Why Read This
We used our Mobile Banking Functionality Benchmark methodology to evaluate the retail mobile banking services of the seven largest retail banks and building societies in the UK on more than 35 criteria. The firms we reviewed have laid strong mobile banking foundations, with a variety of account information and transactional features available for a range of devices. To build on these foundations, digital banking executives should help customers with money management, engage them with contextually relevant information, and start generating sales leads with product offers and information. This report is intended to help eBusiness and channel strategy professionals benchmark their own mobile banking capabilities, identify good practices, and plan improvements to their mobile banking services.
Tags: Consumer Mobility, Customer Experience Management, eCommerce, Marketing & Strategy, Mobile Apps, Mobile Services, Mobile Web, Omnichannel Customer Experience, Short Messaging Service (SMS), Tablets, Technology, Telecommunications Services