their mobile banking services.
Tags: Banking, Benchmarks, eCommerce, Emerging Methods, Financial Services, Marketing Methods, Measurement, Mobile Banking, Mobile Marketing, Online Financial Products & Services, Personal Financial Management (PFM), Tablets